GREY GOOSE VODKA LOCAL MARKET EVENT RESOURCE BOOK VERSION 1, FEBRUARY 2011.

GREY GOOSE VODKA LOCAL MARKET EVENT

RESOURCE BOOKVERSION 1, FEBRUARY 2011

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CONTENTS

SECTION 1 - BACKGROUND-Introduction to this Resource Book-Introducing the GREY GOOSE Vodka Event Philosophy-Explaining the GREY GOOSE Vodka Event Philosophy-Event Tiers-Events to Avoid

SECTION 2 – DEFINING GREY GOOSE EVENTS-Pre-Event Criteria

-Ensuring Events are Aligned with the Brand-Check List-Explanations and Examples

SECTION 3 – ACTIVATING EVENTS THAT ARE OF GREY GOOSE VODKA STANDARD-Event Activation Criteria

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CONTENTS

SECTION 4 – DELIVERING EVENTS THAT ARE OF GREY GOOSE VODKA STANDARD-Event Execution Criteria

SECTION 5 – PRE EVENT EVALUATION

SECTION 6 – BACARDI FORMAN CORPORATE RESPONSIBILITY-Bacardi Forman Code of Conduct

SECTION 7 – CONTACT DETAILS

SECTION 1BACKGROUND

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BACKGROUNDINTRODUCTION TO THIS RESOURCE BOOK

Welcome to the GREY GOOSE Vodka Local Market Event Resource Book.

As a super premium brand operating in numerous markets, it is exceptionally important that all of our brand event activity befits our position as The World’s Best Tasting Vodka, and is consistent the world over.

From Australia to Zambia, GREY GOOSE Vodka event activity must live up to the criteria and standards outlined within this resource book in order to maintain and grow our position as a leading luxury brand.

This easy to use booklet has been created to help you select and create stand out GREY GOOSE Vodka events that truly reflect our brand values, identity and understanding of luxury the GREY GOOSE Vodka way.

Packed with lots of useful examples and how to guides, we hope that you will find this booklet a useful reference tool.

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Good is never good enough for GREY GOOSE Vodka.

GREY GOOSE Vodka events are truly exceptional.

Our mission is to create world leading luxury events befitting of The World’s Best Tasting Vodka in every market in which we operate.

GREY GOOSE Vodka promises a world-class experience. Such experiences are achieved only through consistent, quality materials and messaging together with careful attention to detail.GREY GOOSE Vodka only uses the finest ingredients, true craftsmanship and attention to detail.This is evident in the provenance and production of our brand through to our signature serves. The same should always be also true of our events. This resource book will help you ensure that GREY GOOSE Vodka experiential activity is always truly exceptional.

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BACKGROUNDINTRODUCING THE GREY GOOSE EVENT PHILOSOPHY

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BACKGROUNDINTRODUCING THE GREY GOOSE EVENT PHILOSOPHY

WHY WE DO EVENTS?GREY GOOSE events are a great way to ensure the brand proactively connects and engages with the ‘Lovers of Life, Leaders in Life’ target consumer in a brand-controlled environment.

The right event collaborations allow for extended press and media coverage opportunities within on-brand, target publications. Similarly they allow for target consumers to sample and experience the GREY GOOSE Vodka brand. STRATEGY: Create the world’s best cocktail experiences at the most prestigious events, globally to connect with LOLLILS.

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BACKGROUNDGREY GOOSE EVENT PHILOSOPHY

THE OBJECTIVE: Work to secure the best event opportunities and exposure for the brand in adherence with the GREY GOOSE brand platforms in target markets throughout the year.

Existing GREY GOOSE brand relationships: Continue to foster strong loyalty with organizations that GREY GOOSE has worked in the past and remain loyal to those that offer most brand exposure and GREY GOOSE integration on-site at events. RESULT:Leverage event opportunities to 1) increase GREY GOOSE exposure; 2) reinforce the brand’s high end positioning; 3) leverage celebrities’ names and partnering brands to create positive consumer associations; 4) ultimately increase value and volume.

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BACKGROUNDGREY GOOSE EVENT PHILOSOPHY

There are 3 different types of events GREY GOOSE participates in:Tier 1 – Sponsorship of third party eventsTier 2 – Co-partnered eventsTier 3 – Brand owned and hosted event

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BACKGROUNDEVENT TIERS

TIER 1: SPONSORSHIP OF THIRD PARTY EVENTSAn event organised by a third party brand or organisation where GREY GOOSE is a sponsor.As an established super-premium global brand, GREY GOOSE should be discerning in its selection of events.

a)Proactive outreach: events where the brand identifies an opportunity and approaches the event/partner to get involved – Ensure that the event/opportunity fulfils all the event filters.

b)Reactive outreach: events where the brand is approached with the opportunity to participate. Assess and decide if it is appropriate and beneficial for the brand (see pre-event evaluation).

