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Brand Book

GROHE BRAND BOOK

* Founding year of Carl Nestler, since 1956 part of GROHE. More on www.grohe.com

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BRAND BOOKCONTENT

HISTORY IN THE MAKING 04

BRAND FAMILY 08

LOGOTYPES 10

COLOUR SYSTEM 18

TYPOGRAPHY 22

LAYOUT GRID 26

GRAPHIC ELEMENTS 28

BRAND CAMPAIGN STYLEGUIDE 30

CUSTOMER LOYALTY PROGRAMMES 38

CORPORATE WEBSITE 40

INTERNAL COMMUNICATION 46

CORPORATE IMAGERY 48

APPLICATIONS 62

DISPLAYS / POS MATERIAL 66

Michael RauterkusChief Executive Officer (CEO)

Gerald MulvinLWT Products & Services Officer

Henrik JohnDirector Brand & Marketing Services

Jan Peter TewesSenior Vice President Global Marketing

If you have any further questions please contact:

Approved and signedApril 2015

Gerald MulvinMichael RauterkusChief Executive Officer (CEO)

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HISTORY IN THE MAKING

1817 | EichelbergEichelberg, the oldest German manufacturer of sanitary faucets, is founded in Iserlohn. In 1991 it is integrated into the GROHE group.

1948 | Friedrich GroheThe company is renamed after its owner Friedrich Grohe Armaturenfabrik in 1948.

1910 | DALDeutsche Armaturenfabrik Leipzig (DAL), inventor of the flush valve (1914), is founded. In 1994 it becomes part of the GROHE Group.

1956 | SkalathermGROHE launches the innovation for home bathrooms. Skalatherm - the „Volksthermostat“.

1914 | First flush valveRichard Rost - the technical head of DAL - starts the development of the flush valve. The invention of the autmatic flush valve is launched in 1914.

1991 | EichelbergEichelberg is part of GROHE.

1873 | Carl NestlerCarl Nestler Armaturenfabrik, the first company to produce thermostats for private bathrooms, is founded. Since 1956 part of GROHE Group and later renamed to GROHE Lahr Thermostats.

1956 | GROHE ThermostatsGROHE acquires Carl Nestler Armaturenfabrik, the technological leader for thermostats, creating the subsidiary GROHE Thermostat GmbH.

1911 | Berkenhoff & PaschedagBerkenhoff & Paschedag, a manufacturer of bathroom fixtures is founded in Hemer in 1911. Friedrich Grohe leaves his father’s manufacturing business and buys Berkenhoff & Paschedag in 1936.

1968 | One hand mixerThe introduction of the popular one hand mixer.

1936 | Founding year of GROHEFriedrich Grohe buys Berkenhoff & Paschedag in 1936. Later in 1948 Berkenhoff & Paschedag is renamed to Friedrich Grohe.

1994 | GROHEDALGROHE acquires DAL, producer of installation and flushing systems and a technological leader of the industry.

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HISTORY IN THE MAKING

1997 | Design CenterGROHE opens its new Design Centre in Edelburg, Hemer.

2013 | JOYOU In 2011 GROHE acquires a majority stake in JOYOU which is raised to 72.3 percent in April 2013.

2007 | GROHE Ondus digitalGROHE Ondus® creates a new digital level of luxury in the bathroom. With a tap of the finger the digital interface delivers the perfect water temperature.

2009 | GROHE Blue® The pioneering GROHE Blue® is launched. No need to carry heavy bottles; water is delivered chilled, filtered and sparkling straight from the faucet.

2015 | Masters of Technology, Since 1873*For many decades, GROHE has been hailed an industry leader, based on the excellence of its products. Now the company is shifting attention back to its technological roots. Its new campaign underlines its status as a leading developer and manufacturer of faucets, fittings, showers and systems, which have long become integral elements of bathrooms and kitchens around the world.

2002 | GROHE CoolTouch®GROHE introduces the GROHE CoolTouch® technology in the brand new Grohtherm.

2014 | LIXILLIXIL Corporation and Development Bank (50% JV) of Japan acquire 87.5% equity interest in GROHE Group.

