Green ICT roadmap Finland

Pekka Järveläinen, managing director

11.3.2012 (C) GNG, Finland – www.gng.fi

ICT is the new energy hungry

industry • Aviation causes 2% of world CO2 footprint

• ICT industry causes already the same 2%

– Footprint is growing fast – it is money

• Growth of mobile phones and computers drives

need for even larger data centers

• Micro devices like RFID and micro base stations

are small but there are thousands of them

• Amount of data expands every day

– Meaning more energy usage

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Definition of Green ICT (by BCS)

1. Collection of strategic and tactical initiatives that directly reduces the carbon footprint (and wastes) of an organisation’s computing operations

2. It uses services of ICT to help reduce the organization’s overall CO2 footprint (and wastes)

• It uses awareness campaigns, ongoing education, policies and legislation to change culture

• Decisions are based on TBL – Triple Bottom Line: people, profit and planet (PPP)

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Miksi Vihreä ICT on

ajankohtainen ja tärkeä asia?

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Trends - Challenges in Finland

• Basic industries change into services sector

• Downturn, EU financial challenges

• EU puts pressure on environmental demands realization

– Code of conducts for ICT sector

• Public sector cost growth

• Concern for environmental issues in Baltic sea

• Demand on natural resources grows

New business potential can be identified

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Selected statistics - Finland

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80% kasvihuonekaasuista

energiatuotannosta, monet

EU RoHS:ssa kielletyt

raskasmetallit vapautuu myös

energiatuotannossa

50% jätteestä kaatopaikalle, 10% elektroniikkaa

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The big WHY

• Because IT is not as neat and clean as it was

(mis)understood to be! • Various precious and scarce metals are used

• A huge amount of raw material is used

• A huge amount of water is used

• A huge amount of greenhouse gases is emitted: ‘from cradle to grave’

• A huge amount of solid and water waste is generated during

manufacture

• A huge amount of fossil fuels is used during manufacture,

transportation, usage and disposal

• A huge amount of e-waste is generated at end of life

• We are overpopulated

Miksi Vihreä ICT on erittäin

kannattavaa yrityksille?

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Business potential of Green IT

• New business potential 1. ICT makes businesses

more efficient (e.g. Travelling and logistics)

2. ICT can be more efficient (reducing energy and GHG)

• Tune up – Bottom line: profit

• Differentiate

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Green IT benefits for financial

management

• Savings in energy costs

• Savings in logistics, business processes, supply chain

• Savings in CO2 offset, pollution trading, wastes and wastes management

• Savings in investments and repair, lifecycle costs

• Ready reporting standards, auditing methods, tools

• Implementation practices

• Quick wins

• More secure continuity

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• ICT cuts process costs

• ICT removes unnecessary travels, enhances logistics

• ICT shows bottle necks online

• ICT makes automated CR reporting

• Internet makes distance to zero

How do you approve it?

ICT makes business

more efficient

Esimerkki: IT-yritys

• 10.000 employees, PCs

• 1.000 servers

• 200 printers

• Costs – 1 million eur annual energy

costs in data center

– 1 million eur annual printing costs

30% of its infrastructure costs is energy

• Saving by implementing Green data center and smart printing:

– 500.000eur annual savings in energy

– 300.000eur annual savings in smart printing

• Result: 800.000eur better

profit annually with Green IT implemented

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Esimerkki: ekotehokas konesali • Secure location for data

– 24/7 monitored, guarded

– Back-up powered

– Servers managed by worlds best

IT service providers

• Energy efficient (power mill)

– Heat re-usage in city district

heating network

– Smart planning of server cooling

and space in 3D modelling

– Free cooling instead of heat

pumps

– Power usage effectiveness in level

1.2 instead of common 2.5

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Data center, servers’ heat

City heating network

Esimerkki, GNG:n webinar

• 20 osallistujaa PK-seudulta, 1

Intiasta, 1 Tampereelta

• 2.600 kertaa ekotehokkaampi

kuin face2face (CO2)

• Säästöt: 1.200eur lennot, 336eur

kilometrikorvaukset

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Miten Vihreä ICT etenisi

Suomessa? • Tarvitaan:

– Visio

– Politiikka

– Strategia

– Roadmap

– Green ICT action plan

– Omistaja, sponsori

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Internal Drivers

Operations

Marketing/PR

Economy

Culture

Political

Environmental

Social

Legal

Economic

External Drivers

Kyoto Protocol

1992

• Rio Earth Summit

1997

• Kyoto Protocol

2005

• Kyoto Protocol came into force

2010

• Signed by 193 parties (including 191 countries)

2009

• Copenhagen Summit

2010

• Cancum Summit

2012

• Durban Summit, Initial period ends

Parties (re) committed to contain temperature rise to 2 degrees

…adopt a universal legal

agreement on climate change

as soon as possible, and no

later than 2015.

On the spot ‘dip stick survey’

On the spot ‘dip stick survey’

The Waste Electrical and Electronic Equipment Directive (WEEE Directive) is the European Community directive 2002/96/EC on waste electrical and electronic equipment (WEEE) which, together with the RoHS Directive 2002/95/EC, became European Law in February 2003, setting collection, recycling and recovery targets for all types of electrical goods.

Tools to find environment friendly equipment

• EPEAT • www.epeat.net

• Energy Star • www.energystar.gov

• Climate Savers (non-profit, started by Google and Intel) • http://www.climatesaverscomputing.org/tools/product-catalog

Benefits of Green IT Policy

• Sets the direction

• Helps in staying focused

• Ensures consistency

• Brings in accountability

• Becomes a tool for governance, commitment

• Demonstrates compliance with legislation

(These are generally the benefits of any policy)

Green IT policy – key things

• First step in implementation

• Must be adopted, educated, authorised and committed

• Align with CSR (corporate social responsibility), environmental and sustainability policy targets

• Convince stakeholders that it Will deliver reduced costs, emissions and improve environmental credentials: hard evidence

• Find sponsor, owner, champion

• Report costs and benefits, make budget, business cases

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Green ICT services

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Welcome to the

world of

Green IT !

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Kiitos!

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Greenfield Consulting Ltd