Part 1: Who is Innovita?Part 2: From the Creative Brief…Part 3: Creative ConceptPart 4: ExecutionsPart 5: Q&A

(Barraud, n.d.)

(Saatchi & Saatchi 2011)

(Media Federation 2011)

(Shaadi.com 2011)

(Seeklogo 2011)

(John, B 2011) (Effie Worldwide 2011)

Sunny – Vitamin ASunny – Vitamin A(Art Director)(Art Director)

Yvonne – Vitamin DYvonne – Vitamin D(Digital Media Director)(Digital Media Director)

Mandi – Vitamin BMandi – Vitamin B(Brand Development (Brand Development Director)Director)

Crystal – Vitamin ECrystal – Vitamin E(Execution Planner)(Execution Planner)

Blandina – Vitamin CBlandina – Vitamin C(Senior Copywriter)(Senior Copywriter)

(bakura 2011)

(Cowling 2011)

(Cohen n.d.) (Dazeley n.d.)

(Simpson n.d.)

(thenakedsnail, n.d.)

(Compessionate Eye Foundation n.d.)

(Lewis n.d.) (Vervitsiotis n.d.)(Beard & Cerf 1993)

• Channels: • Budget: $XXX,XXX.00

(Facebook 2011) (Twitter 2011)

(Google 2011)

(Walsh, n.d.)

(Stanmore, n.d)

Jeremy, 25-year-old, said `I keep my social network running for my girl.’

(King, n.d.)

(Yamada 2004)

Rules:1.100-day campaign2.Complete tasks to accumulate points3.Top 3 players will receive prizes form Google+

Mr. Good GuyMr. Good Guy

We look forward to working with you!

Google +: Be A Good Guy!

• Barraud, M., n.d., Smiling business people sitting in bean bag chairs with stacked hands, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/104821996>.

• Bar, J., 2009, ‘Redfern Railway Station’, Sydney – City and Suburb, weblog post, 14 May, accessed 11 October 2011, <http://sydney-city.blogspot.com/2009/05/redfern-railway-station.html>.

• Beard, H. and Cerf, C., 1993, The Official Politically Correct Dictionary and Handbook, Villard.• Cohen, S., n.d., College student with books studying in library, Getty Images, accessed 11 October 2011,

<http://www.gettyimages.com.au/detail/96621399/The-Image-Bank>.• Compessionate Eye Foundation n.d., Portrait of smiling business man, Getty Images, accessed 11 October 2011, <

http://www.gettyimages.com.au/detail/97533802>.• Cowling, D 2011, `Australian Google+ User Numbers – August 2011’, SocialMediaNews.com.au, 23 August,

accessed 12 October 2011, <http://www.socialmedianews.com.au/australian-google-plus-user-numbers-august-2011/>.

• Dazeley, P., n.d., Teenage university student with jobs news paper, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/101952826/Photographers-Choice>.

• Effie Worldwide 2011, Effie Worldwide Company Page, accessed 9 October, <http://www.effie.org/>.• Facebook 2011, Facebook, accessed 12 October 2011, <http://www.facebook.com>.• Google 2011, `Google+: real life sharing, rethough for the web’, Google.com, accessed 12 October 2011,

<https://plus.google.com/up/start/?continue=https://plus.google.com/&type=st&gpcaz=499dca2f>.• Bakura 2011, ‘Logo Design Company’, Graphic Design Logo, weblog post, accessed 9 October 2011,

<http://www.graphicdesignlogo.net/tag/best-logo-design-company/>.• Johns, B. 2011, ‘Porsche, off the pedestal’, Media Room, accessed 9 October 2011,

<http://media-room.c-k.com/tag/adweek/>.

• Jtu100, 2008, ‘Tribute to Town Hall Station #1’, Sydney Transport Blog, weblog post, 30 October, accessed 11 October 2011, <http://sydneytransportblog.wordpress.com/>.

• King, W., n.d., portrait of happy, confident young adult student, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/107217376/Riser>.

• Lewis, J., n.d., Young bussiness male after using chalkboard, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/108645297/Taxi>.

• Media Federation 2011, ‘Upcoming Awards’, accessed 9 October 2011, <http://mediafederation.org.au/MFA%20Awards/Upcoming%20Awards>.

• NSW Transport Cityrail, n.d., Central, accessed 11 October 2011, <http://www.cityrail.info/about/history/central_station>.

• Saatchi & Saatchi 2011, `The Lovemarks Company – Office’, Saatchi & Saatchi, accessed 11 October 2011, <http://www.saatchi.com/global_network/office_locations?agency=72>.

• Scott, J., 2011, personal interview on 2 October 2011.• Seeklogo 2011, ‘Vector Logo: Advertising Age’, Seeklogo.com, accessed 9 October 2011,

<http://www.seeklogo.com/advertising-age-logo-3725.html>.• Shaadi.com 2011, ‘Most Innovative Companies’, Shaadi.com, weblog post, accessed 9 October

2011, <http://blog.shaadi.com/shaadi-com-amongst-the-50-most-innovative-companies/>.• Simpson, S., n.d., College students having group discussions, Getty Images, accessed 11 October

2011, <http://www.gettyimages.com.au/detail/200179869-001/Stone>.• Stanmore, S., n.d., Young couple fighting, side view, Getty Images, accessed 12 October 2011,

<http://www.gettyimages.com.au/detail/200534031-001/Photographers-Choice-RF>.

• thenakedsnail, n.d., working from home, Getty Images, accessed 11 October 2011, <http://www.gettyimages.com.au/detail/105968797/Flickr-Select>.

• Twitter 2011, Twitter, accessed 12 October 2011, <http://www.twitter.com>.• UNSW, 2011, UNSW, accessed 11 October 2011, <http://www.unsw.edu.au/>.• UOW, 2011, UOW, accessed 11 October 2011,

<http://www.uow.edu.au/index.html>.• UTS, 2011, UTS, accessed 11 October 2011, <www.uts.edu.au>.• Vervitsiotis, D., n.d., White puzzle piece next to where it fits, Getty Images,

accessed 11 October 2011, <http://www.gettyimages.com.au/detail/104480297/Photographers-Choice>.

• Walsh, K., n.d., Man with curious expression, close-up, highsection, Getty Images, accessed 12 October 2011, < http://www.gettyimages.com.au/detail/200067377-001/Taxi>.

• Yamada, T., 2004, Mist from spray bottle, Getty Images, accessed 12 October 2011, <http://www.gettyimages.com.au/detail/200407403-001>.