The brand would not contribute any form of cash sponsorship fee for these events. The cost of the activation and product as ‘in-kind’ sponsorship should be sufficient to cover entry to participate.

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TIER 1: SPONSORSHIP OF THIRD PARTY EVENTSExamples: GREY GOOSE Vodka is a proud promotional partner of the US Open

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TIER 1: SPONSORSHIP OF THIRD PARTY EVENTSExamples: GREY GOOSE Vodka is the official spirit sponsor of the Vanity Fair Oscar Party

Kate Bosworth, Victoria Beckham, Kate Beckinsdale and Robert Downey Jr. at the Vanity Fair Oscar Party

TIER 2: CO-PARTNERED EVENTSCo partnered events are events where GREY GOOSE and a brand partner are billed equally as hosts.

Examples:GREY GOOSE Vodka and the Soho House Pre-Oscars Party and DinnerLocation: US

GREY GOOSE Vodka cocktail and dinner menus

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TIER 2: CO-PARTNERED EVENTSExamples:

Iconoclast & GREY GOOSE Entertainment 5th Year Anniversary at LAVO

Location: US

Actress Julianne Moore in attendance on the red carpet at LAVO in New York City.

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TIER 2: CO-PARTNERED EVENTSExamples:GREY GOOSE Vodka in conjunction with the opening of Soho Beach House MiamiLocation: US

GREY GOOSE Martini and Model, Bekah Jenkins enjoys in-room GREY GOOSE cocktails at the opening of the Soho Beach House Miami


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TIER 3: BRAND OWNED OR HOSTED EVENTSAn event conceived, delivered, coordinated and solely hosted by GREY GOOSE, with no third party brand or organization partnership. The most fully immersive GREY GOOSE experience.

(Due to requirements, Tier 3 events are only executable in markets that are fully developed and that have suitable execution budgets to activate.)

Driven by the brand-team to a specific brief.

These events must be in collaboration with the Global Brand Team to maximise the international press benefits.

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TIER 3: BRAND OWNED OR HOSTED EVENTSExamples:

GREY GOOSE Character & Cocktails, in benefit of the Elton John AIDS Foundation.

Location: UK

Presented by GREY GOOSE Vodka and hosted by Sir Elton John & David Furnish, the event is an annual fundraiser that raises money for the Elton John AIDS Foundation, hosting the ultimate cocktail party, dinner, auction and entertainment for 1000 high profile celebrities and LOLLILS.

The concept was entirely devised by the brand. All design and production is undertaken by the brand and all aspects of execution and publicity are managed by the brand and its local agencies.

This is the flagship event for the brand in the UK market.

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TIER 3: BRAND OWNED OR HOSTED EVENTSExamples:GREY GOOSE Character & Cocktails, in benefit of the Elton John AIDS Foundation.

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TIER 3: BRAND OWNED OR HOSTED EVENTSExamples:GREY GOOSE Tales of the Cocktail 2010. Behind the Bar, Beyond the Bar Event

Location: US

During Tales of the Cocktail, the premier gathering of top bartenders in the world, GREY GOOSE hosted an event for key influencers and media to celebrate the bartender and provide a behind-the-scenes look at the Beyond The Bar series of documentary shorts presented by Sundance Channel and United States Bartenders’ Guild.

A high-profile event took place at Latrobe’s in New Orleans, where guests were invited to take part in a Parisian-inspired celebration and enjoy specialty cocktails. GREY GOOSE Brand Ambassadors hosted a showcase bar featuring the latest mixers, unique fruits and fresh herbs while a bird’s eye camera projected action behind the bar for guests throughout the venue.

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TIER 3: BRAND OWNED OR HOSTED EVENTSExamples:GREY GOOSE Tales of the Cocktail 2010. Behind the Bar, Beyond the Bar Event

Brand Ambassador, Dimitri Lezinska prepares one of the many GREY GOOSE Vodka Signature Cocktails available at the event. Uniformed Brand Ambassadors also served GREY GOOSE specialty cocktails to guests.

