Green Park Property co., LTD

8/7/2019 Green Park Property co., LTD

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Preface

This project is a part of 1203302 Project Feasibility Study and Evaluation

Course in the second semester of 2010. In this project is studying the feasibility of

Real Estate business in Chiang Mai, Mae Rim, which include in natural and situation

of real estate business, the technical process to doing in this business, the nature of

market in Chiang Mai, competitive analysis, management in real estate, the financial

feasibility of real estate business and risk of real estate business.

This project makes for everyone who are interested to get more knowledge

and information about real estate business before making decision to investment in

this business, including prepare process and operation of real estate business, for get

the profit to investment in this business.

We expected that our project will provide more benefit for who interested

person, more over, if we have some mistake in this project or whatever, our ground

made an apology at this opportunity.


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Table of contents

Content

Preface..............................................................................................................................

.............................................a

Content.............................................................................................................................

.............................................b

Chapter 1Introduction......................................................................................................................

................1

1.1 Background and Significance of the

project.......................................................... ...........1

1.2 Project

objectives..........................................................................................................................

........ .5

1.3 Benefits ofproject...............................................................................................................................

. ..5

1.4 Activities/Time

Frame....................................................................................................................... .6

Chapter 2 Industry

Profile....................................................................................................................... ......

7


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2.6.1 Corporate

Level.........................................................................................................................15

2.6.2 Business

Strategy.....................................................................................................................16

2.6.3 Functional

Strategy.................................................................................................................16

Chapter 3 Marketing Feasibility

Study...............................................................................................183.1 Marketing

Analysis............................................................................................................................

...18

3.1.1 General Environment

Analysis.............................................................................. .......18

3.1.2 Competition Analysis (3C

Analysis).........................................................................223.2 STP

Analysis............................................................................................................................

..................34

3.2.1 Market

Segmentation.............................................................................................................34

3.2.2 Target

Analysis...........................................................................................................................

35


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Chapter 4 Technical Feasibility

Study................................................................................................. 45

4.1 Production and Operation

Analysis...........................................................................................45

4.1.1 Product

characteristics............................................................................................................45

- Neo modern

style.....................................................................................................................45- Modern resort

style..................................................................................................................47

4.1.2 Service

Process...........................................................................................................................

50

4.1.3

Location.............................................................................................................................................51

4.1.4 Facility

Layout.............................................................................................................................5

1

4.1.5

Machine/Tools/Equipment...............................................................................................

..57

4 1 6 L i ti


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4.4.1 Organization

Management................................................................................................75

4.4.2 Organization

Chart..................................................................................................................76

4.4.3 Administration

Cost...............................................................................................................82

4.5 Technical Feasibility

Conclusion............................................................................................. 92Chapter 5 Financial

Analysis.....................................................................................................................94

5.1 Income

Statement..........................................................................................................................

........95

5.2 Statement of Cash Flow

................................................................................................................1005.3 Balance

Sheet.................................................................................................................................

........105

Chapter 6 Risk

Management....................................................................................................................

110

6.1 Risk

l i


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Chapter 1: Introduction

1.1 Background and significance of project

House is the one of human needs (Maslows theory) and importance for life.

The house is heaven and center of family. Human spend more time with the most at

home. So, the best design, responded need and facilities therefore importance for

house. Nowadays, real estate market is popular and interesting for investment. The

proportion of real estate will be higher and continue to expand and makes high profit

and business can run to be enduring

Real estate is used in 3 fundamental ways

1. The tangible assets of land and buildings

2. Bundle of rights that are associated with the ownership and use of physical assets.

3. Business activities related to the acquisition, operation and disposition of the

physical assets.

Characteristics of Real Estate


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substitute as a condominium line train but market volume is low existing project or

launches any given time, subscription will be quickly. The goods are of a limited

number will gradually adjust the prices or sales by opening the first book is only 30%

of unit sales at the project. When the selling is good then will stop. Subsequently it

opens new sales and prices to the rest of the higher margin.

Real Estate, a product that is unique and different from general consumer

products because it is a useful addition to the product already there is also a state

capital or investment goods category one. When real estate prices move higher, the

project in phase 2-3 increase to 10-15% from its launch in the first phase and becomes

to the reference price in the market. The buyer is comfortable with their initial

purchase. The lower sales price in the preemption is profitable and jumps to buy it in

the next phase to add a sizable investment.


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the loss of earnings and reduce the price down to promote sales because the price

even more customers agree not dare buy, think more time and buy more slowly

because the market is seen as the buyer. The purchase price may slow down or get

more. When the sales are friction, the new supply will show down. Market conditions

will return to balance supply and demand before coming to the same cycle; it not lack

of demand, supply and lack of one more round. Marketers must understand that each

business cycle. Each level of real estate prices are around the cycle. That does not

happen at once. Entrepreneurs in the property development business need to

understand and analyze that the strategies for the business cycle to provide the most

effective strategy.

(Source: http://www.marketeer.co.th/inside_detail.php?inside_id=7032)

Real Estate market situation in 2010 is expected to begin to improve in that

direction. This is a gradual adjustment in the right direction. It driven by the real

estate market in 2010 is likely to come from the Thai economy began to recover the

signal and it is expected that the Thai economy this year would be a positive growth at

2 5 3 5 i f h Th i i d lik l


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trends are expected will began to rise in the second half and concern the cost of

borrowing both entrepreneurs and those who want to buy housing. The interest rate

are likely to increase will impact the purchasing power of the housing decline

(Source: http://www.kasikornresearch.com/th/k-econ/analysis/Pages/ViewSummary.aspx?docid=24667)

According in primary data, we will assume that there is possible in our

business. Our project will have profitable for our company continuously. Because the

growth rate of real state is good direction and expansion of these business is

continuity. Although, the growth rate will gradually but its very stable. Our business

can gain profit from this business for sure. However, our business might be build

housing to respond demand of customers. Both in the term of style, facilities of

resident and other factors that affect the well-being of residents to attract our

customers come to buy our real estate.

We should plan project in Chiang Mai because in this city is quite large and

can respond needs of basic necessity of human needs including with infrastructure,

perspective and communication. Chiang Mai like the same of Bangkok, Thailand, it

h t i t tt ti d t i th l Th i t thi


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In part of Real Estate in Chiang Mai in year 2011, that would be best to not

lose same in year 2010 or maybe more. It believes that the economy is still far away

and Chiang Mai will grow over the part year because several major projects in the

global project will be more open. It makes Chiang Mai will enable businesses grow

more. The housing would be good more than 3 million baht will force a new project

to happen. Particularly its central land in Chiang Mai will come more that makes

housing expected to grow another not less than 20% by the power of Chiang Mai has

more tourists come to see a lot and see that secure all of Chiang Mai in the hurricane

and flood disasters. It enables a group of people want to move on and doing business

in Chiang Mai trend to seems to be bright.

Real Estate in Chiang Mai would be up over 20% were surveyed in real estate

projects in Chiang Mai in year 2009 found that of 257 projects a separate housing 221

projects, trading volume of 2,345 units million by the year 2553. The total sales sold

907 units and 257 projects worth 2,800 million baht.

(Source:http://www.thannews.th.com/index.php?option=com_content&view=article&id=53161:2011-

01 14 07 30 26& tid 129 2009 02 08 11 47 38&It id 479)
http://www.thannews.th.com/index.php?option=com_content&view=article&id=53161:2011-01-14-07-30-26&catid=129:2009-02-08-11-47-38&Itemid=479http://www.thannews.th.com/index.php?option=com_content&view=article&id=53161:2011-01-14-07-30-26&catid=129:2009-02-08-11-47-38&Itemid=479http://www.thannews.th.com/index.php?option=com_content&view=article&id=53161:2011-01-14-07-30-26&catid=129:2009-02-08-11-47-38&Itemid=479http://www.thannews.th.com/index.php?option=com_content&view=article&id=53161:2011-01-14-07-30-26&catid=129:2009-02-08-11-47-38&Itemid=479http://www.thannews.th.com/index.php?option=com_content&view=article&id=53161:2011-01-14-07-30-26&catid=129:2009-02-08-11-47-38&Itemid=479


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Gantt chart and Time Frame of the study

Activities Nov. Dec. Jan. Feb.

1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 41. Topic Submission

2. Introduction Submission

- Introduction to project

feasibility study

3. Study the business profile

- Real Estate houses

4. Analyze market feasibility

- Market Analysis 5. Study technical Feasibility

- Production and Operation

- Process of Management

6. Analyze the financial ofour business

- Financial Statement

G ti


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Real Estate is Land to property which is attached to the land or engages in

unison with the land furthermore the word property. It includes all rights relating to

the ownership with land (Civil and Commercial Code, Section 100). The first property

included land property affixed to land cause by both natural or man mage (such as

buildings), property of unity with the land such as minerals and all rights together

with right to buy or sell residential living.

