Greetings Potential Ultimate Chicago Sandblast Event … · 2019-03-15 · Win/Win...

Chicago Sandblast - Chicago Beach Ultimate www.ChicagoSandblast.com

Greetings Potential Ultimate Chicago Sandblast Event Sponsorship Partner,

From creating brand awareness and increasing sales, Ultimate Chicago Sandblast is the ideal marketing platform for reaching a unique and lucrative community of ultimate Frisbee players. The upcoming edition of this high-profile beach ultimate frisbee event weekend will attract more than 1,000 participants, volunteers and spectators between the ages of 21 and 41, an average age of 28 and 40% female. We feature two evening activities, sponsorship village of promotional booths, medical treatment professionals, and a blue-chip list of national & regional sponsor partners that has included Coca-Cola, Anheuser-Busch, MillerCoors, Chipotle Mexican Grill, Whole Foods, Potbelly Sandwich Works and more. Our event also focuses on philanthropy with an extended relationship with Chicago-based Imerman Angels to raise awareness and funds for their efforts providing mentorship for cancer fighters, survivors and caregivers. They service the entire country with more information available at www.imermanangels.org. The core event activities are targeted for the second weekend of JULY 2019 at Montrose Beach in downtown Chicago a few miles north of Michigan Avenue. On the Saturday night, we host a HUGE Tournament Party that may even expand to TWO neighboring venues with drinks, music and games with partners invited, too! Based on our success, we have earned an increasing amount of past media exposure on-line, in-print and targeted promotions inside our partners’ facilities at Potbelly’s, Fitness Formula Clubs and NovaCare Rehabilitation Centers. Promotional samples in the appendix of this document include past coverage in Sports Illustrated, Yelp.com, Kiss 103.5, Time Out Chicago, RedEye and The Onion among others.

Event surveys show that more than 97% of our event attendees are engaged with social media AT LEAST ONCE, 70% multiple times in a day with Facebook as primary source for 60%.

Event surveys also have shown that participants are 26% MORE LIKELY (as high as 45%) to support

our sponsoring partners immediately after the event.

A 100-day post-event survey showed a 15% INCREASE (as high as 36%) in actual purchase/consumption of sponsoring partners’ products and services.

Sponsor Program Details and Options

The General Event Sponsorship level of product donations for sampling includes the following benefits:

• Goody Bags. Opportunity to share samples and/or promotional items with our attendees. 1,000 Units.

• Champion Prizes. Three teams of 15 are crowned champions of the Elite, Game & Spirit of the Game Divisions. Opportunity to share product and/or promotional items with a select group. 50 Units.

• Staff Shirt Branding. Logo displayed on back of the staff shirts worn over weekend. 40 Units.

• Online Promotions. References on website and in social media posts leading up to event weekend.

The Premier Event Sponsorship level starting with financial support of $1,000 includes the following:

• Beachside Sampling Presence. Everything is better on the beach! Gather your sampling team and join our player participants with designated tent space starting at 10’x10’ with access to power, infalatables and supporting marketing banners. Our valuable demographic is excited to learn more about your brand and how you will help maximize their performance and experience.

• Website Home Page Recognition. Offers highest-level exposure and visibility on the home page for direct access every time anyone hits the website, 10k and counting in months leading to event.

http://www.chicagosandblast.com/

http://www.imermanangels.org/

Chicago Sandblast - Chicago Beach Ultimate www.ChicagoSandblast.com

• Prominent Print Materials Representation. The Premier level offers special cover page call-outs on and advertising in the program, inclusion on posters and postcards shared inside Chicagoland area partners.

• Advertising and Promotional Opportunities. We have confirmations and opportunities for several prominent promotional opportunities to drive awareness of our event and your support of it. In recent years, this has included display in the Chicago-area Potbelly’s, NovaCare Rehabilitation Centers and Fitness Formula Club locations. Our event has also been listed on the 103.5 KISS FM event calendar.

