Increasing the Market Demand for Sustainable and Equitable Tuna

Mark DiaRegional Oceans Campaign Manager

Greenpeace Southeast Asia

In this presentation• Overview of

Greenpeace• Our tuna campaign• Our markets work

globally• Focus on tuna• Key achievements and

future trends• Recommendations

Overview of Greenpeace in Indonesia

• Established in 2006• Work on Forest, Climate &

Energy , Toxics• Oceans in 2013• 50,000 Supporters

Greenpeace campaign on tuna sustainability

• A priority in our global oceans campaign• Focus in the Pacific and Indian oceans • Engagement with key developed fishing powers

and key coastal states• Policy development and capacity building• Markets work for sustainable and equitable

options and to change corporate behavior

Greenpeace markets work• Focus on retailers and their sustainability policy• Ranking of retailers based on this policy, leads to

competition and relatively rapid improvements • Has led to a large demand for sustainable,

traceable seafood products word-wide• Not just environmental but also social criteria,

hence not a trade barrier but an opportunity for coastal states/fisheries

Markets work tuna focus• Started in 2008 with a

sustainability ranking of the UK tuna brands

• 2nd biggest market in the world• Global Retailers: Tesco, Asda

Markets work tuna focus• KEY DEMANDS• Drop the use of FADs in purse seine• Prefer pole and line, handline and

troll caught tuna• Stop sourcing from depleted stocks• Ensure legality and traceability

(beyond dolphin safe)

Tuna markets work going global• Several rankings now in UK,

Italy, Australia, Austria, Netherlands, Canada,

• Also tuna focus in US and NZ• New tuna focus in markets

work in Japan, Spain and France as of 2013

• Other East Asia markets coming up including LL brands and sashimi

Promotion of pole and line• Have focused messaging on pole

and line as the best option for markets on canned tuna since 2008

• Launched a report in 2008• Pre-order petition to encourage

(re)development of this industry • 70000 tins pre-ordered in 2009• Aim a reduction in industrial purse

seine fishing and replacement by P&L

Key achievements• Entire UK and Australia tinned

tuna markets will be FAD free PS or pole and line/hand line by 2016

UK now world leaders in sustainable tinned tuna commitments

UK now world leaders in sustainable tinned tuna commitments

Commitments• Tesco 100% P&L 2012• Co-op 100% P&L 2013• Morrisons 100% FAD-free/P&L

2013• Asda 100% FAD-free/P&L 2014 • Princes 100% FAD-free/P&L

2014 • John West 100% FAD-free/P&L

2016FAD-caught tinned tuna unacceptable in UK

market

Key achievements• Entire UK and Australia tinned

tuna markets will be FAD free PS or pole and line/hand line by 2016

• Many other markets making major commitments NZ, Italy, US, Canada

• Expect more sweeping commitments from especially north American markets and the retailers there.

Focus on fresh tuna and yellowfin• Increased focus on Japan/fresh tuna (and

negative impacts of long line fishing)• Will need COC and sustainability

improvements in the handline/longline sectors also

• Needs careful development as sustainability issues with YF stocks on every ocean and requires policy work by governments to ensure RFMOs manage species sustainably and implement nationally

Other next steps planned• Launching a report on

transforming tuna fisheries• Highlight case studies on

government policies to support domestic industry

• Business model proposal for P&L industry

• Working on investors version and getting feedback on the model

Coastal state solidarity & policy change

• Looking at industry transformation across the region - Indian Ocean, Pacific and South East Asia

• Joining forces for policy reform on fishing overcapacity, MCS and setting sustainable fishing limits and allocation.

Greenpeace seeks a substantial transformation from fisheries production dominated by large-

scale, capital-intensive, socially and economically unjust and environmentally

destructive methods to smaller scale, community-based, labour-intensive fisheries

using ecologically responsible, selective fishing technology and environmentally sound

practices.

Greenpeace principles for low-impact ecologically-responsible fisheries

Terima KasihThank YouSalamat Po