Groundswell .

• Groundswell

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Groundswell (book)

1 'Groundswell' is a book by Forrester Research executives Charlene Li and

Josh Bernoff that focuses on how companies can take advantage of emerging Social Technology|social technologies. It was published in

2008 by Harvard Business Press. A revised edition was published in

2011.


Groundswell (book) - Synopsis

1 The groundswell is characterized by several tactics that guide companies

into using social technologies strategically and effectively.


Groundswell (book) - Synopsis

1 #Energizing: Enthusiastic customers are part of the groundswell, and companies can recognize and appreciate these customers by

creating online communities and social platforms where they can

connect with the brand and provide reviews.


Groundswell (book) - Examples

1 Some companies distinguish their product through the use of social

technologies. Tom Dickson successfully marketed his Blendtec line of blenders through the viral

marketing campaign Will It Blend? The groundswell spread marketing

messages through Digg and YouTube with a small budget and little

marketing experience.https://store.theartofservice.com/the-groundswell-toolkit.html

Groundswell (book) - Examples

1 Other companies have been able to listen to and talk with the groundswell by building

their own online communities. Procter Gamble created [http://www.beinggirl.com/

beinggirl.com] to introduce girls to PG feminine care products. The community approach worked because the company could reach girls with information that

might seem embarrassing or sensitive in a traditional marketing campaign.


Groundswell (book) - Reception

1 Groundswell was well received in the business and marketing fields. Kevin Allison of the Financial Times praises

Groundswell for its focus on Web analytics:


Groundswell (book) - Reception

1 :[Groundswell] is not so much a manifesto or a dissection of online culture as it is a how-to manual for executives and mid-level managers trying to navigate this fast-changing

and often confusing environment.


Groundswell group

1 Bolton|John Bolton and Catherine Engelbrecht, True the Vote founder.

[http://www.motherjones.com/mojo/2013/07/groundswell-right-wing-strategy-group-members-photos?slide=7 PHOTOS: Meet

Groundswell's Major Players | Mother Jones][http://www.salon.com/2013/07/26/groundswell_the_rights_dumbest_plot_yet/ The right’s dumbest plot yet: Groundswell

- Salon.com]


Groundswell group

1 According to leaked documents, the group is staging a 30 front war seeking to fundamentally transform the nation by such goals as undermining the power of former GOP

strategist and Fox News analyst Karl Rove[http://www.motherjones.com/politics/2013/07/groundswell-ginni-thomas-war-karl-rove Groundswell's Secret Crusade to Crush Karl Rove | Mother Jones] along with

pushing scandals such as the Benghazi bombing and the Operation Fast and Furious gun-running

issue,[http://www.msnbc.com/rachel-maddow-show/facing-groundswell Facing a 'Groundswell' | MSNBC] repealing the Affordable Care Act, working behind the scenes to

enact voter ID laws, and blocking Obama administration nominees.


Groundswell group

1 GOP strategists responded that the group is no different than progressivism|progressive organizations such as labor unions,

Think Progress or JournoList.[http://www.usnews.com/news/articles/2013/07/26/cri

tics-call-gop-groundswell-group-report-faux-outrage Critics: Groundswell Group Report 'Faux Outrage' - US

News][http://www.outsidethebeltway.com/groundswell-conservatives-lame-answer-to-journolist/ Groundswell:

Conservatives’ Lame Answer to JournoList][http://www.slate.com/blogs/weigel/2013/07/25/in_defense_of_groundswell_the_secret_conservative_messaging_grou

p.html In defense of Groundswell, the secret conservative messaging

group][http://theweek.com/article/index/247454/groundswell-a-right-wing-journolist Groundswell: A right-wing JournoList? - The

Week]


