Grayling AcTrend Report 2015
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Transcript of Grayling AcTrend Report 2015
1 - Grayling AcTrend Report 2015
GRAYLING
AcTrend
Grayl ing's report on legislative changes
across Central & Eastern Europe
30th September, 2015
2 - Grayling AcTrend Report 2015
Contents
Report methodology ..................................................................................................... 3
The political environment across CEE and Russia .............................................................. 3
The legislative processes in CEE ..................................................................................... 7
Grayling’s AcTrend report: The key findings ..................................................................... 8
Outlook ..................................................................................................................... 13
Further data .............................................................................................................. 15
About Grayling ........................................................................................................... 16
Contact ..................................................................................................................... 16
3 - Grayling AcTrend Report 2015
Report methodology
This report was prepared by Grayling Central & Eastern Europe (CEE)’s Public Affairs Practice
Group and examines laws passed in six CEE countries (Bulgaria, the Czech Republic,
Hungary, Poland, Romania and Slovakia) between 1 August 2014 and 1 August 2015.
Furthermore, for the first time, the report provides an update on the Russian political
environment. Grayling's Public Affairs teams used publicly available data (mainly Parliamentary
websites) for the research and the report covers acts of Parliament only. In terms of media
coverage, Grayling’s teams did not make a quantitative analysis of the coverage generated by
each piece of legislation; if an article focusing on the act in question appeared in one of the most
respected and/or widely-read media titles, it was categorised as an act which generated
“significant” media coverage.
The political environment across CEE and
Russia
Bulgaria
The legislative year just gone was less productive than 2013/14 – fewer than 100 laws were
adopted. This was due to the early general election held in October 2014. Parliament therefore
did not operate for part of the reviewed period. Once the new National Assembly was in place,
the governing coalition consisted of four political parties, which has tended to prolong the
negotiations on legislative changes. The newly elected Government was, however, very active
and authored two thirds of all adopted laws, but the obstacle of the diverse parliament remains
crucial. In the early months of its term in power, the coalition focused on its elections promises
such as ensuring stability in both the public finances and in the energy sector. After the CorpBank
insolvency, from 2014 the new coalition introduced a series of new finance-related legislation.
Rising electricity prices for households and industry were also addressed through legislative
amendments. This is the reason that these were the areas in which the highest number of changes
were made. Agriculture, Healthcare and ICT were also industries affected by a large number of
new regulations. The Bulgarian media has followed the changes in these key areas very closely.
Czech Republic
Autumn 2014 saw the approval of the first budget that had been completely prepared by the
current government, elected in autumn 2013, or more precisely by the current Finance Minister,
Andrej Babiš. More attention, however, was directed to the new Act on the Civil Service. Pushed
by the European Commission, the Government had intended to approve it earlier, but the
opposition successfully obstructed the proceedings, which resulted in a new round of negotiations
among all of the political parties. An amended version was then approved by a cross-party
majority in the Lower Chamber, finally ensuring the stability of the public administration. A period
of relative calm in the first half of 2015 was interrupted regularly by the discussion of the alleged
conflict of interest of Andrej Babiš, who besides his key role in government is also the owner of
4 - Grayling AcTrend Report 2015
several Czech companies. The debate flared in particular when Acts
dealing with agriculture and food production laws were under
discussion. Just before the summer break in 2015, the Lower Chamber
also voted to close down the second reformed pillar of the pension system (approved by the
previous centre-right government), effectively returning the country to a ‘fully flowing’ (pay as
you go) system.
Hungary
After the general election in May 2014, the governing Fidesz-KDNP party alliance retained its two
thirds majority in the Parliament. Their popularity started to erode soon afterwards, and their
supermajority shrunk to a simple, but still strong majority of 65.7% as a result of three by-
elections.The government’s main goal during the spring and summer was therefore to regain its
popularity and retain control of the most significant political issues.
Between August 2014 and August 2015, Parliament approved 214 acts in total (75 in 2014 and
139 in 2015), which is higher by 61 than in the previous 12 months; the most high profile issues
were the forex loaners and the legislation related to migrants.
Poland
The period between August 2014 and August 2015 was marked by several significant elections in
Poland. The first of them, the local government elections, was conducted in November,
immediately after Ewa Kopacz was sworn-in as Prime Minister. These elections showed the
weakness of the state, accused of unreliability following a series of problems with the vote-
counting system. This also proved to be the beginning of a collapse of the ruling Civic Platform
party, which since then has been losing support every month. Despite the fact that Ewa Kopacz’s
government fulfilled most of the commitments that had been made in her initial manifesto (e.g.
the act on oncological services and the anti-violence convention) and the fact that she replaced
several ministers as a result of the tape scandal in the middle of 2014, Civic Platform now has
little prospect of rebuilding its political power any time soon. That was confirmed in the
presidential election in May, which was surprisingly won by Andrzej Duda from the main opposition
party, the conservative Law and Justice – who had been an unknown MEP only two months earlier.
