Green Revolution Company
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Transcript of Green Revolution Company
Green Revolution
EstablishmentGreen Revolution Travel will be established
the headquarter office in 2013 in the business centre of Bangkok, Thailand. We will try to be one of the most recognize and unique inbound eco- tour company to be granted a tourism operating license in Thailand that operates the trip in many different parts of the country include the North ,Northeast, East, Central, Western and South. We will establish 6 offices and over 120 full-time staff working for our destination based offices in Chiang Mai, Khon Khean, Chonburi, Bangkok, Kanchanaburi, and Phuket within 2015.
Founder Co - founder and director of
marketing and financial
Ms. Wanida Phoothongkan Graduation : Master degree of Business
Administration (MBA) from the University of Phoenix in
USA
Founder Co - founder and director of public
relation
Mr.Chanapon Cheewasotsakul Graduation : Master of Science in Human
Resources and Industrial Relations (MSIR) from the West Virginia University in USE
Founder Co - founder and director of tour
operation
Mr. Thawatchai Suebviset Graduation : Tourism management ,
MSc degree from the University of
Surrey in UK
Vision"To be the leader of inbound eco-
tour operation in Thailand to assist ecotourism to become environmentally sustainable, economically viable, and socially and culturally responsible while satisfying the desires and providing the authentic experiences to our customers".
Mission• Developing and adopting standards for
sustainable practices
• Enhancing the appropriate managements of each different destination
• Increasing the professionalism about eco-practices of those who working within the company, the partners or local suppliers, local communities and customers
• Streamlining (bring up to date and make more efficient) policies and processes that have in the past complicated operating in protected areas
Mission• Assisting local operators ,guides and staffs to
improve the quality of interpretation offered about the places where customers visit
• Improving the position, the public image and financial viability of our company as we adopt sustainable practices
• Contributing to conservation solutions and projects; involving and providing benefits to local communities while boosting the customer’s travel experiences
• Marketing the principles of sustainability to increase awareness of responsible mind
• Corporation with TAT and TEATA
Policy• Local group leaders/staff welfare – local
group leaders are employed on more than 90% of our trips, and we aim to use local guides and support staff where possible, providing employment for local communities. We are committed to developing long-term relationships with our local suppliers, by working closely with them to develop new products/services and providing staff training to ensure that the economic benefit is ongoing.
Policy• Use local services – by using local
transport and as many local businesses as possible, money stays in-country and local enterprise is encouraged. We work closely with local restaurants, shops and equipment providers, and also choose locally-owned accommodation, 25 % of our trips now feature a homestay, giving money to local families to accommodate our guests.
Policy• Information – within our brochure
and trip notes we provide our customers with information on how they can act responsibly whilst on holiday, including details of local projects they may visit whilst away. Our local group leaders help our customers gain an insight into the culture of the areas they are visiting.
Policy• Itinerary Development – when planning our
trips, we consider how each one can run responsibly. Can we source a homestay? Where can we use local transport, instead of a charter bus? Is there a project we can support, or is there a visit where fees paid will go towards environmental development?
Once the trip is operating, it is audited on these things and many more. The trip is then given a score to assess its responsibility and it’s an on-going process to increase that. We aim to ensure our trips are as responsible as they possibly can be.
Policy• Environment – we audit all of our trips
according to their environmental impact and then work to minimize it. This means making sure local trekking guidelines are followed, no litter is left behind, water sources are environmentally friendly and responsible cooking fuels are used, if applicable. We also have guidelines in place for specific excursions, like snorkeling and tiger viewing, so awareness is raised on how to protect, and not disturb, fragile environments.
Policy• Our office – we offset all carbon
emissions from work-related flights and from our staff travelling to work. At work we offset all our energy levels and use an electricity company that invests in wind power. We also have an energy officer, whose role is to monitor our office energy consumption and find new energy-saving initiatives.
Policy• Projects – we have a number of partnerships with
charities and projects, which we support by donating money that we get from every customer that travels on specific trips. We have ask each of our customers for a $ 1 donation to our Green Revolution Foundation. These donations are collected over a three month period and then sent to a local project voted for by the customers. It is also important we get it right at home as well. The fund will be used for charitable causes only. Administration costs for the fund will be entirely funded by Green Revolution Travel to ensure that 100% of your donations will reach charitable projects.
