Green.why not creds
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Transcript of Green.why not creds
You may ask, why?
We ask, why not?
Conventional wisdom demands a cause.Unconventional wisdom examines the cause & the effect.
• At green.why not? we provoke. We provoke brands to experiment with their messages, their mediums. We provoke consumers to get actively
involved with the environment.
• pro·voke / prəˈvōk/ Verb
• Stimulate or give rise to (a reaction or emotion, typically a strong or unwelcome one) in someone: "the decision provoked a storm of
protest".
• Stimulate or incite (someone) to do or feel something, esp. by arousing anger in them: "a teacher can provoke you into working harder".
Conventional wisdom demands an excuse.Unconventional wisdom expects results at all costs.
• At green.why not? we invoke. We invoke ideas, summoning them from the deep reservoir of our memories, our experiences. We invoke
participation, co-creating value for brands by making them sustainable.
• in·voke / ɪnˈvoʊk / Verb
• To call for with earnest desire
• To call on (a deity, Muse, etc.), as in prayer or supplication.
• To appeal to, as for confirmation.
• To cause, call forth, or bring about.
Conventional wisdom demands an explanation.Unconventional wisdom evaluates underlying intentions.
• At green.why not? we evoke. We evoke niches, creating spaces in the minds of consumers that can’t be conquered, can’t be breached by other
competing brands. We evoke emotions, bonds that last.
• e·voke / ɪˈvoʊk / Verb
• To call up or produce (memories, feelings, etc.): to evoke a memory.
• To elicit or draw forth: His comment evoked protests from the shocked listeners.
• To produce or suggest through artistry and imagination a vivid impression of reality: a short passage that manages to evoke the smells,
colours, sounds, and shapes of that metropolis.
the green.whynot’s
At green.why not, we are a team of dedicated young professionals. With experience behind us, we learn quick and think fast on our feet.
• CGO (chief green officer) Amit Gupta,
with a diverse and multi-disciplinary background experienced with agencies like Equus, Lowe Lintas, Publicis, Triton & 70 Events for
over 12 years, green.why not has the strategic edge. An adventure sports enthusiast and having explored the Himalayas, he is not
afraid to go where no one has gone before. With his passion & love for the nature he makes sure he finds solutions which lead to
minimum impact to the environment.
D4S – Design for Sustainability, Post Baccalaureate student @ the Gaia education UK.
global green.whynot’s
@ green.whynot, we are more than a team of green professionals...we have the passion for the environment .
• We believe that everybody who is the best can be part of the green.whynot Near-Sourcing
• So we opened our doors to the unlimited source of talent & resources
• Where we have the choice to get the best for the green.whynot believers (our client)
• Advanced Technology comes to our Advantage connecting us to achieve seamless delivery of all our projects. We understand
TIME IS @ a PREMIUM.
green.whynot? services
BUSINESS 2 ALL (B2A) … as long as we can provoke evoke & invoke MINDS
• BRAND COMMUNICATION
• BRAND ACTIVATION
• BRAND CREATION
• SUSTAINABILITY CONSULTING
Using various Natural MEDIA or MEANS Of Communication
• Social Digital Media
• Personal Digital Media
• The Satellite TV
• FM Radio
• Print & Outdoor
• Packaging (sustainable packaging)
• Indigenous Media (on Ground)
green.whynot?It’s Nice Here
HAPPINESS 2 ALL (H2A) … as long as we can provoke evoke & invoke MINDS
This is our initiative to give back to the community
• Community Development & Restoration
• Partnering with NGO’s targeted to kids, women , elderly & the environment
Using MEANS Of Communication, Human & Available Resources
• VIRO-Communication
• Social Exchange of Ideas
• Up-cycle
• Develop sustainable cities & self-sustained villages – intelligent management of resources
indigenous (TM) media
Our indigenous media uses resources available naturally in the surroundings to create your brand identity.
Our communication style is unique & innovative building conversations in consumer minds.
MEDIA that delivers OUTSTANDING IMPACT with LEAST IMPACT to the ENVIRONMENT
• HEDGE CRAFTING
• SAND SCULPTING
• CHALK ART
• FLOWER ART – RANGOLI
• PAPER PLANTS – Seeded Paper
• MOSSAGES & CREEPERS
• WALL ENGRAVINGS
green.whynot?
Sustainability Consulting
• We are the change agents for the society.
• We partner with organizations interested in or engaged in projects that aim to create a strong social impact by
providing local sustainable solutions.