2007-2008 | Corporate Centre DüsseldorfGROHE‘s Corporate Centre opens in Düsseldorf. Sales exceed €1 billion for second year and EBITDA grows 6%.

2011 | GROHE SPA® The GROHE SPA® range of premium products is launched. From the washbasin to the bathtub and shower the GROHE Spa® collection offers a wide range of high-quality fittings.

Best value bathrooms

*Founding year of Carl Nestler, since 1956 part of GROHE. More on grohe.com

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GROHE BRAND FAMILY

Brands are always on a journey. They are faithful to themselves and to their roots, but are also creating a path

to the future. To grow and become an even stronger brand, we emphasise our deeply held brand values: QTDS

(Quality, Technology, Design and Sustainability). A strong tradition of mastering technologies has given us an

innovation leadership position strengthening the GROHE brand.

GROHE

Pure Freude An Wasser. A strong brand is the most important asset of any

company, and we can be more than proud of the GROHE brand. GROHE is the

largest single brand world wide in the sanitary fittings industry and we enjoy

the highest level of trust and loyalty among our many long-term professional

partners around the world.

GROHE SPA®

Home is where my GROHE SPA® is. GROHE SPA® combines luxury design

collections with extensive range depth and functionality for all points of

interaction in the bathroom. This variety and innovation gives the freedom

to individually tailor and create a unique bathroom experience.

GROHE PROFESSIONAL

Work Smarter. GROHE Professional is a range of expert solutions comprising

products (sanitary systems, concealed water fittings, special fittings,

connections, safety devices), special training courses, planning support and

services to assist the professional installer in providing efficency in their day-

to-day work.

Master of Technology, measures how longGROHE CoolTouch® keeps the faucet surfacecool despite the flow of hot water.

RUURD v. LEEUWEN

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LOGOTYPESGROHE MAIN LOGO

GROHE

GROHE is always written in capitals.

The logo shape is defined by a 4x3 width-to-height ratio.

Optimal logo size for portrait orientation: logo height = diagonal of format / 13

Optimal logo size for landscape orientation: logo height = diagonal of format / 14

4

3

Our German strapline communicates the benefit of our products in a way that is human and expressive. It must not be translated. You can find different versions of the GROHE logo with strapline in the photo archive.

Small logo variantLogo width <20mm

Always use the white keyline on dark backgrounds.

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LOGOTYPESGROHE SPA® LOGO

GROHE SPA®GROHE SPA® is always written in capitals and should never be divided. The logo shape is defined by a 4x3 width-to-height ratio. Optimal logo size for portrait orientation: logo height = diagonal of format / 13


Instead of a strapline GROHE SPA® uses its claim: ‘Home is where my GROHE SPA® is.‘

Small logo variantLogo width <20mm


4

3

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LOGOTYPESGROHE PROFESSIONAL LOGO

GROHE ProfessionalGROHE Professional should never be divided. The logo shape is defined by a 4x3 width-to-height ratio. Optimal logo size for portrait orientation: logo height = diagonal of format / 13


Normally the GROHE Professional logo withstrapline stands on the top right of the communicationmaterial. If you need to position it on the top left,please switch the two elements.

You can find different versions of the GROHE Professional logo with Work Smarter strapline in our CX30.

Small logo variant20mm < Logo width < 40mm


4

3

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LOGOTYPES GROHE SOURCE OF LIVING

THE SOURCE OFLIVING

Water is used for drinking and cooking all over the world. We use running water in the kitchen around 100 times every day! We take it so much for granted that we often don’t think of water when we hear the word kitchen. We forget what has to work hardest in the kitchen: the kitchen faucet.

An appliance that is used this frequently must naturally be durable and function perfectly every day. In addition, since kitchens are increasingly becoming living spaces, it also has to look great. That is why ergonomics, functionality, aesthetics and finishes are so important in GROHE kitchen faucets. In short this is why we refer to Grohe in the kitchen as The Source of Living.

Only use the Source of Living logo for GROHE Kitchen communication material.

You can find the vector logo in the photo archive.