Effects of real estate

If we look at the physical property that not move therefore in the presence of

objects that one we can not bring our properties to be sold there. The real estate

investment will feature next to also in the physical. Real estate is also unique in

each plot. Each unit by the Road corner urban land, in many cases both sides of the

street price per square may be very different. This is because land-use requirements

vary according to urban planning. It makes difference potential. A result, land prices

vary with moreover to hold that in physical properties. Especially land is considered

non-lethal damage does not destroy all the land was dug even deeper into dozens of


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2. To change soon

Real estate is not stock price change both positive and negative behind

conversion of money even more difficult. Notice will that after the devaluation of the

baht on July 2, 1997 stock price vertical cliff, economic disruption but it also has

launched two new real estate lots (Because it was preparing to launch before then it

cannot stop on time). So real estate holdings are at risk than a deposit in the bank.

However, if considered then living by holding it worthwhile to.

3. To reflect the wealth of the country and people.

If any country has real estate holdings spread very well, it shows that the

equality in the allocation of resources. The people holding these assets cause to feel

more ownership of the country. In case of the general public, real estate is like gold.

In that it can be used to display their wealth but real estate even worse in terms that

are difficult to convert to cash or slower. It can take advantage of the adjustments, it

didnt have value in exchange and value of living wage well.

4. To people in the Country is important


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expanded while it will probably to stop until competence is reached to add more. It

will be prolonged again.

(Source:http://www.thaiappraisal.org/thai/market/market_view.php?strquery=market273.htm)

The truth about real estate

In nature, real estate is a Dependent Variable to the Independent Variables is

much like many economic, social, political popularity, etc. The property is a type of

property. People are interested when they have money as well as economic, for

example gold, diamond, car, resort and other owned real estate. In times of awful

economy, nobody is buying and may be more sellers. Many people may have to

remove the mortgage assets for alleviate the economic crisis affecting the self.

The basic principles that people buy property

The basic principle that people buy property is in addition to buying and

decorating prestige but they expected to buy for two other things. There are

1. Prices are expected to increase profit: Capital Gain and Return of

investment

2 I i d f h i i i h l b l d
http://www.thaiappraisal.org/thai/market/market_view.php?strquery=market273.htmhttp://www.thaiappraisal.org/thai/market/market_view.php?strquery=market273.htm


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We can profit from crisis. Generally, lower property prices will reach the

critical but often the rent price will not much decline. It makes higher rate of return

and encourage people to buy property. For paradigm, when our normal selling price

of a million but in times of crisis may remain eight hundred thousand or less 20%. In

case for lease, 1 million baht property may be rented out to 8 billion baht per year or a

return of 8% per year. The crisis situation, rental may deteriorate but decreased at a

rate that less than the price. The rental price may be reduced to 7.2 billion baht per

year which yields rise to 9% per annual. If the crisis is very stress, rate of return is

even more opposite to decline price.

So, if we can buy lower price property gain precedes about 15% per year with

our own house or condominium in the unit. It approximates something like 5% in

return. We will get return up to 20% per annual above the bank deposit in the crisis

situation. We are still making a profit and the owners property can still sell the

property. Therefore, living in the real estate investment affords opportunities. As an

abilities of our investment and dont forget that investment involves risk. We must


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and Commercial buildings are 9 projects. For the total sales in 2010 through

combined 907 units, trading volume is 2,805 million. It increases for year 2009 was

only 755 projects. Trading volume of real estate is 2,345 million units in year 2009.

This business has new projects approximately 99. But in year 2010, the new projects

include in 81 projects.

While trend in this years real estate market in Chiang Mai, it will growth

continuously. Especially in new housing projects because it needs for new housing

family are increased, population increase and migration is always stay for along times

which react the demands a real living. It isnt only paper to sold or purchased for

speculation.

Mr. Non said the location has potential to invest in the provinces of Chiang

Mai in this year is ring road around the San-Sai area until to Mea-Jo rings and coping.

There are located at the future and could grow more and more. However, the factors

that entrepreneurs must be careful the first several of the banks. There are very strictly

to concentrate on more credit than ever to screen projects prior to initial customers or


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2.3.1 Product

The principle business of Green Park Property is residential housing

development, concentrating particularly on single detached houses. To date almost all

the developments have been in Chiang Mai. The location was set at Amphor Mae Rim

in Chiang Mai area about 30 Rais for building, as the atmospheres around of location

are natural environments, good view and in the middle of valley too. It make inmate

are relax, peaceful and private at the same time. The transportation was convenient

and away far from downtown between 17.4 kilometers. This location was suitable to

build the project 2 types are depending on satisfaction, life style and prefer of

customer or include with occupation and salary too. We use space about 6.75 Rais,

we will build total 180 houses and provided into 2 types of houses. Follow up from

this:

Type 1: It has area about 152 square meters, includes with 3 bed rooms/3 bath

rooms/1 car parking spaces.


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Figure 2.3.1.2: Modern Resort Style

(Source: http://www.smilehomes.com/home_plan005.htm)
http://www.smilehomes.com/home_plan005.htmhttp://www.smilehomes.com/home_plan005.htm


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2. Swimming pool: We will build swimming pool with the standard and

control by special engineering for protecting user. We set the special staff or safe grad

to take care all the time.


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4. Garden: We will build for inmate for relax and exercise after finished work or

before working, they can use follow their need. We set the location with the good

Figure 4: Garden


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2.4 Vision of organization

Think about buying a house, Think about us

2.5 Mission of organization

We will use fully quality products and standard to build houses in the village

at price which achieve our customers expectations. The structure of each house was

control by professional engineering, architect and high technology. Our village has a

unique this is close natural, peaceful and private too. Our more experience, we make

the confident and trust to customer and not are disappointed to purchase house from

us.

2.6 Strategies of the company

2.6.1 Corporate Strategy

Green Park Property is the new business about immovable property that will

be open in Chiang Mai and will be popular in the market. Because of nowadays


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point from competitor. The company needs to create the advantage to compete the

competitor in the market.

The company use differentiation strategy to adapt with our business. That is

giving the best house for customer by provide the quality with innovative design, high

technology in building, a greater material, a good social relationship with others,

higher security and we have honest and sincere service to make customer have

confidence and receive the most satisfaction.

2.6.3 Functional strategy

- Marketing strategy

Product: the company building the house is located around the city to

avoiding traffic congestion and pollution. Focus on serve a sincere service for

customer and always adjust the design of house to suitable for customer group.

Price: the current situation of real estate today has many company projects

that provide many styles of house and many level of selling price. So, the company

will set the price of product in moderate by estimate the selling price of competitor


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The company will focus on the enhancement and personnel development that

is a good basic factor. We are hire the employee that is a good skill by divide them in

several division, then assign the appropriate job to our employee. Moreover, the

company always training the employee to effective working and evaluate the

performance

- Operation strategy

The company will focus on complete service to provide the convenient and

customer satisfaction and working standard. Because of the risk in business operation

is uncertainly; whether the price of building material and weather. The company has

to dealing with the risk management system continuously and always update system

to suitable the current situation of business operation.


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According to Mr. Akaradate Danpaiboon, the managing director of Chiang

Mai or a home center of PDA house in Chiang Mai said that the customer and people

in Chiang Mai need to create house to continued. Although at this time will be any

problem of political. Observed by the number of people who are interested to

contracting the information office during the past of two months fraction

approximately 20 cases per month at price 2-3 million baht and 4-6 million baht have

perceived attention, respectively. That reflects the impact of political factors or do not

affect consumers group.

The home market in North of Thailand is likely growing. Especially when a

company is a professional home, service standards and create a home with quality

expanding into the province in Chiang Mai. There is a choice and liking of consumers

and people who want a quality home after the new old may use the service contractor

general which is concerned quality of building house and services that not covered.

The prospects of the businesss building house such as doctors, business officials,

private group, and all that. This is a group with knowledge and to study the


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performers. However, overall economic growth has fallen sharply in 2008 and 2009

as global downturn and persistent political crisis stalled infrastructure mega-projects,

eroded investor and consumer confidence.

Figure 3.1: Thai GDP Growth Rate

(Source:http://www.tradingeconomics.com/Economics/GDPGrowth.aspx?Symbol=thb)
http://www.tradingeconomics.com/Economics/GDPGrowth.aspx?Symbol=thbhttp://www.tradingeconomics.com/Economics/GDPGrowth.aspx?Symbol=thbhttp://www.tradingeconomics.com/Economics/GDPGrowth.aspx?Symbol=thb


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We would like to summarize, the economy of Thailand in 2009, it has an

economy faced many problems include the problem of domestic and global economic

too. Which this resulted was affected with export about minus 16 percent and negative

growth rate of minus 2.8 percent. At the same time, condition for business of housing

development was growth very fast. The reason of the global financial crisis does not

affect the middle class at all. The government has launched measures in conjunction

with the values-added tax exemption for buyer and has loan rates and interest rates are

low too. There is a reason make customer would like to buy house more, especially in

the fourth quarter.

