Gravitas april12 lr

Digital, design and branding portfolio

A NICE BREATH OF FRESH AIR

The Gravitas approach is refreshingly simple.

Experienced creatives, account people and digital experts, but not at West End prices.

Large agency experience - but no eye watering large agency bills.

Attention to detail. We probably spend more time than we should making sure everything works properly. And being a tad old school, we can all spell.

Plain speaking, clear thinking and a down to earth methodology.

And jolly nice people to work with.

We are prepared to put our money where our mouths are.

We show how much we charge and we’re transparent too.The examples later on all show associated budgets.

You want to get in touch and hear more?

Contact [email protected] or call 020 8783 9660.

SO WHO DO WE WORK WITH?

International brands to niche markets.

Established companies that want a rethink on their marketing.

Start ups that want help from the word go (or even before they press the start button).

Clients a mixture of local companies, Europe and USA.

HOW DO WE GO ABOUT IT?

We can build a brand right from the start (including naming and logo design) and help set the style for all communications.

Or we can work within existing style guidelines.

Whichever way you want to play it, we can fit in seamlessly.

Did we say you’ll find us nice to work with?

Some of our clients have been with us for years, so that must mean something.

SORCE

CLIENTS

CLIENT EXPERIENCE

ONLINEDigital marketing strategiesWebsite design and integrationContent management systemsSearch engine optimisationData and analyticsPresentations and animationEmail build and broadcastGames and viral campaigns

OFFLINEBrandingBrand guidelinesDesign

PRINTBrand creationCollateralPrint management3D CGI

ADVERTISINGPrint campaignsB2B & B2CStrategic thinking

websites and microsites

saga photobooks

project: Branding and launch

method:A brand new site and product for Saga customers. The site features all the info on the app, how to use it and how to order products from not just photobooks but also prints, tableware - even personalised mugs.

budget for website and pdfs:£6.0K

integrasco

project: website redesign

method:A jQuery slideshow details the services that this leading social media comment tracking company offers, while the rest of the site is a repository for news and comment all editable through a simple to use CMS.

budget for website:£8.5K

digital media network

project: website design

method:Designed on a Wordpress template this jobs site is easily updatable by the client.

budget for website:£5K

amethyst risk

project: web design and build

method:The original website was a mishmash of out of date info and even more out of date graphics. We were asked to rewrite the entire site and add extra features such as a blog and news section. This also included the content management system so that the client could keep it up to date after delivery.


sony uk

project: intranet design and launch

method:Design of training intranet in Sharepoint, with modules and bespoke carousel, all to reflect the consumer site’s look and feel.

Have you ever tried to make Sharepoint look “designed”? The good news is that by some cunning tweaking and digital skullduggery, you can make Sharepoint look a lot better than it does out of the box!

budget for intranet:£12.2K

valet purchase

project:branding and design of eCommerce website

method:Launch brand through a CMS based site offering specialised discounts and purchase of every car model and type across the USA. That’s a lot of models. Does importing nearly 10Gb of images and database management sound complicated? Ask Nick, our resident database developer now the headache pills have taken effect...


UK Evaluation Society


method:Redesign of site with content management system, email updates and forum. The site is the main method of communication for all UK evaluation members.

budget for website:£7K

skoolpix


method:Design of site with CMS and shopping cart, plus launch email campaign. Skoolpix does pretty much what you’d expect it to, a very relaxed and informal take on the traditional school photo. Parents can order their pictures printed onto mugs, keyrings, etched glass and even bags and cushions. The shopping cart variations were the biggest part of the site but altogether it was up and running in a short period of time.

budget for website and emails£6K

email campaigns + virals

cognizant

project: email campaigns

method:A series of personalised emails lead to one of three specific landing pages inviting the recipient to attend a seminar, each concentrating on a different aspect of Cognizant’s vertical sectors

budget for campaign:£4.5K

pitney bowes

project: christmas viral game

method:Launched Christmas 2011 this timely bit of fun invites you to zap the Fat Cats bonuses while catching the falling Good Cats - naturally your score can be Tweeted or shared on Facebook too!

budget for campaign:£18K

print + collateral

missfit

project:design of product sheets

method:PDFs working to a grid format for ease of updating, certainly helped by some good photography.

budget for product sheets:£1.5K + print

wenty

wenty

2wenty8

wenty

wenty

2wenty8 sty l e / Loren Claret

descr i p t i on /

A beautiful smooth moulded satin underwired cup with light padding, gives

a stunning uplifted shape to any cleavage. This sumptuous silky claret

piece embroidered in black lace, is perfect

for boudoir, special occasions and nights

out to make you feel extra special, but still

practical enough for daytime wear.

