Nancy Duarte

Sanchit AggarwalBits Goa

Do you have an idea that can change the world?

Ideas are like a product life cycle

We develop an idea ,growth and reach its maturity stage and it finally declines. But we need to keep reinventing and constantly working to sustain the idea.

Keep Reinventing

Ideas need to be communicated well

One of the best ways is Story telling

WHY IS STORY TELLING IMPORTANT?

•Stories have been used for years to pass on traditions, or to teach morals

•Stories form part of culture

•Storytelling brings out emotions in people, sadness, happiness, justice etc and influences them subconsciously

•Stories are a form of entertainment

•As humans: everyone interprets stories differently and whether subconscious or conscious, these affect our choices in life and make us better people

People emotionally react to stories

Some talks inspire some talks make u sleep..

WHY?

Nancy DuarteCEODuarte Design

Move back and forth of ‘What is’ and

‘What could be’

All powerful talks

Your audience and your thinking should resonate

Culture shape your thinking

Western culture –Linear thinkingHope for future

Eastern culture-Spiral thinkingLearn from past mistakes

India’s Tryst with destiny

At the end made a vow in a poetic form

Talked about India’s sufferings

Gave hope of a better future ahead

APPLE’S IPHONE LAUNCH by Steve Jobs

A genuine excitement about his brand and his products. Pitch perfect delivery and

pacing.

Introduce a villain

IBM character became the villain In the Steve Jobs narrative.

EVA PERONRegarded as the

First Lady of Argentina

Used repetition as a tool

Repeatedly said “DESCAMISADOS”-meaning“shirtless” to show affection for the poor and hate for the elite.

Symbolic place to hold the speech

Made references to Abraham Lincoln

WHAT SHOULD WE ENGINEERS DO?

Escape to a peaceful place and speak up your dream..

Remove yourself from your current realities

Act upon it like thesegreat speakers did.

Recap•Spreading ideas through storytelling•Know your audience•‘What is’ and ‘What could be’ pattern •Remove yourself from current realities•Act upon your idea and spread it well