Interviewing a spokesperson of an ad agency

Interviewing a spokeperson of an ad agencyInstructed by:

T.M. Taufique Hossain Lecturer, School of BusinessNorth South UniversityDone By:

Saleh Amin Siyam 1230305630Sayed Sadi Mahmudul 1210635030About The InterviewVisited:

Grey Advertising Agency House: #06, Road: 137, Block: D Gulshan #1, Dhaka 1212 Interviewed:Manami Sunjia hossain Admin officer

DepartmentsCreative DepartmentAdministration DepartmentFinance DepartmentAccount Services Department Strategic Planning Department

Administration Department Dealing with Human Resource Management issues like managing employees and make them effective

Finance DepartmentMaintaining financial workDealing with money, cash inflow & outflowAudit

Account Services Department Maintain and service clients advertising accountMake the relation between creative department & clients

Client Service & Strategy department

Receive clients brief & relationship with the clientCreating and maintaining brand strategyDevelop initiative idea

Creative department

Concept development Communication Add value in existing idea

Major Clients

Other Clients GSKPranPollarUCB SBL

Flowchart of Grey

Most successful ad campaignThe Nokia, in local voice campaign was one of the successful campaign done by Grey Dhaka. It was a success because it showed what is actually possible only in Bengali not any other language. According to Gousul Alam Shaon, general manager of the agency, They tried to promote in local voice with the insight of a true Bengali at heart, which brought them the success. As a result they achieved international award, The Asia Pacific Effie award for it.

Nokia Advertisement Campaign Most successful ad campaign

Key PersonalGousul Alam ShaonStarted career with Redifusion DY&R, DelhiAt 2001, Joined McCann, Dhaka as Head of Strategic PlanningThen Creative & Planning Director at JWT, Dhaka2007 Responsibility- Strategic Planning, Creative Department as General Manager, GREY DhakaThen Managing Director Now

Constantine Clarence Chew

Group Creative Director Started working at Naga DDB as an Art Director in 2003Became a Creative Director at TBWA\Hakuhodo, China in 2006Worked as an Associate Creative Director, JWT, Kuwait, 2008Creative Director, Phibious, Vietnam in 2009Creative Group head, Vleo Burnett, Vietnam, in 2009Geometry Global, a company of Grey, Creative Director, Malaysia 2010Group Creative Head, Grey Global Group 2010Group Creative Head, Grey Dhaka from 2012

Key Personal