But in 2010, the business of housing development is still relatively high risk. It

is depend on various factors. In term of social economic and political, it can change

all the time or some cause maybe from internal and external factors. The company

cannot control such as problems of global economic recovery, problems of political or

lack of confidence to investment. But the company has been analyzing and


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homestead because of its the basic need for survival and Thailands population

increase every year.

Home is a thing that everyone wants and has to take possession. Its like a

representative of family to starting point of everything that gathering the love,

relationship and emotion together. For this reason, the homestead is the worth

material that have to all human life since the past and developed until presently. And

the one feature of social community in the north of Thailand like the people in the

same valley must be closely related in social, economic and cultural to living together.

So, the real estate business is another choice for modern people who like the complete

easiness to meet the basic need and never-ending demand. For provide a good life to

starting a perfect family.

- Technology and Environment

Nowadays, Business Technology is business style that adapt technology to

process make it efficiency and increase valuable productivity. Technology is growing

rapidly and change all the time. Sometimes make problem to business. In our


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3.1.2 Competition Analysis (3C Analysis)

Competitors Analysis

For housing business, it is high competitive business market. There are many

competitors in the market because housing business isnt saturated. The housing

business trends to create a logo and unique brand in the market by creating home that

meet in customers needs. In term of home quality, price and other factors that

directly to affect residents. It also held a variety of promotions to attract the

customers. Most of our competitors in Chiang Mai might have a good location that

near to bestow, ease of travel for business, transportation and equipped. The

customers know as well as in the large project because it can respond to the needs of

residents, more experience in the operation and service that can attracted to the

attention group of customers. For example


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Product

- Somwang housing provides more project housing around Chiang Mai.

Their entire project was response customers need. Including with high quality, better

for life, not to higher price and convenience for going to everywhere. In additional,

Somwang Housing will provide to building new project near natural to respond need

of customer who love natural lifestyle.

- Somwang housing is strongest competitor in the market at Chiang Mai

because their project was provided for a long time. It around 13 years.

- More people well know about this brand because Somwang housing can

respond need of customer in every side and price is very low.

- Somwang housing provide more and more thing for respond their

customers in every side and make more confident of customers by using paramotor

for survey new land before building new project.


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3 Bedroom 3 Bathroom Usable area 120 sq.m 60 1,860,000 13,794 11,987 10,996 10,404

Phurkwaree (one half)


Phurkwarin (one half)


Phurklada


Table 3.1: Somwang Grand View housings Price.

Place

- Somwang housing business has many places around Chiang Mai to

response the customers such as Somwang Country Vill; the houses nearby town with

quality and comfortable to cozy atmosphere, full of infrastructure, travelling less than

10 minutes from town to San Kamphaeng Doi Sakhet Ring Road. And Somwan

Intown; the houses nearby town, many routes to travel, only 5 minutes from Nong-

Pratheeb intersection and nearby Payap University on San Kamphaeng Road.


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Figure 3.4: Supalai Chiang Mai Corporation Limited

(Source: http://www.supalai.com/project/house/111/--.html)

Owner: K. Prateep Tankmatitum

Address: -

Product

- Supalai housing provided comfortable home for their customers to suit the

user. The layout of the house is complying with the direction of the sun and wind.

Inside the home has dressing room walk-in closet in the master bedroom for allow

moisture from the bathroom.

- Using the best equipment to build-in housing and aspect for reduce and

saving cost such as glass block for using light of nature for saving cost not being open


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Place

- Supalai housing business has location nearby city of Chiang Mai and

designed by fit the space.

- They have a large central park for inmate can use fully relax with the idea

to create a better quality of life and family.

- Close to the facilities such as

Table 3.3: Facilities of Supalai Chiang Mai Corporation Limited

Facilities Distance

Big C 1.4 km

Carrefour 4.5 km.

Transportation 5.1 km.

Papepanya Hospital 6.3 km.Central Airport Plaza 6.9 km.


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Figure 3.5: Sivalai village

(Source: http://www.sivalaivillage.com/index.php?lang=en)

Owner: Golden Palace Property Property Co., Ltd.

Address: New Chiangmai Sankhampeang Rd. T. Sankhampeang A. Sankhampeang

Chiangmai 50000

Product

- Sivalai Village a green environmental in a Simply Luxury style with large

garden and nearly 4,000 square meters. It is absolute golden opportunity for those

who dream of securing a prime piece of real estate in an ideal location and reasonable

price. This capacious 86-rai project with 8 Simply Luxury style houses, land starting

from 220 square meters with a utility space of 113-303 square meters
http://www.sivalaivillage.com/index.php?lang=enhttp://www.sivalaivillage.com/index.php?lang=en


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Place

- Accommodating numerous types of relaxing leisure pursuits to refresh your

lifestyle and an array of top-class facilities. Modern clubhouse with the Unique Salt-

System Swimming Pool, fitness room, sauna room, Yoga Class and Group Exercise

studio.

Promotion

- Sivalai Village refers to reduce the price of house before the period end of

year or souvenir for customer when they come to purchase house.

Sivalee Village Chiang Mai


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Table 3.5: Price of Sivalee Village Chiang Mai

Place

- This project was on the main road and near it has a local restaurant too. It is

far away from Chiang Mai International Airport about 13 km. and Big C about 9 km.

The communication remained good.

Promotion

Design of house Price

(baht)

Mahalab 1

3 Bed Room, 2 Bathroom, Living room, Dining room , Kitchen room, 1 Car

park, Usable 143.5 Sq.m. 1,450,000

Mahalab 2

3 Bedroom, 2 Bathroom, Living room, Dining room , Kitchen room, 2 Car park,

Usable 150 Sq.m. 1,500,000

Mahachok

3 Bedroom, 2 Bathroom, Living room, Relax room, 2 Kitchen room, Dining

room, 2 Car park, Usable 180 Sq.m. 1,750,000


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- The most recent in design, by Karnkanok Properties, utilizing the new Cast

In Place technology, enabling a reduction in costs, while continuing to maintain a

standard of quality that is superior, pleasing, and brimming with warmth and comfort,

at affordable prices. Cast in Place Construction System is a method of construction

that involves steel enforced concrete that is modeled and formed at the actual work

site. The steel enforced concrete walls are designed to support the pressure that would

normally be imposed on the pillars and beams, reducing the amount of time and labor

required in the construction of pillars, beams, and brick lying; among numerous other

benefits, making this the increasingly preferred method of construction.

The Benefits of Precast Technology

- Reduction of construction time

- Superior quality

- Cost-effective
http://www.kkn.co.th/?kknname=vision_concept.php&lg=en&sound=on#Casthttp://www.kkn.co.th/?kknname=vision_concept.php&lg=en&sound=on#Casthttp://www.kkn.co.th/?kknname=vision_concept.php&lg=en&sound=on#Casthttp://www.kkn.co.th/?kknname=vision_concept.php&lg=en&sound=on#Cast


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Place

- Karnkanok Ville 1 was comfortable to communication, nearby town with

quality and comfortable to cozy atmosphere, full of infrastructure, travelling less than

10 -15 minutes in to city.

Promotion

- Karnkanok Ville 1 promotes any project by set the special promotion of

each week for attracting new customer to purchase their house because they have

single detached houses and condominium to present to customer too.


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between 25 -6 years old who is in a range of trend to have high power of purchasing

and people who have a modern lifestyle.

Table 3.7: Population aged between 25 to 60 years

Age Male Female Total

25 12,085 11,967 24,052

26 12,305 12,114 24,419

27 12,120 11,829 23,949

28 12,191 12,241 24,432

29 12,269 12,084 24,353

30 12,259 12,252 24,511

31 11,576 11,641 23,217

32 11,514 11,579 23,093

33 10,930 11,226 22,156

34 10,331 10,777 21,108

35 10,204 10,996 21,200


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52 12,484 14,072 26,556

53 12,342 14,001 26,343

54 12,178 13,238 25,416

55 10,569 11,924 22,493

56 9,962 11,368 21,330

57 8,898 9,929 18,827

58 8,144 8,935 17,079

59 7,752 8,537 16,289

60 7,432 8,064 15,496

Source: Department of Provincial Administration

Competitive Analysis

From the pass, the group of builder house are came together need to create the

way to support consumers around the public. But in the real fact, we found all of

entrepreneurs do the business in Bangkok and the space around Bangkok only. In


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Chiang Mai is second economic city of Thailand. Chiang Mai is a long history with

many natural and cultural provinces for tourism. For current image in housing styles,

most people living in single or detached houses and the interesting half of amount are

live in the local houses.

