Green Sleigh_e-Business project
Transcript of Green Sleigh_e-Business project
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Barbara CortezConnor Clarke
Sofía DíazJohn O’Rourke
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Yes – We’re solving an issue of great need –snow sleds for the Irish market.
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7.6 days avg. of good-heavy snowfall over the past 8 years.
Recognised a want to play in the snow.
Our survey shows that 95% of people that would buy a sled would not know where to get one. 50% said the internet.
Lack of Competition.
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Link Phoenix Park http://www.youtube.com/watch?v=yc7wu6syzl8&feature=related
Link Dublin Mountains http://www.youtube.com/watch?v=y0zMw-KV00g
Link Bushy Park http://www.youtube.com/watch?v=iJIeSQIJVKE&feature=related
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● No specific retailers selling sleds in Ireland
● Several UK web sites selling sleds from abroad
● Clients subjected to:
● - Working delivery business days associated with the companies
● - Additional distribution costs
● - Exchange rates
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Advantages for the company:
● Domestic sales
● Savings in logistics and distribution costs
● More favorable prices
● No exchange rates applied
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Distribution and Sales Channels◦ Sell and deliver directly
◦ Look to expansion if successful
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Distribution and Sales Channels◦ Sell and deliver directly
◦ Look to expansion if successful
Survey results
0 10 20 30 40 50
Great Outdoors
Internet
Smyth's
Tesco
Where to buy...
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0 5 10 15 20 25 30 35 40 45
€5-12
€13-15
€16-20
Price
Survey results
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Product Pricing and Positioning◦ 3 Models offered
◦ Manufacturer based in Shanghai
◦ €6 €13.50 €23
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Meet need of snow sleds
Quick and free delivery
Simple, easy to use website
10% ROI after 1 year
Introduce company to market
Generate new customers
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Other Retailers
Expanded markets
Line width expansion
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Classify our potential customers following a series of features:
● Family type
● Lifestyle
● Geographical area
● Buying habits
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40.5 41 41.5 42 42.5
Male
Female
Gender
0 20 40 60 80 100
Under 25
26-35
36+
Age
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Families with
children
Market segmentation:
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Income level
Social Class
Nº family
members
and age
Families with
children
Market segmentation:
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Families with
children
Youths (13-21)
Market segmentation:
Income level
Social Class
Nº family
members
and age
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Families with
children
Youths (13-21)
Married or
engaged (22-40)
Market segmentation:
Income level
Social Class
Nº family
members
and age
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2 groups:
- Use the product as analternative to otheractivities
- Regulary practice someform of sport
Enjoy sports and outdoor activities
Yes
No
0 10 20 30 40 50 60 70
Have you sledded before?
Survey results
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Target market divided into 2 groups:
Focus on the particular areas our
product can be used
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Target market divided into 2 groups:
Focus on the particular areas our
product can be used
Living in the
countryside
Living in
urban areas
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Target market divided into 2 groups:
Focus on the particular areas our
product can be used
Living in the
countryside
Living in
urban areas
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Regular internet users,
especially to buy online
- Customers that use new technologies on a regular basis, especially internet
- Customers accostumed and willing to recieveinformation over the internet, through social network or e-mail.
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0
10
20
30
40
50
60
70
80
90
Yes No
Bought Online Before?
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...As the only one in Ireland.
... will be called...
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...As the only one in Ireland.
... will be called...
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Advertising Signs
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Billboards
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Newspaper ads
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Street marketing actions
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o Website design & Web analytics
e-commerce services, such as a virtual product catalogue and payment services.
We will also have interactive content on the site such as videos of people using our products, top 20 locations in Dublin/Ireland to use our products and online competitions integrated with Facebook.
We´ll be able to analyse the traffic of our website to adapt it to our customers needs through the Google Analytics tool.
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o E-mailing campaigns
o Social Network strategy:
Facebook: a) Segmented advertisements will be offered trough Facebookb) We´ll establish a company profile on the site which users can ‘like’. This allows them to receive regular updates from us
Youtube: it will allow us to spread viral marketing campaigns
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o SEO and SEM tactics
Google Adwords:
is the method of advertising within search engine results. Google AdWords ads are four lines in length, which are differentiated from the natural search results by their placement on the right.
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Google Adsense: AdSense ads will also be useful to the company, as they appear on third party sites depending on the content –sites with phrases such as ‘snow’, ‘Christmas’ or ‘sleds’ will display our advertisements.
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•Finance to be secured through personal loans and savings
Premises €
Rent 1,200
Insurance 300
Elec., L&H 172.22
Subtotal 2,072.22
Marketing €
Billboards 800
Flyers 100
Event Costs 1,000
Online ads 500
Subtotal 2,400Van €
Rental 1,676.08
Insurance 1,125
Fuel 200
Motor Tax 173
Subtotal 3,174.08
Purchases €
Model A 655.55
Model B 1,091.66
Model C 2,547.22
Shipping 1,118.10
Customs 580
Subtotal 5,992.53Total 13,638.83
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€-
€5,000.00
€10,000.00
€15,000.00
€20,000.00
€25,000.00
Year 1 Year 2
Income Vs. Expenditure
Total Expenditure
Total Income
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-€12,000.00
-€10,000.00
-€8,000.00
-€6,000.00
-€4,000.00
-€2,000.00
€-
€2,000.00
Year 1 Year 2
Net Profit
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Thanks for your attention
Any questions?