Retail Promotions Retailing MKTG 6211 Professor Edward Fox Cox School of Business/SMU.
Great Ideas In Retail and Website Traffic Promotions
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Great Ideas In Retail and Website Traffic Promotions
Transcript of Great Ideas In Retail and Website Traffic Promotions
GroceryQSRC StoreMallCar DealerRestaurantSports TeamNews Paper
CasinoMuseumZooHome DevelopmentState Fair
Objective Retain market share
StrategyCounter attack incoming competition within a specific regional market. Traffic Tickets™ were mailed to 500,000 households surrounding the stores.
Results32% response from direct mail. In every store, over 1,000 people per day came up to the deli counters to play the game.
The program was completely funded by vendor participation.
And this promotion was credited for 100% market share retention.
For more info, click on - http://bit.ly/7NMDvW
Objective Drive consumers into the stores
StrategyTraffic Tickets™ were mailed to households surrounding participating locations
Results14% response from mailings
Sales increased 165%
DisplayFor more info, click on - http://bit.ly/7NMDvW
Place your WebDecoder here!
Place your WebDecoder here!
Everyone
is a winner!
Contact information,
feedback on their last
experience with Alitalia
For more info, click on - http://bit.ly/6lXXzo
Hidden Image Technology printed into your Circular or FSI.
Value offers, discounts and/or instant-win messaging can be included in the promotion.
The LithoDecoderTM provides highly attractive and engaging device to bring consumers into retail location.
The hidden image technology can be licensed and potentially printed by your existing print vendors.
Circular LithoDecoder
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Short Code
Keyword
Consumer clickslink, MobiDecoder™message is delivered
SMS Msg.
MobiDecoder Game Piece
For more info, click on - http://bit.ly/6lXXzo
We provides counter-top, floor or attachable POP to allow customers to decode their LithoDecoderTM circulars or FSI in the retail location.
Customers simply place the printed LithoDecoderTM
circular of FSI behind the decoding display and the messages are instantly revealed.
Creates a fun and interactive promotional element to your marketing campaign.
LithoDecoder and Mobi Decoder POP
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Website Traffic VirtualDecoder
VirtualDecoderTM requires noprinted pieces for the promotion.
Promotion is communicated viaclients home page, TV, Radio, direct mail, etc.
Consumer completes registration detail and is forwarded to VirtualDecoderTM gameplay page.
For more info, click on - http://bit.ly/6lXXzo
Once the consumer has completedtheir registration detail, the VirtualDecoderTM Game piece is delivered on-screen.
The participant positions the VirtualDecoderTM card over the hidden message to reveal their prize award or value offer.
VirtualDecoder Application
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Contact [email protected]
Contact [email protected]