Figure 3.8: Model of House is people-

prefer in Chiang Mai

Source: G H BANK

(http://www.ghbhomecenter.com/journal/GH

BThai-sub.php?ids=87)

So, Market segmentation of Green Park Property concern about the lifestyle of

customer and form the research we focus on the Single Detached Houses market,

Model of h
http://www.ghbhomecenter.com/journal/GHBThai-sub.php?ids=87http://www.ghbhomecenter.com/journal/GHBThai-sub.php?ids=87http://www.ghbhomecenter.com/journal/GHBThai-sub.php?ids=87http://www.ghbhomecenter.com/journal/GHBThai-sub.php?ids=87


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Green Park Property has to concern about lifestyle of family and divide in 2

target groups. First group is big family include parent, child, and ancestor that want to

live together. This group has more percent so we expected they will be consumer of

our project because our house is suitable for many members. The second group is just

married, that they want to have a new family and or purchase the house for newly

wedding. This group has more power to pay by installments.

Figure 3.10: Lifestyle of

family in Chiang Mai

Source: G H BANK

(http://www.ghbhomecen

ter.com/journal/GHBThai-

sub.php?ids=87)

LifeSt
http://www.ghbhomecenter.com/journal/GHBThai-sub.php?ids=87http://www.ghbhomecenter.com/journal/GHBThai-sub.php?ids=87http://www.ghbhomecenter.com/journal/GHBThai-sub.php?ids=87http://www.ghbhomecenter.com/journal/GHBThai-sub.php?ids=87http://www.ghbhomecenter.com/journal/GHBThai-sub.php?ids=87http://www.ghbhomecenter.com/journal/GHBThai-sub.php?ids=87http://www.ghbhomecenter.com/journal/GHBThai-sub.php?ids=87


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3.3 Marketing Mix Strategy

- Product

Our Product is sale land and building. House is one of basic need. Its

important thing for people in this world. All level of people need to have own house.

Our company has 2 choices 2 house style for customer.

First, Neo modern style

We set 3 bedrooms, 3 bathrooms, parking a car. This is a comfortable home,

closed to nature and Emphasis on energy efficiency. About veranda have seating it

Continuation of the car park. It does can be bedrooms. In the living room has a glass

window; Big Bay Window corner. Dining room and kitchen room have to separate for

cooking and washing. Upstairs is divided into two medium-sized bedrooms and

another room, a bedroom for privacy, because it has a bathroom and dressing room.

Veranda have big Bay Window and awning on the back bedroom we can put an air

compressor is placed. Roof on the top is Sky Light.

Size of the house width 8.80 m 11.00 m depth


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- Canvas on back bedroom 2 and bedroom 3 (size 0.90 x 4.50 m) is used as a

place to air compressors.

Second, Modern resort

We set 4 bedrooms, 3 bathrooms and garage. The area inside and outside are

continue smoothly. The slantingly in front its closed to near garage. In the livingroom have big windows and Continuing to the Kitchen. You can put counter bar here.

Bedroom for your parent and it can be to office, living room for watching TV. About

back it for laundry. It has a big bed room, dress room and bath room for yr privacy.

Porch in the font and 2 another bedroom that have porch in large size you can place a

set of chairs. Size of the house width 9.10 m Depth 11.10 mGround floor

- The entrance corridor (Size 1.80 x 3.50 m) near the garage

- Airy living room (size 3.00 x 3.50 m).

- Dining room (Size 3.00 x 3.50 m).


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- Porch Bedroom 2 (3.80 x 4.20 m size) ** If paste can set to chair

- Price

ModelHouse Scale Price/unit

(unit) (sq.wah) (baht)

Style 1: Neo modern

3 bed 3 baht 1 garage 90 50 2,950,000

Style 2: Modern Resort

4 bed 3 baht 1 garage 90 60 3,250,000

Table 3.8: Green Park Propertys Price

We set our price similar the competitors, not too higher and lower (compare

with similar unit and scales of house). The competitors set price until 1,390,000 to

3,303,000 baht.

- Place

We set our project at Chiang Mai because Chiang Mai is in north of Thailand.

80 percent of Landscape are forest and grove wood that make weather in there cold.

Tourists like to come to visit, and Chiang Mai has many tourist attractions. That make


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1. First Style (Neo Modern style)

We set price of this style in 2,950,000 baht. Down payment is 25% of Cost.

The customers will pay in down payment in 737,000 baht with interest in 7.5%. The

customers will pay 20,000 baht per month. If the customers buy our house, they might

have promotion for free interest in six month and then they pay in normal rate after

the promotion.

2. Second Style (Modern Resort style)

We set price of this style in 3,500,000 baht. Down payment is 25% of Cost.

The customers will pay in down payment in 875,000 baht with interest in 7.5%. The

customers will pay 25,000 baht per month. If the customers buy our house, they might

have promotion for free interest in six month and then they pay in normal rate after

the promotion.

3.4 Sales Forecast/Profit Estimation

From the behavior of the housing market in Chiang Mai, during the past


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expanded to 10-20%. The Real Estate in year 2010, the product can solve composer,

direct data center real estate. That the survey revealed

(Source: http://www.manager.co.th/mgrWeekly/ViewNews.aspx?NewsID=9530000045827)

Table 3.9: Sale Forecast Year 1 (2012)


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Table 3.12: Total Sale Year 2 (2013)



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Table 3.16: Total Sale Year 4 (2015)



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2. Xfmnetwork 92.75

3. Lanna Radio Party: On air at 08:00-10:00 on Monday to Wednesday.

5,000 / month.

- Baanlaesuan Fair: about 50,000 per year

3.6 Conclusion in market feasibility

Conclusion

From sale forecast of Green Park Property, we can estimate that we can sale

our house including plan A and plan B to be more when we open our business with


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Chapter 4: Technical Feasibility Study

4.1 Production and Operation Analysis

4.1.1 Production Characteristics


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Type 1: It has area about 152 square meters, includes with 3 bed rooms/3 bath

rooms/1 car parking spaces.

We set 3 bedrooms, 3 bathrooms, parking a car. This is a comfortable home,

closed to nature and Emphasis on energy efficiency. About veranda have seating it

Continuation of the car park. It does can be bedrooms. In the living room has a glass

window; Big Bay Window corner. Dining room and kitchen room have to separate for

cooking and washing. Upstairs is divided into two medium-sized bedrooms and

another room, a bedroom for privacy, because it has a bathroom and dressing room.

Veranda have big Bay Window and awning on the back bedroom we can put an air

compressor is placed. Roof on the top is Sky Light. Size of the house width 8.80 m

11.00 m depth

Downstairs:


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- Bedroom 2 (Size 3.00 x 3.20 m).

- Bedroom 3 (size 3.00 x 3.00 m).

- Bathrooms for the bedrooms upstairs

(Size 1.80 x 2.00 m).

- Porch of Bedroom 1 (size 1.20 x 6.00 m)

is used as a place to air compressors.

- Canvas on back bedroom 2 and bedroom 3

(size 0.90 x 4.50 m) is used as a place to air compressors.

Figure 4.3: Upstairs Type A

2. Modern resort style


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Porch in the font and 2 another bedroom that have porch in large size you can place a

set of chairs. Size of the house width 9.10 m Depth 11.10 m

Downstairs:

- The entrance corridor(Size 1.80 x 3.50 m)

near the garage


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- Bedroom 3 (size 3.00 x 3.20 m).

- Hall (Size 2.00 x 2.50 m).

- Bathroom for bedroom 1 (size 1.80 x 2.10 m).

- 2 bathroom for bedroom 2 and bedroom 3

(size 2.00 x 2.10 m).

- Porch Bedroom 1 (size 1.80 x 3.50 m).

- Porch Bedroom 2 (3.80 x 4.20 m size)

** If paste can set to chair

Figure 4.6: Upstairs Type B

Service:

We have 5 parts our service customer for enjoy to living together with us.


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Playground is continuing part from garden this part for their children to enjoy with

plaything. We have to setting plaything for all ages. In this part, for family enjoy

together. Customer can trust about security, because we provide high quality, standard

and made from plastic. We guarantee of security when your child plays it but child is

under your control and take care too. We have pavilion for customer to waiting their

kids.

4. Garden:

We will build for inmate for relax and exercise after finished work or before working,

they can use follow their need. We set the location with the good nature and view too.

Garden set at the center for our customers relax in a free time with natural. We put

many kind flower and tree. Customers can come to exercise in the morning and in the

afternoon. We have pavilion for relax with nature.

5. Guardhouse:

We provide the security guard to protect around the village. They protect property of

inmate. Guardhouse this is very important for customers. We focus on security for


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customers decision buy house from us. Customers come to our store again. Employee

welcome and invite to seat at living table then employee serve drinking water to

customers. Employees give customer about how to pay and license process.