f ea tures /

n Three hook fastenings

n Fully adjustable straps

n Machine washable

n Underwired

n Soft material for a non-scratchy feel

s i zes /

bra DD E F FF G GG H

28 l l l l l l l

30 l l l l l l l

32 l l l l l l l

Matching claret satin knickers and thongs

also available in sizes Small (8 - 10) and

Medium (10 - 12)

contac t us /

M i s s F i t U K | L a n c a s t e r L e i s u r e P a r k

W y r e s d a l e R o a d | L a n c a s t e r L A 1 3 L A

e : i n f o @ m i s s f i t u k . c o m

t : 0 1 5 2 4 7 5 2 9 0 1

SLINKYDIP sty l e /

Red Bandeau

descr i p t i on /

A padded and moulded underwired bandeau style bikini in hot red and

black, gives amazing support and looks stunning. Adjustable straps and

boy shorts make this piece practical,

comfortable and sexy.

f ea tures /


n Fully machine washable

n Optional boyshorts or high leg briefs

n Underwired

n Soft moulded cup for extra support

s i zes /

bra DD E F FF G H

28 l l l l l l

30 l l l l l l

32 l l l l l l

34 l l l l l l

36 l l l l l l

Bottoms are available separately in sizes Small, Medium and Large

contac t us /




t : 0 1 5 2 4 7 5 2 9 0 1

sty l e / Gold Bandeau

descr i p t i on /

A padded and moulded underwired

bandeau style bikini in black with gold

detailing, gives amazing support and

looks stunning. Adjustable straps and

boy shorts make this piece practical,

comfortable and sexy.

f ea tures /


n Fully machine washable

n Optional boyshorts or high leg briefs

n Underwired

n Soft moulded cup for extra support

s i zes /

bra DD E F FF G H

28 l l l l l l

30 l l l l l l

32 l l l l l l

34 l l l l l l

36 l l l l l l

Bottoms are available separately in sizes Small, Medium and Large

contac t us /




t : 0 1 5 2 4 7 5 2 9 0 1

SLINKYDIP

amethyst

project:design of product sheets

method:Design and print of collateral following on from the style set up for the website.

budget for 3 brochures inc copywriting and pictures:£3.5K + print

Leadership in thought and action

information assurance

identify, understand, reduce and manage risk www.amethystr i sk .com

www.amethys t r i sk . com

For the Public Sector

We have a focus on accreditation and the many support activities

associated with it. Our unique experience and approach allows us

to take ownership of the through-life accreditation process. We are

expert in scoping accreditation activities and defining the wide range

of evidence often required to support accreditation decision making.

Many of our consultants are approved under the CESG Listed Adviser

Scheme (CLAS). Our partners also provide a full range of services under

the CESG CHECK scheme.

Amethyst’s consultants have provided technical and hands-on

operational support services in Computer Network Defence (CND)

and the MoD Joint Security Coordination Centre as well as audit

monitoring for major network infrastructures.

Our consultants regularly provide knowledge transfer during their

assignments. In a recent MOD project our consultant worked closely

with the acting Security Assurance Coordinator (SAC), to ensure he

gained valuable knowledge and experience of IA policy and processes.

All Amethyst’s consultants have government security clearances to

access data at least up to Secret, with a number cleared up to Top

Secret.

For the Private Sector

We have a breadth of experience in preparing security policies,

security-operating procedures, identification of IT security evaluation

requirements and security risk analysis for a wide range of clients.

Amethyst helps businesses achieve their information assurance goals

through many routes.

These include:

n Compliance with or certification in ISO/IEC 27001 (Information

Security Management Systems) and BS25999 (Business Continuity

Management)

n Identification and protection of critical information assets

n Security of the supply chain in accordance with ISO28000 and

related US and European initiatives

n Training and awareness

n PCI (Payment Card Industry Data Security Standard)

What is Information Assurance?

Information Assurance (IA) is the confidence that information systems will protect

the information they carry and will function as they need to, when they need

to, under the control of legitimate users. Information is a critical asset to any

organisation or individual, as such it should be safeguarded.

From the Information Security and Assurance (IS&A) unit, UK Government Cabinet Office

Amethyst’s reputation as leaders

in IA is based on our core

principles of independence, trust,

quality and value for money. Our

aim is to be the foremost provider

of professional security services.

We offer leadership in both

thought and action.

As information security specialists,

Amethyst operates in both the

government and commercial

sectors.

We offer a range of information

risk management services to

identify, understand, reduce and

manage risk.

www.amethys t r i sk . com

Amethyst’s data recovery services

We offer a wide range of expert data recovery services from the extraction of data to evidential standards for use in civil or criminal prosecutions, right through to the recovery of important data from failed or damaged devices.