Support us • Donation : (Donate some money to enhance our
projects such as the relief natural disasters and educate the orphan and disadvantage children in the remote rural areas. All penny you donate will be supported the projects)
• On your travel : (5 % of your money that you buy a package tour will be used for the charity projects and most of the accommodation, restaurants and transportations are eco-friendly suppliers. )
• Volunteer : (You can be a volunteer to help the victim of the natural disaster and to educate the orphan in rural areas.)
Policy• Local Community – Prior to our tours, we
liaise with local community leaders to ensure we are welcome and in a manner that minimizes negative social and cultural impact. We visit local development and community projects specific to the region, encouraging our clients to donate and/or assist such projects in appropriate and sustainable manners. We also assist in the development of local infrastructure such as rural pathways and always make sure that where and whenever possible our tours positively benefit the local community.
Business planning• Mission : We believe responsible tourism is
a better way to see the world. Not only do you get a more authentic experience, but your holiday benefits local people and the environment. The Green Revolution Travel lets visitors to respect the local culture , benefit local people as well as conserve and protect the environment – but it's about far more than that. If you travel for relaxation, fulfillment, discovery, adventure and to learn – rather than simply to tick off 'places and things' – then Green Revolution is for you.
Green Revolution suits life's curious adventurers and enthusiasts.
Business planning
SWOT Analysis• Strength* Perfect Location * Affordable
prices* Good standard of facilities and services * Choice of
products * Credibility and uniqueness of company * Effective
communication * Supply chain and strong corporate * Brand Image with local community * Loyalty
employees * Certain vision, mission and policy * Meet
customers satisfactionsto sustain the ecotourism in Thailand * Benefit local
community* Create good opportunity to decrease the gab between customers and local people
SWOT Analysis• Weakness* Lack of Innovation * Lack of
professionalism and* Low market share and networking specialism
in ecotourism* Low capital and investment * Low
recognisation and * Not diversified awareness about the
brand * Weak of proper management and development plan
SWOT Analysis• Opportunity* Providing the variety activities * Providing better
standard*Investing some money to get new * Build the networking
with moreequipments and technologies partners* Build the networking with more partners * Emerging
markets and * Product and services expansion expand to wider
market place*Create the diversity and creativity products to attract more customers by considering about
the trend of the world
SWOT Analysis• Threat* Competition and Lower cost *
Economic slowdowncompetitors or Price wars *
Exchange rate fluctuations* Maturing categories, products, *
Low tourism seasonor services (Changing trends) *
Effect from natural disasters * Political crisis
Business planning
Bases for Market segmentation
• Geographic segmentation• Demographic segmentation• Psychological segmentation• Socio - cultural segmentation
Table 1 Market SegmentationSEGMENTATION BASE SELECTED SEGMENTATION VARIABLES
Geographic
Region Europe, North America , Australia
City Size Major metropolitan areas, small cities, towns
Density of area Urban, suburban, rural
Climate Temperate, hot, humid, rainy
Demographic
Age Under 20, 20 – 40 , 41 – 60 , upper 60
Sex Male, female
Marital status Single, married, divorced, widowed
Income Under $25,000, $25,000-$50,000, $50,000 -$100, 000 and over $ 100, 000
Education Some high school, high school graduate, some college, college graduate, postgraduate
Occupation Professional, blue-collar, white-collar, agricultural, military, governmental official
Table 1 Market Segmentation (Con.)SEGMENTATION BASE SELECTED SEGMENTATION VARIABLES
Psychological
Needs-motivation Shelter, safety, security, affection, sense of self-worth
Personality Extroverts, introvert, novelty seeker, innovators
Attitudes Positive attitude, negative attitude
Lifestyle Low-involvement, high-involvement
Socio- cultural
Cultures American, European , Australian culture
Religion Catholic, Protestant, Jewish, Moslem, other
Social class Lower, middle, upper
Family life cycle Unmarried, young married, full nesters, empty nesters
Marketing• The Marketing strategy (4Ps
marketing mix)* Product : Product planning ( including
activities, services and facilities, attractions, accommodation, transportations, food, tourists’ experiences and satisfactions, etc ) Development and maintenance of products, product assortments, product positions, brands, packaging, and options, and deletion of old products. We will try to define the right characteristics of our products or services that meet the needs of our customers by considering about the world’s trend.
