Great Value Milk CartonRedesigned by: Brianna Teddie Bair

Brianna

Teddie

BAIR

Table of Contents

Redesign Plan - pg. 2Style Guide - pg. 3 & 4Package Design - pg. 5Color Labels - pg. 6Advertisement - pg. 7Photo Comparison - pg. 8

Redesign Plan

2

Product NameGreat Value Milk

Target AudienceYoung to older adults- ages 18 to 80

Brief HistoryGreat Value has many products and are mostly sold in Wal-Mart stores. They have everything from ice cream to water bottles to milk. Their brand was originally introduced in 1993. Theyre the largest food label in the country. They offer high quality and great value products.

Big IdeaI want to mainly focus on redesigning their milk cartons. They are very plain and simple, which isnt a bad thing in some cases but they could use a better label. I will create a sticker that will go on the milk cartons for all of the fat free, 1%, 2% and vitamin D cartons. The design will be simple yet eye catching. The sticker will have somewhat of a boarder of cow spots. The word milk will change different colors with each type of milk. It will also include a cows nose that will represent the dot in the letter I. It will have creative, yet easy to read font. This will increase sales because it is different and will make it unique to other milk brands. People will be drawn to it because it is designed creatively and it will also catch their eye.

CMYK: 70. 20. 0. 0.RGB: 52. 162. 220.Pantone: 306 CHEX: #33a2db

CMYK: 3. 84. 73. 0.RGB: 232. 80. 73.Pantone: 178 CHEX: #e85049

CMYK: 67. 0. 77. 0.RGB: 85. 187. 110.Pantone: 7479 CHEX: #54bb6d

Style Guide

Font: PackagingFashionismItalicThis font is used for the packaging of this product. Its used for all of the sentences, facts, percentages and subtitle on the front label. The font size

ranges from 8 to 20.

Font: Marketing/BrandingDeeDeeStretchMediumThis font is used for the word milk and also the subtitles that demonstrate what kind of milk each carton is.

3

CMYK: 0. 0. 0. 100.RGB: 35. 31 32.Pantone: Black 6 2XHEX: #231f20

Style Guide

4

Color Logo Black Logo

TM

LogosThe Great Value logo is on every one of their products. Its simple but recognizable. They have a blue color logo and a black one. They are smaller on the original label but I wanted to make them a little bigger and more noticable to show the branding and name of the company.

Logo Size Logo Placement

5Package DesignFront Labels

Back Label

1 GAL (3.78L) KEEP REFRIGERATED

Vitamin A & D, Grade A, pasteurized, homogenized

Reduced Fat

2%Our famers have pledged to not treat any of their cows with any artificial growth hormones. According to the FDA, no significant difference has been shown between milk derived from rBST

treated and non-rBST treated cows.

INGREDIENTS: SKIM MILK, VITAMIN A

Wal-Mart Stores, Inc.PALMITATE, VITAMIN D3DISTRIBUTED BYBentonville, AR 72716 1993 Processed at plant and date code stamped aboveReturn the package and the receiptfor replacement or money back.1-877-555-2267 or visit us online at walmart.com

Nutrition FactsServing Size 1 cup 1 (1g)Servings Per Container 16Amount Per ServingCalories 80 Calories from Fat 4

% Daily Values*Total Fat 2g 3%

Saturated Fat 0g 0%Trans Fat 5g

Cholesterol 5mg 2%Sodium 120mg 5%Total Carbohydrate 12g 4%

Dietary Fiber 0g 0%Sugars 12g

Protein 8g 16%*Percent Daily Values are based on a 2,000 calorie diet.

MiLK

1 GAL (3.78L) KEEP REFRIGERATED

Vitamin A & D, Grade A, pasteurized, homogenized

Fat Free

1%Our famers have pledged to not treat any of their cows with any artificial growth hormones. According to the FDA, no significant difference has been shown between milk derived from rBST

treated and non-rBST treated cows.

