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Welcome to Earthsite

•Websites for Sustainable Brands

•Green and social design

•Web 2.0 development

•Online marketing

Joey Shepp, MC

•Earthsite Founder and Principal

•Green Festival Internet Marketing Director

•Green Festival TV Executive Producer

JoeyShepp.com

Presentation Overview

1. History of Green Festival TV

2. History of Green Festivalwith Kevin Danaher and Alisa Gravitz

3. GFTV Promo Video

4. Melissa Mansfield,host of Green Festival TV

5. New Media Distribution

6. Partnership Opportunities

Been to Green Festival?

My Story

•I started as the“web lackey”

•My inspiration:

•The need to document event

•The need to extend reach

Fast Forward to Today

150+ Total Video Pieces

50,000+Views

350+ Total Audio Pieces

30,000+Listens

History

A Joint Project of

Executive Producers

Alisa GravitzExecutive Director, Green America Kevin DanaherCo-Founder Global

Exchange, Author

Video Promo

Melissa Mansflield

Host of Green Festival TV

www.GreenGorillaMedia.comwww.MelissaSMansfield.com

New Media Distribution

The Democratization of Media

Video Distribution System

iTunes Podcast

Fan Page

AutomaticallyDistributes Videoto Primary Networks

Timed Release of Videos

Blogger, MovableType, TypePad, WordPress, WordPress.com, Drupal

Channel andSubscriberManagement

Editing andUpload Videos

Subscribers

Engagement Strategy: Streaming video Broadcast distribution:

Media Distribution

Engagement Strategy:• Posting messages on the “wall.”• Uploading personal fan videos and pictures.• Posting links to articles and websites.• Interacting in the forum• Regular updates to Fans

Facebook Campaigns:National ‘Page’ Regional ‘Groups’Regional Volunteer ‘Groups’Regional ‘Events’

Facebook Campaigns:National ‘Page’ Regional ‘Groups’Regional Volunteer ‘Groups’Regional ‘Events’

“An estimated 23,000,000 people

listened to podcasts within the last

month.”

“An estimated 23,000,000 people

listened to podcasts within the last

month.”

iTunes - Podcasting

Engagement Strategy: Syndicated high quality episodes, in video and audio format. Subscription based

“Rated the 3rd most popular website on the Internet. Home to over a billion viewed videos per day..”

“Rated the 3rd most popular website on the Internet. Home to over a billion viewed videos per day..”

Engagement Strategy:• Posting comments• Subscribing• Rating• Sharing

Engagement Strategy:

When twitter users insert the hashtag, “#greenfest” in a “tweet,” a dedicated page is created with a RSS feed, thus collecting all micro-blogs from twitter users at the green festival.

Creates a virtual village of real time conversations people can follow.

“There are approximately over 3,000,000 tweets a day.”

“There are approximately over 3,000,000 tweets a day.”

Engagement Strategy: Groups for each location

Create slideshows

Collects professional and indy photographs

“As of November 2008, Flickr claims to host more than 3

billion images.”

“As of November 2008, Flickr claims to host more than 3

billion images.”

Photo Sharing

Engagement Strategy:Metrics for podcast and RSS feed subscriptions.Leading standard for tracking and monitoring subscriptions.

FeedBurnerWeb Feed Management

Engagement Strategy: Online application that enables Earthsite to track and analyze website traffic and make continues interim enhancements to website. Detailed reporting and Historical tracking3+ years of data

Website Traffic

Partnership Opportunities

Funding PartnersMedia PartnersAdvisorsSupporters

Seeking Funding Partners

Partner Benefits Overview

• premium branding onsite at the Green Festival TV Pavilion

• introduction branding on all video and audio pieces

• special interviews with sponsors

• 5 national shows in 2009 representing 100+ quality media pieces produced.

• 50,000+ subscribers representing 100,000+ yearly audio/video impressions

• 300+ archival videos available for re-release with Partner branding

Onsite TV Studio Pavilion

• Professional onsite media studio, positioned central on show floor

• ‘Living Room’ stage setup with classy decor

• 2 camera shoot with onsite post-production for immediate release

• Audience area allows for attendees to watch live interviews

StageAudience Production

• Animated sponsor promotions on plasma screens

• Logos on ‘step and repeat’ backdrop

• Ongoing stage mentions of sponsor

• Interviews with sponsor representative

Partner Onsite Benefits

Seeking Media Partners

• Production Partners

• Onsite Capture and Post-Production

• Expand Content Possibilities

• Ability to Trade for marketing

• Distribution Partners

• TV and Internet

• Channels to Reach New Audiences

Seeking Advisors

• Sponsorship Sales and Fund Raising

• Media Producing

Seeking Supporters

• Feedback

• Funding Partner Leads

• Watch and Subscribe!

Credits

• Joey SheppExecutive Producer

• Stacie SheppBusiness Development

• Michelle GrenierMedia Manager

• Melissa MansfieldHost and Producer

• Averan GaleVideo Director and Editor

• Anne BuffingtonWeb Manager

• Mike DrescherAudio Recording and Photo

• Michele FerriVideo Editor

• Ryan MilaniSocial Media Manager

• DJ DeanOur Rockin’ Music

• Becca GuthrieHost

• Matthew GreenfieldHost

• Moriah DunningPhotographer

• Mike DrescherPhotographer

Party Support

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