Generating Great Ideas

Imitation 1. Copying and plagiarism2. Reference

Inspiration"I can't explain it to y'all man. It comes out of the air for me. They say you put the right artist with the right track in the studio, leave the door cracked, and let God in."--Jay-Z

Lyrical symbolismAnd if I can't be with you I would rather have a different faceAnd if I can't be near you I would rather be adrift� in spaceAnd if the gods desert us I would burn this chapel into flamesAnd if someone tries to hurt you I would put myself in your place- - - Neil Finn "Try Whistling This"

You and I in a little toy shopbuy a bag of balloons with the money we've gotSet them free at the break of dawn'Til one by one, they were goneBack at base, bugs in the softwareFlash the message, "Something's out there"Floating in the summer sky99 red balloons go by.- - - Gold Finger "99 Red Balloons"

The beat

https://vimeo.com/1255501

Artist: Chemical BrothersTitle: “Star Guitar”Director: Michel GondryYear: 2002

Art

* http://annabregmanportraits.co.uk/Hendrik-Kerstens(2243140).htm

Johannes VermeerGirl with a Pearl Earring17th-century

Hans Holbein the YoungerPortrait of a Woman in a White Coif16th-century

Scarlett Johansson in the filmGirl with a Pearl Earring2003

Hendrik Kerstens *Bag2007

Case Study:Erwin Wurm

Erwin Wurm (Austrian, b.1954) is an artist best known for his strange depictions of everyday life and his hu-morous approach to the Formalism style. Wurm’s work involves taking something mundane and enlarging, curving, or otherwise distorting it. His goal is to cause the viewer to look closer at the sculpture and find its true meaning. His notoriety has extended beyond the art world and was mentioned in the Red Hot Chili Pepper video Can't Stop as an inspiration for their imagery. Worm has stated that his inspiration comes from a love of everyday life, and that everything around him is useful and a part of his creative process.

Artist: Red Hot Chilli PeppersTitle: “Can’t Stop”Director: Mark Romanek

Photography

Alex Telferphoto’s from “The People Show”2010

http://www.alextelfer.com/#/home http://www.peterbailey.co.uk/spotlight/alex-telfer/

Case Study: DRUM

Artist: Chemical BrothersTitle: “Star Guitar”Director: Michel GondryYear: 2002

Artist: Janet JacksonTitle: “Got till it’s gone”Director: Mark Romanek

Location

Artist: Jay ZTitle: “99 Problems”Director: Mark Romanek

Technique/technologyHigh speed Example: Radio head’s “Street Spirit”ReverseExample: The Pharcyde’s “Drop”Projection mappingExample: White Stripes‘ “Dead Leaves” Special camera lens(fish eye, lomo, tilt shift etc)Example: Beastie Boys’ ”Check your head”Underwater/black screen Example: Portishead’s “Only you”Body rigExample: Mick Jagger’s “God gave me everything”Wire rigExample: The Eel’s “Novacaine for the soul”

Animation1. Stop Motion Example: Paper Purse’s “Clockwork Orchestra”vimeo.com/52328097

2. Hand drawnExample: Fitzroy North‘s “White Paint”vimeo.com/44419542

3. CGIExample: Massive Attack “Splitting the Atom’vimeo.com/album/59889/video/9175212

4. 2D and otherExample: Bye Bye Macadam’s ”Rone”vimeo.com/55859709

Classic films

Artist: Chemical BrothersTitle: “Get Yourself High”Director: Joseph Kahn

ThemeNounThe subject of a talk, a piece of writing, a person's thoughts, or an exhibition; a topic: "the theme of the sermon was reverence".

"There was never a real concept for the video," Romanek said. "It fell together in a very organic and almost accidental way."

Artist: Johnny CashTitle: “Hurt”Director: Mark RomanekYear: 2006

http://www.youtube.com/watch?v=l95D7leeU3w

http://www.neumu.net/datastream/2003/2003-00058/2003-00058_datastream.shtml

An inciting incidentManchester Orchestra : “Simple Math”Directed by Daniel Kwan and Daniel Scheinert