Great marketing can save the world
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It has before. Marketing can change the world
description
Great marketing can save the world. And small marketing can kill it. I talk about the Broad Street Pump, London in 1854, and what it means for the future of marketing communications.
Transcript of Great marketing can save the world
It has before.
Marketing can change the world
Ian Lurie, Portent, Inc - @portentint
How Marketing Can Change the World
Ian Lurie, Portent, Inc - @portentint
How Marketing Can Change the World
great
VAnd how small marketing can really screw it up.
It has before.
Marketing can change the world
Communications
Power
Marketingbuyvotecallnownownowgooddealgiveahootdontpollutecrossonthegreennotinbetweendonttreadonmeoneifbyseatwoifbylandiamnotacrookeatyourvegetablesbuyvotecallnownownowgooddealgiveahootdontpollutecrossonthegreennotinbetweendonttreadonmeoneifbyseatwoifbylandiamnotacrookeatyourvegetablesbuyvotecallnownownowgooddealgiveahootdontpollutecrossgiveahootdontpolluteb
Marketing
Communications created to deliver and promote concepts & offerings that have value.
Marketing
Communications created to deliver and promote concepts & offerings that have value.
Marketing
Communications created to deliver and promote concepts & offerings that have value.
Great Small
Great Marketing
helps others make good decisions with powerful, durable messages
Great Marketing
helps others make good decisions with powerful, durable messages
Small Marketing
tries to get others to buy, now, at any cost, no matter the consequences.
It has before.
Marketing can change the world
It has before.
Marketing can change the world
It has before.
Marketing can change the worldDo you smell that?
It has before.
Marketing can change the world
WTF?!
Sir Edwin Chadwick
Small Marketing
spreads faster.
John Snow
John Snow
Pshaw.
Henry Whitehead
Leave me outta this.
Henry Whitehead
Are you kidding me?!
Marketing
drives conversation
Great Marketing
takes courage
Small Marketing
burns out
Great Marketing
gains strength
Great Marketing
works best
Great Marketing
must happen
Great Marketing
must happen
Great Marketing
must happen
Great Marketing
must happen
Please
help others make good decisions with powerful, durable messages
A great book: The Ghost Map