Everything points to the fact that following the upcoming general election in October, the next
government and parliament will be dominated by Law and Justice.
Romania
The presidential election held in November 2014 brought the surprising victory of centre-right
candidate Klaus Iohannis over incumbent Prime Minister Victor Ponta, leader of the Social
Democratic Party (PSD), the largest party in the ruling coalition. Several months after his defeat,
Ponta resigned the leadership, but the ruling coalition, led by PSD, still enjoys a solid majority in
Parliament. In September 2015, the Romanian Prime Minister was officially indicted on charges
5 - Grayling AcTrend Report 2015
of forgery and money-laundering. Already wounded by his defeat in the
presidential election, Ponta has resisted calls to resign, enjoying so far
the backing of his leftist party and its smaller allies in the cabinet
(Progressives-UNPR and Liberal Democrats-ALDE). In September, the Parliament adopted the
new Fiscal Code, a rare occasion when the ruling coalition and opposition found themselves on
the same page following months of political bickering. After pushing through this controversial
tax-cutting programme, the Government is currently under public pressure to adopt significant
increases in public sector wages. The opposition’s (PNL) political activities, on the other hand,
lack coherence and are hardly convincing: so far, the main centre-right party has not been able
to present any significant political initiative or project. There are several scenarios to be taken
into consideration for the end of 2015, including a government change that could either end with
a new PSD-led Cabinet, or an opposition-led government, supported by UNPR. We expect a hectic
political environment this autumn as all of the political parties jockey for position ahead of the
local elections set for June 2016, and the parliamentary elections planned for autumn 2016.
Russia
In quantitative terms, over the last 12 months, the State Duma slightly increased the number of
bills passed (542 vs 489) but the gap might have been much larger had it not been for the start
of the geopolitical crisis during the 2014 spring session. Compared to the pre-crisis situation,
26.5% fewer bills were approved in autumn 2013 than in autumn 2014. The speed of scrutiny
also increased, with some politically driven bills passing expert discussions and hearings in a few
days (e.g. the Waste Management Law and the Unwanted Organizations Law).
In qualitative terms, state Duma discussions were dominated by anti-Western sentiments and
the urge to promote import substitution and national producer support in every walk of life. Due
to this, several bills and laws adopted during this period were aimed at showing Russia’s
independence from Western products and ‘warning’ the West about the consequences of further
restrictions. Although some obviously populist bills were not passed (e.g. the Bill on Countries –
Aggressors and the Bill on Deeming Sanctions as Force Majeure), other legislative initiatives
detrimental to foreign business were more successful. Two good examples are the Personal Data
Law and the Unwanted Organizations Law. The former, obliging all companies to store the
personal data of their users/employees in Russia, was rescheduled twice before finally being
brought into force on 1 September 2015 and presents a serious challenge for some companies
that had previously used offshore data centers or clouds. The latter gives the authorities an
opportunity to shut down any NGO (the term being used in a broader way to include business
entities too) that is considered a threat to the constitutional order or the defense capabilities and
security of the country. Furthermore, in the face of the economic crisis, Parliament made another
attempt at returning capital to Russia by declaring an amnesty for the capital of Russian citizens
who moved out of the country to tax havens if it is returned to Russia in 2015.
6 - Grayling AcTrend Report 2015
Slovakia
In Slovakia, the governing party SMER-SD continues to dominate the political scene. The latest
pre-election polls suggest that it will win the March 2016 election by a significant margin – they
are currently polling 32-36%. Given the political climate, it is likely that SMER-SD will seek to
create a coalition with at least one other political party. This is mainly a strategic move to
decrease the reputational risk for the party in case of the need for unpopular decisions in the
next election cycle. The political right continues to be fragmented in opposition, the only notable
exception being the newly formed party Siet, which is now supported by approximately 10-12%
of right-wing voters according to pre-election polls.
7 - Grayling AcTrend Report 2015
The legislative processes in CEE
Earlier this year Grayling prepared its latest eye-catching educational tool allowing those who are
interested in the law-making process across Central and Eastern Europe to better understand
how laws are made in this region. The infographic gives a useful overview of the main stages by
which new legislation is adopted in seven CEE countries: Bulgaria, the Czech Republic, Hungary,
Poland, Romania, Slovakia and Russia.