• UPGRADE #1 - Official Event Keepsake Item ($1,000). Each summer, we provide a co-branded keepsake item to our attendees to remember our event and display in Chicago and other cities for years to come. Past items have included beach towels, sunglasses & drink koozies, dry-erase boards, draw-string backpacks, Igloo cooler lunch bags, and Nalgene water bottles. Feedback and ideas are welcome!

• UPGRADE #2 – Charging Lounge ($1,500). A new option after a successful test last summer, this would be an accompaniment to your own tent activation with bordering charging lounge that will help drive even more traffic towards your brand ambassadors with options for branding and personalization.

The PRESENTING Event Sponsorship level starts with financial support of $6,500 that includes the

following AND all the benefits of Premier and General level support:

• Co-branded Logo. The Ultimate Chicago Sandblast event logo will be designed with your integrated brand logo. Please see samples in the appendix of this document as this joint logo will be included and prominently displayed in the following areas:

o 100% of Sandblast-branded merchandise and frisbees (approximately 1,000 pieces) o Social Media channels of event website header and Facebook pages

• Full-page promotional advertisement in cover of event program

• Open for other ideas and promotions Ultimate Chicago Sandblast creates the perfect experiential marketing vehicle for you to build brand awareness; strengthen your community profile and increase sales within a unique and untapped demographic. As a community event, Ultimate Chicago Sandblast is going to be positioned and priced to encourage participation by businesses of all sizes. We would appreciate your early interest and participation in fully designing the right plan for your company and your specific marketing budget. I look forward to your comments and will contact you to follow up on the opportunity to be a part of Ultimate Chicago Sandblast this coming summer and for many to come in the future! Sincerely,

Adam J. Levy Event Director, Ultimate Chicago Sandblast TARGET Saturday, July 12th and Sunday, July 13nd http://www.chicagosandblast.com [email protected] (773) 447-8022

Check out the action! http://tinyurl.com/UCSB14Trailer

http://youtu.be/rTH_tkmBk9o



mailto:[email protected]

http://tinyurl.com/UCSB14Trailer

http://youtu.be/rTH_tkmBk9o

Ultimate Chicago Sandblast www.ChicagoSandblast.com

Win/Win Marketing…Ultimate Chicago Sandblast Delivers! Heightened Communication. With Sandblast, you’ll be speaking with your targets and not at them. Unlike a commercial interruption or no commercials at all (37% percent own DVR), your message is woven into the action, reaching consumers while they are engaged. And, rather than a standard 30-second spot, you have an entire weekend to establish a key relationship with your audience as you support their recreational lives.

Ultimate Chicago Sandblast Attendee Profile

• 1,100 players, volunteers & spectators

• 59% of Attending Teams from Illinois

• Gender Breakdown: 60% Male, 40% Female

• Average Age of SB Participant: 28.2 years

• Relationships: 75% Single, 25% Partners (up 6%)

• 70% use Social Media more than once per day (down 6%) - 60% Facebook (down 8%), 19% Instagram (up 7%), 10% Twitter (up 1%)

• 90% college degree (up 2%), 39% post-college degree earned/enrolled, 10% enrolled in college

• 60% w/income greater than $50,000 (up 10%)

• 27% w/income greater than $75,000 (up 3%)

• 94% own computer, 34% a Mac (down 3%)

• 24% own their own homes (up 4%)

• 78% own an automobile (up 1%)

• 16% own DVR service (down 2%)

• 97% have medical insurance (down 1%)

• 54% belong to gym (up 4%), 3% cross-fit only

Sandblast Demographic Age Breakdown

• Everything I tried I would not necessarily have purchased if I encountered it in a store setting.

Having people around to talk about the products and offer free samples definitely made me

interested in buying in the future.

• I'm more likely to buy these brands now solely because they support Sandblast. I love this tournament

and will continue to clear my calendar every year because of it.