At Amethyst we perform data recovery to an evidential standard on a wide range of electronic devices using leading forensic products.

The consultants on our forensics team are all fully certified in the use of the forensic equipment employed. They all have security clearance and are experts in handling sensitive and protectively marked material.

Amethyst has a team permanently engaged on-site with a high profile UK police force, providing critical data recovery services that support major criminal investigations. Such services are fully compliant with the ACPO guidelines relating to computer-based electronic evidence.

Amethyst can perform data recovery on a range of electronic devices.

These include:

Data Storage Devicesn Computer Drivesn Memory Cardsn Memory Sticks

Mobile Devicesn Mobile Telephone Handsetsn SIM Cardsn Smartphones

Other Devicesn Digital Camerasn Personal Data Assistantsn Satellite Navigation Devices

The flexibility to meet your requirementsAmethyst’s data recovery services are available for large volume, long-term service level agreements and for one-off single device analysis. Our team is on hand to discuss your specific requirements and to explain the options relevant to your needs.

Amethyst’s reputation as leaders in data recovery is based on our core principles of independence, trust, quality and value for money. Our aim is to be the foremost provider of professional security services. We offer leadership in both thought and action.

As information security specialists, Amethyst operates in both the government and commercial sectors.

We offer a range of information risk management services to identify, understand, reduce and manage risk.

ukes

project:newsletters and printed collateral

method:Design and print of newsletters and programmes. These are a couple of examples of typical projects.

typical budget for 16pp newsletter:£950 + printtypical budget for 8pp programme:£650 + print6

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The publication of the IEF undoubtedly raised the profile of evaluation within RDAs. It also highlighted some of the methodological challenges involved in effective evaluation in the complex context of regional economies.

In late 2007, PricewaterhouseCoopers (PwC) was commissioned by central government to undertake a meta evaluation to assess the economic impact of the RDAs. This impact assessment drew on evaluations commissioned by individual RDAs – resulting in a marked increase in evaluation activity by RDAs in order to meet PwC’s requirements for evidence (for any one RDA to submit acceptable evidence, it needed to demonstrate that activity covered by 60 percent of spend in a specified period had been externally evaluated to the required standard). The PwC report focussed on economic impacts, so their assessment of the quality of evaluations submitted as evidence was largely based on the ability of the evaluations to establish robust Gross Value Added Impact figures rather than other aspects of the IEF. The report was published in 20093 and showed that RDAs were having a substantial positive net economic impact on regional economies.

The experience of gathering evidence for the PwC report drew attention once again to the practical difficulties involved in carrying out robust economic impact evaluations of a complex mix of initiatives delivering diverse outcomes over different time spans. This resulted in further guidance being issued to supplement the IEF.4

At the beginning of 2010, it was clear that RDAs and their partners had made great strides forward in developing

their evaluation capacity:n all Rdas had developed evaluation strategies and evaluation was firmly embedded in their project management processes. Evaluation capacity was a key part of the National Audit Office RDA performance reviews of 2009/10.5

n Evaluation practitioners from across the RDA network met regularly to share good practice.n The office of Project and Programme advice and Training (OffPAT) had developed a central e-library for member organisations to share evaluation reports. Many RDAs also published reports through either RDA websites or other regional networks such as Regional Observatories.6 n Evidence from evaluations was seen as a central component in the development of integrated strategies for each region.

2010 The times they are a-changingThe coalition government is committed to abolishing

RDAs by March 2012. It is anticipated that some of their functions will be taken on by Local Enterprise Partnerships (LEPs). However, at this stage, what LEPs will look like in practice and how their functions will be funded and delivered remains unclear. Other functions will be nationally led; in some regions, a debate is ongoing on whether any functions should be retained at either a regional or cross-LEP level.

The Department for Business Innovation and Skills has stated in its evaluation strategy that evaluation will remain

Evaluation, economic development and changing institutional structures

introductionwE havE EnTEREd a TiME of significant change in the public sector. This is particularly the case at a regional level, where institutional structures are undergoing a major reordering. This reordering includes the abolition of Regional Development Agencies (RDAs).

This article considers the implications of this change for evaluation in the regions, specifically with respect to the RDAs. We summarise the history of evaluation at RDAs and consider the consequences of the loss of evaluation capacity in the regions. This period of restructuring presents us with opportunities for applying good practice and learning in the new organisations that emerge; but we also face risks of learning being lost as RDAs close and people move on.

Rdas and evaluation 1999–2009RDAs were established by the Regional Development

Agency Act of 1998. Their purpose was to:n further economic development and regenerationn promote business efficiency, investment and

competitivenessn promote employment

n enhance development and application of skills relevant to employment

n contribute to sustainable development.

