GRDE2026 Creative Design Studio Semester 1, 2016

Unit study package code: GRDE2026

Mode of study: Internal

Tuition pattern summary: Note: For any specific variations to this tuition pattern and for precise information refer to the Learning Activities section.

Tutorial: 1 x 3 Hours Weekly

This unit does not have a fieldwork component.

Credit Value: 25.0

Pre-requisite units:GRDE1004 (v.0) Design Computing 1 or any previous version OR 312001 (v.0) Design Practice 172 or any previous version

AND

GRDE1005 (v.0) Typography or any previous version OR 312002 (v.0) Typography 172 or any previous version

Co-requisite units: Nil

Anti-requisite units: Nil

Result type: Grade/Mark

Approved incidental fees: Information about approved incidental fees can be obtained from our website. Visit fees.curtin.edu.au/incidental_fees.cfm for details.

Unit coordinator: Title: MsName: Allyson CrimpPhone: 92662689Email: [email protected]: Building: 202 - Room: 128Consultation times: Email for appointments

Teaching Staff: Name: Khazia WongPhone: Email to contactEmail: [email protected]: Building: 202 - Room: n/a

Name: George CookePhone: Email to contactEmail: [email protected]

Name: Scott WeirPhone: Email to contactEmail: [email protected]

Administrative contact: Name: Sarah Norman-Brown

Unit Outline

GRDE2026 Creative Design Studio Semester 1, 2016

Faculty of Humanities Department of Design

GRDE2026 Creative Design Studio Bentley Campus 22 Feb 2016 Department of Design, Faculty of Humanities

Page: 1 of 12CRICOS Provider Code 00301J

The only authoritative version of this Unit Outline is to be found online in OASIS

http://fees.curtin.edu.au/incidental_fees.cfm

Phone: +618 9266 2281Email: [email protected]: Building: 202 - Room: 114

Learning Management System: Blackboard (lms.curtin.edu.au)





http://lms.curtin.edu.au/

Acknowledgement of Country We respectfully acknowledge the Indigenous Elders, custodians, their descendants and kin of this land past and present.

Syllabus This unit introduces students to the design process as undertaken by those within the fields of Creative Advertising & Graphic Design. Through a series of practical projects, research reports and presentations, students will be introduced to creative practices through the production of innovative and appropriate design solutions.

Introduction Creative Design Studio introduces students to professional design practice through working with design briefs and developing a process to resolve specific communication objectives. Students will complete three practical projects that will help them develop their time management skills, design process and produced well-resolved design artefacts.

Unit Learning Outcomes All graduates of Curtin University achieve a set of nine graduate attributes during their course of study. These tell an employer that, through your studies, you have acquired discipline knowledge and a range of other skills and attributes which employers say would be useful in a professional setting. Each unit in your course addresses the graduate attributes through a clearly identified set of learning outcomes. They form a vital part in the process referred to as assurance of learning. The learning outcomes tell you what you are expected to know, understand or be able to do in order to be successful in this unit. Each assessment for this unit is carefully designed to test your achievement of one or more of the unit learning outcomes. On successfully completing all of the assessments you will have achieved all of these learning outcomes.

Your course has been designed so that on graduating we can say you will have achieved all of Curtin's Graduate Attributes through the assurance of learning process in each unit.

Curtin's Graduate Attributes

On successful completion of this unit students can: Graduate Attributes addressed

1 Analyse relevant cultural data and apply findings to design solutions

2 Apply design principles and processes to resolve practical design briefs.

3 Present solutions through audio-visual presentations to justify design solutions.

4 Construct persuasive communication through the creative use of copy and art direction.

Apply discipline knowledge Thinking skills (use analytical skills to solve problems)

Information skills (confidence to investigate new ideas)

Communication skills Technology skillsLearning how to learn (apply principles learnt to new situations) (confidence to tackle unfamiliar problems)

International perspective (value the perspectives of others)

Cultural understanding (value the perspectives of others)

Professional Skills (work independently and as a team) (plan own work)

Find out more about Curtin's Graduate attributes at the Office of Teaching & Learning website: ctl.curtin.edu.au





http://ctl.curtin.edu.au/

Learning Activities

Students will develop critical analytical, evaluation and design skills whilst undertaking this unit by undertaking the process required to solve design problems presented in creative briefs.

Students enrolled in a Monday tutorial will have a tutorial rescheduled in the tuition-free period to replace the observed Anzac Day public holiday (Monday 25 April).

