Gree Q4 Financial Results
Transcript of Gree Q4 Financial Results
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Copyright 2004-2007 GREE,Inc. All Rights Reserved.
Copyright GREE, Inc. All Rights Reserved.
GREE, Inc.Financial Results for the Fourth Quarter of the Fiscal Year Ended June 30, 2012
August 14, 2012
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FY2012 Fourth Quarter Business Results
Business Strategy for the Fiscal YearEnding June 30, 2013 (FY2013)
Contents
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FY2012 Fourth Quarter Business Results
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FY2012 Fourth Quarter Highlights
Launched GREE Platform globally, enabling
distribution of games in 169 countries (*1) Through Funzio acquisition, secured excellent
creative talent and development and operationalexpertise behind hit social games and top-rankingtitles on the U.S. App Store
Continued investing globally in hiring and other
areas. Expanded network of game studios to spanfive countriesJapan, U.S., China, South Korea andthe U.K.
Focused on global expansion and improvement ofuser environment, which resulted in a shortage ofmajor IP titles and new titles
Implemented measures to improve the GREE userenvironment, including anti-RMT measures (*2),setting of monthly purchase limits for underageusers, and discontinuation ofcomp-gachafunctions
Formed partnerships aimed at securing major IPtitles and strengthened game development pipelinetargeting launches in FY2013
Progress of globalexpansion
3
Expansion inJapan
Global launch of GREE Platform
(*1) As of July 31, 2012
(*2) Real money trading (RMT) indicates using usage rights of GREE services to make monetary or property exchanges, as well as allrelated advertising, announcing and soliciting.
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FY2012 Fourth Quarter and Full-Year Financial Results(Consolidated)
Millions of yen
4
FY2012
YoY change 4Q FY2012 YoY change 3Q FY2012 QoQ change
Net sales 158,231 +147% 40,080 +90% 46,189 -13%
Operating profit 82,729 +166% 18,996 +94% 24,549 -23%
Ordinary profit 81,935 +166% 18,439 +90% 24,505 -25%
Net profit 47,967 +163% 12,328 +117% 13,448 -8%
Net sales reached a record high of 158.231 billion (+147% YoY) FY2012 expenses increased significantly due to costs associated with global expansion,
including labor and rental charges. However, all profit lines rose sharply as growth in netsales outpaced growth in expenses, mainly on higher paid services revenue.
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Net Sales & Operating Profit (Consolidated)
Millions of yen
5
12,41014,302
16,372
21,093
30,432
41,529
46,189
40,080
6,221 6,9248,199
9,789
16,646
22,53524,549
18,996
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
20116 20126
Net sales Operating profit
FY2011 FY2012
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Sales by Business (Consolidated)
Millionsof yen Millionsof yen
Advertisement Sales
6
Steady growth in sales of partneradvertising and reward advertising.
Focused on global expansion of GREEPlatform and improving our userenvironment, resulting in a shortage of
major IP titles and new titles.
10,14711,938
13,906
18,387
27,503
38,290
42,882
36,444
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
20116 20126FY2011 FY2012
2,2622,363
2,466
2,706
2,928
3,238 3,306
3,636
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
20116 20126FY2012FY2011
Paid Services Sales
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FY2012 Fourth Quarter Operating Expenses(Consolidated)
7
Millions of yen
Rental charges: Increased in FY2012 due to higher user activity and increased number ofdata centers associated with global expansion
Advertising: Increased in FY2012, but ratio of advertising expenses to sales declined YoYdue to more effective advertising based on cost performance assessment
Labor costs: Increased in FY2012 due to smooth progress of global personnel plan
FY2012 YoY change 4Q FY2012 YoY change 3Q FY2012 QoQ change
Cost of sales: 13,099 +138% 4,571 +122% 3,678 +24%
Rental charges 5,963 +120% 1,606 +52% 2,099 -23%
Labor costs 4,289 +151% 1,709 +190% 979 +75%
Others 2,846 +160% 1,254 +206% 599 +109%
SG&A: 62,403 +127% 16,512 +79% 7,962 -8%
Advertising 18,516 +36% 4,489 +14% 5,246 -14%Paid-charge
commissions 18,809 +167% 4,958 +101% 5,501 -10%
Labor costs 7,043 +289% 2,300 +237% 1,968 +17%
Others 18,033 +255% 4,764 +121% 5,245 -9%
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FY2012 Fourth Quarter Balance Sheet(Consolidated)
Millions of yen
8
End-4Q FY2012 End-4Q FY2011 YoY change End-3Q FY2012 QoQ change
Current assets 122,287 47,607 +157% 102,657 +19%
Cash and cashequivalents
72,759 22,254 +227% 51,662 +41%
Receivables 28,238 16,944 +67% 32,993 -14%
Others 21,288 8,407 +153% 18,001 +18%
Fixed assets 43,010 15,248 +182% 22,715 +89%
Assets 165,297 62,855 +163% 125,373 +32%
Current liabilities 68,512 25,202 +172% 53,914 +27%
Liabilities 81,311 25,393 +220% 54,102 +50%
Paid-in capital 2,179 2,135 +2% 2,172 +0%Capital reserves 2,177 2,133 +2% 2,169 +0%
Capital reserves 79,338 33,434 +137% 67,009 +18%
Others 291 - 241 - - 80 -
Shareholders equity 83,985 37,462 +124% 71,270 +18%
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FY2012 Fourth Quarter Cash Flow Statement(Consolidated)
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End-4Q FY2012 End-4Q FY2011 YoY change
Net cash provided by operating activities 59,578 15,678 +280%
Net cash provided by investment activities -24,488 -3,272 +648%
Net cash provided by financing activities 15,479 -1,090 -
Cash and cash equivalents at the end of the period 72,759 22,254 +227%
Millions of yen
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Dividends
In FY2012, GREEs consolidated net sales rose 146.6% and net income rose163.0% YoY. We therefore plan to strengthen measures to return value toshareholders.