Employees give information and document and give a time to customer understand

about it. Because this step is very important we need to give customer time.

After, customers clear about document and decision again. Customer and

witness make sign on contract and pay down payment. And make an arrangement to

transfer with authority. Employee give copy flies sign to customers. This time

customers have to waiting a time to transfer house. At time to sign with authority call

to customer to remind and come to the time. After that we are following the processes

and finish.

4.1.3 Location


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Figure 4.8: Front Area

For the door of project, we have two ways for in-out and around front of area

have many trees, flowers and accessory for decoration. We have the gate 3 m. around

the project.


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Figure 4.10: Automatic Key Card system

The gate for in-out use Automatic Key Card system and have security guards

24 hours.


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Figure 4.12: Guard office

Guard office provide for the security of our business for prevent and contract

the good service for customers.

- Pattern of office

Office: The inside of office divide into 3 parts, first part is about reception or

information contact, which for customer waiting and consulting about the project.

second part is working area include manager room and the last part is kitchen room

onsite of coffee Conner and toilet, that for employee to have break and for prepare the

beverage to serve with customers include toilet for convenient.


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Figure 4.13: Office pattern

Figure 4.14: Front Office


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We have outdoor playground for children, it use space 7x10 m. and the size of

set playground equipment is 5.5x 8.0x2.6 m. It is 98, 0000 Baht. All plastic

components used on the metal or wooden swing sets are rotationally molded,

ultraviolet light stabilized polyethylene plastic, with molded color throughout that is

strong, suitable and safety for the children.

Figure 4.19: Garden

We have the garden for customer to relax,

exercise and meeting. It has space is 100 x 100 square

meter, 600 per square meter so total cost is 60,000

Baht, which include big tree, brunch, flower, and other

for decorating.

4.1.5 Machine/Tools/Equipment

Office


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-Speed color 17paper/m.

- Windows 2000 SP4, XP SP2, Vista

-Guarantee 1 year

-Price 2,590 Baht.

Scanner CANON- LIDE25 Product Description:

-CIS Scan

-Resolution 1200x2400 dpi

-Preview speed 16Sec.

-USB 1.1

-Content of Lide 25: USB Cable

-Software Kit (CD-ROM)

-Manuals

-Guarantee 1 year

-Price 2,090Baht.

BROTHER - FAX-837MCS

Product Description:


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-Desk size (4 ft)

122(w)*66(d)*75(h) cm

-Price 5,300 Baht.

Chair

-Price 2,599 Baht.

Customer chair


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Document file


-Size 37.5*45.9*126 cm.

-Price 3,850 Baht.

Conference table


-Size 3.60m *1.60m* 75cm

-Melamine

-8 chairs

-Price 24,000 Baht.

Sofa


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-Price 2,399.00 Baht.

Camera AVTECH-MDR751


-Record 1 +HD 500 GB, USB Mouse,

camera 4, camera stage 4, adapter 4, line

RG-6 (100 m) 1, BNC and AVPrice 13,500 Baht


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-Guarantee Compressor 5 -Price 25,900 Baht.

Vacuum bottle SHARP KP-30s

-Size 2.9 liter

-Price 795 baht.

Water Dispenser


-Hot-cool 95-6

-Size (w x d x h) 14.0 x 13.0 x 20.0

inch.


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CJ-85-WIN-ONE

-Price 130 Baht.

N-7631

-Price 1,989 Baht.


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Bedroom GRAZIA SET I


-BED: 192 x 208 x 90 cm.

-WARDROBE: 160 x 63 x 200 cm.

-DRESS TABLE: 60 x 42 x 180 cm.

Price: 24,900.Baht.

Sofa MIRADA


-243 x 170 x 88 cm.

-2 seats: 155 x 90 x 88 cm.

-Conner: 99 x 170 x 88 cm.

-Set price 18,500 Baht


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Bedroom set


Bed: 6 ft 190x218x99 cm.

Wardrobe: 4door 180x60x200 cm.

Dresser w/stool: 80x40x165

Price: 20,800Baht

Kitchen Set

Price: 12,000 Baht.


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The current administration assumed Logistics Inc. is one of the sub-process

management lines of products and services throughout the supply chain (Supply

Chain Management).

(Source: www.nesdb.go.th/Portals/0/tasks/dev_logis/docu/data43.ppt)

Figure 4.20: Logistic Management Process Our Material transportation
http://www.nesdb.go.th/Portals/0/tasks/dev_logis/docu/data43.ppthttp://www.nesdb.go.th/Portals/0/tasks/dev_logis/docu/data43.ppt


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Figure 4.21: Office Area.

4.2 Cost of investment

4.2.1 Pre-Operating Cost

Figure 4.22: land of Green park

property

Land: 30 rai

: Total = 27,000,000 Baht


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- License to set billboard

4.2.3 Logo of company

Figure 4.24: Logo of Green Park Property

We will use name of company same as our project too. This advertisement is

wide 2.5 Meters and height 4.0 Meters. It is set up under the roof in front of our

company. Our logo composes name of company Green Park Property, the color of

green. Our logo has small house under word Green Park Property to make respect


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The rubber stamp, we order from Chaiherun Shop. The shop has location at 28

Muendumprakod Road, Chang Phueak Chiang Mai 50200. Telephone Number is 084-

1710123 and Fax Number is 053-226912.

(Source: http://chaiherun.siam2web.com/?cid=196007)

1. Made from Rubber Tree 2. Made from Resin

Begin with 120 Baht Begin with 90 Baht

Figure 4.26: Types of Rubber
http://chaiherun.siam2web.com/?cid=196007http://chaiherun.siam2web.com/?cid=196007


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3. Miss Nattida Phuangsuwan, 22 years old, Thai Nationality, Tel. 081-

2899204 Address: 445 M.3 Thawangthong District, Muang Phayao 56000.

4. Miss Patthama Rattanasin, 23 years old, Thai Nationality, Tel. 086-0578946

Address: 60/28 Lumpini Center, Ladphrao 111, Ladphrao Road, Klongjun, Bangkapi

Bangkok 10240.

5. Miss Rungaroon Moorawong, 22 years old, Thai Nationality, Tel. 083-

4480622

Address: 30-32 (Sukumarn) S.1 Pichaironnarongsongkham Road, Saraburi 18000

.

Benefit from investment

Benefit from this investment come from hold stock of Green Park Property.

The way to divide dividends to each member, we will give in the end of each year

which come from the net income and total sales about 10 percentage.

*About the benefit can be change*


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4 Basin tascano 1 982.00982.0

0

5 Washroom door 1 1,550.00

1,550.0

0

6 Mirror 1 1,980.00

1,980.0

0

Total 6 6,861.00

6,861.0

0

Table 4.4: Total of Fitness elements

No. Description No. product Price/Unit Total

1 Commercial Treadmill DK-4719N 3 55,900 167,700

2 Upright Bike GT-79 3 9,900 29,700

3 Adjustable abdominal bench TR-36 2 7,000 14,000

4 Two station gym set management

WHG-002

2 17,900 35,800

5 Dumbbell set 1 29,600 29,600

6 TR: No. 35A 2 5,000 10,000

7 Elliptical Trainer 2 in 1 GT-63N 2 11 900 23 800


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The name of partnership that invest in Green Park Property Business as

follows;

1. Miss Jurairat Kareeroj

2. Miss Thitikan Sakulthaeo

3. Miss Nattida Phunagsuwan

4. Miss Patthama Rattanasin

5. Miss Rungaroon Moorawong

After we are form to the company limited, the five of partnership have a right

to vote and make agreement to appoint Miss Thitikan Sakultheao to be managing

project manager of Green Park Property company limited. She has responsible to

register establish company limited at Amphor Mae-Rim, Chaing Mai. Then the

responsible to construction management about project planning, purchasing plan,

operation plan and financial plan by control with quality and also have a duty to

coordinate with other institute both inside and outside the company.


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Green Park Property Company limited has number of employee 19 people.

The detail below is described type and a job description in each position.

1. Managing project position (1 person)

Details;

- construction management by provide quality and timely completion

- planning, financial plan, purchasing plan, operation check, and

construction development

- coordinate with other institute both inside and outside the organization

- procurement and employ contractor

- develop project until it is complete with quality and delivery to

customer

Characteristic;

- Bachelors degree/Masters degree; civil engineering or other related

major.