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GROHE COLOUR SYSTEMMAIN COLOURS

GROHE main coloursThe GROHE colours ensure a consistent, high-quality brand identity. The predominant use of colour should always be GROHE Blue, with brand specific accent colours as accompanying colours.

GROHE BLUE

WHITE

BLACK

PANTONE 534C RGB 17.32.56HEX #112038CMYK 93.68.14.58RAL 5003

PANTONE 11-0602 TPX RGB 255.255.255HEX #FFFFFFCMYK 0.0.0.0

PANTONE N/A RGB 0.0.0HEX #000000CMYK 0.0.0.100

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GROHE COLOUR SYSTEMBRAND SPECIFIC ACCENT COLOURS

GROHE BATHROOMUse Dusk Blue as accent colour for GROHE Bathroom layouts.

GROHE KITCHENUse Kitchen Green as accent colour for GROHE Kitchen layouts.

GROHE PROFESSIONALUse Smart Orange as accent colour for GROHE Professional and Smart layouts.

DUSK BLUE

KITCHEN GREEN

SMART ORANGEPANTONE 660C RGB 53.133.198HEX #3984BECMYK 77.39.0.0

PANTONE 376C RGB 140.185.20HEX #8CB914CMYK 54.0.100.0

PANTONE 7417C RGB 229.49.36HEX #E53123 CMYK 0.91.93.0

ACCENT RED

ECO-GREEN

PANTONE 200C RGB 176.7.31 HEX #AF071F CMYK 0.100.90.30

PANTONE 390C RGB 163.188.61 HEX #A3BC3DCMYK 40.0.85.10

Additional accent coloursThe use of accent colours supports the premium style brand appearance and helps to identify special information.

Use this colour for: - promotions

- call to action

- NEW tag

Use this colour for promoting: - sustainability

- ecology

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GROHE TYPOGRAPHYTYPEFACES

Company font: Linotype UniversUnivers is used as the brand typeface for both online and offline communications. It is characterised by clarity, modernity and easy legibility and should be used on all applications when available.

Calibri for office communicationWhere it is not possible to use Univers - i.e. office communications - only use Calibri.

ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 &?!@€%

Aa

Aa

AaABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 &?!@€%

ABCDEFGHIJKLMN OPQRSTUvWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 &?!@€%

LINOTYPE UNIVERS 330 LIGHT LINOTYPE UNIVERS 430 REGULAR

LINOTYPE UNIvERS 630 BOLD



Aa AaCALIBRI REGULAR

DF SONG FONT FAMILY

CALIBRI BOLD

Alternative for chinese font system

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GROHE TYPOGRAPHYTYPOGRAPHIC STYLING

Clear typographic hierarchy. We use a three tier typographic platform which is very reader-friendly:

• headings • sub-headings • bodycopy

THE SMARTER WAY TO ENJOY WATER

THE SMARTER WAY TO ENJOY WATER

Headings

Font: Linotype Univers 330 Light 24PT / 28PT

Colours: Black / (use white on dark backgrounds)

Try to always use two lines for headlines.

Sub-headings and body copy

Font: Linotype Univers 630 Bold / 330 Light 9PT / 13PT

Colour: Black

XXL Enjoyment & 100% Control - that‘s how you want to shower. You want to enjoy your favourite spray pattern – revitalizing or relaxing, stimulating or soothing – and you want to switch patterns easily. You want your shower at exactly the right temperature – whether tension-busting hot, blood- pumping cold or just comfortably warm. And of course you‘re conscious of using exactly the right amount of water that you need.

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CORPORATE DESIGNLAYOUT GRID

The grid is based on DIN A4 (landscape or portrait) and measured in millimeters.

Page frame:left 16mmright 16mmtop 16mmbottom 16mm

Type area: W 183mm, H 265mm

Columns:6 columns

Gutters:5 gutters, W 2mm

Horizontal grid:2mm

Inspired by your desires. Greater than the sum of its parts. To make it even easier for you to transform your unique idea of a dream bathroom into reality, GROHE now offers you complete bathroom solutions. Our high quality collections, created under the special direction of GROHE Chief Designer Paul Flowers, eloquently demonstrate our design expertise. Enjoy the creative and harmonious interaction of elegant GROHE fittings and matching GROHE ceramics. The GROHE programme PerfectMatch is guaranteed to lead you to a perfectly aligned combination of fittings, ceramics, integrated technology and design. We offer everything from a single source to ensure total design consistency.