The infographic aids professionals across the CEE region, who will now have instant access to
intelligence on the similarities and differences in legislative decision-making – and therefore an
understanding of how best to build advocacy programmes to influence these processes.
The data shows that the countries have much in common, with the procedure usually consisting of
three main stages and many points of similarity in the details. Furthermore, the consultation process,
which usually precedes the first reading in the Parliaments, is a vital stage in terms of influencing
decision-making across the region. It is also the least transparent stage since negotiations behind
closed doors dominate the process in all seven countries.
The parliamentary stage in each country is characterized by work in specialist committees, with every
parliamentarian across the seven CEE countries – with the exception of Russia’s Federation Council
(Upper House) – being directly elected. A final point of similarity is that, in the final stage, all draft
Acts must receive Presidential assent, with every CEE President having the power of veto.
However, the infographic also reveals several important differences across the region. For example,
while most CEE countries tend to skip the consultation process to accelerate the pace of law-making,
in Romania it is mandatory to submit all draft laws for public consultation, no matter who has initiated
the draft legislation. Furthermore, Bulgaria, Hungary and Slovakia are the only countries with a
unicameral system, which means there is only one parliamentary chamber.
A final factor which has an important impact on advocacy campaigns is the number of ministries in
each country, which varies significantly. Bulgaria, for example, the second smallest country of the
seven analysed, has 17 government ministries, compared with Hungary, which has consolidated down
to just nine.
Please view the infographic by clicking here, or download it directly from the Grayling website.
8 - Grayling AcTrend Report 2015
Grayling’s AcTrend report: The key findings
The most active lawmakers: Romania, Poland and Hungary
1,041 acts were approved in the 6 CEE markets (Bulgaria, the Czech Republic, Hungary, Poland,
Romania and Slovakia) over the course of the 12 month period, which is nearly 17% more than
last year, when 891 act were approved. On average, nearly three acts were approved every day.
This trend is primarily a consequence of the activities of the three most active markets: Romania,
Poland and Hungary. These countries alone adopted 165 more acts than last year, while there
were no significant changes in the other CEE markets.
95 96
214
249
290
97112
94
153
178
257
97
0
50
100
150
200
250
300
350
Bulgaria Czech
Republic
Hungary Poland Romania Slovakia
Approved acts: 2014/15 vs 2013/14
2014/2015 2013/2014
1
9 - Grayling AcTrend Report 2015
Romania and Bulgaria lead the publicity 'contest'
Every third law (34.7%) generated significant media coverage in the region; this is nearly 15%
higher than last year. Romania and Bulgaria led the way (48.6% of approved acts in Romania
and 45.3% in Bulgaria fall into this category), while the Czech Republic (15%) and Slovakia (13%)
were at the bottom of the list.
Romania recorded the biggest increase in media attention for acts generated in the period under
review (+40% compared to 2013/2014). The explanation lies in the pre- and post-electoral
context, given that one of the candidates in Romania’s 2014 presidential election was the
incumbent Prime Minister, Victor Ponta, leader of the Social Democrats, the largest governing
party. The acts were tracked and reported by the press as part of his effort to connect legislative
changes with the presidential race.
In Bulgaria, the media is following the legislative process closely because the ruling coalition is
slightly unstable and each piece of legislation may create a conflict, which could easily escalate
and provoke a government reshuffle.
45,26%
15,63%
32,71%
31,73%
48,62%
13,40%
42,86%
19,15%
44,44%
11,24%8,56%
8,25%
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
Bulgaria Czech
Republic
Hungary Poland Romania Slovakia
The proportion of acts which generated significant media attention
2014/2015 2013/2014
2
10 - Grayling AcTrend Report 2015
The agriculture and financial services sectors faced the most new
regulations in CEE
45% of the approved acts (468 out of 1,041) had a direct impact on business. This is a very
similar result to last year (43%), but due to the larger volume of acts, 86 more acts had an impact
on business. More than a third of these impacted the business sector in general (36%). Of the
sector-specific laws, the largest number were focused on agriculture (68 acts) and the financial
sector (65 acts). Energy, industrials and ICT were among the least impacted sectors across the
region.
