Green Marketing Customer Profiling

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Green marketing article in SAJM

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    Pro-environmental Behavior of Consumers: A Taxonomy and Its Implications for the Green MarketerTrivedi, Rohit H;Patel, Jayesh D;Savalia, Jignasa R

    South Asian Journal of Management; Oct-Dec 2011; 18, 4; ABI/INFORM Completepg. 121

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