SOREN CHEMICAL-

CORACLE

Case Study

Group-2

Comparisons of Three brands

Coracle Purity Hydropill Clear blu0

2

4

6

8

10

12

14

16

18

20

Total number of treatments annualy

Total number of treatments annualy

Corac

le

Purit

y

Hydro

Pill

Clear

Blu

e0

50

100

150

200

250

300

350

Annual Cost To Consumers in $

Annual Cost To Consumers in $

Increase the price say by 1 or 2 $, but the significant price rise should be less then the savings (8.5$).

Pass this increase in price to the distributers (retailers) to make it attractive for them.

Increase awareness about the savings and other benefits in the long run as compared to the other products.

Set up sales initiative program(Best distributer award).

Distribute free samples to customer.

Method to push coracle into market