We have assembled six different bathroom collections, developed for you with passion, devotion and foresight. The styles range from classical elegance to simple minimalism: softly purist, harmoniously sensual and timelessly practical. Furthermore, all of our bathrooms offer an incredibly wide range of technical features, sizes, materials, colours and details.

Let the six different looks in the GROHE Collections be your inspiration before deciding, at your leisure, which of them is perfectly tailored to you.

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Pure metropolitan design. No ifs, no buts, no deviations. Eurocube bath architecture has that clear sense of rigour that comes with innovative technology, exemplified by the GROHE StarLight® chrome finish.

GROHE COMPLETE BATHROOM SOLUTIONS

Layout grid for every single GROHE communication material. The GROHE layout grid consists of a horizontal text grid and a vertical column grid, which is divided by column separators.

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210mm 16mm16mm

16m

m16

mm

18m

m29

7mm

LOREM IPSUM SI DOLOR ES CULPTA

ASPERNAT QUISSI TEM ET ERIA ISBUS

GROHE Bathroom

GRAPHIC ELEMENTS FOR COVER PAGES AND ADS

ERUM QUE SUMERPERFERRO

ALITATIUR IPSAPIS EVESU SPID DOLOR EVOLU

ALITATIUR IPSAPIS EVESU SPID DOLOR EVOLU

Headline:

Linotype Univers 330 Light

24PT / 28PT

First block:

GROHE Blue

Second block:

Dusk Blue

Orient the second block

to the first block with 1/3

to 2/3 overlap left aligned.

Sub-Headline:


16PT / 19PT

8 mm

6 mm

6 mmmin. 6 mm

min. 6 mm

min. 8 mm

8 mm

2 mm

min. 8 mm

The modular block system echoes the strong block of the GROHE logo. Headlines on cover pages and advertise-ments can be placed in a modular block. Unlike the logo, the modular blocks can change shape, size and colour to suit different communication needs. Sizes and shapes should always contribute to the overall graphical balance of the communication material.

ERUM QUE SUMERPERFERRO

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BRAND CAMPAIGNMASTERS OF TECHNOLOGY, SINCE 1873*


Case of application: Bathbook introduction pages

Info box:

Font:

Linotype Univers 630 Bold


Font size:

y≥x/3

Logo

GROHE Logotype with Claim:

Pure Freude an Wasser

Headline:

Font:

Linotype Univers 630 Bold


Font size:

x

Always use the asterisk

and legal line when

referring to 1873.

Legal line:

Font:

Linotype Univers 430 Regular

Font size:

min 6pt

for larger formats

than DIN A4: z≥x/3

Do not hide the legal line. Clear legibility and clear separation

from the background is mandatory.

Implementation policy • IntegrationofMastersofTechnologycampaignismandatoryinallcommunicationmaterial • DonotchangetheofficialMastersofTechnologytexts • Donottranslatetheheadline„MASTERSOFTECHNOLOGY“&„SINCE1873*“ • Donotchangeorleaveoutthelegallineandtheasterisk • ApprovalbyHQbranddepartmentandJan-PeterTewesismandatory

The brand campaign "MASTERS OF TECHNOLOGY SINCE 1873*" focuses on the DNA of the GROHE brand. It is a powerful and unique explanation of why GROHE products perform better. The idea promotes cutting edge engineering, relentless quality control and the finest design. This message is communicated across a campaign featuring the Masters of Technology and Moments of Truth.

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BRAND CAMPAIGNGRAPHIC ELEMENTS

Campaign ribbon. In order to convey the Masters of Technology message across all our materials, we have created an identifier, which we refer to as the campaign ribbon. The following pages provide guidance on how this should be applied.

