GENDER ROLES AND DISCRIMINATION IN POPULAR CULTURE

Asil SÖNMEZİnsaf ÇEKİÇ

Zeynep SÖNMEZ

GENDERo ‘Socially produced’ differences between

being feminine and being masculine.

GENDER ROLESo Tasks and activities that a culture assigns to the

sexes.

GENDER DISCRIMINATION Unequal distribution of rewards between men

and women, reflecting their different positions in a social hierarchy.

GENDER ROLES IN POPULAR CULTURE

o Gender roles are not biologically determined, they are culturally produced.

o Gender inequalities result because women and men are socialized into different roles.

POPULAR CULTURE: Popular culture spreads of media or

technology and one of the most biggest concept is ‘gender’.

GENDER ROLES IN ADVERTISEMENTS:

Mr. Muscle advertisement is an example of gender stereotyping. It implies that the only job that really matters for a woman who is a mother, is to clean. This reinforces the ‘stereotype’ that women are viewed as a housewife.

GENDER ROLES IN SERIES: Foreign series are adapted to the Turkish series such

as Desperate Housewife Umutsuz Ev Kadınları

GENDER ROLES IN SERIES:

Susan: deceived by her husbandBree: she always do houseworkLynette: she has 4 children and she take care of her childrenEdie: she looks like everyone to sexy objectGabrielle: she get everything you want with her housband’s money

We learn gender roles over women from TV series

GENDER DISCRIMINATION IN POPULAR CULTURE

The systematic inequalities suffered by women constitute discrimination.

Discrimination is based on misunderstandings and outmoded ways of thinking.

Besides, we are exposed to gender discrimination by developing technology and increase use of social media.

FOR EXAMPLE: Generally, super heros

are men. Generally, women

always expect to rescue.

GENDER DISCRIMINATION:

According to gender discrimination, men always have more power than women and women always need to men’s power. This perspective is ‘streotypes’.

https://www.youtube.com/watch?v=VhB3l1gCz2E

GENDER DISCRIMINATION IN FILM INDUSTIRIES

There are streotypes and discrimination against to women in film industiries which are part of popular culture.

Women constitute half of the world population, with lines of characters in films account for only 30 percent.

New York Film Academy decided to examine women who have some part of film and they reported and saw that gender inequality is stuck in Hollywood.

GENDER INEQUALITY IN CINEMA

The number of rate take a equal part of women and men actors = 10.7 %

The avarege nudity of women increased 32.5 % from 2007 to 2012.

Women who have catchword only 30.8 %.

SEXUAL IDENTITIES IN POPULAR CULTURE

LGBT community are excluded by the almost every society.

However, no longer young generations don’t exclude LGBT community besides, many of them are activist thanks to popular culture.

FOR EXAMPLE: Generally, wrong idea of gender

discrimination emphasizes in New York fashion week and its called Marco Marco Show.

Models are selected from transgenders and they take to the catwalk.

We learn almost all transgender news in social media which is popular culture part.

For instance: Kim Kardashian’s father.

Based on popular culture involves social media and technology.

We learn all news from the social media. (e.g. gender, gender discrimination, gender role.)

TO CONCLUSİON

Same sex marriage is became legal in Canada, USA etc.

Gender roles and discrimination have negative and positive sides.According to negative sides, no longer gender role and discrimination more sharp than previous years.

However, there are also positive sides like LGBT comminity, same sex marriage etc.

THANK YOU FOR LISTENING TO US!