•Small retail events with limited branding and difficulty of service•Events that are just product drop offs•Events that are not primary cocktail driven•Events with inferior barware •Events with non professional bartenders•Events with no catering and/or décor budgets•Events in non-licensed accounts (market law specific)•Events that are not cocktail attire (case by case basis)•Events with too many sponsors that will not allow GREY GOOSE a significant presence•Open to the public events - most of GREY GOOSE events should be private receptions•Events promoting ANY energy drink•Events where the bar is not visible or where cocktails have to be prepared and serviced from a back-of-house area•Events that are overly sponsored and where the GREY GOOSE experience will be compromised at the live event

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BACKGROUNDEVENTS TO AVOID

SECTION 2DEFINING GREY GOOSE EVENTS

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ENSURING EVENTS ARE ALIGNED WITH THE BRANDHowever large or small we need to make sure that every single piece of brand event activity (associated or owned) is of the appropriate quality, style and tone for GREY GOOSE Vodka.

To remove any grey areas, we have compiled the following check list to help you determine if your activity is right for GREY GOOSE Vodka.

Remember, all elements listed in the check list MUST BE met. If they cannot then the opportunity must be turned down in order to protect the integrity of the brand.

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DEFINING GREY GOOSE EVENTSPRE-EVENT CRITERIA

CHECK LISTThe event will only fit the GREY GOOSE Vodka event standard if the following can be met: 1.Direct link to Brand Activation Platform (To be distributed February 2011)

2.Will be press worthy - attended by and covered by premium media

3.Attended by notable, high profile guests – people at the top of their fields

4.Is an invitation-only event

5.Co-sponsors must be of similar premium and non competing level to GREY GOOSE Vodka

6.Must be attended by LOLLILS

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DETAILED EXPLANATIONS AND EXAMPLES 1. Direct link to Brand Activation Platform (To be distributed February 2011)

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DETAILED EXPLANATIONS AND EXAMPLES2. Will be press worthy - attended by and covered by premium media

Part of the way we assess the success of an event is by the press coverage received and the brand credits.

It is important to understand which press will be attending and covering the event so that GREY GOOSE Vodka can feature in the right publications with the right messaging.

Premium media refers to the most prestigious titles in your market. For example:Monthly: Vogue, GQ, Vanity FairMid: Weekend supplements, Grazia, People MagazineShort: The NY Times, Wall Street Journal, Le Monde

Tabloid or sensational magazines should never be included and if non premium media are covering the event, we would recommend reconsidering involvement.

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DETAILED EXPLANATIONS AND EXAMPLES2. Will be press worthy - attended by and covered by premium media

Examples:

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DETAILED EXPLANATIONS AND EXAMPLES 3. Attended by notable, high profile guests – people at the top of their fields

High-profile guests include:•Highly respected in their field•High net worth individuals •Have an unblemished record professionally, and personally•May be internationally recognised, as a direct result of their achievements•Socially high profile influencer but not over-exposed ‘famous’ / ‘celebrity’ due to anything scandalous•To ensure that you achieve the right type of guests, review previous event’s press (where applicable) to ascertain the type of high-profile guest who attended •To give you an idea, guests might include academy award-winning director, Sam Mendes couture fashion designer Roland Mouret, top sportsman, Roger Federer; acclaimed author Gabriel Vargas Llosa; celebrity artist Damien Hirst; Multi award winning musician, Elton John

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DETAILED EXPLANATIONS AND EXAMPLES 3. Attended by notable, high profile guests – people at the top of their fields

Examples:

Arun Nayer and Elizabeth Hurley, Sir Elton John and David Furnish, Eva Longoria, Richard Branson

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DETAILED EXPLANATIONS AND EXAMPLES 4. Is an invitation-only event

The event must be invite only– the event is not open to the general public.

The event may be a high-priced, ticketed event which has been open only to a targeted list of invitees.

This ensures the event is truly ‘exclusive’ and the attendees have been pre-selected.

Examples:

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DETAILED EXPLANATIONS AND EXAMPLES 5.Co-sponsors must be of similar premium and non competing level to GREY GOOSE Vodka

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Co-sponsors to be other super-premium brands: e.g. global luxury iconic brands across categories such as fashion, art, film, design, food and non-competing i.e. not drinks brands.

IMPORTANT: Please be aware that some brands may be unsuitable to be present alongside e.g. energy drinks, non luxury brands, brands within competing spirit portfolios.

Examples:

DETAILED EXPLANATIONS AND EXAMPLES 5. Co-sponsors must be of similar premium and non competing level to GREY GOOSE Vodka

Examples:

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DETAILED EXPLANATIONS AND EXAMPLES 6. Must be attended by LOLLILS

A ‘LOLLIL’: lover of life leader in lifeAssuming that filters 1-5 have been fulfilled, it is likely that the event attendees will fit the LOLLIL profile.

