Green OD --Pacific Northwest OD Network
22
Green OD: Organizational Development in the Green Economy Travis Green, Principal TGreen Consulting
-
Upload
rachel-lyn-rumson -
Category
Business
-
view
1.014 -
download
1
description
Travis Green kicked off the PNODN year with a talk on Green OD. After a 30 minute mingle Travis had us engadge in a dialogue about the meaning of "Green" "Sustainable" and "OD" in the phase "We are committed to being a ______ organization". Members reported a perception shift when thinking about what they heard in those three statements. Then, we were off. The group explored the jargon and came to an understanding that this concept of sustainable change is being defined. Some suggested it is part of the design work we do to define this with our cleints. One strategy that was illuminating was to start with what they already doing that is sustainable. We talked about the challenges of Sponsorship and education about systems. We had questions about what tools to use and process consulting was a recommendation from Travis. Members talked about notion of the "triple bottom line", and how the language of accounting and profit predominats the mental models that run organizations. The group talked about our role to bridge that language to sustainable concepts for our clients in ways that are meaningful to them. What conversations are you having with your clients about sustainability. At the end of the evening members were lively and continued the converstaion. In the evaluation of the event particpants reported the topic to be highly relevant to their work. The content contained new inforamtion for the majority. Everyone who completed the survey said they had met someone they would like to collaborate with. What would that look like?
Transcript of Green OD --Pacific Northwest OD Network
Green OD: Organizational Development in the Green
Economy
Green OD: Organizational Development in the Green
Economy
Travis Green, PrincipalTGreen Consulting
Travis Green, PrincipalTGreen Consulting
Guiding Questions Guiding Questions What does “Green” and “Sustainability” mean? What have I learned through my experiences
with the Green/Sustainability Movement? Where are the connections between OD and a
Green Economy or Sustainable Development? What is “Green OD?”
How can OD support organizations that are moving towards being “green” or “sustainable”?
What does “Green” and “Sustainability” mean? What have I learned through my experiences
with the Green/Sustainability Movement? Where are the connections between OD and a
Green Economy or Sustainable Development? What is “Green OD?”
How can OD support organizations that are moving towards being “green” or “sustainable”?
Exercise Exercise
“This organization is focused on
……..for its future”
“This organization is focused on
……..for its future”
Sustainable DevelopmentSustainable Development
“Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
- U.N.’s Brundtland Commission definition of Sustainable Development - 1987
“Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
- U.N.’s Brundtland Commission definition of Sustainable Development - 1987
Economic Economic EquityEquity
EnvironmentaEnvironmental l StewardshiStewardshipp
Social Social JusticeJustice
NexusNexus
Green EconomyGreen Economy Industrial Economy
Industrial Economy
Environment
Social
Economic
Economic
Environment
Social
Global Drivers For a New Economy
Global Drivers For a New Economy
Increasing industrialization material consumption, pollution, and waste generation.
Global problems resource depletion, deteriorating ecosystems, climate change,
poverty, social unrest, etc. Proliferation of “civil society stakeholders”, I.e., NGO’s.
These groups are assuming the role of monitor (even enforcer) of social and environmental standards.
“Disruptive” technologies and solutions Result in collective change that challenge the status quos.
-Hart & Milstein
Increasing industrialization material consumption, pollution, and waste generation.
Global problems resource depletion, deteriorating ecosystems, climate change,
poverty, social unrest, etc. Proliferation of “civil society stakeholders”, I.e., NGO’s.
These groups are assuming the role of monitor (even enforcer) of social and environmental standards.
“Disruptive” technologies and solutions Result in collective change that challenge the status quos.
-Hart & Milstein
My Biases - Mental ModelsMy Biases - Mental ModelsSustainability is a social movement Complex issues scream for collaboration.New methods, tools, and actions are
needed. Enhance the relationship b/w social
systems and natural systems This is transformative time. I am a “Pragmatic Idealist”
Sustainability is a social movement Complex issues scream for collaboration.New methods, tools, and actions are
needed. Enhance the relationship b/w social
systems and natural systems This is transformative time. I am a “Pragmatic Idealist”
LeadershipLeadership
Stakeholder Stakeholder EngagementEngagement
Strategic Planning Strategic Planning and Implementationand Implementation
STORIES STORIES
Sustainability Confluence
Climate Action Labs
Sustainability In Action
Sustainability Confluence
Climate Action Labs
Sustainability In Action
Change Agent WorkshopChange Agent Workshop
What it means to be a “Change Agent”
Change Theories Mental Models Ladder of Inference Water Line Model Force Field Analysis Action Plan to Launch of a Pilot Project
What it means to be a “Change Agent”
Change Theories Mental Models Ladder of Inference Water Line Model Force Field Analysis Action Plan to Launch of a Pilot Project
Shifting the FutureShifting the Future
These core capabilities~
Seeing Systems
Collaborating across boundaries
Creating versus problem solving
Senge, et alThe Necessary Revolution
These core capabilities~
Seeing Systems
Collaborating across boundaries
Creating versus problem solving
Senge, et alThe Necessary Revolution
What is “Green OD”?What is “Green OD”?
