Grocery Store Promotion Tool Training Welcome!. The Group Exchange Email addresses Availability.
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Transcript of Grocery Store Promotion Tool Training Welcome!. The Group Exchange Email addresses Availability.
Grocery Store Promotion Tool
Training
Welcome!
The Group
Exchange Email addresses Availability
Our Goals
We are interested in: Creating a tool to assess the food promotion
environment Validity and Reliability
Assess whether purchasing behavior is related to the food promotion environment within the store
Hypotheses
Low income stores will have more unhealthy products in featured promotion locations in the store.
Stores from predominantly Latino neighborhoods will have more unhealthy products in key promotion locations than stores in predominantly Asian or white neighborhoods.
Customers who are exposed to key product categories more times during a shopping trip will be more likely to purchase one of these items.
Our Tasks: Data
Collect data on grocery stores 4 target neighborhoods: high income white, low
income white, low income Asian, low income Latino
Visit 15 stores in each area and fill out Grocery Store Promotion data sheet
Return to 8 stores each week (2 in each area) for up to 12 weeks to assess changes over time
Our Tasks: Receipts
We will collect receipts outside of the grocery stores we return to each week Compare receipts collected to store data
There will be a recruiter script used to ask for receipts, as well as a study summary sheet to hand out to participants upon request Ask for receipt Remove all personal info from receipt and return to
participant (payment info, etc). Note participant gender and presence of grey hair on
receipt as participant leaves
Coding Practice