To ensure quality of guest attendees you should review the origins of the guest listE.g. readers of a prestigious publication; a luxury brand’s database; patrons or donors of a notable institution.

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SECTION 3 ACTIVATING EVENTS THAT ARE

OF GREY GOOSE VODKA STANDARD

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The event will only fit the GREY GOOSE Vodka event activation standard if the following can be met: 1.Branding on all pre-event communication materials e.g. invitations, press releases etc.

2.GREY GOOSE Vodka exclusivity – GREY GOOSE Vodka must be the only spirit sponsor

3.GREY GOOSE Vodka to create, name and serve GREY GOOSE Vodka cocktails that align with the brand’s drinks strategy

4.Held at a super premium venue or space

5.Highest possible production values

6.Allocation of complimentary tickets for GREY GOOSE Vodka’s use

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ACTIVATING EVENTS THAT ARE OF GREY GOOSE VODKA STANDARDEVENT ACTIVATION CRITERIA

1. Branding on all pre-event communication materials e.g. invitations, press releases etc.

GREY GOOSE logo must be prominently placed on all pre-event communication materials (adhering to brand bvi) i.e.

•Invitations•Press releases•Website •Any social media (to the brand guidelines)•Step-and-repeat wall / logo boards•Event programme•Advertisements in pre-event collateral All artwork must be submitted to the brand for approval before going to print.

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1. Branding on all pre-event communication materials e.g. invitations, press releases etc.

Examples:

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2. GREY GOOSE Vodka exclusivity – GREY GOOSE Vodka must be the only spirit sponsor

• GREY GOOSE must be the only spirit brand sponsoring and served at the event.• All events should include exclusivity rights and allow GREY GOOSE to “own” the

event; • GREY GOOSE must dominate vs. participate. i.e. never just the ‘free drinks.’• GREY GOOSE should be the exclusive alcohol on site. Ideally there would be no

champagne, beer or wine.• If champagne, beer and wine are served, they are not to be displayed on the GREY

GOOSE bar or actively promoted at the event.• If GREY GOOSE is not the only spirit being served, Bacardi Ltd portfolio products are

the only other option BUT ARE NOT TO BE ACTIVELY DISPLAYED OR OFFERED. SUBJECT TO BUDGET.

• Whenever possible, the Bacardi Ltd. Portfolio or partnering brands should be offered in a full bar situation.

• GREY GOOSE Original and all 3 flavours must be featured at the event, if available in market.

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2. GREY GOOSE Vodka exclusivity – GREY GOOSE Vodka must be the only spirit sponsor

• Examples:

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3. GREY GOOSE Vodka to create, name and serve GREY GOOSE Vodka cocktails that align with the brand’s drinks strategy

As a super premium brand, cocktail excellence is essential. To ensure this, it is mandatory that the following points are delivered:•GREY GOOSE brand ambassador or mixologist to create and serve GREY GOOSE cocktails that align to the brand’s drink strategy.•Each GREY GOOSE variant must be represented in the selection of cocktails offered: Original, L’Orange, Le Citron, La Poire (if available in market).•Cocktails to be named so that they relate to the event theme.•Ingredients supplied by the event must be as specified by the GREY GOOSE recipes i.e. brands adhered to and always fresh juices.•The event caterer must be a highly reputed company who are experienced at delivering the best quality experience, and must support the GREY GOOSE cocktail execution.•GREY GOOSE to produce and supply a branded cocktail menus which will be present on the bar tops.

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3. GREY GOOSE Vodka to create, name and serve GREY GOOSE Vodka cocktails that align with the brand’s drinks strategy

Examples:

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4. Held at a super premium venue or space

The event must take place in either1. A luxury prestigious venue e.g. a 5+ star hotel, a top cocktail bar that is a GREY

GOOSE flagship account; a private member’s club; the home of a luxury brand partner i.e. their boutique flagship store.

2. A premium event space that is being designed and styled to the highest possible standard.

3. A luxury private residence belonging to the event host.

Examples:

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5. Highest possible production values

Attention to detail is critical:

Venue: a high-end venue with capacity and space to hold event with enough room for guests to be comfortable. Provide valet/coat check if necessary.

Food: catering to be of the highest standard delivered by a reputable catering company, chef or restaurant. Food offering to include canapés and where a sit down dinner is applicable, the format should include a minimum of 3 courses served to table and not a buffet / casual style of service.