Learning Resources Library Reserve

There are resources for this unit in the library Reserve collection. To access these resources, please click on the following link:

http://link.library.curtin.edu.au/primo/course?GRDE2026

Essential texts

The required textbook(s) for this unit are:

l Ambrose, Gavin, and Paul Harris. Design Thinking for Visual Communication.

(ISBN/ISSN: 9781472572714)

l Krum, Randy. Cool Infographics: Effective Communication with Data Visualization and Design.

(ISBN/ISSN: 9781118582282)

l Lupton, Ellen. Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students. New York: Princeton Architectural, 2010.

(ISBN/ISSN: 9781616893507)

l Samara, Timothy. Making and Breaking the Grid: A Graphic Design Layout Workshop.

(ISBN/ISSN: 9781616736316)

l Wheeler, Alina. Designing Brand Identity: An Essential Guide for the Whole Branding Team.

(ISBN/ISSN: 9781118418741)

Online resources

l Ambrose, Gavin, and Paul Harris. Design Thinking for Visual Communication.

(http://link.library.curtin.edu.au/p?pid=CUR_ALMA21132264020001951)

(ISBN/ISSN: 9781472572714)

l Krum, Randy. Cool Infographics: Effective Communication with Data Visualization and Design.


(ISBN/ISSN: 9781118582282)

l Lupton, Ellen. Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students. New York: Princeton Architectural, 2010.


(ISBN/ISSN: 9781616893507)

l Samara, Timothy. Making and Breaking the Grid: A Graphic Design Layout Workshop.


(ISBN/ISSN: 9781616736316)

l Wheeler, Alina. Designing Brand Identity: An Essential Guide for the Whole Branding Team.


(ISBN/ISSN: 9781118418741)





http://link.library.curtin.edu.au/primo/course?GRDE2026

http://link.library.curtin.edu.au/p?pid=CUR_ALMA21132264020001951





l Givoni, Sharon. Owning It: A Creative's Guide to Copyright, Contracts and the Law.


(ISBN/ISSN: 9780987194794)

Other resources Students will need realiable access to the internet, a scanner and a computer with Adobe Creative Suite. They may also require access to printing facilities and specific photographic or illustration equipment, such as cameras, lenses, drawing tablets etc depending on the style of production used in their design work. Each print station on campus has the ability to scan documents using the 'email' function. The resource centre on Level 3 in Building 201 also has an A3 scanner that will scan to USB for free and is useful for large files and documents. Lynda.com Online Training Curtin University provides free access to Lynda.com for this unit (in accordance with Lynda.com terms and conditions). To access your account on Lynda.com, activate your account through the email activation. If you were granted access in a prior study period, you will not receive an activation email and will be able to use your previous logon information. If you have forgotten your password, follow this link (http://www.lynda.com/login/loginhelp.aspx) and use your student number email ([email protected]) to change your account password. This service offers tutorial videos for a vast range of applications, tools, techniques, and even interviews with professionals. If you do not have access to Lynda.com, consult your tutor or unit coordinator to request access.






http://www.lynda.com/login/loginhelp.aspx

mailto:[email protected]

Assessment Assessment schedule

Detailed information on assessment tasks

1. This project introduces students to how design principles may be applied in real-world contexts through creating a series of small, simplified design outcomes through the completion of a variety of activities. These activities are supported by readings that students need to complete prior to attending their tutorial for the week and in-class workshop activities. Complete Worksheets 1-4 as instructed in class. Once these worksheets have been completed, you will need to collate the worksheets and submit them as a portfolio of your work to Blackboard, as well as printing out a final copy for presentation in-class.

2. Your task is to pick a local performance and design the event collateral. Ideally it will be a performance you can attend in person to conduct some primary research into the project that you are designing for. The first step is to write a design brief for the chosen show. Ideally you will pick a show you are familiar with (something you have seen recently, or something you are planning on seeing in the near future). You will need to complete the Design Brief Template (available on Blackboard) before proceeding with your design.

3. Your task is to design an Infographic about how you spend your time over the course of two weeks. To do so effectively, you will have to spend a fortnight doing preparatory work - data collection - so you have the information that will be the basis of your design. During this fortnight, you’ll record as faithfully and accurately as you can all the activities you undertake in regular intervals (ideally 15 -30 min. intervals). This should include everything from eating breakfast, showering, driving, working, studying, lunch, shopping, social activities, sport, social media, sleeping etc. Record the data in a chart, list, spreadsheet or app - your tutor will discuss methods for data collection with you in class.

