NEWS CONTENT DISTRIBUTION SYSTEMS

The brief description of project for the investors and the partners

Introduction. The market.

Traditional media publishers continue to face a difficult financial outlook due to

dwindling readership and advertising revenues. At the same time, new technologies

and social media are having a major impact on consumer behavior. Increasingly,

users expect to be able to access content anytime, anywhere, on devices of their

choosing. As with other types of digital content such as music and games, members

of Gen Y (ages 18-34) exhibit an early-adopter profile when it comes to the number of

advanced consumer electronics they use for reading publications. While tablets,

smartphones, and eReaders open new distribution channels, publishers face

challenges in maintaining and monetizing customer relationships that have been

fragmented by countless platforms, devices, and services.

MANY PEOPLE SHOW WILLINGNESS TO PAY FOR DIGITAL MAGAZINE AND

NEWSPAPER CONTENT, BUT MOST HAVE NOT YET STARTED DOING SO.

Years of ad-supported free websites and discounted subscriptions have accustomed

consumers to pay little or nothing for digital content. In a competitive media

landscape, publishers need to innovate like never before to reach prospects and

supplement advertising revenue with user payments. With few bona fide successes

to look to for guidance, publishers must explore a variety of monetization strategies

to find combinations that resonate with target audiences. Magazines and newspapers

that gain a deep understanding of target audiences through qualitative and

quantitative research will stand a better chance than most of crafting differentiated

content, solutions, and services that consumers value with both their time and their

money.

[ ]

While nearly half of US adults now read at least

some digital magazine and newspaper content,

print remains the dominant format. Almost 8 in

10 US adults have read print newspapers or

magazines in the past month. Of those who read

print publications, 33% spend 3 hours or more

per week doing so. Unsurprisingly, older adults (55+) tend to be the heaviest consumers.

DURING AN AVERAGE WEEK, HOW MUCH TIME DO YOU SPEND READING THE FOLLOWING,%:

13

20

35

27

5 6 11

26 27 30

4 5 10

17

64

Print magazines

or newspapers

Magazines or newspapers online (e.g., using your computer

or mobile web browser)

Magazines or newspapers via a dedicated application

(e.g., Wired magazine iPad app)

Over 5 hours

3-5 hours

1-2 hours

Less than 1 hour

None

DIGITAL FORMATS HAVE YET TO BE

CONSUMED AS MUCH AS PRINT

MAGAZINE AND NEWSPAPER

APPLICATION ARE ON THE RISE

of adults have read publications

online in the past month.

of readers use them regularly

(at least one hour per week).

YOUNGER CONSUMERS (AGES 18-34), PARTICULARLY MEN, ARE

SIGNIFICANTLY MORE LIKELY THAN AVERAGE TO READ DIGITAL CONTENT

ONLINE AND THROUGH DEDICATED MOBILE AND PC APPS.

In a competitive media landscape, newspapers and magazines clearly are facing an uphill battle to maintain and monetize customer relationships. Years of ad-supported free websites and discounted subscriptions have accustomed consu-mers to pay little or nothing for digital content.

[ ]

Which of the following devices do you regularly

use to read newspapers and magazines (online or via dedicated application)?

Laptop or

desktop computer Smartphone

(e.g. iPhone, BlackBerry,

Android)

iPad or

other tablet computer

eReader (e.g. Amazon Kindle,

Barnes&Noble Nook, etc.)

None of the above

57%

49%

13%

11%

6%

6%

6%

6%

37% 45%

47%

19%

The phenomenal popularity of smartphones, iPads, and eReaders has led to a rapid

rise in media applications and, subsequently, to an increase in reading across multiple

devices. As with other types of digital content such as music and games, members of

Gen Y (ages 18-34) exhibit an early-adopter profile when it comes to the number of

advanced consumer electronics they use for reading publications. They are more than

twice as likely as the general population to consume newspaper and magazine content

on smartphones, tablets, and eReaders.

With Apple and Google both announcing subscription payment

services, there has been a renewed interest in monetizing

digital content using a subscription model. Providing a layer of

free access can eventually entice readers into subscribing to

paid services. The key is to accommodate different audience

segments with quality content they get any kind of

advertisement free. This monetization model is the basis for

the Greatiful.com

For the last decade, publishers have intensely debated whether or not consumers will pay directly for newspaper and magazine content. While most consumers have yet to make a purchase, many show willingness to pay for access of some type – whether by the article, through all access plans, or for ancillary services. With few bona fide succes-ses to look to for guidance, publi-shers must explore a variety of monetization strategies to find those that resonate best with target audiences and then refine them iteratively. Using monetization strategies in tandem can offer custo-mers more choice. The most demanded monetization model is the “Free mium/tiered subscriptions” project.

To reach these early technology adopters (and their even more connected younger siblings)

publishers must go beyond simply offering multi-platform access to fully exploit the capa-

bilities of small screen devices and bring new experiences to readers.

PLEASE INDICATE WHETHER THE FOLLOWING FEATURES WOULD OR

WOULD NOT BE LIKELY TO ENCOURAGE YOU

TO BUY ONLINE OR DIGITAL NEWSPAPERS OR MAGAZINES?

38 35 12

3 11

31 36 18

3 13

28 36 18

2 16

26 35 19

3 16

23 38 21

2 15

26 33 23

2 16

16 35 27

3 21

17 31 28 4 20

20 26 24

3 27

15 27 28 5 25

Lower price than the print version Free trial or promotional offer (e.g., 20% off regular price)

Ability to clip and organize interesting content for later use(e.g., recipes)

Access to back issues included in the price Personalized content based on my location, interests etc. Ability to share your issue or subscription with a friend or family member Recommendation from friends, colleagues etc. Editorial content not available elsewhere Ability to read on multiple devices (e.g., laptop, smartphone, iPad etc.) Interactive experience with video interviews, community, Q&A etc.

