Your fundraising packGreene King charity partnership May 2012 – April 2015

We’re delighted that Macmillan Cancer Support is to be Greene King’s fi rst national charity. We’re really excited about working with you all over the next three years. Together we can help change the lives of millions of people affected by cancer.

In the UK today, over one in three people will be diagnosed with cancer. It’s the toughest fi ght most people will ever face. But they don’t have to go through it alone. The Macmillan team is there every step of the way. From the nurses and therapists helping people through treatment to the campaigners improving cancer care.

Our ambition is to reach everyone affected by cancer – and we’d love you to get involved. From a treasure hunt or running a marathon to a pub quiz, everything you do to raise money during our partnership will play a vital role in helping us achieve this. We realise there are local charities that are close to your heart, but if you would like to support Macmillan as well, we would love you to be involved.

Putting the fun into fundraisingWe’re here to make sure all the fundraising you do for Macmillan is fun and rewarding. So, this pack is full of top tips, ideas and information to help you, as well as a giant scratch card and a bonus ball sweepstake to get you started.

Greene King also has a dedicated fundraising hotline. Whether you need information, advice or some green Macmillan t-shirts, just contact us on greeneking@macmillan.org.uk

Every single donation really does make a difference, so please support our partnership in any way you can. Together we can help change the lives of people affected by cancer.

Good luck and thank you.

Rachel, Paula and Amy – Your Macmillan Fundraising Team

Macmillan Cancer Support3 Fawcett StreetYork YO10 4AH

Rachel GascoigneAccount ManagerPaula JacksonAccount CoordinatorAmy IllingworthAccount Coordinator

Telephone 01904 756425

We want to make sure that when you’re fundraising we’re here for you every step of the way. If you have any questions, need information or have an idea for an event, you can contact one of the friendly faces below for a chat.

For merchandise, advice or support, contact us at greeneking@macmillan.org.uk

For information or questions about the Macmillan partnership, please visit the charity section of the Greene King intranet or GK1, or send an email to charity@greeneking.co.uk

There are so many ways to have fun and raise money through fundraising. We’ve listed below a few ways we know work well. So have a look through, work with your colleagues and your teams and maybe nominate someone to coordinate your fundraising events.

This is just the tip of the fundraising iceberg. There are lots more ideas on the charity section of the Greene King intranet or GK1. And, knowing just how imaginative you all are, you probably have your own great ideas too. So, let’s get fundraising.

Drink coffee, eat cake: join the world famous World’s Biggest Coffee Morning.On 28 September join us for a day of coffee and chat to raise money for those affected by cancer. We’ll be in touch with details of how you and your customers can join in the fun.

Caption competitionGet a photo of one of your colleagues or your manager in a funny pose or situation (with their permission of course) and ask people for a donation to enter their caption.

Take up the challengeFrom head shave to chest wax, sponsored slim to sponsored swim … go for something unusual or challenging. Then get your customers, friends, family and colleagues to sponsor you. The more imaginative the challenge the better – though remember to stay safe.

Find hidden treasureEither by car, foot or bicycle, plot a route and give clues and directions for teams to follow. If participants are using cars, make the winner the one with the lowest mileage or the most points. And please remember to inform the local police of your plans before starting the hunt.

Fancy dressFrom Hawaiian night to Britain’s Got Talent (or anything you like) just choose your theme and collect a suggested donation from your guests. You can raise even more money (and more laughs) with a raffle or quiz during the evening.

SweepstakesWhether it’s the Grand National, Wimbledon or the World Cup, Macmillan can provide you with sporting sweepstakes that meet all the legal requirements and excitement quotas. And if you prefer the X Factor or Strictly Come Dancing we also have sweepstakes for all your favourite reality TV shows. Once the results are in, divide the prize money between Macmillan and the winner.

Macmillan events and challengesFeeling fit? There are many fantastic events and challenges planned each year, including overseas challenges, cycle rides and running events. If you’d like more information contact us for details or visit macmillan.org.uk/events

Pub quizWhat better event for Greene King? Teams pay to enter and compete for plenty of prizes while you charge for refreshments. You could also run a raffle and some pub games. Just visit the charity section of the Greene King intranet or GK1 for a selection of pub quiz questions.

Car boot saleGot a car park? Then make the most of it and hold a charity car boot sale with the donations per car going to Macmillan.

Let’s eatJoin in and celebrate the nation’s favourite foods with themed menus and events to coincide with national food holidays throughout the year. With National BBQ Week, National Chip Week or British Sausage Week to name just a few, there’ll definitely be one to tickle your taste buds.

Bid for the best seat in the houseFor any big sporting event, auction off the very best spot in the house. The highest bid gets a special front row seat in front of the TV and free beer during the event.

Bonus ball sweepstakeFeeling lucky? The idea is to match the bonus ball of either the National Lottery or the Irish Lottery. For extra copies of Macmillan’s legal bonus ball sweepstake, visit the charity section of the Greene King intranet or GK1.

