Green Hectares Rural Tech Workshop - Facebook
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Transcript of Green Hectares Rural Tech Workshop - Facebook
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• THESE MATERIALS ARE COPYRIGHTED WITH ALL RIGHTS ARE RESERVED. THIS DOCUMENT MAY NOT IN WHOLE OR IN PART BE COPIED, PHOTOCOPIED, REPRODUCED, OR REDUCED TO ANY ELECTRONIC MEDIUM OR MACHINE-READABLE FORM WITHOUT PRIOR CONSENT, IN WRITING, FROM ZEPHYR SOFTWARE TRAINING LTD. AND GREEN HECTARES CORP.
• ANY SOFTWARE, COMPUTER, AND PRODUCT NAMES MENTIONED ARE MANUFACTURER AND PUBLISHER TRADEMARKS AND ARE USED ONLY FOR THE PURPOSE OF IDENTIFICATION.
• Microsoft, Explorer, Outlook, Windows , are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
• All other trademarks are property of their respective owners.
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Why Facebook?Why should people use Facebook?
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Why Facebook?And what is it?
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Create an Account• www.facebook.com• Fill out information • Sign Up• Add Friends• Add Profile Information• Add a Profile Picture
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Facebook Groups• What can you do with a group?• Personalized Administrators
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Create Facebook Groups• www.facebook.com/groups/create.php• Fill out Group information• Set Privacy and customization
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Create Facebook Groups• Invite Friends by either– Typing their name in the search box– Select their profile pictures– Insert their email addresses
• Add a personal message
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Facebook Pages• What can you do with a page?• Building awareness regarding your business
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Creating a Page• www.facebook.com/pages/create.php• Community Page• Official Page
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Creating a Page• Upload a photo• Provide Basic Information• Post Status Update• Set Up a Mobile Phone• Update via Twitter
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Facebook Page Tips• Invite friends• Create an Ad• Offer promotions• Tag people in photos
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Facebook Page Tips• Maintain relevant status updates• Upload multimedia• Provide updates with value
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Page vs. Group • Mass Messaging• Search Engine Optimization• Stream Publishing• Targeted Stream Publishing• Targeted Updates
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Page vs. Group• Application support• Membership restriction• Insights• Promotional Widgets• Clean URLs
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Creating Facebook Ads• www.facebook.com/ads/create/• Create an ad for a Page or a Website• Add Title• Add Text
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Choose Target for Your Ad• Choose Geographic Location• Demographic• Likes and Interests• Connections
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Pricing• Name your campaign• Set Daily Budget• Schedule• Impressions vs. Clicks
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Ad Insights• Status• Duration• Date• Impressions• Clicks
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Ad Insights• Click Through Rate - CTR (%)• Average Cost Per Click (CPC)• Average Cost Per Impression (CPM)
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Facebook Ad Tips• Check out the other Ads• Create Multiple Ads• Use a good photo• Ads at night• Target your ads