Groundswell

1 * Groundswell group, a political action group


Groundswell

1 * Groundswell (album)|Groundswell (album), a 2003 album by Parts Labor, and the title

song


Groundswell

1 * Groundswell, the previous name of the Canadian rock

band Three Days Grace


Groundswell

1 * Groundswell, a band created after the split of Ned's Atomic Dustbin by

their lead singer Jonn Penney


Groundswell

1 * Groundswell (book)|Groundswell (book), a 2008 book by Charlene Li

and Josh Bernoff, dealing with marketing effectiveness


Groundswell

1 * Groundswell: The Second Diva Book of Short Stories, an anthology of

fictional short stories about lesbian, gay, bisexual, and transgender

people


Groundswell

1 * Groundswell (organization) | Groundswell is a non-profit

organization based in Washington, D.C. that uses collective buying power to drive positive social

change.


Groundswell: The Second Diva Book of Short Stories

1 The 'Diva Book of Short Stories' and its successor Groundswell: The

Second Diva Book of Short Stories are anthology|anthologies of

fictional short story|short stories about lesbian, gay, bisexual, and

transgender people.


Groundswell (organization)

1 Groundswell was founded by Will Byrne and a group of friends who had previously worked together on the Barack Obama presidential

campaign.[http://grist.org/renewable-energy/power-in-numbers-crowd-purchasing-brings-

clean-energy-within-reach/ Power in Numbers: Crowd Purchasing Brings Clean Energy Within Reach] Grist, Retrieved on 16 May 2012 As of July 2014, Groundswell has helped over 3000 people and 300 organizations switch to 100

percent wind-powered energy.


Groundswell (organization) - History

1 The organization operated under two previous names, The DC Project and

Weatherize DC, before becoming Groundswell.[http://dc.urbanturf.com/articles/blog/one_on_one_going_gree

n_with_your_friends/5605 One on One: Going Green with Your Friends] Urban Turf, Retrieved 1 June 2012

Groundswell chose Washington, D.C


Groundswell (organization) - Organization Model

1 Groundswell uses the civic consumption model to assist people in using their combined consumer

power to drive positive social change



1 In 2012, Groundswell created the Civic Consumption#Civic Consumption Network|Civic Consumption Network. The Network

comprises organizations using a similar business model, including EveryoneOn, First

Book, and the Freelancers Union [http://www.forbes.com/sites/ashoka/2013/12/23/4-innovators-using-civic-consumption-to-change-the-world/ 4 Innovators Using Civic Consumption to Change the World] Forbes,

Retrieved on 23 December 2013



1 Most recently, Groundswell created an internal innovation hub to test ways that the

model could be used to address social issues in addition to clean energy, such as hunger, sexism, unemployment, climate

change, and income inequality.[http://www.groundswell.org/about_us/ About us] Groundswell.org Following a Lean Startup model, the social innovation hub is testing these ideas with minimum

viable products.https://store.theartofservice.com/the-groundswell-toolkit.html

Groundswell (organization) - Clean Energy

1 The organizations works with other non-profit organizations to make clean energy accessible to low-income communities and organizations within

these communities.[http://magazine.good.is/articles/co

mmunity-groups-join-forces-to-support-clean-energy-and-saved-money Community Groups Join

Forces to Support Clean Energy and Saved Money] Good Magazine, Retrieved on 10 April

2012 Groundswell worked with NAACP’s Baltimore headquarters to switch the organization to 100

percent wind power


Groundswell (organization) - Magazine

1 The Groundswell magazine brings readers news and lifestyle tips about

sustainable living trends, social responsible businesses, renewable energy practices and other social

innovations that align with the organization’s

mission.[http://www.groundswell.org/magazine/ Magazine]

Groundswell.orghttps://store.theartofservice.com/the-groundswell-toolkit.html

Groundswell (album)

1 'Groundswell' is the first LP album by Parts Labor, released in 2003 on JMZ

Records. The album is entirely instrumental. The enhanced content

features a video for the song Intervention.


Groundswell (album) - Reception

1 * Pitchfork Media (7.2/10) [http://www.pitchforkmedia.com/article/record_review/21105-parts-labor-

groundswell 8 March 2004]


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Groundswell .

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