Pass requirements

You must achieve a grade of 50% or above to pass this unit. All assessment requirements must be submitted.

Fair assessment through moderation

Moderation describes a quality assurance process to ensure that assessments are appropriate to the learning outcomes, and that student work is evaluated consistently by assessors. Minimum standards for the moderation of assessment are described in the Assessment and Student Progression Manual, available from policies.curtin.edu.au/policies/teachingandlearning.cfm

Task Value % Date DueUnit Learning Outcome(s)

Assessed

1

Application of Design Principles Project 35 percent Week: Session 5 / Week 6 Day: of your registered tutorial Time: start of your registered tutorial

1,2,3

2

Branding Project 35 percent Week: Session 8 / Week10 Day: of your registered tutorial Time: start of your registered tutorial

1,2,4

3

Data Visualisation 30 percent Week: Session 12 / Week 14 Day: of your registered tutorial Time: start of your registered tutorial

1,2





http://policies.curtin.edu.au/policies/teachingandlearning.cfm

Late assessment policy

This ensures that the requirements for submission of assignments and other work to be assessed are fair, transparent, equitable, and that penalties are consistently applied.

1. All assessments students are required to submit will have a due date and time specified on this Unit Outline. 2. Students will be penalised by a deduction of ten percent per calendar day for a late assessment submission

(eg a mark equivalent to 10% of the total allocated for the assessment will be deducted from the marked value for every day that the assessment is late). This means that an assessment worth 20 marks will have two marks deducted per calendar day late. Hence if it was handed in three calendar days late and given a mark of 16/20, the student would receive 10/20. An assessment more than seven calendar days overdue will not be marked and will receive a mark of 0.

Assessment extension

A student unable to complete an assessment task by/on the original published date/time (eg examinations, tests) or due date/time (eg assignments) must apply for an assessment extension using the Assessment Extension form (available from the Forms page at students.curtin.edu.au/administration/) as prescribed by the Academic Registrar. It is the responsibility of the student to demonstrate and provide evidence for exceptional circumstances beyond the student's control that prevent them from completing/submitting the assessment task.

The student will be expected to lodge the form and supporting documentation with the unit coordinator before the assessment date/time or due date/time. An application may be accepted up to five working days after the date or due date of the assessment task where the student is able to provide an acceptable explanation as to why he or she was not able to submit the application prior to the assessment date. An application for an assessment extension will not be accepted after the date of the Board of Examiners' meeting.

Deferred assessments

If your results show that you have been granted a deferred assessment you should immediately check your OASIS email for details.

Supplementary assessments

Supplementary assessments are not available in this unit.

Referencing style

The referencing style for this unit is Chicago.

More information can be found on this style from the Library web site: http://libguides.library.curtin.edu.au/referencing.

Copyright © Curtin University. The course material for this unit is provided to you for your own research and study only. It is subject to copyright. It is a copyright infringement to make this material available on third party websites.

Academic Integrity (including plagiarism and cheating) Any conduct by a student that is dishonest or unfair in connection with any academic work is considered to be academic misconduct. Plagiarism and cheating are serious offences that will be investigated and may result in penalties such as reduced or zero grades, annulled units or even termination from the course.

Plagiarism occurs when work or property of another person is presented as one's own, without appropriate acknowledgement or referencing. Submitting work which has been produced by someone else (e.g. allowing or contracting another person to do the work for which you claim authorship) is also plagiarism. Submitted work is subjected to a plagiarism detection process, which may include the use of text matching systems or interviews with students to determine authorship.





http://students.curtin.edu.au/administration/

http://libguides.library.curtin.edu.au/referencing

Cheating includes (but is not limited to) asking or paying someone to complete an assessment task for you or any use of unauthorised materials or assistance during an examination or test.

From Semester 1, 2016, all incoming coursework students are required to complete Curtin’s Academic Integrity Program (AIP). If a student does not pass the program by the end of their first study period of enrolment at Curtin, their marks will be withheld until they pass. More information about the AIP can be found at: https://academicintegrity.curtin.edu.au/students/AIP.cfm

Refer to the Academic Integrity tab in Blackboard or academicintegrity.curtin.edu.au for more information, including student guidelines for avoiding plagiarism.

Information and Communications Technology (ICT) Expectations Curtin students are expected to have reliable internet access in order to connect to OASIS email and learning systems such as Blackboard and Library Services.