Marketing• The Marketing strategy (4Ps
marketing mix)* Price : Price planning outlines price ranges
and levels, pricing techniques purchase terms, price adjustments, and the use of price as an active or passive factor. We will always realize about how much the intended customers willing to pay. Moreover, we think that the customer is often still sensitive for price discounts and special offers so, we will sometimes try to give the discounts, leasing price and option to our customers.
Marketing• The Marketing strategy (4Ps marketing
mix)• Place : Place or Distribution planning is
establishment of channel relations, physical distribution, inventory management, warehousing, transportation, allocation of goods, wholesaling, detailing. We will have the 6 offices located in different parts of Thailand so, it’s very easy for the customers to walk in and buy our products . We also provide many ways to contact us such as the emails, telephone numbers and the social network address. We surely could meet the needs of our customers with the available at night places, right time and in right quantities.
Marketing• The Marketing strategy (4Ps
marketing mix)* Promotion : Promotion planning
combination of advertising, publicity, personal selling, and sales promotion; also involves public relations and any other form of communication. We will focus on the advertising by producing the brochures, using the internet (websites) and social network such as Myspace, Facebook, Hi5, Twitter and Flickr to enhance the company public image.
Business planning
FinancialFinancial Plan* A fundamental respect for giving our
customers value, and for maintaining a healthy and congenial workplace
* Cash flow as first priority, growth second, profits third.
* Respect for realistic forecasts, and conservative cash flow and financial management.
FinancialTable 2 Investment
Investment list Budget
Location (Rent an office) 500,000 THB
Staff : managers, accountant, secretary, tour guides, sales & marketing, drivers, cleaners, security man, mechanic
1,500,000 THB
Administration 50,000 THB
Information system 200,000 THB
Technology and equipment include the furniture 2,000,000 THB
Transportation 150,000 THB
Travel 100,000 THB
Insurance 80,000 THB
Maintenance 30,000 THB
Miscellaneous 100,000 THB
License 30,000 THB
Total payroll 4,740,000 THB
Recommendation & Solution• From the establishment of our company we
find that we still have less experience and knowledge of running the business and the ecotourism management. Sometime we confront the problems and mistakes so, we think that we should consult some ecotourism specialists and the businesspeople as well as we need to study more about the business strategies and the ecotourism issue and proper management in the each area to enhance our experiences.
Recommendation & Solution• We sometimes face on the coordination
problems within the organization such as the staff misunderstand about their assigned works or the misunderstand about the scope of work between each department. We think that this is a very general problem from the new company because we really don’t know how to deal with each different type of people or even the colleagues who we feel unfamiliar with. For the solution, we highly recommend to have a small meeting between the managers of each department and their staff so that the staff of our company will know each other more than ever, they can learn how to work together. It’s also a good way to build the unity and harmony within the company.
Recommendation & Solution• We experience the networking problems
between our company and the suppliers because we are a new and small company in tourism field so, it’s not easy for us to get the corporation from the big or famous suppliers and other suppliers are not sure about our credibility and stability so, they don’t want to work with us. We can solve this problem by establish our credibility to the public especially, the corporate suppliers and let them know that we will benefit each other and share the market together.
Recommendation & Solution• We have the low budget to
invest for our business but the first time investment need to spend big amount of money so, we have to loan from the government that leads to the non-profit or the loss for the first period of running business.
Recommendation & Solution• We are lack of an appropriate management to
conserve and protect the environment while supporting the economy of local community because we are the new ecotourism company with pretty less experience so our company confront on the using of natural resource in improper way. Therefore, we think that we should sincerely spend the effort to study about the current issue of our ecotourism destination and study about the formal relevant case study then we will get an ideas to create the proper management to sustain natural and cultural resource while, corporate with the local communities to work together and boost their economy.
Reference• http://www.avaccount.com/setup_company.php• http://www.businessplans.org/market.html• http://www.teata.or.th/• http://www.studymarketing.org/• http://www.guidetothailand.com/thailand-activities/
ecotourism.php• http://www.youtube.com/watch?
v=BT7hv53N4mo&feature=player_embedded• http://businessgoonline.com/4p-marketing-strategy/• http://www.valuebasedmanagement.net/
methods_marketing_mix.html
Members of group
• Mr.Chanapon CheewasotsakulID.52623433004
• Mr.Thawatchai Suebviset ID.52623433007
• Ms.Wanida Phoothongkan ID.52623433019