• Process Product – Services Innovations – designing for the environment
IF you want more information on going sustainable email us on [email protected]
Those who ask green.whynot?
• TUNE IN FOLK
• SUNLITE SOLAR
• NECC
• ORA SPA
• ABBOTT
• HUNGARIAN INFORMATION & CULTURE CENTRE
• ORGANIC LO
• STONE ART
• It’s Nice Here• SUPARAANA KA AANGAN
• indigenous media
• SCULPTURE GARDEN in LUTYENS DELHI
green.whynot? greening the market ethics
brand creation creating new brand identity
tune in folk stationery
tune in folk letterhead
tune in folk business
cards
corporate presentation templates
brand creation creating new brand identity
OraRegenesis |Spa
PUNE
LOGO
Brand CommunicationPrint Magazine: Cosmopolitan
Full Page Ad
Full Page Ad
Full Page Ad
Brand CommunicationOutdoor : Hoardings
Teasers
Revealers
Revealers
brand collaterals creating brand communication
Sunlite solarSolar lanterns
FOLDERFront
Insert
Insert
Insert
brand campaigncreating brand interaction
NECC CampaignObjective : to increase Consumption & love of
eggs
Hoardings
BTL
Web Banner
PRINT ADS
PRINT ADS
PRINT ADS
Organic LoOnline Organic Store, India’s first
www.organiclo.com
LOGO
LEAFLETFront
LEAFLETBack
Stone ArtStone Artifacts, India’s oldest
designer stoneware & manufacturers. Delhi
LOGO
STATIONERY
EVENTS @ green.whynot?
SOUK BIZZAREplatform for artists to display their art/talent in
an ambient dining space
SOUK BIZZAREVENUE: OUT OF THE BLUE
ambient dining space
Video
SCULPTURE GARDEN IN LUTYENS DELHIplatform for artists/sculptors to display their
art/talent in an ambient garden space.
indigenous media
100 delhi – Event Logo SCULPTURE GARDEN IN LUTYENS DELHI
indigenous media
100 delhi – Event Invite - Inside SCULPTURE GARDEN IN LUTYENS DELHI
indigenous media
100 delhi – Event Invite - Outside SCULPTURE GARDEN IN LUTYENS DELHI
indigenous media
100 delhi – created in terracotta SCULPTURE GARDEN IN LUTYENS DELHI
indigenous media
green whynot : terracotta logo
indigenous media
Brand Activation @ green.whynot?
ABBOTT – DIGENE FASTMELTmumbai dabbawala –sampling
2 rounds – OCT 2011 & FEB 2012
Distribution LocationsSachets & Leaflet
• DISTRIBUTION of 100000 each
• AREAS COVERED AS BELOW
• CENTRAL – 40,000
– DADAR, WADALA, GHATKOPAR, SION, CST, NARIMAN POINT, BALLARD PIER, FORT
• WESTERN – 40,000
– CHURCHAGATE, GRANT ROAD, BANDRA, ANDHERI, MAHALAXMI, LOWER PAREL,
• SOUTH MUMBAI – 20,000
– CUFFE PARADE, COLABA
DABBAWALA TEAM – PUTTING THE SAMPLES
ACTIVITY EFFECTIVENESS
• 1,00,000 Samples Distributed
• Word of MOUTH by each x3
ACTUAL AWARENESS REACHED 4,00,000 Consumers * 2 Total of 8,00,000 consumers reached @ as low as Re.1
per contact.
ACHIEVING 300% EFFECTIVENESS for the CAMPAIGN
green.whynot?It’s Nice Here
Community development projectsOur bit going back to the society
Suparaana Ka Aangan (SKA)NGO- Gurgaon, Delhi
Tree Plantation Drive Oct 2011million trees gurgaon with the kids @ SKA
Aravalli Bio-Diversity Parkmillion trees gurgaon with the kids @ SKA
Aravalli Bio-Diversity Parkmillion trees gurgaon with the kids @ SKA
Aravalli Bio-Diversity Parkmillion trees gurgaon with the kids @ SKA
Kids Movie time Oct 2011cap gemini sponsored for the kids @ SKA
@ the theatrethe kids @ SKA
@ the theatrethe kids @ SKA
Products made by the Teachers @ SKA- Nov 2011empowering the NGO
Stalls @ the MNC’s – candles – recycled cloth bags SKA @ Aegis Global
So ask,green.whynot?
call amit gupta @ +91 9833709822 Mumbai
+91 9873398229 Delhiemail: [email protected]
green.whynot on FacebookGreen Tweets