INGREDIENTS: SKIM MILK, VITAMIN A

Wal-Mart Stores, Inc.PALMITATE, VITAMIN D3DISTRIBUTED BYBentonville, AR 72716 1993 Processed at plant and date code stamped aboveReturn the package and the receiptfor replacement or money back.1-877-555-2267 or visit us online at walmart.com

Nutrition FactsServing Size 1 cup 1 (1g)Servings Per Container 16Amount Per ServingCalories 80 Calories from Fat 4

% Daily Values*Total Fat 2g 3%

Saturated Fat 0g 0%Trans Fat 5g

Cholesterol 5mg 2%Sodium 120mg 5%Total Carbohydrate 12g 4%

Dietary Fiber 0g 0%Sugars 12g

Protein 8g 16%*Percent Daily Values are based on a 2,000 calorie diet.

MiLK1 GAL (3.78L) KEEP REFRIGERATED

Vitamin A & D, Grade A, pasteurized, homogenized

Fat Free

0%Our famers have pledged to not treat any of their cows with any artificial growth hormones. According to the FDA, no significant difference has been shown between milk derived from rBST

treated and non-rBST treated cows.

INGREDIENTS: SKIM MILK, VITAMIN A

Wal-Mart Stores, Inc.PALMITATE, VITAMIN D3DISTRIBUTED BYBentonville, AR 72716 1993 Processed at plant and date code stamped aboveReturn the package and the receiptfor replacement or money back.1-877-555-2267 or visit us online at walmart.com

Nutrition FactsServing Size 1 cup 1 (1g)Servings Per Container 16Amount Per ServingCalories 80 Calories from Fat 4

% Daily Values*Total Fat 2g 3%

Saturated Fat 0g 0%Trans Fat 5g

Cholesterol 5mg 2%Sodium 120mg 5%Total Carbohydrate 12g 4%

Dietary Fiber 0g 0%Sugars 12g

Protein 8g 16%*Percent Daily Values are based on a 2,000 calorie diet.

MiLK

1 GAL (3.78L) KEEP REFRIGERATED

Vitamin A & D, Grade A, pasteurized, homogenized

Vitamin D

DOur famers have pledged to not treat any of their cows with any artificial growth hormones. According to the FDA, no significant difference has been shown between milk derived from rBST

treated and non-rBST treated cows.

INGREDIENTS: SKIM MILK, VITAMIN A

Wal-Mart Stores, Inc.PALMITATE, VITAMIN D3DISTRIBUTED BYBentonville, AR 72716 1993 Processed at plant and date code stamped aboveReturn the package and the receiptfor replacement or money back.1-877-555-2267 or visit us online at walmart.com

Nutrition FactsServing Size 1 cup 1 (1g)Servings Per Container 16Amount Per ServingCalories 80 Calories from Fat 4

% Daily Values*Total Fat 2g 3%

Saturated Fat 0g 0%Trans Fat 5g

Cholesterol 5mg 2%Sodium 120mg 5%Total Carbohydrate 12g 4%

Dietary Fiber 0g 0%Sugars 12g

Protein 8g 16%*Percent Daily Values are based on a 2,000 calorie diet.

MiLK

1 GAL (3.78L) KEEP REFRIGERATED

Vitamin A & D, Grade A, pasteurized, homogenized

Reduced Fat

2%Our famers have pledged to not treat any of their cows with any artificial growth hormones. According to the FDA, no significant difference has been shown between milk derived from rBST

treated and non-rBST treated cows.

INGREDIENTS: SKIM MILK, VITAMIN A

Wal-Mart Stores, Inc.PALMITATE, VITAMIN D3DISTRIBUTED BYBentonville, AR 72716 1993 Processed at plant and date code stamped aboveReturn the package and the receiptfor replacement or money back.1-877-555-2267 or visit us online at walmart.com

Nutrition FactsServing Size 1 cup 1 (1g)Servings Per Container 16Amount Per ServingCalories 80 Calories from Fat 4

% Daily Values*Total Fat 2g 3%

Saturated Fat 0g 0%Trans Fat 5g

Cholesterol 5mg 2%Sodium 120mg 5%Total Carbohydrate 12g 4%

Dietary Fiber 0g 0%Sugars 12g

Protein 8g 16%*Percent Daily Values are based on a 2,000 calorie diet.

MiLK

Low Fat

Fat Free

MiLK

Color Labels

6

MiLK1%

MiLK2%

MiLKVitamin D

7AdvertisementBillboard

8Photo Comparison

Original Label RedesignedFront Label

RedesignedBack Label