We recognize shareholder returns as an important aspect of our business and willpay dividends in line with our business performance and financial circumstances,
while also setting aside internal reserves to optimize and develop our business.
In line with our basic policy of tying dividend distributions to earnings results, wetarget a consolidated dividend yield of 20% over the long term
Based on a consideration of the 146.6% increase in consolidated net sales and
163.0% increase in consolidated net income, we forecast a dividend of 30 pershare (FY2011: 9 per share) and a consolidated dividend ratio of 14.5%.
.
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* FY2012 dividend distributions must be approved at the regular meeting of shareholders scheduled for September 25, 2012.
Year-end dividend forecast:30 per share
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Clearguidance
Comp-
gacha
RMT
Guidelines forcomp-gacha
Guidelines for in-game notifications
Compilation of examples ofcomp-gacha
Guidelines on measures to prevent real money trading
Initiative Date announced
May 25
June 22
June 22
June 22
Protectionof youth
Guidelines
Userenvironment
Provision of an environment appropriate for young usersApril 23
Initiatives to Improve User Environment
Activities of the Social Game Platform Contact Conference
Improve transparency by providing appropriate notifications regarding gachafunction terms and content
In addition to providing examples ofcomp-gacha, also provided gamecompanies with examples of functions that could interfere with the independentand rational decision making of users and warn against their use.
Prohibition of RMT and prevention of fraud, deceitful practices, or other actionsthat have an adverse impact on the user environment
Provision of an appropriate environment that not only protects young users, butallows them to enjoy social games in the long term
Dissolution/reorganizationSystem
Formation of committee to guide the establishment of SocialGaming Environment Quality Council (tentative name) June 22
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Initiatives to Improve User Environment
Formation of committee to guide the establishment of the Social GamingEnvironment Quality Association (tentative name)
Social Game PlatformContact Conference
Dissolution and reorganization
Establishmentcommittee
Participants Academic experts Experts in the field Attorneys CESA Six member
corporations of SocialGame Platform ContactConference
Regular meetings started July 25
Social Gaming Environment Quality Association(tentative name)
Establishment dateOctober (tentative)
Purpose To promote the development of
a social gaming environmentthat people can use safely
Participants (current plan) Academic experts Experts in the field Consumer groups Game companies Platform companies
Main activities (current plan)
Self-imposed
regulations to enhanceuser environment
Educational activitiestargeting youth
Consumer help desk(management ofcounseling center)
12
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FY2012 Fourth Quarter Operational Review
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Revamped UI to create new worldwidemobile social gaming platform with unifiedEnglish- and Japanese-language design
App PortalEnglish App PortalJapanese
Launched GREE Platform globally inMay 2012
GREEs first exhibit at E3, the largest
game show in the world
GREEs booth featured playable demos
of 13 GREE titles and 12 GREE partnertitles.