• Sponsorship always reflects well on the companies that they are willing to help grow a small sport

into something larger. I would be willing to bet that every player at some point has a choice

between a sponsored brand and one that has not and they chose to by the sponsored product

because they've seen the name around and want to give back to a company that supported us.

• Thank you so much sponsors!!! Everything you do is amazing! You are a big part of what makes Sandblast

such a special event!

• Thank you to all the sponsors and volunteers for putting on such a great tournament. It’s incredible

to have such amazing, well-known companies invest in the ultimate community.

• I'd like to thank all the sponsors for being a part of the event. Seeing such a large TC and all the tents

and items to explore make the tournament.

• I appreciated the support and donations given by so many sponsors. They definitely make the

weekend even better with their presence.

• The was awesome to feel so welcomed at each booth! The reps for each company were chosen well!

“We had a great time and again, your players were all so appreciative of us being there and providing the food. It was a great event! I look forward to seeing the results of your survey and

hopefully working together again in the future.” – premier sponsor partner

Ultimate Chicago Sandblast XV www.ChicagoSandblast.com

Thanks for the (beach) memories...



Direct connections with your target market...



Come have fun in the sun with us...



Just another day at the beach…or is it?



Teams and Themes…



Chicago’s Most Popular Beach Ultimate Frisbee Event Who: Ultimate Chicago Sandblast What: Co-ed beach ultimate Frisbee tournament going into its eighth year bringing together

participants from across the United States and the globe to enjoy this ultimate Frisbee experience. Our experience brings participants together for athletic exhibitions, entertainment by performers and demonstrations by food purveyors and craftspeople.

Where: Montrose Beach, one of the largest beaches in Chicago, located East of Lake Shore Drive and

North of Irving Park Road When: Friday – Welcome Activity, 5 PM to 10 PM

Saturday – Tournament Action Begins, 8 am to 5:30 pm Saturday – Tournament Party Begins, 7 pm to midnight Sunday – Tournament Action Resumes, 8 am to 3 pm Sunday – Tournament Championship, 3 pm to 5 pm

Attendance: Increased to 68 teams in 2015 and into the future 900 participants 64 teams in 2012-4 840 participants 60 teams 2011 720 participants 48 teams 2006-2010 595 participants 42 teams in 2005

466 participants and 35 teams in 2004 283 participants and 25 teams in 2003

Tickets: There is no charge for anyone to attend the event as a spectator. The teams pay a group

registration fee that includes participation, food and drinks on the beach, beverages at the party, player pack with official keepsake item.

Benefits: We are proud to support Imerman Angels as our charitable beneficiary that provides

personalized connections that enable 1-on-1 support among cancer fighters, survivors and caregivers.

Imerman Angels carefully matches and individually pairs a person touched by cancer (a cancer fighter or survivor) with someone who has fought and survived the same type of cancer (a Mentor Angel). Cancer

caregivers (spouses, parents, children and other family and friends of fighters) also receive 1-on-1 connections with other caregivers and survivors.

These 1-on-1 relationships inspire hope and offer the chance to ask personal questions and receive support from someone who is uniquely familiar with the experience. The service is absolutely free and helps anyone

touched by any type of cancer, at any cancer stage level, at any age, living anywhere in the world.

www.imermanangels.org



Integrated co-branding opportunities...



Ultimate Chicago Sandblast Promotional Appendix

Sports Illustrated – SI Summer Issue, July 11th, 2005 Promotional Poster Samples - displayed at NovaCare Rehabilitation Centers, Potbelly’s Sandwich and Fitness

Formula Clubs Radio Calendar Promotional Listings – 103.5 KISS FM

Party Postcard Drink Menu - displayed before and during event

**********************************************

Sports Illustrated – SI Summer Issue



UC Sandblast Promotional Posters



KISS 103.5 – Home Page and Co-branded landing page



Past Tournament Party and Drink Menu Promotions


Greetings Potential Ultimate Chicago Sandblast Event … · 2019-03-15 · Win/Win...

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