Green Business Model Innovation in the Tourism and

Experience EconomyA Nordic Innovation and OECD Conference

21 May 2012, Tivoli Copenhagen, Vesterbrogade 3 (main entrance)

www.nordicinnovation.org www.oecd.org

ProGraM

Moderator: Mike Florette

08.30 registration opens. Morning coffee and Danish pastries

09.00 Welcome: Lars Liebst, Tivoli and Lars Erik Jønsson, VisitDenmark

09.15 Green innovation on the agenda: Alain Dupeyras, OECD and Petra Nilsson-Andersen & Jørn Bang Andersen, Nordic Innovation

09.30 Keynote address. Green innovation in tourism and word of mouth marketing: Ted Wright, Fizz

10.30 Keynote address. How to be green and lean. Main findings from the BMI-programme: Petra Nilsson-Andersen & Jørn Bang Andersen, Nordic Innovation

11.10 Coffee break

11.30 Business cases from the BMI-programme: Michaela Reitterer, Boutiquehotel Stadthelle (Austria), Woongok So, Coex (South Korea) and Julie Forchhammer, Øyafestivalen (Norway)

12.20 Lunch in akvariet

13.20 Business cases from the BMI-programme: Francesca de Mello Breyner, Zmar (Portugal), IngMarie Junler, Vildmark i Värmland (Sweden) and Iliana Rodríguez, Grupo Xcaret (Mexico)

14.10 Panel discussion on key findings from the BMI-programme: Peter Haxton , OECD and Tourism committee members. Dejan Križaj, Bank of Tourism Potentials and University of Primorska (Slovenia), Helena Rey, United Nations Environment Programme (UNEP) and Henrietta Schönenstern, Swedish Ministry of Enterprise, Energy and Communication (Sweden)

14.55 Coffee break

15.15 roundtable discussion. Green tourism stakeholder or shareholder value: Tomi Lohikoski, Muumimaailma (Finland), Carla Aquirre, VisitSweden (Sweden), Michaela Reitterer, Boutiquehotel Stadthalle (Austria), Helga Haraldsdottir, Ministry of Industry, Energy and Tourism (Iceland) and Audun Pettersen, Innovation Norway/Visit Norway (Norway)

16.00 Takeaways and next steps. Closing presentation: Alain Dupeyras, OECD

16.15 Enjoy the rollercoaster at Tivoli amusement park

18.00 “Innovation and all that jazz” – music illuminating the essence of the experience economy: Jeffrey Ernstoff & Peter Erskine (7 Grammy Award winner)

19.00 Dinner hosted by Nordic Innovation (ending 21.30)