You may also require a computer or mobile device for preparing and submitting your work. Students will need access to the internet, a scanner and a computer with Adobe Creative Suite. They may also require access to printing facilities and specific photographic or illustration equipment, such as cameras, lenses, drawing tablets etc depending on the style of production used in their design work. Each print station on campus has the ability to scan documents using the 'email' function. The resource centre on Level 3 in Building 201 also has an A3 scanner that will scan to USB for free and is useful for large files and documents.

For general ICT assistance, in the first instance please contact OASIS Student Support: oasisapps.curtin.edu.au/help/general/support.cfm

For specific assistance with any of the items listed below, please contact The Learning Centre: life.curtin.edu.au/learning-support/learning_centre.htm

l Using Blackboard, the I Drive and Back-Up files l Introduction to PowerPoint, Word and Excel

Additional information Plagiarism and Imagery Plagiarism is taken very seriously at Curtin University. When submitting an assignment in this unit you are declaring that you have created all work, and that it has not been previously submitted for assessment for another unit or at another institution. When including images or text not created by you /or not entirely created by you (as research or to provide context) you must;

· Reference these images or texts using Chicago referencing. · Include in-text references. · Include a reference list at the end of the file/document.

Referencing is relevant to all forms of assessment including essays, process files/journals, art or design portfolios and/or reports. It is a requirement of your enrolment that you refer to the Curtin University Academic Integrity website prior to submitting your work. http://academicintegrity.curtin.edu.au/students/ Failure to follow these guidelines and being found to be in breach of Curtin University’s Management of Plagiarism Policy will result in a penalty being applied to your assignment and/or your academic status.

Enrolment

It is your responsibility to ensure that your enrolment is correct - you can check your enrolment through the eStudent option on OASIS, where you can also print an Enrolment Advice.





https://academicintegrity.curtin.edu.au/students/AIP.cfm

http://academicintegrity.curtin.edu.au/

https://oasisapps.curtin.edu.au/help/general/support.cfm

http://life.curtin.edu.au/learning-support/learning_centre.htm

http://academicintegrity.curtin.edu.au/students/

Student Rights and Responsibilities It is the responsibility of every student to be aware of all relevant legislation, policies and procedures relating to their rights and responsibilities as a student. These include:

l the Student Charter l the University's Guiding Ethical Principles l the University's policy and statements on plagiarism and academic integrity l copyright principles and responsibilities l the University's policies on appropriate use of software and computer facilities

Information on all these things is available through the University's "Student Rights and Responsibilities" website at: students.curtin.edu.au/rights.

Student Equity There are a number of factors that might disadvantage some students from participating in their studies or assessments to the best of their ability, under standard conditions. These factors may include a disability or medical condition (e.g. mental illness, chronic illness, physical or sensory disability, learning disability), significant family responsibilities, pregnancy, religious practices, living in a remote location or another reason. If you believe you may be unfairly disadvantaged on these or other grounds please contact Student Equity at [email protected] or go to http://eesj.curtin.edu.au/student_equity/index.cfm for more information

You can also contact Counselling and Disability services: http://www.disability.curtin.edu.au or the Multi-faith services: http://life.curtin.edu.au/health-and-wellbeing/about_multifaith_services.htm for further information.

It is important to note that the staff of the university may not be able to meet your needs if they are not informed of your individual circumstances so please get in touch with the appropriate service if you require assistance. For general wellbeing concerns or advice please contact Curtin's Student Wellbeing Advisory Service at: http://life.curtin.edu.au/health-and-wellbeing/student_wellbeing_service.htm

Recent unit changes Students are encouraged to provide unit feedback through eVALUate, Curtin's online student feedback system. For more information about eVALUate, please refer to evaluate.curtin.edu.au/info/.

Recent changes to this unit include:

- Order of the assessments has been changed

- New assessment (application of design principles project) replaces Client Driven Brief.

To view previous student feedback about this unit, search for the Unit Summary Report at https://evaluate.curtin.edu.au/student/unit_search.cfm. See https://evaluate.curtin.edu.au/info/dates.cfm to find out when you can eVALUate this unit.





http://students.curtin.edu.au/rights/

mailto:[email protected]

http://eesj.curtin.edu.au/student_equity/index.cfm

http://www.disability.curtin.edu.au/

http://life.curtin.edu.au/health-and-wellbeing/about_multifaith_services.htm

http://life.curtin.edu.au/health-and-wellbeing/student_wellbeing_service.htm

http://evaluate.curtin.edu.au/info/index.cfm

https://evaluate.curtin.edu.au/student/unit_search.cfm

https://evaluate.curtin.edu.au/info/dates.cfm

Program calendar

Program Calendar – Semester 1 2016

Week Begin Date

Tutorial Topic Pre-readings In-class (see study guide for detail)

Homework Assessment Due

Orientation 22 February

Orientation Week

1.