Wine or whisky tastingGetting your customers to try a tipple and charging for entry is a great way to fundraise. You can get advice and support from your suppliers, or a local club or organisation.

Ho, Ho, HoChristmas is the season of goodwill and good cheer – and good for fundraising. The possibilities are endless. Carol singing, Secret Santa, an unwanted gift sale, a tree of life … remember someone special at Christmas with donations to Macmillan.

If you’d like more information, help or advice, please get in touch at greeneking@macmillan.org.uk

Paying in/Banking arrangementsTo bank any money you raise, please follow the guidelines put in place by Greene King. You will find details on the Intranet or on GK1.

Talk to usWe’re a friendly and chatty bunch. Please let us know when you have any fundraising planned. This way we can help and advise you as much as possible.

Keep it legalIt’s important to remember that there may be some regulations and legal constraints to work within when organising an event. Please contact Macmillan if you are planning any of the following:

Raffles or lotteriesRaffles, lotteries, tombolas and sweepstakes are all classed as lotteries under the law and are governed by lottery regulations. Unless you have received something that has been produced by Macmillan, then please contact us for advice. Information can also be found on the charity section of the Greene King intranet and on GK1.

Printed promotional MaterialAny promotional material used to support your fundraising must have Macmillan’s full charity name and registered charity number. Don’t worry, it’s easy to do, just include the following as a footer:

Macmillan Cancer Support, registered charity number in England and Wales (261017), Scotland (SCO39907) and the Isle of Man (604).

Hazardous, extreme and dangerous sportsIt’s better to be safe than sorry, so please contact us if you are arranging any activities that could be considered dangerous for advice and guidance.

CollectionsCollections are a great way to raise money, especially in a busy area. However if you’re planning a collection that takes place in a publicly owned place then this is governed by strict legal requirements and must be licensed by your Local Authority (Northern Ireland has slightly different regulations).

Before you approach your Local Authority for a license, please advise us of your plans and await approval. Licenses are not required on privately owned land – just ensure you have the permission of the owner or business.

be.macmillan.org.ukWelcome to the wonderful world of be.Macmillan, our fabulous website to support you in your fundraising efforts.

Visit our Ideas of the Month section, where we feature topical and fun fundraising ideas each month.

If you need an eye-catching poster to advertise your event, a flyer or an invitation, then choose from hundreds of templates and download it to your PC so you can print it yourself. Simple.

If you want to know all about the great merchandise we have to support you, then check out our t-shirts, balloons, green wigs and giant green hands. Remember to email your request to greeneking@macmillan.org.uk first as we can probably provide it for free. Publicity and PR Promoting your fundraising activity through the media will help you shout about your efforts and ultimately raise more money for Macmillan. You can obtain excellent free publicity for your fundraising in your local media – local papers, radio stations and even regional TV stations.

On the charity section of the intranet and GK1, you will find DIY press releases that are not only simple to complete, but will also increase your chances of getting publicity.

If you have a Facebook page, or you’re on Twitter, then make sure you tell everyone about your Macmillan fundraising events and keep them updated.

justgiving.comJustgiving is the easy way to raise money for Macmillan and donate online. It makes it simple to set up your own fundraising web page and collect donations from friends and family online. That means no more paper sponsorship forms.

Greene King has its own corporate justgiving page, so if you want to set up your own then please ensure you link to it, so that everyone can see what you are doing. It’s important you tell us once you have created your page and if you need help setting it up – then we’re here for you.

Photos, photos, photosA picture speaks a thousand words so please take lots of photos of your fundraising activities and send them to us at greeneking@macmillan.org.uk. We’d love to hear from you.

CheersFinally we just want to say we’re really looking forward to working with you over the next three years. We hope you will enjoy raising money for Macmillan and have lots of fun. On behalf of the people that Macmillan is able to help because of your support – thank you.

Don’t forget we’re here to help you. Contact us at greeneking@macmillan.org.uk

We want to make your fundraising as simple and successful as possible. So we’ve provided everything you need to get the most out of you efforts.

Boring though it may be, we all have to do it. Here’s a couple of tips on how to avoid the wrong arm of the law.

Please join in and take part in Macmillan’s world famous World’s Biggest Coffee Morning on 28 September. You don’t have to do a thing right now – just put the date in your diary. Each Greene King site will automatically be sent a fundraising pack with everything you need to make your event a success.

Macmillan Cancer Support, registered charity in England and Wales(261017), Scotland (SC039907) and the Isle of Man (604).

“This is our 11th coffee morning now. It started off small with a few friends...and then it grows. We get some friends from Tai Chi, it just gets bigger and bigger, there’s some women here from my daughter’s dancing. It really brings the community together. This year we’ve made about £4,000.”– World’s Biggest Coffee Morning host Jo and her mum