“Organizational Development that focuses on organizations seeking to change core practices so that they benefit our society and environment while also adding value to the organization”
Bauback Yeganeh & Ante Glavas“Green Organizational Development (GOD)”
OD Practitioner, Spring 2008
“Organizational Development that focuses on organizations seeking to change core practices so that they benefit our society and environment while also adding value to the organization”
Bauback Yeganeh & Ante Glavas“Green Organizational Development (GOD)”
OD Practitioner, Spring 2008
USE OD to “Scale Up”…USE OD to “Scale Up”…
Innovation based on green principles
Increased Brand Image
Increased employee engagement
Company reputation
Innovation based on green principles
Increased Brand Image
Increased employee engagement
Company reputation
Value Chain Energy Efficiency
Product Design Employ Recruitment
New Markets
Value Chain Energy Efficiency
Product Design Employ Recruitment
New Markets
Opportunity? Opportunity?
McKinsey study - of 4,328 executives in 116 countries, 84% believed that business should contribute to the public good.
However, only 3% believe that their companies are currently doing a good job.
McKinsey study - of 4,328 executives in 116 countries, 84% believed that business should contribute to the public good.
However, only 3% believe that their companies are currently doing a good job.
“Phases in the developmentof corporate sustainability”
1. Rejection2. Non-responsiveness3. Compliance4. Efficiency5. Strategic Proactively6. The Sustaining
Organization
“Phases in the developmentof corporate sustainability”
1. Rejection2. Non-responsiveness3. Compliance4. Efficiency5. Strategic Proactively6. The Sustaining
Organization
THE PROCESSTHE PROCESS
Shades of GreenShades of Green
Shein’s ~ organizational culture
1. Artifacts2. Norms3. Values4. Basic Assumptions
Shein’s ~ organizational culture
1. Artifacts2. Norms3. Values4. Basic Assumptions
OD OpportunitiesOD Opportunities
Bob Dopplet,“Leading Change Toward Sustainability”
Current “Sustainability Consultant“
Current “Sustainability Consultant“
Green initiatives, I.e., recycling
Eco-footprint AnalysisSustainability ReportsPolicy/Operational ChangesEnvironmental Impact AssessmentTechnical Experts
Green initiatives, I.e., recycling
Eco-footprint AnalysisSustainability ReportsPolicy/Operational ChangesEnvironmental Impact AssessmentTechnical Experts
GREEN OD ConsultantGREEN OD Consultant
Build relational capacity Reduce Silos Enhance Collaboration - Internal & External Develop Shared Vision and Strategies Empower the people in the organization to engage change
Establish learning environments in which members develop Core green business practices
Incorporate outside expertise and knowledge to drive internal innovation and customized solutions
Build relational capacity Reduce Silos Enhance Collaboration - Internal & External Develop Shared Vision and Strategies Empower the people in the organization to engage change
Establish learning environments in which members develop Core green business practices
Incorporate outside expertise and knowledge to drive internal innovation and customized solutions
Tools to Help
Sustainable Sustainable ValueValue
TomorrowTomorrow
TodayToday
ExternalExternalInternalInternal
Strategy:Strategy:Clean TechnologyClean Technology
Develop the Develop the sustainable sustainable competencies of he competencies of he futurefuture
PayoffPayoff
Innovation and Innovation and RepositioningRepositioning
Strategy:Strategy:Clean TechnologyClean Technology
Create a shared Create a shared roadmap for roadmap for meeting unmet meeting unmet needsneeds
PayoffPayoff
Sustainability Sustainability Growth TrajectoryGrowth Trajectory
Strategy:Strategy:Clean TechnologyClean Technology
Integrate Integrate stakeholder view stakeholder view into business into business processprocess
PayoffPayoff
Reputation and Reputation and LegitimacyLegitimacy
Strategy:Strategy:Clean TechnologyClean Technology
Minimize waste Minimize waste and emissions from and emissions from operationoperation
PayoffPayoff
Cost and Risk Cost and Risk ReductionReduction
Drivers:Drivers: PollutionPollution
Material Material Consumption Consumption
WasteWaste
Drivers:Drivers: DisruptionDisruption
Clean Tech Clean Tech
FootprintFootprint
Drivers:Drivers: Climate Climate
ChangeChange
Resource Resource DepletionDepletion
PovertyPoverty
Drivers:Drivers: Civil SocietyCivil Society
TransparencyTransparency
ConnectivityConnectivity
INNOVATION GROWTH
OPERATIONS RELATIONSHIPS
-Hart & Milstein
Framing SustainabilityFraming Sustainability
Do not ask: What does a sustainable organization look like?
Ask: What would your organization look Ask: What would your organization look like in a sustainable worldlike in a sustainable world?
The FUTUREYour Organization