Agriculture
14%
Energy
7%
Finance
Sector14%
General
business36%
Health Care
9%
ICT
4%
Industrials
6%
Service sector
10%
68
3165
168
43
19
2747
34
33
93
12023
10
20
53
0 50 100 150 200
Agriculture
Energy
Finance Sector
General business
Health Care
ICT
Industrials
Service sector
Impacted sectors compared to last year (number of approved acts)
2013/2014 2014/2015
3
11 - Grayling AcTrend Report 2015
16% of acts with an impact on business were submitted by MPs
Although governments introduced most of the acts related to the business sector (83%), 16%
were submitted by MPs. Similar to last year, Bulgarian, Hungarian and Romanian MPs were the
most productive on this front.
In Bulgaria, the complicated structure of the governing coalition (two conservative parties, one
nationalist party and one socialist) means that most of the decision-making process happens in
Parliament. Cabinet experts still propose bills, but the texts have to be preliminarily discussed
and agreed upon at a political level or they will fail in the House, which has happened on many
occasions with the new coalition over the past 12 months.
In Hungary, where the Government continues to avoid discussion of certain sensitive issues (e.g.
closure of shops on Sundays), several bills were submitted by governing coalition MPs rather than
ministries. Although the rate of amendments submitted by representatives was lower than a year
ago, there were many cases of government excluding industry or public debate.
In Romania, there has been a 50% increase in bills with an impact on business being introduced
through MPs' legislative initiative. The situation is explained, on the one hand, by the 2014
electoral context; on the other, as a general rule, when approaching the mid-term, lawmakers
become more active in submitting legislative initiatives that can boost their visibility ahead of the
next election. Also, as a rule, if such actions are not consistent with the Government's view, the
acts are usually rejected by the parliamentary majority.
30,00%
12,24%
22,62%
1,72%
21,55%
11,63%
28%
5%
27%
19%
14%
17%
0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00%
Bulgaria
Czech Republic
Hungary
Poland
Romania
Slovakia
Proportion of acts submitted by MPs
2013/2014 2014/2015
4
12 - Grayling AcTrend Report 2015
17% of acts with an impact on business were approved through
an extraordinary procedure
Across CEE, 17% of approved acts were passed by an extraordinary procedure. This was the most
common method in Romania, where 55% of acts were approved using the Government
Emergency Ordinance (GEO). Even if, overall, the Romanian Government’s emergency ordinances
decreased by 7% over the last year, several NGOs claimed that the Government adopted a new
strategy in order to reduce the extraordinary procedures and at the same time continue to ensure
the swift implementation of new provisions. This strategy consists in regulating several different
sectors through a single GEO.
(N.B. In the case of Bulgaria, there is no official urgent or ‘extraordinary’ procedure through which
legislation can be adopted.)
0%
6%
10%
3%
55%
7%
0%
10%
20%
30%
40%
50%
60%
Bulgaria Czech
Republic
Hungary Poland Romania Slovakia
5
13 - Grayling AcTrend Report 2015
Outlook
Bulgaria
In Q4 2015, the Parliament will have to focus on a series of bills related to the State Budget
2016. The process is usually slow. This year the complicated structure of the governing
coalition, with four parties in power, will make the whole process even more complicated. The
Government is pushing for higher taxation – higher social security contributions will be
introduced in 2016. The Government has proposed a new “unhealthy food” tax that will be
decided in the upcoming month. The Cabinet even proposed the increase of corporate and
personal income tax, currently set at a 10% flat rate, but shortly afterwards backed up and
abandoned the idea.
Local elections will be held at the end of October. The results will indicate if the parties in the
governing coalition still have sufficient public support to govern. A poor showing from the
governing parties at the local elections might bring instability at a national level.
Czech Republic
The Czech government is now halfway through its term, with the next general election in the
autumn of 2017. By the end of 2015, the government is determined to pass its flagship draft
Act on Electronic Sales Register, which is the Finance Minister’s cornerstone in the fight against
the shadow economy and tax evasion. The Lower Chamber is also expected to discuss the new
Act on Protection against Addictive Substances such as alcohol and tobacco, perhaps banning
smokers from restaurants for good. The much awaited regulation of hazard is at the top of the
parliamentary list for 2015/2016, as well as the adoption of the streamlined Act on Public
Procurement. Looking further into the future, over the next two years the Ministry of
Environment is planning to revise legislation on environmental protection and waste
management in order to reflect updated EU legislation. The Act on Food and Tobacco Products,
which is being drafted by the Agriculture Ministry, is also supposed to be submitted next year.
Hungary
The next general election is expected in 2018, so until then consolidation and economic recovery
had been the priorities for the third Orbán government. The migration crisis, however, has
overridden their plans. Government and parliament have switched to crisis management mode
and legislation has been subordinated to the defence of Hungary’s borders. This means that
legislative procedures affecting everyday life will be secondary and sectoral reforms (healthcare,
education etc.) are expected to slow down. Another factor that could cause the failure of any
fundamental regulatory change is that, due to the lost supermajority, the governing parties need
the support of other MPs to pass any act which requires a two thirds majority.