29 February

Session 1

Unit Introduction

The Brandmark

Assessment 1

Wheeler, Alina. Designing Brand Identity : An Essential Guide for the Whole Branding Team (4th Edition). Somerset, NJ, USA: John Wiley & Sons, 2012. pp48-64

Introduction to the unit - activities

Start Worksheet 1

Complete worksheet 1

Readings for next week

2.

7 March

Session 2

The Brandmark and the Brand

Time Management

Assessment 2 – Short Briefing

Wheeler, Alina. Designing Brand Identity : An Essential Guide for the Whole Branding Team (4th Edition). Somerset, NJ, USA: John Wiley & Sons, 2012. pp144-155

Feedback: Worksheet 1

Start Worksheet 2

Complete Worksheet 2

Reading for next week

3.

14 March

Session 3

Typographic Hierarchy Lupton, Ellen. Thinking with Type : A Critical Guide for Designers, Writers, Editors, and Students (2nd Edition). New York, NY, USA: Princeton Architectural Press, 2010. pp132-146


Start Worksheet 3



4.

21 March

Session 4

Grid Systems

Submission Details Assessment 1

Brief Assessment 2

Design Research

Samara, Timothy. Making and Breaking the Grid : A Graphic Design Layout Workshop. Gloucester, MA: Rockport Publishers, 2005.

pp14-32


Start Worksheet 4


Finalise worksheets and make any final changes

Collate Worksheets into submission file for submission in Week 6/Session 5

5. 28 March Tuition Free Week – Research and see show, readings for next week





Tuition Free Week

6.

4 April

Session 5

Submission of Assessment 1 (in-class)

Summarising your research

Ideation

Ambrose, G,. & Harris, P. (2015). Design thinking for visual communication pp34-47

In-class research activity

Ideation activity

Complete ideation activity


Assessment 1 Due: Blackboard submission

7.

11 April

Session 6

Development

Visual Plagiarism

Ambrose, G,. & Harris, P. (2015). Design thinking for visual communication pp76-97, 98-123 (TF Week)

Ideation feedback

Development activity

Complete development activity

8.

18 April

Tuition Free Week

Tuition Free Week – continue development and production of elements for Assessment 2 – Branding Project,

9.

25 April

Session 7

Refinement

Submission information Assessment 2

Data Gathering

Development feedback

Refining your work

Complete refining your work for submission in Week 10/Session 8

Begin data collection

Research infographics and data visualisation


10.

2 May

Session 8

Submission of Assessment 2 (in-class)

Data Visualisation – from data to graphics

Krum, Randy. Cool Infographics : Effective Communication with Data Visualization and Design. Somerset, NJ, USA: John Wiley & Sons, 2013. Chapter 1

Research findings – data visualization

Types of data and ways to visualize

Continue data collection

Generate 20 concepts for data visualisation of your fortnight


Assessment 2 Due: Blackboard and in-class submission

11.

9 May

Session 9

Data Visualisation – Themes and ideas

Yau, Nathan. Visualize This : The Flowing Data Guide to Design, Visualization, and Statistics. Hoboken, NJ, USA: Wiley, 2011. Chapter 1

Feedback on ideation Finalise data collection

Develop 3 concepts as layout visuals for feedback in-class next week






12.

16 May

Session 10

Feedback process Yau, Nathan. Visualize This : The Flowing Data Guide to Design, Visualization, and Statistics. Hoboken, NJ, USA: Wiley, 2011. Chapter 9

Feedback on development

Continue to develop and refine 1 concept for feedback in-class next week

13.

23 May

Session 11

Presenting your work

Submission information Assessment 3

Feedback on development and refinement

Continue to refine final concept and collate process work for submission of Assessment 3 in Week 14/Session 12.

14.

30 May

Session 12

Presentation and submission of Assessment 3 (in-class)

Presentations and group feedback on data visualisation projects

Assessment 3 Due: Blackboard and in-class submission

15.

6 June Study Week

16. 13 June Examinations

17. 20 June Examinations





GRDE2026 Creative Design Studio Semester 1, 2016

Documents

Transcript of GRDE2026 Creative Design Studio Semester 1, 2016