Green Cycles Presentation Gary Kelly (Co-founder)

July 2016 

 

Shifting Gears for Greener Cities

Who Is Green Cycles? 

Green Cycles is privately financed and funded

A Group of Investors with a passion for Environmental, Green & Social issues

A team who together pioneered an eco led business which sold in 2015 for R350m

Full time Operational Management by a major Stakeholder

Employee Part-Ownership – Share Scheme

Job Creation  

What’s Our Mission? 

To successfully introduce Cycling as means of practical, sustainable and cost effective method of transport in Johannesburg - starting with a Corporate Bike Share Scheme

To create a network of ‘Bike Stations’ throughout major cities & surrounding suburbs

To provide this FREE to the users

Full City, Corporate and Stakeholder involvement and endorsement

 

How will we Do This? 

Well….to start with Hard Work, Dedication and most importantly Passion about the project

By being Flexible with our business approach and tailoring the needs of the City with the needs of our Partners

To bring together a collective Private and Public Sectors approach to Cycling

To facilitate the transition of Cycling in the City into the reality of a practical travel solution

Partner, provider an integrated part of the solution to South Africa’s Eco-Mobility ambitions

 

The Bike 

Mountain Bike Format with Electric Assist

Robust, Safe and Ready for the Streets

NO sweat! Its ALL downhill !

Arrive on time and in good shape

The Bike StationDocking for 12 Bikes – Expandable to 24 Bikes (in current format)

Solar Powered! – All Bikes are charged with Solar produced Power

In fact ALL operations within the Bike Station are Solar Powered

FREE Hot Spot Wi-Fi (for registered users)

 

The Station Master! 

Every Bike Station will have its own Station Master

He or She will be responsible for the running of the Station

Facilitating Registration, Safety, Charging, Basic Maintenance, and help to the users

Station Masters will be fully trained ambassadors of the GC concept and will be charged with promoting it

 

Our Proposal 

Each Station costs R 50,000 a month to run

This includes;A full time ‘Station Master’

An interlinked booking system (www.greencycles.co.za)

Bikes (12-24)

Insurance

Some Management Overheads

Helmets, Repairs, etc.

 

Revenue 

We want to make this a FREE to the user experience.

Station Sponsor (5 Years)

Branding Sponsor (Annually)

Corporate Employee User Scheme

 

Revenue 

Station Sponsor (5 Years)R 175,000 Includes Station Master Branded

UniformsCosts to be reduced on scale up

Branding Sponsorship Rights (Annually)Bikes, HelmetsR 20,000 annuallyPer 10 Bikes

Corporate Employee User Scheme0 – 10 Employees

R 5,000 per month10 – 50 Employees R

15,000 per month51 – 99 Employees R

25,000 per month100+ Employees

R 35,000 per month

 

Some progressive thinking!Sponsor the Station Master  

Youth Unemployment remains a major challenge or South Africa

Green Cycles partner with Harambee to facilitate recruitment and training

Companies appoint the Station Masters as interns counting positively to BBBEE scorecards – skills development

How do we pay the riders for usage

Rewards schemes

Example – Discovery vitality

Summary 

Practical, Sustainable, Eco Friendly Cycling Solution for Jo’Burg

Job Creation & employee share scheme

Flexible Approach to the Business Plan

Start with Corporate Bike Share Scheme and build the Bike Station Network

Public ‘roll out’ in time

 

Experience – 2 months of pilot scheme with Growth Point 

Standardisation of the bike – currently 3 types, reduce to 1

‘Slicker’ booking process – registration to use

Basic bike operation and usage safety

Linking of key points around the CBD

Hours of operation & accessibility

Docking station types

 

Experience – 2 months of pilot scheme with Growth Point 

287 bike hires to date

6 bikes average use per day

17 most hired in 1 day (last week Friday)

Fridays usually the busiest day

Main reasons of use so far meetings & trying out

Achieved with minimum ‘PR’

 

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Any Questions ?

 

 

Shifting Gears for Greener Cities