Green Paper (Trailer)
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Green- The color of Responsibilit
y
全莉 Quan Li
• Quan Li worked for Gucci and made a great contribution for GUCCI getting the global attestation in the early 1990s.
• She established the “Save China’s Tigers” foundation, which has collected money to save tigers for more than 8 million USD.
• In the South Africa, Quan li established a base for the wild training of tigers.
Green Character
邢诒前 Daiqian,Xing• Daiqian.Xing is a
billionaire in Hainan province of China.
• He have spent all his money to protect the natural resources in Hainan during the past 14 years.
• He protected 32000 mu virgin forest, 1000+ kinds of rare plants and 100+ kinds of rare birds of dying out. Green
Character
Rising eco bag design contest
Green Design
DIY ECO bag
Paper Bag with “Olympics” are popular in Universities
in China, especially in Beijing
Green Design
By the end of March 31st, 2008, the business of BoQi is widely located in China, more than 20 provinces and municipality directly under the Central Government, 65 projects of Desulphurization, denitration, water treatment, some of them are in operation and some are still under construction.
Green Business
CEO Bai yunfeng won 2007 CCTV economy top10
figures in China
Boqi:Young CEO aged 32 & Young staff aged 34 of average
Boqi:Young CEO aged 32 & Young staff aged 34 of average
Green Business
No disposable chopsticks“ 拯救森林筷行动”
Well designed chopsticks make it possible that people are willing to take them with.
Green Lifestyle
URBN Hotel: Zero Carbon Footprint
Green Lifestyle
The total amount of energy the hotel consumes, including staff commutes, food and beverage delivery, and the energy used by each guest, will be tracked to calculate the carbon footprint. URBN will then purchase credits to neutralize its footprint by investing in local “green” energy development and emission reduction projects.
Govt.(Guider)
People(Core)
NGO(Activitor)
SupervisionEducatio
n&
Supervision
Feedback of public-opinion
Accepting ECO products
More CSR
Enterprise(Motor)
Support
More understanding
More avocation & interacion
Cooperation
Relationship of The Four Elements In Environmental ProtectionRelationship of The Four Elements In Environmental Protection
Internal ExternalGovernmen
t
Local governments seeking political achievements with GDP increscent
At the bottom of global manufacture chain
NGO Lacking of experience of NGO management and operation
Lacking of money
Enterprise ECO development is long term plan
Hard to survive, especially small private enterprises
People Still self-benefit driven; saving resource is for reducing expenditure
Misunderstanding of how to ECO; lacking of relevant knowledge
BarrierBarrier