- Work experience at least five to ten years, administrative and


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Details;

- Control, monitor and repair the system follow the project responsibility

Characteristic;

- vocational certificate or over; electricity and electronics major

- work experience at least two years in building maintenance

- have skill in leadership and communicate

- love service and cab work as a

4. Sale & marketing department; Sale staff (1 person)

Details;

- Responsible for project selling and customer service to accomplish the

goals

Characteristic;

- Bachelors degree or over

- Work experience at least two years about real estate

- Have skill in coordination and bargaining


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Details;

- administrate of marketing about real estate

- marketing plan, advertising, public relation and promotion

- ability to help coordinate job both inside and outside organization

- design brochure

- survey and conclude the demand of market

- analyze and problem solving of market

- conclude of sale monthly promotion

Characteristic;

- Bachelors degree; marketing, business administration

- Work experience about marketing at least two years

- Be creative, good human relation and good coordination

- Have skill in English language

- Can use computer


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- Distribution of receipts

- Distribution of tax invoice and invoice

- Collect the rent and financial responsibility

Characteristic;

- High vocational certificate or over

- Work experience at least one years

- Can use computer

9. Human resources department; Human resource staff (1 person)

Details;

- responsible for recruitment

- analyze, suggestion and solving the problem in order to work

effectively

Characteristic;

- Bachelors degree or over, human resource management major

- Work experience at least two years


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- Make a contract, audit contract and terms including check and amend

legal document

- Responsible for preparation of standard contract about land

development project and other related document

- Supervise the work practices of register company; business

registration, tax and other related work

Characteristic;

- Bachelor of laws/ Master of laws

- Work experience at least five years about audit contract, draft

agreement that related to real estate

- Have a basic knowledge of real estate development business, tax and

labor legislation

- Leadership skill and coordination

12. General management department; Housekeeper (2 persons)

Details;


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- weed

Characteristic;

- vocational certificate

- male; 20 50 years old

- Be honest

4.4.3. Administration Cost

Employee Salary/Wage rate of our organization

1. Project Managing Partner Position 5 persons (20,0005) 100,000 baht

2. Employee in the organization

Accounting Department

- Accountant 1 person 9,500 baht

Sale and Marketing

- Sale Staff 1 person 8,500 baht

- Customer services and relationship 1 person 8,500 baht


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2. Stationary Expense

Table 4.5 Schedule of Stationary Expense

No. Product Description Unit Price Total

1 Paper A4 1 Box/5 498.00 498.00

2 Paper F4 1 Box/5 690.00 690.00

3 Calculation 2 379.00 758.00

4 Clip Spring Files 1 179.00 179.00

5 Case Document(9"x12") 1 case/100 112.00 112.00

6 Stapler 1 43.00 43.00

7 Pen 3 12.00 36.00

8 Wax Paper 1 32.00 32.00

9 Pencil 12 26.00 312.00

10 Eraser 5 15.00 75.00

11 Bill Sprit(Cash) 1 pack/10 330.00 330.00


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Figure 4.28: Rate of Electricity Expense

(Source: http://www.eppo.go.th/power/pw-Rate-PEA.html#2)

4. Water Expense/ month

1,000 liter = 1 Cubic meters

Forecast use 30 cu.m/month 14.20 = 426.00 baht

Add general service = 100.00 baht

Add VAT 7% = 29 82 baht
http://www.eppo.go.th/power/pw-Rate-PEA.html#2http://www.eppo.go.th/power/pw-Rate-PEA.html#2


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Maintenance Cost 200 baht/month

Total Internet and Telephone expense 1,440 baht/month

Table 4.7: TOT Package

Explanation Administration Cost

- Stationary Expense

We not need to buy administration in every month, because some equipment

in stationary is strong, not easy to damage in every month. For example calculator,

scissor and pad ink. But some equipment in the business might be purchase in every

month such as bill sprit (cash), case document or paper A4. Our organizations

t ti i t t i th; th f i th ti


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In the third year, our organization have more experience to managing the resources in

the organization, we can reduces the electricity expense then we will increase for our

income

In the fourth year, we might have more electricity expense because our

organization will provided the new project to make in higher satisfaction of customer.

In the fifth year, we will have in old and new customers to come and be

member in our project, the electricity can be decrease automatically because we will

get more income than our expense.

- Water Expense

In the detail of water expense of our organization, it might be stable same the

electricity because we our water for our organization daily life for example, water theplants, for bathroom; wash your face and teeth after lunch for contract customers.

However we think it going to be decrease by depended on the season. In summer, we

will used more water but in rainy season we can reduce water because in this season

have more water used for water plant.


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In the second year, our business will have the market and get more customers

to come for sign contact, so the internet and telephone will increase from the first

year.

In third year, we will see in increase of internet and telephone but not to high.

It is likely in year two.

In fourth year, we can reduce the internet and telephone and pay in lower cost

because we can control it to stable and get higher profit than last year.

In the fifth year, we will see in higher internet and telephone. It will be

increase. Because our business will plan for provide new project and need to contact

to the person who deal with our project.

6. Fire InsuranceOur organization used to investment in Muang Thai Insurance. Package is

always smiled in every time. The limit protect is 1,000,000 baht and insurance rate is

16,761.55 baht per year. It is a fix cost. This insurance protect in property and threats

insurance, for example fire, thunderclap and explosion of gas used for cooking in the


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Table 4.8: Fire Insurance Schedule

**Remark Insurance in the schedule included with 7% of tax. Total number

645.21 is the lower price of insurance following the rate in 2001

Cost of Insurance Insurance

300,000 645.21

400,000 645.21

500,000 645.21

600,000 773.61

700,000 903.48

800,000 1,031.48

900,000 1,160.95

1,000,000 1,289.35

2,000,000 2,578.70

3,000,000 3,868.05

4,000,000 5,157.40

5,000,000 6,445.68

6,000,000 7,735.03

7,000,000 9,024.38

8,000,000 10,313.73

9,000,000 11,603.08

10,000,000 12,891.36

Office(Plain Concrete)


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Telephone: 0-27895644, 089-4483725

E-mail: [email protected]

Website http://www.vicktraining.com

(Source: http://www.thaitrainingzone.com/TrainingDetail.asp?id=2300)

Table 4.30: Administration Cost Year 2012

Year 2012

No. Base JAN FEB MAR APR MAY JUN

1 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00

2 4,082.00 4,082.00 - - - - -

3 967.64 1,214.13 1,090.89 1,152.51 1,152.51 1,164.83

4 282.33 327.91 373.49 434.27 662.18 707.76

5 1,440.00 1,440.00 1,430.00 11,420.00 1,425.00 1,440.00

6 1,289.35 1,289.35 - - - - -

7 4,815.00 - - - - 4,815.00 -

2 57 ,1 86 .3 5 2 55 ,0 61 .3 2 2 49 ,9 82 .0 4 2 49,8 94 .3 8 2 60 ,0 06 .7 8 2 55 ,0 54 .6 9 2 50 ,3 12 .5 9

Fire Insurance

Training Expense

Total Administration Cost

Description

Employee Salary

Stationary Expense

Electricity Expense

Water Expense

Internet and T elephone Expens

Year 2012

No. JUL AUG SEP OCT NOV DEC T otal

1 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00

Description

Employ ee Salary
mailto:[email protected]://www.vicktraining.com/http://www.thaitrainingzone.com/TrainingDetail.asp?id=2300mailto:[email protected]://www.vicktraining.com/http://www.thaitrainingzone.com/TrainingDetail.asp?id=2300


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Table 4.34: Administration Cost Year 2016

Year 201 6

No Bas e JA N FEB M A R A PR M A Y JUN

1 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00

2 4,082.00 4,082.00 - - - - -

3 967.64 1,214.13 1,090.89 1,152.51 1,152.51 1,164.83

4 282.33 327.91 373.49 434.27 - 434.27

5 1,140.00 1,240.00 1,240.00 1,250.00 1,300.00 1,275.00

6 1,289.35 1,289.35 - - - - -

7 4,815.00 - - - - 4,815.00 -

257,186.35 254,761.32 249,782.04 249,704.38 249,836.78 254,267.51 249,874.10

Internet and Telepho ne Expen

Fire Insu rance

Training Expense

Total Ad ministrat ion Cost

Description

Employ ee Sa lary

Stationa ry Expen se

Electricity Expense

W ater Expens e


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spaces. The total of houses in this project is 45 houses. We use area about 10.58 Rais

to do the project.

In part of service and infrastructure in the project, we have 5 parts our service

customer for enjoy to living together with us. First, Fitness, we will provide the

perfect and equipment full option. It was safety for user. Second, Swimming Pool, we

built swimming pool suitable for kinds and adult. We have safe grad for take care andcontrol system of water was quality all time. Third,Playground Island, this location is

suitable for family time. When parent back from the office, they can take child to play

in this place and use time with child too. Fourth, Garden, everyone can use this space

to do activity such as jogging, walking or exercise with the nature and a lot of flowers.

It made they relax as the same time. And fifth, Guardhouse, we provide the securityguard to protect around the village 24 hrs for making confident and trust to inmate

too. We would like to take cares our inmates (customer), we will make convenience to

customer have satisfaction and feel happily in our service.