The Masters of Technology campaign ribbon is made up of the following elements:

1 Ribbon holding device2 Wordmark3 Legal line

Two versions of the ribbon have been created for left and right alignment on a page. The preferred positioning of the ribbon device is the left aligned version. However, if the image is very busy, making legibility difficult, the right aligned version may be used. For each of the ribbon devices, there are positive and negative versions to ensure legibility on both light and dark backgrounds.

The sharp edge of the ribbon has been cut to reflect the angle of the waves in the GROHE core logo. (4)

The section labelled Y can be adjusted in order to suit different document margins and applications.

The legal line should always appear in the local language appropriate for the target audience. (5) This should be typeset in Linotype Univers 430 Regular.

In order to maintain legiblity, it is recommended that 6pt is the minimum size at which the legal line should appear, on any printed materials.

Please do not recreate the campaign ribbon. Always use the master artwork whenever possible.

Artwork versions are available for the English and German versions of the ribbon.

*

*

*

4

Y 1/4 X

1

X 38º

====

3

2

The legal line should always align with the ‘M’ in the wordmark. Always align with the first letter in the legal line, never with the asterisk.

If the legal line is too long to fit between the ‘M’ and the ‘1873’ you can split it in two rows.

5

6

Campaign ribbon: English version

Campaign ribbon: German version

Campaign ribbon: French version

Founding year of Carl Nestler, since 1956 part of GROHE. More on grohe.com

Gründungsjahr von Carl Nestler, seit 1956 Teil von GROHE. Mehr auf grohe.com

Année de fondation de Carl Nestler, depuis 1956 partie de GROHE.Plus d‘informations via grohe.com

Left aligned version (preferred)Positive

Left aligned version Negative

Right aligned versionPositive

Right aligned versionNegative

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BRAND CAMPAIGNGRAPHIC ELEMENTS

When applying the ribbon to communications, the Masters of Technology wordmark within it should align to other elements within the design layout. In order to achieve this, the ribbon may need to be extended.

The square end of the holding device is the only part of the ribbon that should be adjusted. Please be very careful not to stretch the proportions of the ribbon, or alter the composition, whilst making any adjustments to the ribbon length.

The edge of the ‘M’, not the asterisk, should line up with document margin.

Positioning. The preferred position for the campaign ribbon is bottom left.

1 Preferred position. Bottom left.

3 Less preferred position. (only use when neither 1 nor 2 is working) Bottom right.

4 Less preferred position. (only use when neither 1 nor 2 is working) Top right.

2 Alternative position. Top left.

Do not adjust this section of the ribbon

Do not adjust this section of the ribbonThis section may be extended

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BRAND CAMPAIGNTEXT ELEMENTS

Masters of Technology introduction first column: English version

For over 140 years GROHE‘s people have been regarded by their peers in the industry as Masters of Technology, because of their innovations, outstanding design and awardwinning fittings.

By a combination of their advanced craftsmanship and their cutting-edge approach to effective teamwork and processes, our Masters of Technology take the lead in developing, designing and manufacturing our outstanding product range, all the while testing and fine-tuning each piece to ensure continued customer satisfaction.

The result: Timeless design. And quality that lasts a life-time.

Again and again GROHE products surprise users with unique features that provide “Pure Freude an Wasser”. When you use a GROHE product you can feel the difference. Time after time.

Masters of Technology introduction first column: German version

Seit über 140 Jahren prägen die Masters of Technology mit ihren Innovationen, Designs und erstklassigen, preisgekrönten Armaturen und Ausstattungen die Branche.

Die Masters of Technology tüfteln, entwickeln, produzieren, gießen, galvanisieren, montieren, schleifen und beschichten. Sie kombinieren genuines Handwerk und raffinierte Kopfarbeit zu einem unvergleichlichen Ganzen.

Das Resultat: Zeitloses fürs Auge. Und Qualität, die ein Leben lang hält. Immer wieder überraschen sie mit einzigartigen Funktionen, die für pure Freude an Wasser sorgen. Ja, wer GROHE kennt, spürt den Unterschied. Und dies Mal für Mal.

