Group 1 PowerPoint 20120402 Final

7/31/2019 Group 1 PowerPoint 20120402 Final

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Educational Games (primary school)

Renewable Energy & Electric Car

Intake 9B, Group 5:Chan Kin Hei (3356283)Chung Chun Yu (3358149)

Lam Wing Kei (3356387)Lee Cheuk Ming (3356267)Li Shok Hei (3356285)Tsoi Shui Pang (3356338)Yu Kam Keung (3358193)


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Project Background

& Project Objective

Section 1:


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Project Background

Total GHG Emission in Hong Kong (2008)

Electricty Generation

Transport

Others

Presenter: Li Shok Hei


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Project Background

In the Budget 2012-2013, the Government

allocating over HK$30 billion on buildingenvironment-friendly facilities and funding thegreen projects.

secured an additional of HK$180 million tosubsidise bus companies for of hybrid busesand fully electric buses trials.



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Project Objective

Pass on the message of Green to ournext generation.

Enlightenment kit in renewable energycollection, transmission and application.

Profitable business in both education &toys market sector.



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Market Research,

Analysis,

Strategies and

Implementation

Section 2:


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Product Research

Selling price comparison with Major Competitors

Presenter: Chung Chun Yu

Wind Turbine Capacitor Car

TSMIYA

HK$ 530

TSMIYA

HK$215 toHK$385

T&KWind TurbineHK$ 395

LegoHK$ 530 toHK$845

T&KWind TurbineIIHK$ 330

TomyHK$ 430 toHK$765


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Market Research Education Sector


Education Budget for Developed Countries

US

Dollars(Billion)

*Exchange rate has been applied


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Market Research Numbers of School


Number of Primary & Secondary School

Primary

School

Secondary

SchoolTotal

Hong Kong 568 524 1,092

USA 54,857 37,100 91,957

Australia 6,312 1,396 7,708

UK 21,398 3,741 25,139

China 46,027 14,607 60,634

Total 129,162 57,368 186,530


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Market Research Private / Household Sector


Over 94% of the Hong Kong householdspending in education is roughly HK$31thousand annually.

The $21 Billion US Toy Market in anInfographic indicted overall global toysmarket is about US$52.5 billion


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Marketing Strategy

3 Implementation Stages

1. Start up stage

Target market mainly in primary and secondary

education science lab kit2. Reinvestment stage

Target market will be extended to familyeducational learning kit

3. Sustainability & Commercial Stage Target market will extend to developer and

government for commercial application.



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Financial Analysis

Projected Revenue Assumption

Start Up Expenses

Break-Even Analysis

Projected Profit & Loss


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Financial Analysis

IND. % Year 1 Year 2 Year 3 Year 4 Year 5

Education Sector

(Projected Sell in

Unit) 18% initial

10% 168,000 185,000 204,000 224,000 246,000

Education Sector

(Projected Sale in

Dollar)

US$33.6M US$37M US$40.8M US$44.8M US$49.2M

Private /

Housedold Sector(Projected Sale in

Dollars) 0.1%

initial

18% US$52.5M US$61.95M US$73.1M

Total Sale

AssumptionUS$33.6M US$37M US$93.3M US$106.75M US$122.3M

Revenue Assumption

Presenter: Lee Cheuk Ming


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Financial Analysis

Start Up Cost Summary


Office furniture US$5,000Computer hardware and software US$10,000Setup, installation and consulting fees US$8,000Business cards and stationery US$1,500Decorating and remodeling US$5,000

Fixtures, counters, equipment & Installation US$2,000Starting inventory, raw materials, tools, etc. US$16,000Deposits with public utilities US$1,500Legal and other professional fees US$7,500Business licenses and permits US$3,500

Advertising and promotion for opening US$2,500Signage US$2,000Rent & security deposit US$12,000Operating Cash US$12,800Other US$30,000

TOTAL START UP COST: US$119,300


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Financial Analysis

Break-even Analysis


Fixed Costs VariableCostsProduction costs:

Direct materials US$32Direct labor US$80Indirect production costs US$15

Selling expenses:Sales salaries & commissions US$4,000 US$3

Advertising US$2,000Miscellaneous selling expense US$1,500

General expenses:Office salaries US$4,000Supplies US$1,000Miscellaneous general expense US$3,500

Totals US$16,000 US$130


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Financial Analysis

Break-even Analysis


Sales and Income data:

Selling price per unit $200.00

Expected unit sales 14,000

Target operating income for the period(Monthly) $16,000.00

Results

Contribution margin per unit US$70

Unit sales at break-even point 229

Dollar sales at break-even point US$45,714


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Financial Analysis

Profit & Loss SummaryDescription Year 1 Year 3 Year 5

Income

Sale Income US$33,600,000 US$93,300,000 US$122,301,000

Cost of Goods Sold US$21,840,000 US$60,645,000 US$79,495,650

Gross Profit US$11,760,000 US$32,655,000 US$42,805,350



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Financial Analysis


Expenses

Start-Up Cost US$119,300

Payroll US$48,000 US$48,001 US$48,002

Sales and Marketing and

Other ExpensesUS$552,000 US$552,000 US$552,000

Depreciation US$5,000 US$5,000 US$5,000Leased Equipment

Telephone US$1,810 US$1,810 US$1,810

Utilities US$5,400 US$5,400 US$5,400

Insurance US$3,000 US$3,000 US$3,000

Office Rental US$12,180 US$12,180 US$12,180

Vechicle OpertaingExpenses US$5,000 US$5,000 US$5,000

Computer Hardware Development

Staff Traning US$12,000 US$12,000 US$12,000

Taxes US$1,764,000 US$4,898,250 US$6,420,803

Total Expenses US$2,527,690 US$5,542,641 US$7,065,195



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Financial Analysis


Profit & Loss

Summary

Net Profit (Loss) US$9,232,310 US$27,112,359 US$35,740,156

Net Profit

(Loss)%79% 83% 83%



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Product

Section 3:


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Wind Generator Structure

Wind Generator included:

6 pieces of 30 degree bevel blades

Speedup Gearbox

DC motor (As a generator)

Tower cabin

Presenter: Yu Kam Keung


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Wind Generator Function

Convert wind energy into electric power

Provide a source to charge up the battery forcapacitor car

Let student know how to get the renewableenergy and how important of the energy

Blades

SpeedupGearbox

Generator DC Output

Presenter: Yu Kam Keung


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DC/DC converter

Description:

DC/DC converter controlled by PWM

Convert a varying input voltage to a fixed output

Used to charge battery and run a Motor

Presenter: Lam Wing Kei


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DC/DC converter

Block Diagram:

Step down the voltage of the Wind Turbine to 3V chargethe battery and capacitor

If any fluctuations , the controller will vary the duty cycleto regulate the output voltage

Presenter: Lam Wing Kei


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Capacitor Car

Gears Motor

Control BoardWheels

Presenter: Chan Kin Hei


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Control Circuit

DiodeProtect the supplywhen adverse currentoccur if the inputvoltage is lower than

the voltage ofcapacitor.

Zener diode Protection the limitof capacitor charging No more than 2.3V

Presenter: Chan Kin Hei


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LabVIEW System Monitoring

LabVIEW has been programmed to :

Collect current and voltage information from

wind turbine, convertor / inverter and batteries.

Transform and calculate collected data into

graphical display.

Presenter: Tsoi Shui Pang


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LabVIEW System Monitoring

Monitoring

Calculate

dPresenter: Tsoi Shui Pang


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Summary

Section 4:


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Summary

Steady growth in education funding

Government Investment in environmental project

Positive investment return

This project is in the solid position to launch



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Q & A


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The End

Group 1 PowerPoint 20120402 Final

Documents

Transcript of Group 1 PowerPoint 20120402 Final