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Net sales from global (ex-Japan) market
Steady growth in net sales fromglobal market
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Launched beta version of Japanesetitles globally. Planning to implement
beta promotions sequentially
Launched several in-house titles globally
0.0
0.5
1.0
1.5
2.0
20121-3 20124-6
Unit: Indexed with Jan.-Mar. 2012 net sales as 1
*Total ex-Japan net sales of GREE and Funzio
FY2012 Fourth Quarter Operational Review
Jan.-Mar., 2012 Apr.-Jun., 2012
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FY2012 Fourth Quarter Operational Review
Secured major IP
Formed partnership with Namco BandaiGames with a view to developing businessglobally. In the first phase, launchedNARUTO Ninja Masters (feature phone)version on June 27th
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Masashi Kishimoto Scott/Shueisha Inc./TV Tokyo Holdings/PierrotCo., LtdGREE, Inc./A-Team. Inc
New game design
Launched new game Tomodachi Dogs(English title Puffy Puppy) as a smartphonenative app in April
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Business Strategy for the Fiscal YearEnding June 30, 2013 (FY2013)
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FY2013 earnings forecasts
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FY2013(forecast) (A)
FY2012(actual) (B)
(A)/(B)Change
Net sales 195,000205,000
158,231 +23.2%+29.6%
Operating income74,00084,000
82,729(10.6%)+1.5%
Ordinary income74,00084,000
81,935(9.7%)
+2.5%
Net income 46,00052,000
47,967 (4.1%)+8.4%
Millions of yen
Net sales Japan Europe,
North
America, Asia
Costs Japan Europe,
North
America, Asia
Net sales in Japan are expected to recover and enter into a gradualgrowth mode with the launch of major IP titles and new smartphone-compatible titlesLaunch in-house and co-branded games offered in Japan on the global
market. Net sales expected to grow with launch of new titles in genressuch as simulation games and card battle games
Maintain costs at an appropriate level by making cost-effectiveadvertising purchases and operating servers efficiently.Make aggressive investments, especially in human resources, to createsystems to support global growth.
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FY2013 Business Strategy
Improve gameKPIs
Introduce hit
titles
Expand andimprove game
design
Other
Japan Europe, North America, Asia
Expand lineup of in-house and co-
branded games based on major IP
Develop and provide new gamedesign to succeed major card battlehits
Improve CSR activities and initiativesto improve user environment
Expand lineup of simulation games
Launch additional card battle games
Improve ARPDAU and other KPIsbased on understanding of themarket characteristics of each region
Improve KPIs through introduction ofnew game models, etc.
Expand area of coverage throughexpansion of languages supported
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FY2013 Business Strategy: Japan
Compliance withguidelines
GREEtitles/jointly
launched games
GREE partnergames
Discontinuation ofcomp-gacha
Completed by end-May
Completed by end-June
Discontinuation ofcomp-gacha-like
functions
Completed by end-June
Completed by end-June
Clear in-gameguidance
Began implementingsequentially in June
Completed by end-August
(For reference) Progress in compliance with guidelines
19
Coin consumption recovering in August Company resources that had been
focused on global launch of GREEPlatform and on initiatives to improve theuser environment are now being freed tofocus on game development and
operation Developing new game models such asevent models
FY2013 Q1 progress
July-Aug. coin consumption during first five days of month
90
100
110
7 8
(Unit: Indexed so that 1 = coin consumption during first five days of July)
1.1
1.0
0.9July2012
August
2012
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FY2013 Business Strategy: Japan
20
BLEACH Soul MastersTaito Kubo Shueisha Inc./TV Tokyo Holdings/Pierrot Co., Ltd
Started preregistration on 7/20. End-Aug. launch planned)
FY2013 Major IP titles planned (selected titles)
Numerous in-house and co-branded games planned based on major IP
Summon Night seriesNBGI
(Autumn launch planned)
Pacman seriesNBGI
(Winter launch planned)
Idolmaster seriesNBGI PROJECT iM@SI
(Winter launch planned)
many more game
launches also planned
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Launched in July 2012
21
FY2013 Business Strategy: Japan
FY2012 New games planned (selected titles)
Animal Days MONPLA SMASH Wacky Motors
MODE STYLE Soul Island
Expand lineup beyond card battle games into new smartphone compatible game genres
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1. Use CSR to accelerate our efforts to make the world a better place throughthe power of the Internet.