Masters of Technology introduction first column: French version

Depuis plus de 140 ans, les collaborateurs de GROHE sont considérés par leurs pairs dans l‘industrie comme Masters of Technology, en raison de leurs innovations, de leur conception exceptionnelle et de leurs raccords primés.

En combinant leur savoir-faire avancé et leur approche de pointe pour un travail d‘équipe et des processus efficaces, nos Masters of Technology prennent les devants en développant, concevant et fabriquant notre ligne de produits exceptionnelle, tout en testant et peaufinant chaque pièce pour assurer la satisfaction continue de nos clients.

Le résultat : Une conception intemporelle et une qualité garantie à vie.

Les produits Grohe ne cessent d‘étonner les utilisateurs grâce à leurs caractéristiques uniques qui procurent un « Pure Freude an Wasser ». Lorsque vous utilisez un produit GROHE, vous sentez la différence. À chaque fois.

MASTERS OF TECHNOLOGYSINCE 1873*

Legal line: English version*Founding year of Carl Nestler, since 1956 part of GROHE. More on grohe.com

Legal line: German version*Gründungsjahr von Carl Nestler, seit 1956 Teil von GROHE. Mehr auf grohe.com

Legal line: French version*Année de fondation de Carl Nestler, depuis 1956 partie de GROHE. Plus d’informations via grohe.com

Legal line: Italian version*Anno di fondazione di Carl Nestler, dal 1956 parte di GROHE. Maggiori dettagli sul grohe.com

Legal line: Spanish version*Año de establecimiento de Carl Nestler. Desde 1956 forma parte de GROHE. Descubre más en grohe.com

Legal line: Dutch version*Jaar van oprichting van Carl Nestler, sinds 1956 onderdeel van GROHE. Meer informatie op grohe.com

Legal line: Slovakian version*RokvznikufirmyCarlNester,od1956súčasťGROHE.Viacnagrohe.com

If you need further texts and translations please contact Henrik John, Director Brand and Marketing Services.

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CUSTOMER LOYALTY PROGRAMMESGROHE SMART

DESIGN

LOGO FOR DIFFERENTIATION BETWEEN REWARD AND ENGAGEMENT PROGRAMMES

Smart program for installers

GROHE Smart main logo

Smart program for architects and showrooms

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CORPORATE WEBSITERESPONSIVE WEB DESIGN

Strong online branding

The new fully responsive GROHE corporate website strengthens the overall brand identity. State-of-the-art technologies offer high class usability world wide.

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CORPORATE WEBSITEICON SET

Flat design.Aflatdesignediconsetinourcorporatecolours navigates users through the corporate website.

Icon set . In case you need the icon set please contact the digital marketing team.

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CORPORATE WEBSITEWEB TYPOGRAPHY

Headlines

18px/24px #112038 gui-headline-alphaLinotype Univers

22px/28px #112038 gui-headline-betaLinotype Univers

28px/36px #11038 gui-headline-deltaLinotype Univers

36px/42px #11038 gui-headline-epsilon Linotype Univers

Copytext

13px/18px Lorem ipsum dolor sit amet, consectetur adipisicing elit. Adipisci, commodi, exercitationem voluptatum quidem impedit esse assumenda ad molestiae eius corporis cum ut? Velit, enim, praesentium cum omnis sit dolorum dicta.

15px/20px Lorem ipsum dolor sit amet, consectetur adipisicing elit. Adipisci, commodi, exercitationem voluptatum quidem impedit esse assumenda ad molestiae eius corporis cum ut? Velit, enim, praesentium

cum omnis sit dolorum dicta.

18px/24px Lorem ipsum dolor sit amet, consectetur adipisicing elit. Adipisci, commodi, exercitationem voluptatum quidem impedit esse assumenda ad molestiae eius corporis cum ut? Velit, enim, praesentium cum omnis sit dolorum dicta.

22px/24px Lorem ipsum dolor sit amet, consectetur adipisicing elit. Adipisci, commodi, exercitationem voluptatum quidem impedit esse assumenda ad molestiae eius corporis cum ut? Velit, enim, praesentium cum omnis sit dolorum dicta.