14 - Grayling AcTrend Report 2015
Poland
Poland is awaiting its parliamentary election, which will take place on 25th October, with a mix
of uncertainty and curiosity. According to the recent opinion polls, it is almost certain that after
eight years in power, the centrist Civic Platform- Polish People’s Party will have to leave
government, with a new government being formed around the conservative Law and Justice
party, which leads the polls on 39%, 17 points ahead of the Civic Platform. The question now
seems to bewhether Law and Justice will manage to form a single-party government, or will
need to search for a coalition partner – and, if so, which partner it could be. Other political
parties striving for seats in Parliament are: United Left (a coalition of Democratic Left Alliance,
Palikot’s Your Movement, Greens and Labour Union) with 8% support; The Modern PL (6%); the
Polish People’s Party (5%) and Kukiz (4%). In order to win a seat in Parliament, parties must
reach a treshold of 5% ; the treshold for the United Left coalition is 8%. Law and Justice’s hand
has been strengthened by the migration crisis, the common fear of immigrants in Poland, and
by the fact that they have the clear support of their own successful candidate in the presidential
election, Poland’s new and popular President Andrzej Duda.
If Law and Justice wins the election, as the polls predict, we can expect significant changes for
many sectors of the business community: new taxes will be imposed on banks and
supermarkets, taxes will be lowered for small companies and there are likely to be changes in
public procurement law. It is also very likely that social security will be strengthened, with a
higher minimum wage, and creating 1.2 million jobs and extra money for families with children.
Romania
As Romania approaches the 2016 elections, a number of centrifugal political movements will
stimulate the repositioning of the ruling coalition’s main parties. At the governmental level,
Victor Ponta will most likely aspire to carry out his mandate until 2016 through policies and
decisions aimed at helping his party obtain a good result in the forthcoming elections. However,
the scenario in which he loses political support in Parliament or decides to step down from office
voluntarily, amid intensified corruption allegations against him, needs to be taken into account.
Slovakia
Based on the current state of play, we should not expect major changes in the aftermath of the
March 2016 general election in Slovakia, SMER-SD is likely to win comfortably. The only change
might be its plan to have at least one coalition partner - this is likely to be one of the weaker
political parties (the most likely candidates are the nationalistic SNS or Christian Democrat
KDH). However, in terms of the legislative process and strategy, we do not expect the
Government to change course in any significant way.
15 - Grayling AcTrend Report 2015
Further data
Sectors Bulgaria Czech Republic Hungary Poland Romania Slovakia Total
Agriculture 8 5 11 18 17 9 68
Energy 5 1 6 11 7 1 31
Finance Sector 9 7 15 13 10 11 65
General business 26 23 22 38 48 11 168
Healthcare 4 6 3 12 12 6 43
ICT 4 3 9 2 1 19
Industrials 2 1 1 15 5 3 27
Service sector 2 3 17 7 17 1 47
Total 60 49 84 116 116 43 468
8
5
11
18
17
9
5
16
11
7
1
9
7
15
13
10
11
26
23
22
38
48
11
4
6
3
12
12
6
4
3
9
2
1
2
1 1
15
5
3
2
3
17
7
17
1
0 20 40 60 80 100 120 140
Bulgaria
Czech Republic
Hungary
Poland
Romania
Slovakia
Impacted sectors by country (business related acts only)
Agriculture Energy Finance Sector General business
Health Care ICT Industrials Service sector
16 - Grayling AcTrend Report 2015
About Grayling
Grayling is a leading global communications network founded in 1981 to deliver data-driven
strategies for Digital Marketing, Public Relations, Government Affairs, and Investor Relations.
Grayling operates from 54 offices in 26 countries worldwide across Europe, North America, the
Middle East, and Asia. The firm works across multiple sectors including Energy, Environment &
Sustainability, Healthcare, Technology, Consumer Brands, Financial Services, Transport &
Logistics, and Government & Public Sector. For more information visit www.grayling.com
Grayling is part of Huntsworth plc (www.huntsworth.com) an international consultancy group
focused on public relations and integrated healthcare communications.
Contact For further information please contact:
Gergely Ábrahám
Head of Public Affairs Practice Group
Grayling CEE
phone: +36 (1) 266 7833
mobile: +36 (20) 319 9550
e-mail: [email protected]
@gergelyabraham