2. Contribute to the sustainable development of Internet society
3. Contribute to society as a whole, recognizing our position as participantsin the economy and members of the local community
22
Support the Internet technical community and academic research Promote the use of the Internet in economic, political, educational,
and healthcare activities Promote culture and the arts using the Internet
Conduct educational activities that promote a safe Internet Improve the user environment of the Internet for youth
Provide support for athletes representing Japan Contribute to efforts to protect the environment, promote social
welfare, and provide humanitarian aid to those in need
Improve CSR activity
FY2013 Business Strategy: Japan
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FY2012 CSR Activity Report*Fostering young engineers and creators
23
Sponsorship of SamurAI coding, the Information Processing Society of JapansInternational AI Programming contest for young engineers
Support for the education of young programmers through a business/educationpartnership with Vantan Contents Tracks Inc., the company that runs VantanGame Academy
Sponsorship of the 18th Student CG Contest sponsored by the ComputerGraphic Arts Society (CG-ARTS)
Support for CodeSprint Japan, a programming contest that originated in SiliconValley, as the main sponsor
Joint press conference with IPSJ (April2012)
Supporting local industries
Special sponsorship of Kochi Prefecture Social Network Game Design Contest, topromote the creation of local industry and increase youth employment
This was the first social game contest in Japan hosted and supported by a localNPO, the Kochi Prefecture Content Business Promotion Council (membersinclude the Kochi prefectural government, Shikoku Bank, and The Bank of Kochi).
The winner of the first contest, Koakuma no Joken, was released as a full-scalegame on January 23, 2012.
The second contest was won by a middle school student and the entry, Shin-Ryuki
Guild Fantasia, was released as a full-scale game on June 7, 2012.
Second Kochi Prefecture Social NetworkGame Design Contest winner, Shin-Ryuki
Guild Fantasia* Please see our webpage for more examples of CSR activities: http://www.gree.co.jp/csr/
Supporting and working with the technical community
Sponsorship of Android Bazaar and Conference 2012 Spring, hosted by JapanAndroid Group and The University of Tokyo
Sponsorship of Jenkins User Conference 2012 Tokyo for users of the Jenkinscontinuous integration tool
Sponsorship of Open Source Conference 2012 Kansai@Kyoto, where the latestinformation on open source projects was presented
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FY2013 Business Strategy: Europe, North America, Asia
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Release Android versions in addition toiOS version
Planning launch of new games basedon the simulation game design but with
different motifs
Developing and preparing to launchfurther titles in addition to the cardbattle games already offered
Have already attained ARPAU ofapprox. US$1 from current offering ofcard battle games
Achieve major improvement in KPI,
conduct ongoing promotions
Steady growth through two main game genres
Growth in simulation games Expansion of card battle games
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FY2013 Business Strategy: Europe, North America, Asia
25
Success through effective promotions
No. of appsin top 100
CompanyNo. of
companies
6 or more Zynga(2) 1
4 or more
Electronic Arts(3)TeamLavaGREE(4)Disney
TinyCo, Inc.
5
2 or more
GameloftMachine Zone, IncPocket Gems, Inc.Activision Publishing,Inc.Beeline EuropeBooyah, Inc.
FreshPlanet Inc.Halfbrick StudiosLudiaMobage, Inc.SupercellZ2Live, Inc
12
Success on iPhone and iPad
Multiple titles in the top ranking of theiPhone U.S. App Store
MODERN WAR achieved No.1 in theTop-Grossing Ranking1 on the U.S. AppStore
Expanding lineup and gaining promotional expertise
Used effective promotions to achieveranking at No.21 for MODERN WAR onthe Top Grossing. Also achieved sharprise to No.89 for Cerberus Age
Will introduce new promotions followingimprovements in KPIs
No. 21 (Aug. 13, 2012)Top GrossingRanking
Source: U.S Overall Google Play
No. 89 (Aug. 13, 2012)Top GrossingRanking
Source: Apple Inc.
(*1) Top 100 grossing apps in U.S. Apps Store as of August 11(*2) Includes apps from acquisition OMGPOP(*3) Includes apps from acquisition PopCap Games(*4) Includes apps from acquisition Funzio
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FY2013 Business Strategy: Europe, North America, Asia
Net sales increased steadily in July,mainly in the U.S. market
Introduce language support in Korean,Chinese and other languages. Expandbusiness in Asia, Europe market
Developing business in Asia, Europe markets
0
0.5
1
1.5
6 7
*Total ex-Japan net sales of GREE and Funzio
GREE Platform
support for 14languages planned
Unit: Indexed so that June net sales= 1
Net sales from global (ex-Japan) market
Jun 2012 July 2012
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Appendix
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GREE
SNS + Social Games
SNS
Advertisement Sales Paid Service Sales
Growth inPage Views
Purchase ofitems
28
Diary/ Comments
Community /MB
My Apps
Social games
Users
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Great Pirates Battle Game!!
(released in August 2010)
Pirate Kingdom ColumbusOne-of-a-kind pet you can keep in
your mobile
(released in July 2007)
Odoriko Clinoppe
Dino LifeCavemen and dinosaurs getting along together?
Popular simulation game
(released April 2012)
Alien FamilyAlien family
rearing adventure
(release March 2012)
New exploration type card game
(released in August 2008)
Tanken DolilandEasy gardening experience
with your mobile
(released in September 2008)
Hacniwa
In-house social games
Feeling Fantastic! Play Fishing
Game with your mobile!