Very likely Somewhat likely Not very likely Not at all likely Unsure

About Greatiful.

Greatiful project is an open system for news distribution, subscription and conve-nient delivery. Greatiful service offers quick news delivery from a publisher (news media, a blogger, etc.) and news distribution among the subscriber of the news channel.

QUICK ACCESS ABSENCE OF ADS

Quick access to news content is not limited to a

single source. News can be viewed using a web

interface of Greatiful Reader or any of mobile

devices including Android, iPhone/iPad, Blackberry,

Windows Phone 7, and many others.

One of the unexceptionable advantages of Greatiful

is the absence of ads in news text or near it.

Greatiful users receive only the content they are

interested in.

Greatiful is a tool for content monetization targeted at publishers.

The commission of the system makes only 30 percent from total payment volume. Greatiful is open for collaboration both to individuals and companies. Payment funds may be credited from the publisher’s account to the PayPal or MoneyBookers accounts, or to the bank account in any country of the world.

Greatiful delivers comprehensive statistics for your channel on traffic, subscriptions and financial results. To start raising money on the content right now, the publisher should just register with the Greatiful service as a Publisher and confirm the RSS channel.

Other issues including arrangement of payment reception, subscrip-

tion, donate payments, obtaining and delivery of the content to dif-

ferent devices are entirely handled by Greatiful.

Greatiful offers publishers and bloggers an automated system for paid or donated content distribution. Greatiful service is a tool set for monetizing existing news content in three different ways.

A CONTENT OWNER CAN SET THE PRICE FOR EVERY

CONTENT UNIT

THE MONTHLY SUBSCRIPTION RATE FOR THE CHANNEL

If a publisher choose to adhere to free distribution scheme, THE CONTENT

SET THE DONATE RATES FOR CERTAIN ENTRIES AND THREE RECOMMENDED

DONATE RATES FOR THE CHANNEL ITSELF

Content distributions system.

Single point of access to the whole variety of content.

Greatiful is a single source of latest news on the Internet. With Greatiful, the subscriber will be able

to get news from every corner of the world and from every source possible to follow it conveniently

with a single tool. News reading has never been this easy as it has become with Greatiful!

Collecting information from news sites and blogs automatically, Greatiful then

stores it in its data base. At Greatiful web site, any person can subscribe to the

news groups he needs by specifying categories and languages actual for him.

Here he will find a list of news channels presented in the channel catalogue.

The subscriber can follow the news with the

help of a convenient Greatiful Reader or to

subscribe to usual RSS feeds or he can find a

handy app for news reading presented in the

Greatiful applications catalogue of applications

for convinient reading of news offers options

for anyone’s liking! And new apps continue to

appear.

Business model.

Content owners Developers Greatiful

have

of content price or donations

have

of Greatiful profit

Have from

of price value

70%

50%

*Only in App Store. Apple takes a 30% of turnover.

0* to 30%

Secret of success.

SUPPORT HIGH COMMON RSS TECHNOLOGY

SIMPLE AND CLEAR IDEA

POWERFUL

API AND FRIENDLY TO DEVELOPERS

DESIGN

SEO

Marketing strategy.

Google Adwords

SMM

Blog reviews

National PPC systems and

social networks

Banners in thematic

places

Offline PR Online PR Special events and

conferences

FIRST STAGE

SECOND (LONG) STAGE

+

Sales strategy.

DEVELOPMENT

APPLICATION

iOs

Android

Blackberry

WP7

>$10 000% Chinese

Japanese

French

German

Arabic

Portuguese

Korean

Italian

Russian

TRANSLATION

subscribers registrations

MONTHLY

TURNOVER

more than

10 000

channels

more than

5 000

> month

Yes

No, you must

No, you must

No

Yes

10%

>20

>500

> 2 week

None, only iOS

No, you must

No, you must

No

No

30%

>150

>1000

5 minutes

Yes

Yes

Yes

Yes

Yes

30%

>300

>1 000 000

Apple

subscription

Google

Cashes In Greatiful

TIME TO SETUP

APPLICATION FOR ALL OS

NO NEED TO DEVELOPING APPLICATION?

NO NEED TO PROMOTE?

SUPPORT STANDART BLOGS?

SUPPORT SITES?

COMMISSION

RANGE

POTENTIAL, NUMBER OF NEWS CHANNELS

WE’VE ALREADY SPENT

The Greatigul system is based on the web framework Django and is written in python. It uses

postgreeSQL, mongoDB databases and Its server Nginx is based in the USA.

FOR NOW

WE SPEND ABOUT

3 400$ on the web design

34 000$ on the program

development

8 400$ on the support

5 000$ on marketing

2 400$ on the mobile

application

Co-founders.

ALEXEY KREKHALEV

CEO

KONSTANTIN TIMOKHIN

CTO Education: Novgorod State University, engineer programmer More than 12 years in internet and development sphere. Last 5 years he is Owner and CEO of HiddenMarketing (first social media marketing agency in Russia).

Education: Novgorod State University, engineer programmer More than 12 years in internet and development sphere. Now he working in VideoInterneshnl on Technical coordinator position. http://ezhe.ru/fri/178/

http://facebook.com/nichego/ http://linkedin.com/in/nichego/

http://ktimokhin.moikrug.ru/ http://linkedin.com/in/ktimokhin http://twitter.com/theifish

THANK YOU!

Mail: af@greatiful.com

Skype: foteevanton

Tel: +79166186992

http://greatiful.com/

http://www.facebook.com/greatiful

http://www.linkedin.com/pub/anton-foteev/40/725/976