Great British Chefs - Social Media Week 2012
39
Ollie Lloyd CEO Great British Chefs #SMWFoodSocial
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How Social Media & Collaboration Change The Way We Eat - Our Presentation at Social Media Week - more speakers & event summary here http://socialmediaweek.org/event/?event_id=1665
Transcript of Great British Chefs - Social Media Week 2012
Ollie Lloyd
CEOGreat British Chefs
#SMWFoodSocial
COLLABORATION
#SMWFoodSocial
GREAT BRITISH CHEFS
A premium brand, uniting the best chefs from across Britain under a series of socially vibrant
media platforms
We have created hundreds of recipes, films, apps and how-to cook videos
Our business is built on selling apps, exclusive experiences and through appropriate brand
partnerships
OUR FIRST 6 MONTHS
Martin WishartTony Borthwick Geoffrey Smeddle
Frances Atkins
Daniel CliffordGalton BlackistonKevin Mangeollis
Marcus WareingAlfred PrasadBruno Loubet
Stephen Crane Adam SimmondsGary jones
Marcello Tully
Simon RoganMarc Wilkinson
James SommerinBryan WebbMary Ann GilchristWill Holland
Nathan OutlawPaul AinsworthSimon HulstoneJosh Eggleton
Shaun RankinRobert ThompsonMark Poyton
REGIONAL AND STYLISTIC DIVERSITY
Adam GrayParsnip and apple soup
SOUPS
Dominic ChapmanButternut Squash soup
Shaun RankinChilled watercress soup
Stephen CraneJerusalem artichoke soup
Shay CooperChilled broccoli soup
Adam GraySpinach soup with wild garlic toasts
Galton Blackiston – Roast Gressingham duck crowns
DUCK
Bryan Webb – Breast of Madgett’s farm duck
Stephen Crane – Honey roasted breast of Gressingham duck with cherries
Marcus Wareing – Braised and roasted whole duck
Matthew Tomkinson – Honey roasted breast of duck
Phil Carnegie – Duck confit tortellini
Mark Jordan – Black butter ice cream
ICE CREAMS
Kevin Mangeolles– Earl Grey tea ice cream
Adam Simmonds – Fennel pollen ice cream
Robert Thompson – Peanut ice cream
Galton Blackiston - Stout ice cream Adam Simmonds – Strawberry ice cream
COLLABORATION
#SMWFoodSocial
OR WHY I BELIEVE WE ARE BIGGER ON FACEBOOK
THANCHANNEL 4 FOOD, DELIA, DELICIOUS
MAGAZINE AND THE GREAT BRITISH BAKE OFF
COMBINED
#SMWFoodSocial
AFTER ONLY 8 MONTHS
#SMWFoodSocial
WHAT IS THE TRICK?
#SMWFoodSocial
COLLABORATIONAND SOME ADVERTISING
#SMWFoodSocial
IT IS NOT ONLY ABOUT US
#SMWFoodSocial
IT IS ABOUT
OUR COMMUNITY AND US
#SMWFoodSocial
ACTION AGAINST HUNGER
CHEFS ENGAGING
FORGOTTEN FEAST
WHAT OUR COMMUNITY ARE COOKING
CIRCLES OF PARTNERSHIPS
Bloggers
ChefsFacebook fans
Restaurants
Twitter followers
OUR RULES
#SMWFoodSocial
MAKE WORTHY OF SHARING
MAKE IT LOOK GREAT
#SMWFoodSocial
&
ASK OPEN QUESTIONS
#SMWFoodSocial
HOW DO YOU DO?WHAT WOULD YOU?
TELL US HOW?COULD YOU SHARE?
#SMWFoodSocial
OPEN QUESTIONS
“OPEN” QUESTIONS
#SMWFoodSocial
“WHAT DO YOU THINK OF MY NEW LOOK? WHAT’S THE BEST
BIT?”
#SMWFoodSocial
“I HAVE A NEW PRODUCT – BUY IT NOW”
FIVE TIMES IN A ROW
#SMWFoodSocial
IT IS NOT ABOUT YOU
RICHARD FROM MOO.COM
#SMWFoodSocial
#SMWFoodSocial