In our service process, we have 2 kinds of customers; the first, customers come to ask


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in the office. Total of cost of furniture for decorating of each house, pay for billboard

and company limited registration cost, we can contact to register at Office of

Commercial Affairs Chiang Mai. Other many expense was include with utility

expense/administration expense per month, employee salary per month. We will

select and recruit employees by the companys qualifications that were set in the

position, task and responsibility of employees. When we hire employees to workalready, we will train them to be expert on work. They can work effective on their

job.


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Table 5.1: Income Statement Year 2012

Month 1 2 3 4 5 6 7 8 9 10 11 12 Total

Sales

Down payment style A 0.00 1,475,000.00 2,212,500.00 2,950,000.00 3,687,500.00 4,425,000.00 4,425,000.00 4,425,000.00 5,162,500.00 5,162,500.00 5,162,500.00 7,375,000.00 46,462,500.00

Down payment style B 0.00 1,750,000.00 2,625,000.00 3,500,000.00 4,375,000.00 5,250,000.00 5,250,000.00 5,250,000.00 6,125,000.00 6,125,000.00 6,125,000.00 8,750,000.00 55,125,000.00

I ntere st ra te A 0 .00 0.00 0 .00 0 .00 0 .00 0 .00 0.00 26,156.25 65,304 .10 117 ,399 .75 182 ,399 .13 260 ,257.87 651,517.10

I ntere st ra te B 0 .00 0.00 0 .00 0 .00 0 .00 0 .00 0.00 30,937.50 77,224 .61 138 ,801 .01 215 ,606 .02 307 ,578.56 770,147.70

Cos t A 0 .00 40,000.00 100 ,000 .00 180 ,000 .00 280 ,000 .00 400,000.00 520 ,000 .00 613 ,843 .75 714 ,695 .90 802 ,600 .25 877 ,600 .87 999 ,742.13 5,528,482.90

Cost B 0.00 50,000.00 125,000.00 225,000.00 350,000.00 500,000.00 650,000.00 769,062.50 897,775.39 1,011,198.99 1,109,393.98 1,267,421.44 6,954,852.30

Net sales 0.00 3,315,000.00 5,062,500.00 6,855,000.00 8,692,500.00 10,575,000.00 10,845,000.00 11,115,000.00 13,042,500.00 13,357,500.00 13,672,500.00 18,960,000.00 115,492,500.00

Cost of good sold 0.00

Construction 0.00 0.00 1,640,000.00 2,460,000.00 3,280,000.00 4,100,000.00 4,920,000.00 4,920,000.00 4,920,000.00 5,740,000.00 5,740,000.00 5,740,000.00 43,460,000.00

Architecture 0.00 0.00 1,340,000.00 2,010,000.00 2,680,000.00 3,350,000.00 4,020,000.00 4,020,000.00 4,020,000.00 4,690,000.00 4,690,000.00 4,690,000.00 35,510,000.00

Roof and roof materials 0.00 0.00 794,000.00 1,191,000.00 1,588,000.00 1,985,000.00 2,382,000.00 2,382,000.00 2,382,000.00 2,779,000.00 2,779,000.00 2,779,000.00 21,041,000.00

Water supply and sanitaryware 0 .00 0.00 290 ,000 .00 435 ,000 .00 580 ,000 .00 725,000.00 870 ,000 .00 870,000.00 870 ,000 .00 1 ,015 ,000 .00 1 ,015 ,000 .00 1 ,015 ,000 .00 7,685,000.00

Electricity 0.00 0.00 238,080.00 357,120.00 476,160.00 595,200.00 714,240.00 714,240.00 714,240.00 833,280.00 833,280.00 833,280.00 6,309,120.00

Piecemeal 0.00 0.00 94,000.00 141,000.00 188,000.00 235,000.00 282,000.00 282,000.00 282,000.00 329,000.00 329,000.00 329,000.00 2,491,000.00

Total 0.00 0.00 4,396,080.00 6,594,120.00 8,792,160.00 10,990,200.00 13,188,240.00 13,188,240.00 13,188,240.00 15,386,280.00 15,386,280.00 15,386,280.00 116,496,120.00

Gross margin 0.00 3,315,000.00 6 66,420.00 260,880.00 -99,660.00 -415,200.00 -2,343,240.00 -2,073,240.00 -145,740.00 -2,028,780.00 -1,713,780.00 3,573,720.00 -1,003,620.00

Marketing expense 0.00

Radio 6 ,000 .00 6 ,000 .00 6 ,000 .00 6 ,000 .00 6 ,000 .00 6,000.00 6 ,000 .00 6,000.00 6 ,000 .00 6,000.00 6 ,000 .00 6,000.00 72,000.00Brochures 5,900.00 0.00 0.00 0.00 0.00 0 .00 0.00 0 .00 0 .00 0 .00 0.00 0 .00 5,900.00

Ban lae suan f ai r 5 ,000 .00 0.00 0 .00 0 .00 0 .00 0 .00 0.00 0 .00 0 .00 0 .00 0 .00 0 .00 5,000.00

Total Marketing expense 16,900.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 6,000.00 82,900.00

Administration expense 0.00

Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00

Office supply 4,000.00 - - - - - 4,000.00 - - - - - 8,000.00

Utility expense 3,000.00 3,000.00 3,000.00 3,200.00 3,200.00 3,500.00 3,500.00 3,300.00 3,300.00 3,200.00 3,000.00 3,000.00 38,200.00

Fire Insurance 2,000.00 - - - - - - - - - - - 2,000.00

Training Expense - - - - 5,000.00 - - - - - 5,000.00 - 10,000.00

Total Administration expense 256,000.00 250,000.00 250,000.00 250,200.00 255,200.00 250,500.00 254,500.00 250,300.00 250,300.00 250,200.00 255,000.00 250,000.00 3,022,200.00

Depreciation 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 169,969.00

EBIT -287,064.08 3,044,835.92 396,255.92 -9,484.08 -375,024.08 -685,864.08 -2,617,904.08 -2,343,704.08 -416,204.08 -2,299,144.08 -1,988,944.08 3,303,555.92 -4,278,689.00

Interest 250,000.00 248,958.33 247,912.33 246,861.96 245,807.22 244,748.08 243,684.53 242,616.55 241,544.12 240,467.22 239,385.83 238,299.94 2,930,286.13

Tax 0 470,950.78 -544,873.23 0 0 0 0 0 0 0 0 -1,221,433.23 -1,295,355.68

Net income -537,064.08 2,324,926.81 693,216.82 -256,346.04 -620,831.30 -930,612.17 -2,861,588.62 -2,586,320.64 -657,748.20 -2,539,611.30 -2,228,329.92 4,286,689.20 -5,913,619.45

Retain earning -537,064.08 1,787,862.73 2,481,079.54 2,224,733.50 1,603,902.19 673,290.03 -2,188,298.59 -4,774,619.22 -5,432,367.43 -7,971,978.73-

10,200,308.65 -5,913,619.45 -28,247,388.18

96


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Month 1 2 3 4 5 6 7 8 9 10 11 12 Total

Sales

Down payment style A 4,425,000.00 2,950,000.00 2,212,500.00 1,475,000.00 1,475,000.00 1,475,000.00 1,475,000.00 737,500.00 737,500.00 737,500.00 737,500.00 737,500.00 19,175,000.00

Down payment style B 5,250,000.00 3,500,000.00 2,625,000.00 1,750,000.00 1,750,000.00 1,750,000.00 1,750,000.00 875,000.00 875,000.00 875,000.00 875,000.00 875,000.00 22,750,000.00

Interest rate A 337,853.23 415,183.56 505,325.34 595,155.50 684,672.09 813,107.54 888,783.21 938,025.61 973,997.64 996,741.38 1,019,377.26 1,041,904.62 9,210,127.00

Interest rate B 399,188.42 490,433.35 596,779.81 702,697.18 808,182.79 959,640.18 1,048,606.68 1,106,254.23 1,148,168.31 1,174,406.87 1,200,496.91 1,226,437.52 10,861,292.26

Cost A 1,042,146.77 1,044,816.44 1,014,674.66 964,844.50 915,327.91 826,892.46 791,216.79 761,974.39 746,002.36 743,258.62 740,622.74 738,095.38 10,329,873.00

Cost B 1,325,811.58 1,334,566.65 1,303,220.19 1,247,302.82 1,191,817.21 1,090,359.82 1,051,393.32 1,018,745.77 1,001,831.69 1,000,593.13 999,503.09 998,562.48 13,563,707.74

Net sales 12,780,000.00 9,735,000.00 8,257,500.00 6,735,000.00 6,825,000.00 6,915,000.00 7,005,000.00 5,437,500.00 5,482,500.00 5,527,500.00 5,572,500.00 5,617,500.00 85,890,000.00