Furniture: clean, attractive, modern (not severe) and high-styled design pieces.

Florals: white calla lily arrangements in simple, sleek, modern vase.

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5. Highest possible production valuesBarware: all bar tools should be high quality or GREY GOOSE branded pos.

Bar design: bars should always be modern and stylish, simple and not overcrowded with barware, and conducive to cocktail service.

Entertainment: sophisticated talent that coincides with the event theme and holds the same luxury image as GREY GOOSE. Should not be risqué.

Additional décor: candles, vases, artwork etc should all be representative of the GREY GOOSE image and fit in line with the purpose of the event. These simple touches can bring out the sophistication of the event.

When applicable, the use of GREY GOOSE blue colouring should be integrated e.g. through lighting gels or other means.

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5. Highest possible production values

Examples:

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6. Allocation of complimentary tickets for GREY GOOSE Vodka’s use

In order to maximise the benefits to the brand of participating in the event, it is essential that an allocation of tickets is secured for the brand’s use.

These tickets may be used for: internal hospitality; entertaining press; hosting trade contacts/clients or other brand initiatives.

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SECTION 4 DELIVERING EVENTS THAT ARE

OF GREY GOOSE VODKA STANDARD

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The event will only fit the GREY GOOSE Vodka event execution standard if the following can be met:

1. Brand trained, uniformed staff e.g. mixologists and spokesmodels

2. Prominent and premium bar branding

3. Must be overseen by a representative from the Brand

4. Perfect serve cocktails

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DELIVERING EVENTS THAT ARE OF GREY GOOSE VODKA STANDARD EVENT EXECUTION CRITERIA

1. Brand trained, uniformed staff e.g. mixologists and spokesmodels

All event staff who may be required to communicate with consumers on behalf of the brand (i.e. bartenders, waiting staff, spokesmodels) should be trained in advance to ensure they can speak in an informed way about the brand and cocktails served.

Crucial information they must be aware of includes:•Brand intrinsics•Correct pronunciations of the flavours•Correct cocktail names•Key ingredients of each cocktail•Must name check the brand when introducing drinks

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This bar must display prominent GREY GOOSE branding including:•A back bar counter unit filled with GREY GOOSE bottles across the shelving.•Any available pos to be placed on the bar-front e.g. ice buckets, candles, bar caddies, bar mats, shakers, condiment trays, stirrers, olive picks, napkins, 4-bottle chrome bowl.•No other alcohol brands are to be served from or displayed on the GREY GOOSE bar.

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DELIVERING EVENTS THAT ARE OF GREY GOOSE VODKA STANDARD EVENT EXECUTION CRITERIA 2. Prominent and premium bar branding

It is essential that there is a front-of-house GREY GOOSE bar.

3. Must be overseen by a representative from the Brand

It is essential someone representing GREY GOOSE attends the event to oversee the event from the brand’s perspective. This person must have the authority to ensure the sponsorship is being executed as agreed.

This person should have been involved in securing and implementing the brand’s involvement and attend in a quality control capacity.

This person may be from:•The brand i.e. GREY GOOSE brand personnel (sales team, marketing team, brand ambassador etc)•An agency i.e. event execution agency

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4. Perfect serve cocktails

The most important component a consumer will see at an event is the actual cocktail made with GREY GOOSE Vodka. In order to ensure the best of the best cocktails are being served, the following criteria need to be confirmed:

• The Best Bar Staff: Real experienced mixologists who understand the importance of presentation and taste are on site to create and serve GREY GOOSE cocktails.•The Best Glassware: Making sure that there is an outstanding range at all events. Plastic should never be used.•The Best Ice: Nothing can ruin a perfect cocktail quicker than ice of a poor quality.•The Best Ingredients: Fresh squeezed and organic ingredients to be used as mixers and garnishes.•The Best Associations in Cocktails: Work with top end French liqueur brands, other premium mixers to ensure premium quality cocktails.•The Best Bar Equipment: When branded GREY GOOSE materials are not available, ensuring that proper barware (Shakers, Bar Spoons, Muddlers, etc) are available for mixologists.

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SECTION 5PRE-EVENT EVALUATION &

PRESS RELEASE

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The pre-event evaluation form is a useful template, designed to help you quickly and effectively identify the correct events for GREY GOOSE Vodka and guard yourself against any potential risk to the brand.

The evaluation form acts as a questionnaire and goes through all of the elements that will need to be in place prior to you agreeing to the event.

