Group 3-Ale Fierro, Andrew Mezheritskiy, Jikku John, Kelly Kim, Chisom Akagha

April 22, 2013

Agenda

•BCBS•Our Cause•Our Program•Budget•Benefits to the Chamber•Questions

Blue Cross Blue Shield

• Founded in 1929, BCBS is a federation of 38 health insurance companies and organizations.• Committed to partnering with hospitals and

physicians nationwide to provide access to affordable and quality healthcare.• Total revenue for BCBS of TX 2011: $19.9 M• Previous community outreach:

-Marathon Kids-Hard Hats for Little Heads-Caring for Children Care Van

Childhood Obesity in Dallas County

• 36% of children are overweight or obese• Ages 10-17, 20% are obese• Obesity can lead to more than 20 chronic

illnesses, including:-Diabetes-Cardiovascular Disease-Some types of cancer

• One of the most common, costly, & preventable causes of death.

What is Obesity Costing You?• In the U.S: $147 Billion/yr.• In Texas: $3.3 Billion/yr.

Distribution of Estimated Costs Attributed to Adult Obesity in Texas (in millions)

Link between Low Income & Obesity

• Lack of access to healthy, affordable foods.• Fewer opportunities for physical activity.• Lack of education.• Greater exposure to marketing of obesity-related

products.

Our Program

Snack, Play, Live! • After school program held at the Oak Cliff

Boys and Girls Club that includes:-Fun/interactive healthy eating lessons-Many variations of physical activity-Guest appearances by professional

athletes-Informational brochures for parents

Why Oak Cliff?

Dallas Oak Cliff

17.819.7

10.713.4

Dallas V. Oak Cliff

% Below Poverty Level % Single Mothers

Our Interactive Healthy Eating Lessons

• Comparing healthy foods to junk foods• Teach food groups and proper serving sizes• Teach children healthy snack recipes for home• Provide healthy snacks for children while at the Oak Cliff

Boys and Girls Club

Some of our Fun Fitness!

• Fitness Tests• Team Sports

-Basketball-Volleyball-Soccer

• Dance Parties• Miscellaneous activities requested by the current Oak

Cliff Boys and Girls Club members:-Jump rope competitions-Frisbees-Punching bags

Professional Athletes• Local professional athletes will visit and promote the

importance of healthy lifestyle habits. • Volunteer basis during the various sport’s off seasons • Teams involved include: • Dallas Mavericks • Dallas Cowboys• FC Dallas

McDonalds: $ 27.89

Chicken, Potatoes, and Salad:

$13.78

Pinto Beans and Rice: $ 9.26

* Family of four

Healthy Food VS. Unhealthy Food Costs

Goals of Snack Play Live!

• Increase number of active members at the Oak Cliff Boys and Girls Club location:

-To influence and educate more youth in the Oak Cliff community.

• Increase awareness:-Importance of healthy eating habits-Importance of physical activity

• Children to spend less time doing sedentary activities.

How will we measure our success?• Up-to-date tracking of active members since initiation of

program.• To asses full year results we will conduct wellness tests,

including physical fitness benchmarks and dietary awareness.• Children will be spending less time doing sedentary

activities while enrolled in this program.

Budget

• Membership, equipment, & advertising expenses:• $7,626.52

• Food expenses:• $20,771.25

• Staffing (volunteer basis):• $0.00

Total cost of program (1 yr.):$28,397.77Knowing our children will learn healthy habits for the

future with a smile…Priceless!

Benefits to the Chamber

• Increase recognition for Dallas Chamber of Commerce• Satisfy DCC mission to “…develop a community-

wide initiative to improve the health of Dallasites.”• How can you help?• Advertising for the Snack Play Live! program

via the DCC website

Questions?