Cost of go od so ld 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Construction 8,200,000.00 4,920,000.00 3,280,000.00 2,460,000.00 1,640,000.00 1,640,000.00 1,640,000.00 1,640,000.00 820,000.00 820,000.00 820,000.00 820,000.00 28,700,000.00

Architecture 6,700,000.00 4,020,000.00 2,680,000.00 2,010,000.00 1,340,000.00 1,340,000.00 1,340,000.00 1,340,000.00 670,000.00 670,000.00 670,000.00 670,000.00 23,450,000.00

Roof and roof materials 3,970,000.00 2,382,000.00 1,588,000.00 1,191,000.00 794,000.00 794,000.00 794,000.00 794,000.00 397,000.00 397,000.00 397,000.00 397,000.00 13,895,000.00

Water supply andsanitary ware 1,450,000.00 870,000.00 580,000.00 435,000.00 290,000.00 290,000.00 290,000.00 290,000.00 145,000.00 145,000.00 145,000.00 145,000.00 5,075,000.00

Electricity 1,190,400.00 714,240.00 476,160.00 357,120.00 238,080.00 238,080.00 238,080.00 238,080.00 119,040.00 119,040.00 119,040.00 119,040.00 4,166,400.00

Piecemeal 470,000.00 282,000.00 188,000.00 141,000.00 94,000.00 94,000.00 94,000.00 94,000.00 47,000.00 47,000.00 47,000.00 47,000.00 1,645,000.00

Total 21,980,400.00 13,188,240.00 8,792,160.00 6,594,120.00 4,396,080.00 4,396,080.00 4,396,080.00 4,396,080.00 2,198,040.00 2,198,040.00 2,198,040.00 2,198,040.00 76,931,400.00

Gross margin -9,200,400.00 -3,453,240.00 -534,660.00 140,880.00 2,428,920.00 2,518,920.00 2,608,920.00 1,041,420.00 3,284,460.00 3,329,460.00 3,374,460.00 3,419,460.00 8,958,600.00

Market ing expense 0 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0.00

Radio 6 ,000 .00 6,000.00 6 ,000 .00 6,000.00 6 ,000 .00 6,000.00 6 ,000 .00 6,000.00 6 ,000 .00 6,000.00 6,000.00 6 ,000.00 72,000.00Brochures 5,900.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 5,900.00

Ban lae suan f ai r 5 ,000 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0 .00 5,000.00


Adminis tration expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00

Office supply 4,000.00 - - - - - 4,000.00 - - - - - 8,000.00

Utility expense 3,000.00 3,000.00 3,000.00 3,200.00 3,200.00 3,500.00 3,500.00 3,300.00 3,300.00 3,200.00 3,000.00 3,000.00 38,200.00

Fire Insurance 2,000.00 - - - - - - - - - - - 2,000.00


Total Administrationexpense 256,000.00 250,000.00 250,000.00 250,200.00 255,200.00 250,500.00 254,500.00 250,300.00 250,300.00 250,200.00 255,000.00 250,000.00 3,022,200.00

Depreciation 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 169,969.00

EBIT -9,487,464.08 -3,723,404.08 -804,824.08 -129,484.08 2,153,555.92 2,248,255.92 2,334,255.92 770,955.92 3,013,995.92 3,059,095.92 3,099,295.92 3,149,295.92 5,683,531.00

Interest 237,209.53 236,114.57 235,015.04 233,910.94 232,802.23 231,688.91 230,570.95 229,448.33 228,321.03 227,189.03 226,052.32 224,910.87 2,773,233.74

Tax 0 0 0 0 203,566.78 231,976.78 257,776.78 1 0,036.78 682,948.78 696,478.78 708,538.78 723,538.78 3,514,862.20

Net income -9,724,673.61 -3,959,518.65 -1,039,839.13 -363,395.02 1,717,186.91 1,784,590.23 1,845,908.19 531,470.82 2,102,726.11 2,135,428.11 2,164,704.82 2,200,846.27 -604,564.94

Retain earning-

15,638,293.06-

19,597,811.71-

20,637,650.84-

21,001,045.86-

19,283,858.95-

17,499,268.72-

15,653,360.52-

15,121,889.71-

13,019,163.59-

10,883,735.48-

8,719,030.66-

6,518,184.39

-

183,573,293.50

97


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Month 1 2 3 4 5 6 7 8 9 10 11 12 Total

Sales

Down payment style A 737,500.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 737,500.00

Down payment style B 875,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 875,000.00

Interest rate A 1,064,322.78 1,073,552.92 1,082,715.75 1,091,810.85 1,100,837.79 1,109,796.15 1,118,685.50 1,114,427.29 1,110,142.46 1,105,830.85 1,101,492.29 1,097,126.62 13,170,741.23

Interest rate B 1,252,227.75 1,262,397.92 1,272,475.41 1,282,459.63 1,292,350.00 1,302,145.94 1,311,846.85 1,305,983.40 1,300,083.29 1,294,146.31 1,288,172.23 1,282,160.80 15,446,449.55

Cost A 735,677.22 726,447.08 717,284.25 708,189.15 699,162.21 690,203.85 681,314.50 685,572.71 689,857.54 694,169.15 698,507.71 702,873.38 8,429,258.77

Cost B 997,772.25 987,602.08 977,524.59 967,540.37 957,650.00 947,854.06 938,153.15 944,016.60 949,916.71 955,853.69 961,827.77 967,839.20 11,553,550.45

Net sales 5,662,500.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 50,212,500.00

Cost o f good sold 0.00 0.00 0.00 0.00 0.00 0 .0 0 0 .0 0 0. 00 0 .0 0 0. 00 0 .0 0 0.00 0.00

Const ruct ion 820 ,000 .00 820,000.00 0.00 0.00 0.00 0.00 0 .00 0.00 0 .00 0.00 0 .00 0 .00 1,640,000.00

Archi tecture 670 ,000 .00 670,000.00 0.00 0.00 0.00 0.00 0 .00 0.00 0 .00 0.00 0 .00 0 .00 1,340,000.00

Roof and roof materials 397,000.00 397,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 794,000.00

Water supply and sanitaryware 145,000.00 145,000.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 290,000.00

Elect ricity 119,040.00 11 9,040.00 0.00 0.00 0.00 0.0 0 0 .0 0 0. 00 0 .0 0 0. 00 0 .0 0 0.00 238,080.00

Piecemeal 47,000.00 4 7,000.00 0.00 0.00 0.00 0 .0 0 0 .0 0 0. 00 0 .0 0 0. 00 0 .0 0 0.00 94,000.00

Total 2,198,040.00 2,198,040.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 4,396,080.00

Gross margin 3,464,460.00 1,851,960.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 4,050,000.00 45,816,420.00

Marketi ng exp en se 0.00 0 .00 0 .00 0 .00 0 .00 0 .0 0 0.0 0 0. 00 0 .0 0 0. 00 0 .0 0 0.00 0.00

Radio 6 ,000 .00 6 ,000 .00 6,000.00 6,000.00 6 ,000.00 6 ,000 .00 6 ,000 .00 6 ,000 .00 6 ,000 .00 6 ,000 .00 6 ,000 .00 6 ,000 .00 72,000.00Brochures 5,900.00 0.00 0.00 0.00 0.00 0.00 0.00 0 .00 0 .00 0 .00 0 .00 0 .00 5,900.00

Ban lae suan fa ir 5 ,000 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0 .00 0.00 0 .00 0.00 0 .00 0 .00 5,000.00


Adminis tration expense 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00

Employee Salary 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 247,000.00 2,964,000.00

Office supply 4,000.00 - - - - - 4,000.00 - - - - - 8,000.00

Utility expense 3,000.00 3,000.00 3,000.00 3,200.00 3,200.00 3,500.00 3,500.00 3,300.00 3,300.00 3,200.00 3,000.00 3,000.00 38,200.00

Fire Insurance 2,000.00 - - - - - - - - - - - 2,000.00


Total Administrationexpense 256,000.00 250,000.00 250,000.00 250,200.00 255,200.00 250,500.00 254,500.00 250,300.00 250,300.00 250,200.00 255,000.00 250,000.00 3,022,200.00

Depreciation 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 14,164.08 169,969.00

EBIT 3,177,395.92 1,581,795.92 3,779,835.92 3,779,635.92 3,774,635.92 3,779,335.92 3,775,335.92 3,779,535.92 3,779,535.92 3,779,635.92 3,774,835.92 3,779,835.92 42,541,351.00

Interest 223,764.67 222,613.69 221,457.91 220,297.32 219,131.89 217,961.61 216,786.45 215,606.39 214,421.42 213,231.50 212,036.64 210,836.79 2,608,146.25

Tax 731,968.78 474,538.78 1,133,950.78 1,133,8

Green Park Property co., LTD

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Transcript of Green Park Property co., LTD