greystar.com

Greystar Real Estate PartnersBay Area Management, Investment, & Development Overview

16th Annual Developers ForumBay Area Apartment Association

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Overview

Based in Charleston, South Carolina, Greystar has a presence in over 88 markets nationwide supported by 16 city offices. With multiple lines of business and over 170,000 units managed across the United States, Greystar’s vertically integrated business model leverages expertise across multiple disciplines to provide turnkey solutions and seamless execution. Since inception in 1993, Greystar’s focus has been solely on multifamily real estate – a focus that is maintained today.  

Derek RamseyChief Financial

Officer

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Executive Leadership

Bob FaithChairman & Chief Executive Officer

Bill MadduxChief Operating

Officer

Stacy HuntExecutive Director –

Client Services

Andrew Livingstone

Executive Director – Real Estate Services

Wes FullerExecutive Director – Investment Services

Scott WiseExecutive Director –

Development & Construction

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Structure

“We know the real estate business is cyclical, but our balanced focus on both the service side of the business and the principal side gives us opportunities to grow wherever we are in the cycle.”

GREYSTAR REAL ESTATE PARTNERS

Client Services Principal Activities

4 Regional offices 16 City offices 70+ Markets 140,000+ Units Managed 4,000 Employees

Property Management National Coverage 15,500 Units $1.5B Managed 25 Employees Expertise across multiple

product classes and investment strategies

Asset Management

National Coverage 20 Employees 81 Acquisitions 52 Dispositions Numerous debt and equity

relationships

Transaction Management

7 Regional offices $250M – renovation volume in

last 3 yrs Asset preservation best

practices 20 Employees

Capital Projects

Residential Types

Market Rate Housing Student Housing Senior Housing Affordable

Housing

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National Coverage 11,500 Units 20 Employees $2.75B Invested since

inception

Investment Development

4,000 Units $350M Development

pipeline 15 Employees In-house

construction

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Clients

Greystar has proven its ability to protect and enhance value for many of the largest institutional owners in the country.

Organic growth through repeat business, customer referrals, and a reputation as a blue chip organization.

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Strong Local Presence

Tampa Management24 Properties, 7708 units

Lease-ups Renovations Stabilized Properties

Leadership TeamNational Division Office

Andrew LivingstoneSE Regional Office

Gary Crane Jim Fawcett-Florida

City Office Lori Krull 4 Regional Managers

Bay Area Management Presence

Seneca

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Seneca at Cypress Creek – Opened in June 2009

Seneca at Cypress CreekCypress Creek, Pasco Co., FL451 units, 2009, Class A

Bay Area Development Presence

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Seneca at Cypress Creek

Site Aerial

Hwy 54

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Seneca at Cypress Creek

Sustainable Land Plan • 28 Acre wooded site – 46% tree save

including specimen trees and unique clusters

• Surface water – Conservation easements for Cypress Creek and critical linkage

• Protected species – 14 gopher tortoise contained and relocated offsite

Property Description• 28 Apartment Buildings• 3-story garden and townhouse• Stucco / Hardi exteriors• Direct access garages• Screened Lanais• Controlled Access

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Seneca at Cypress Creek

Amenity Package• Controlled Access Gates• Business Center & Cyber Cafe• Game Room with Billiards• Resort style pools• Outdoor Fire Pit• Cabana and grill poolside• 24/7 Cardio/Fitness Center w/ Spinning

Room• Bark Park• Plenty of open air space/courtyards

Services Included• Spot on Maintenance Team• Door to Door Valet Trash & Recycling • Package Receiving• Planned Social Events • Pest Control

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Seneca at Cypress Creek

Clubhouse features• Leasing Center • Business Center• Cyber Cafe• WiFi club room• Home theater• Game Room w/ Billiards

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Resident Business Center

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Game and Media Room

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Clubhouse and pool area

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Seneca at Cypress Creek

Fitness Center• 2,000 SF gym• Free Weights, Cardio,

Universal• Kid’s playroom• Wii Fit gaming gear• Spinning/group room

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Natural Area with picnic/grill areas

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Seneca at Cypress Creek

Resort-style pool• Three deck/water elevations• California kitchen, fire pit• WiFi and surround sound• Screened porch seating area

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Seneca at Cypress Creek

Diverse Unit Mix• One (645 – 981 SF) - 40%• Two (947 – 1340 SF) - 46%• Three (1321 – 1379 SF) - 4%• 2 BR TH (1507 SF) - 6%• 3 BR TH (1611 SF) - 5%

Modern Features• 9’ ceilings• Open floor plans• Screened in Lanias/Bonus

rooms*• 42” maple cabinets• Kitchen Island/Bar*• Wood Plank Floors• Black on Black/Silver

Metallic* GE Appliances w/Microwave

• Washer / Dryer provided

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Home of the WOW Kitchen!

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Marketing Plan• Property Website• Marketing collateral

– Brochures– Business Cards– Direct Mailers– Business Marketing Pieces

• Print Advertisements– Guide Books– News Releases

• Internet sites– Apartments.com– internet sites affiliated with print

advertisers– Craigslist.com– Social Media campaign

–Facebook/Twitter

• Drive-by appeal– Signage (front entrance)– Banners on County Line Road– Billboard on 54– Landscaping– Human Directionals

• Social Events– Resident Activities– Grand Opening in May 2010– Annual Haunted House– Pool Parties

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Traffic, Leases and Closing Ratio by Source

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2009 2010Average Traffic per month: 105 112 Average # of NET leases per month: 24 32

Net Closing Ratios 23% 28%

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4650

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Demographics

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Seneca at Cypress Creek

YE 2009 90% Occupancy

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MMFI - make me feel important!! --------------------------------------------------------------------------

Price is what you pay, Value is what you GET! Warren Buffett

quotes to live by:

Customers are the center of the universe. Help them and in turn you’ll be awash with opportunity Sean Storms, TBJ

Prospect

Build it they will come, manage it and they will stay! Developer!

-------------------------------------------------------------------What TEAM SENECA lives by:

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A Fully Integrated Multifamily Service Provider

Greystar Real Estate Partners18 Broad Street, Third FloorCharleston, SC 29401

Phone: 843-579-9400Website: www.greystar.com

Greystar Real Estate Partners4030 Boy Scout BlvdTampa, FL 33407

Phone: 813/882-8700Website: www.greystar.com