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Current Trends and Key Factors That Drive Global E-commerce and O2O Success
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Transcript of GRIN_magentocom (china)_2014
Current Trends and Key Factors That Drive Global E-commerce and O2O Success
What I am not going to talk about
Culture Localiza6on Brand
Company
Does your company culture spark crea6vity and openness?
+ + Limited to 2 hours to spend raising money
30 Minutes to present to the class of 50
MBA Students
WiNNER is the group that makes the most money
$96
$460
$6,500
Key Factor #1: Create a company culture of open innova6on.
Culture Localiza6on Brand
Company
Key Factor # 2: Localiza6on
Source: Forrester, 2014
Source: PayPal Spice Routes Study, 2013
External factor 1: Size of Overall Market
External factor 1: Size of Overall Market
180B
8B
External factor 1: Size of Overall Market
Source: Forrester, How e-‐Commerce Markets Evolve
External factor 2: E-‐commerce readiness
Source: Forrester, How e-‐Commerce Markets Evolve
External factor 2: E-‐commerce readiness
External factor 3: Size of Addressable Market
External factor 4: Ease of Market Entry
Key Factor # 2: Localiza6on
Source: Forrester, 2014
Merchant
Payments: contracts – technical integra6on – repor6ng – fraud – repatria6on – dispute management 40+ connec6ons or work with a few KONWLEDGEABLE providers
Language – Customer Service – Fulfillment endless connec6ons and people
Local Solutions
Gap’s site in Japan offers XXXS to M sizes on this shirt.
For the same shirt on the US site, Gap offers XS to XXL sizes.
Source: March 18, 2014, “The Five Key Success Factors Of A Global eBusiness” Forrester report
Local Merchandising
Source: March 18, 2014, “The Five Key Success Factors Of A Global eBusiness” Forrester report
Clarins adverFses whitening products in Japan
…And tanning products in Spain
Culture Localiza6on Brand
Company
Key Factor # 3: Brand
A new era…
Source: May 2, 2014, “Lessons In Leading The Digital Business Revolu6on” Forrester report
Brand Driven O2O
Brand Driven O2O
Brand Driven O2O
All the coolest gadgets and tech and coupons and whatever else in the world
Brand
Store
In Summary: 1. Companies with a culture of open innova6on have
a much becer chance to succeed globally.
2. Companies need to pay acen6on to external factors before selling into a country.
3. Most companies in the world don’t have the resources or exper6se to succeed globally (locally). They need to rely on others.
4. Invest in your brand iden6ty and stay true to your ‘why’.
Contact Details
Carl Miller - Managing Director Global Retail Insights Network (GRIN) [email protected] +1-415-420-6688 Skype: globalcarl www.thegrinlabs.com