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INTERNALCOMMUNICATION

One brand, one design. To ensure a uniform brand appearance it is necessary that the visual elements ofofficecommunicationsarealwaysthesame.

Power Point Master:GROHE Intranet / Personal & Organisational / Templates / Power Point Master

Power Point Presentations Stationery Business Cards

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CORPORATE IMAGERYGROHE BATHROOM

One brand, one design. To ensure a uniform brand appearance

GROHE Photoarchive • Allimagesareavailableinthephotoarchive • DonotretouchimageswithoutpermissionbyHQbranddepartment

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CORPORATE IMAGERYGROHE BATHROOM

Water. Include running water in close up photography. Do not show running water in long shots.

Blue tinting. We use a blue tonality for shower and thermostat photography.

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CORPORATE IMAGERYGROHE KITCHEN

Products in use. Focus on people using the product in a real-life environment. This shows the design and functionality of the product.

Products not in use. Focus on the product design with a shallow depth offield.Showpeopleinablurredoutbackgroundwithahintofmotion.

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CORPORATE IMAGERYGROHE SPA®

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CORPORATE IMAGERYGROHE SPA®

Beige colours.Usebrightbeigecolours,light-floodedroomsand large free space around the products.

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CORPORATE IMAGERYGROHE PROFESSIONAL

High contrast. GROHE Professional images show products in real life environments. Rich blacks, high contrast and hard lighting support the brand identity.

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CORPORATE IMAGERYCUT-OUT

Cut-out images on white background. High contrast, bright and well-lit. Highlightingdetailingandfinish.

Standard perspective angle: 45°

Special perspectives

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EXAMPLES COVER PAGES

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EXAMPLES ADVERTISEMENTS

GROHE ESSENCE

Discover a minimal style that’s full of warmth with GROHE’s new Essence faucet. The slim architectural shape is enhanced with organic design elements ideal for a contemporary kitchen, inviting touch and interaction for the sensual chef.

NEW* Founding year of Carl Nestler, since 1956 part of GROHE. More on www.grohe.com

GROHE ESSENCE

UNDERSTATEDELEGANCE

NEW

Classic lifestyle, gently interpreted. The minimal design of the Essence Collection employs modern technology but is still a feast for the eye. No collection has ever featured so many leading GROHE innovations, including AquaGuide and GROHE SilkMove®.



Pure metropolitan design. No ifs, no buts, no deviations. The overarching concept of GROHE Eurocube evokes the dynamic lifestyle of active people and celebrates the dramatic beauty of the cube. Enjoy a bit of clarity.

GROHE EUROCUBE

A CLEARSTATEMENT

GROHE GRANDERA® HOME IS WHERE MY SPA IS


Purist, simple and yet extravagant. Clean, square and yet round Timeless, classic and yet modern. The GROHE Grandera® collection reconciles traditional opposites in one harmonious design. The result is an exceptionally diverse collection of extremely durable fittings, thermostats, showers and accessories and the choice between warm sunset, chrome/gold and chrome finish adding the perfect finishing touch. VISIT GROHE.COM

Detailed motive plan for advertisements available on the intranet.

GROHE actuation plates make bathrooms look good. But that’s not all. They also make you look good. Why? Because our actuation plates come

that your customers love. It’s easy to install both

compatible with all GROHE cisterns.

Check out all 130 design combinations at


GROHE.com


MAKES YOULOOK GOOD

Adaptableinspection chamber:

EasyConnecteasy? That is the philosophy behind the GROHE AV1 valve and the EasyConect system. You just plug the hose straight into the valve and it’s done. There is no messing around with measuring or adjusting. It’s quick, it’s easy and there is no way of doing it wrong – not even during maintenance.

Check out the AV1 valve and EasyConnect at GROHE.com

PLUGN‘ FLUSH



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CORPORATE DESIGNDISPLAYS / POS MATERIAL

GROHE’s commitment to quality is not only expressed in the products we design and manufacture, but also in the sophisticated way we display them.

The detailed catalogue for displays is available on the intranet.

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