Great Content Comes From Great Delivery
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Transcript of Great Content Comes From Great Delivery
Content is King!Content Strategies for today’s L&D budgets
Charles DeNault
@mathchuck
Sr. Director of Product Marketing
March 19, 2014
Learning budgets and delivery
Content Strategy Mix:
1. Virtual Classroom and Recorded Lessons
2. Prepackaged Content
3. Social / User Contributed
4. User generated
5. Custom Web Based Training
Adjusting your content strategy
Questions and answers throughout.
Slides will be sent to all attendees.
Agenda
For the last three years, the high performing learning cultures and the average performers spend the same per employee
The Business of Learning
Source: ASTD State of the Industry Report 2013
2006 2007 2008 2009 2010 2011 2012$1,000
$1,100
$1,200
$1,300
$1,400
$1,500
$1,600
Hi PerfAverage
What is your learning spend per employee?• More than $1,200• About $1,200• Less than $1,200• I don’t know
Poll
But the High Performing learning organization employees are taking nearly twice as many learning hours.
The Business of Learning
Source: ASTD State of the Industry Report 2013
2006 2007 2008 2009 2010 2011 20120
10
20
30
40
50
60
Hi PerfAverage
How many training hours did your employees take last year?• More than 30• About 30• Less than 30• I don’t know
Poll
Other
Experiential
Seminars/conferences
Lunch and learns
Mentoring programs
In-person workshops
Learn from leaders
Webinars
Social / collaborative learning
Self-directed online learning
7%
14%
17%
28%
17%
86%
45%
28%
14%
34%
7%
14%
21%
28%
31%
41%
45%
55%
62%
62% 20122009
Learning Technology Changes at High Performers
Bersin by Deloitte, High Impact Learning Organizations, 2012
The Shift to Anytime, Anywhere Learning
Classroom ILT
Virtual Learning
LearningLab
RecordingseLearning
Communities
LocationSame Different
Tim
e
Sam
eD
iffer
ent
1. Free up some budget with VC/Recorded Lessons
2. Free up some time with Prepackaged Content
3. Free content: Social / User Contributed
4. More Free content: User Generated
5. Invest in value add Web Based Training
Content Mix – Allocating your budget optimally
1. Virtual Classroom, Webinars and RecordingsCut costs, increase reach and completions
“Employees refresh their skills-based knowledge by accessing
content in completed courses as a resource, rather than as a
burden or chore.”- Training Manager,
Santee Cooper
- Give learners greater flexibility- Enable self-directed learning (Recordings)
- Index for quick access- Create bit sized learning nuggets
- Save big on travel
2. Prepackaged ContentFocus on Your Business’s Unique Needs
• Content Providers provide top quality e-learning programs• Quickly build programs for
- Harassment and Diversity- Customer Service- Managing People- Human Resources- Health and Safety- Software Training- Business skills- Leadership
• Enhance with office hours, social groups, workshops, etc.
See more at www.Kantola.com
3. User Contributed ContentKeep Courses Fresh
- Enable Peer to Peer and Just-In-Time Learning- Elevate learner engagement and knowledge retention- Enhance with real-time discussions
4. User Generated ContentSMEs are everywhere, Empower them!
• Simple recording tool (phone or screen recorder)
• Saves the subject matter expert time
Examples• Finance Apps – POs,
Expense Reports, Time Off• Performance Reviews• Goal Setting• Sales people talking about a
recent win.
What makes for effective learning?• Context• Challenge• Activity• Feedback• Fun• All of the above• Other (please share in chat)
POLL
5. Custom ContentInvest in tools and expertise
- High Value Learning is the focus of limited resources
- Prerequisite or the main course
- Interactive, immersive- Blend with groups for
team work and team building
See more at www.alleninteractions.com
Use your hard earned learning budget better• What’s your content strategy? (What’s your learning strategy?)
• Know your metrics for success
• A Learning Culture doesn’t happen overnight
Getting Going in the New World of Content
Keynotes include Josh Bersin and Chris Salles, Director of eLearning, Guitar Center
Cisco, Yum Brands, Home Depot, Credit Suisse, IBM, and many other learning leaders will present how they’ve overcome challenges with content to improve their learning programs.
http://www.sabasummit.com/
Learn more about Content Strategies
Thank You
VC & Recordings
Prepackaged User Contributed/ Generated
Custom Content
Onboarding
Leadership DevCompliance
Extended EnterpriseSales Training
Application of content