(released in May 2007)
Tsuri-Sta
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Sengoku KingdomThe Grand Battle! Sengoku
Card Game!
(released in February 2011)
Cerberus CrusadeThe Social-Strategy RPG
(released in April 2011)
Majin KingdomA battle game with summoning
legendary heroes!
(released in December 2011)
Dragon ArkClassical fantasy + simulation
+ action game
(released in Feb. 2012)
Sankoku ShinkiSankokushi+ fantasy+ card
(released in Feb 2012)
DecobitoA Delightful Life with Animals
(released in June 2011)
Zombie Jombie
Major U.S. hit with more than
1 million downloads
(released March 2012)
* Major markets excluding Japan, China and Korea
AKB48 Stage FighterThe first AKB48-themed social
game(released October 2011)
Naruto Ninja MastersCollect ninja cards and do battle!
(released June 2012)
Tomodachi DogsStart your new life with
your pet dog!(released April 2012)
Wacky MotorsRace your rivals for treasure in this
card battle game.(released July 2012)
Kingdom AgeLead your army and build your kingdom in
this exciting strategy game(released April 2012)
Modern WarBuild your military and achieve victory
in modern war!(released December 2011)
Crime CityBuild your criminal empire!
(released August 2011)
A Blockbuster! Monster Adventure
(released in June 2010)
Mon-Pla
Masashi Kishimoto Scott/Shueisha Inc./TV T okyo Holdings/Pierrot Co., LtdGREE, Inc./A-Team. Inc
AKSGREE, Inc./A-Team. Inc
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Wide Variety of Revenue Sources
- /-
GREE Mobile screen
30
- SNS-
- Original ads (banners/text)- Tie-up ads
Advertisement
AdvertisementSales
PaidService Sales
Social games
- Free-to-play games linked to social network
- Rich lineup includes in-house games
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Illegal and harmful content
GREE Patrol
Warning/Deletion
Screening/Monitoring
Certified as aSafe Content Site
EMA(Content Evaluation and Monitoring Association)
31
The president chairs the committee.
Held monthly, members include executives in charge, patrol staff, legal staff, etc.
The first website approved by EMA (Content Evaluation and Monitoring Association) (Aug. 2008)
Maintains management system that exceeds EMA standards, passing continuous and periodic
inspections
24365 GREE
A 24 hour, 365 days per year patrol service begun in November 2006. GREE Patrol Centers were established in Tokyo, Hokkaido, and Okinawa, employing about
450 personnel. Systematic and visual surveillance of content and reporting is conducted. If inappropriate
material is discovered, measures are taken such as deletion, cautioning, suspension ofservice, etc.
Restrictions by age
Messaging between users over 18 and those under 18 is restricted. Users under 18 are excluded from the searches of users over 18. Friend request messages to under 18s are limited to standard wording.
User authentication
New sign-ups to GREE are verified using mobile phone authentication. Users in violation areblocked from signing up again.
Membership of a mobile phone filtering service is checked to verify the users age. Age information held by KDDI and SBM is checked for verification. (Discussions with other
carriers underway.)
GREE patrol system runs 24 hours a day, 365 days a year
Third-party certification
Security and Safety Improvement Committee chaired by CEO
Improving Safety & Security
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Improving Safety & Security:Educational Activities On- and Off-site
32
Educational activities off-site
Continually carrying out education activities aimed toward educational organizations and local governments such as courses on GREEs
initiatives and the opening of the Patrol Center
Active participation in many kinds of educational events and cooperation with private and public bodies such as the Safe Net-Making
Promotion Conference
Educational activities on-site
From February 2009, GREE joined the Motto Good Net initiative of the Safe Net-MakingPromotion Conference, and maintains an official Motto Good Net account in GREE.
From July 2011, links were added to each service on GREE to an educational page.
Content is being renewed to make it even easier to understand.
In Dec. 2011, the educational application GREEs 6 Promises to All, which was released in
Aug., was upgraded to a service for each age.
Educational app, Manabou! Asobou! Rules of the Internetincludes this section for children ofelementary school age and younger.
Educational activities conducted by GREE employees at Azabu High School (May 19,2012)
Participation in conference on smartphone use for high school students in Osaka (July12, 2012)
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This document includes some forecasts, which are based on currently available information. Theauthenticity of the information is not guaranteed. Actual performance may differ due to various factors, etc.When producing this document, we were careful not to include errors or omissions, but the authenticityand integrity of the information are not guaranteed.
Making the world a better place through the power of the Internet.