This form should be used as a starting point for creating a specific form applicable for your own market. (Word doc attached)

We recommend you use it as follows for Tier 1, 2 and 3 events:

For Tier 1 events – Use this evaluation form to outline the GREY GOOSE requirements should it agree to be involved in a third party event. We recommend that you go through this form with your contact prior to embarking on any activity. It is structure is similar to that of a Heads of Agreement or Pre Contract and will clearly highlight the professional manner GREY GOOSE Vodka operates.

Once all elements of the evaluation form have been completed and agreed you will be able to move onto finalising an event contract.

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PRE-EVENT EVALUATION SAMPLE FORM

For Tier 2 events – Use this evaluation form to assess the partnership opportunity and outline from the start the parameters within which GREY GOOSE Vodka will operate. We recommend that you go through this form with your contact prior to embarking on any activity. It is structure is similar to that of a Heads of Agreement or Pre Contract and will clearly highlight the professional manner GREY GOOSE Vodka operates.

Once all elements of the evaluation form have been completed and agreed you will be able to move onto finalising an event contract.

For Tier 3 events – For brand owned and originated events, we still recommend using the pre event evaluation form as a sense check to ensure that all essential elements are in place. Using it will become second nature and help to ensure best practice at all times.

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PRE-EVENT EVALUATION SAMPLE FORM

Press release writing and media relations are specific skills, borne out of an understanding of how the media works and the type of ‘news’ and information they require to create a story.

All media releases should be written – or commissioned - by your press office team and approved by the representative brand manager prior to release.

Key points to consider include:•Press releases should be tailored to the target audience e.g. consumer, news or trade/ long, mid or short lead/ print, online or broadcast media.•It is important to have an angle as this will give your release more chance of being picked up. Journalists receive literally hundreds of press releases each and every day so make sure your release stands out for the right reasons.•Releases should – wherever possible – be no longer than one side in length, should contain a heading, sub header, body text, contact details and Notes to Editors.

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PRESS RELEASEGUIDELINES

•Survey results and statistics provide a newsworthy way of creating an angle for your release. A sample size of at least 1,000 is usually required in order to provide statistically viable results and always remember to quote your sources (using either footnotes or end notes.•Where possible, include a quote from a GREY GOOSE Vodka Brand Ambassador or Brand Manager to strengthen the brand endorsement and expertise messaging.•Use double or single spacing to draw out the angle and messaging from your release clearly. It’s a simple trick but it works.•Check your facts. When you issue a press release, you are releasing important company information into the public domain. Make sure that all of your facts are correct at ‘the time of going to press’, sources are correctly quoted and names/contact details provided where necessary.

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PRESS RELEASEGUIDELINES

SECTION 6 BACARDI FORMAN CORPORATE

RESPONSIBILITY

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A bartender’s responsibilities extend far more than just making drinks, he is also required to ensure the well being of his guests.

Therefore they must be able to identify signs of intoxication in customers and be ready to take action in an appropriate manner.

All employees of Bacardi involved in any brand management, marketing education on any brand of the Bacardi portfolio should promote social responsibility.

The company’s mission to reinforce its values as a Global business through its Global marketing 7 principles:• Must comply with laws, regulations and self regulatory codes• Not encourage the misuse of alcohol • Provide clear information and include a message of responsible of enjoyment on Bacardi products• Product placement in right target groups• Support safe consumption of alcohol• No misleading corporate communication• No association with anti-social, violent or destructive groups

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BACARDI FORMAN CORPORATE RESPONSIBILITYBACARDI FORMAN GLOBAL CODE OF CONDUCT

SECTION 8CONTACT DETAILS

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We hope that you have found this resource book informative and helpful.

This document has been created as a guideline for the execution of GREY GOOSE events. The local market must be accountable for ensuring that at all local and state laws are followed and proper permits have been granted. It is also the responsibility of the local market to guarantee that each event meets the company’s insurance requirements. It is mandatory that all precautions are taken to make certain that the company is not liable or negligent in any way.

If you have any specific questions or requests, please contact: GREY GOOSE VodkaNed [email protected]

Natasha [email protected]

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CONTACT DETAILS

mailto:[email protected]

mailto:[email protected]

GREY GOOSE VODKA LOCAL MARKET EVENT RESOURCE BOOK VERSION 1, FEBRUARY 2011.

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Transcript of GREY GOOSE VODKA LOCAL MARKET EVENT RESOURCE BOOK VERSION 1, FEBRUARY 2011.