In order to bring about this change in the English regions, the eight RDAs, plus the London Development Agency, had a significant budget, totalling over two billion pounds in the financial year to March 2010. An enormous variety of projects and programmes has been delivered, from supporting entrepreneurs, to remaking city centres, to dealing with the economic consequences of unexpected events such as the foot-and-mouth outbreak in 2001 and the 2007 floods.

Guidance issued by central government1 early on in the lifetime of RDAs made it clear that RDAs were expected to evaluate their projects and programmes. The guidance, however, was unspecific about the government’s expectations of RDA evaluation. A far more comprehensive view, tailored to the context of RDAs, was set out in the 2006 ‘Impact Evaluation Framework’ (IEF)2, which emphasised the need for:

n planning and resourcing evaluationn a clear ‘programme theory’ at the heart of the

evaluationn assessing the additionality of economic impactsn going beyond quantitative outputs and looking at

‘Strategic Added Value’ achieved by investmentsn considering environmental impacts of projects and

programmes.

key theme

Only connect? Building bridges, networking for the future.

exploring regional networks

ISSN 1743-954X

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Key theme:Evaluating Impact in the Current Crisis

ISSN 1743-954X

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Key theme:Challenges, opportunities and innovation in evaluation practice

ISSN 1743-954X

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Key theme:Exploring regional networks

pssru

project: Infographics

method:Selection of charts and graphics to illustrate the findings of a report into care homes in Kent

budget:£1K

At risk of self-neglect

Social isolation

At risk ofharming others

At risk of abuse orneglect by others

At risk of self-harm

Does not feel safe (excluding fear of falling)

Psycho-social vulnerability: Numbers

237

7

421

Carer unable to provide level of care

Informal care breakdown: Numbers

Carer ill healthCarer not coping

– psychological

Carer not coping– physical

Carer not coping– both

Carerhospitalised

Carer died

22

17

3

96

4

16

Table 7: Primary (Single) Factors for Admission

Mobility needs

Reduced mobility: 34

13.6%Falls risk

At risk of falls: 30

12%

At risk – reduced hazard awareness

Increase inwandering

Increase inbehavioural

problems

Cognitive/behavioural needs: Numbers

154

2

Terminally ill

Needs nursinginterventions

Breathlessness

Nursing/medical needs: Numbers

158

6

Cognitive/behavioural needs: numbers

Nursing/medical needs: numbers

Informal care breakdown: numbers

Psycho-social vulnerability: numbers

Housing needs

Own home unsuitable for needs: 3

1.2%Admitted to be with spouse/partner: 2

0.8%Unknown

Number: 30 (4%)Summary

Total number of individuals surveyed: 250

integrasco

project: factsheets

method:Continue the design set up on the website across a range of factsheets.

budget:£1.2K

How are you performing on the key social media platforms?

Factsheet: What’s Buzzin’ from Integrasco

Do you really know what people think about your brand?

Factsheet: Brand / Product Tracking from Integrasco

Is social a key part of your customer service offering?

Factsheet: Customer Service from Integrasco

NEW!

Would you value immediate consumer feedback about your new product/campaign launches?

Factsheet: Launch Tracking from Integrasco

How well wouldyou perform in a crisis?

Factsheet: Reputation & Crisis Management from Integrasco

Voice of the Customer

Are you deriving actionable insights from your customer data?

Factsheet: VOC from Integrasco

meeting zone

project: specialist press advertising

method:Designs for ads showcasing what makes MeetingZone different from the competition.

budget:£3K

WE DON’T EAT, SLEEP AND DRINK MEETINGZONE EVERY SECOND OF THE WORKING DAY.BUT WE’RE GETTING THERE.

“

”Meeting more than you r needs .

STEFFI ESCHENBURGCustomer Service Team Leader

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THATEXTRA MILE? PROMISED BY SO MANY. DELIVERED BY SO FEW.

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MeetingZone

1m

We go the extra mile for you

Get in touch to find out more:

0800 015 5510

GROUND BREAKING TECHNOLOGY.BUT PLAIN OLD-FASHIONED CUSTOMER SERVICE.

Meet ing more than you r needs .

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branding

f e e s 2 0 1 1

1 January 2011

DiscountedFull price rate private

corporate clients

Career development coaching per hour

With Jo Ouston £ 250.00 £ 100.00

Courses

Developing Personal Presence (6 days) £ 2,100.00 £ 1,050.00

Influencing with Integrity (2 days) £ 800.00 £ 400.00Increasing Your Personal Impact (1 day) £ 400.00 £ 200.00

Management Skills (2 days) £ 800.00 £ 400.00Gaining Buy-in (2 days) £ 800.00 £ 400.00

Working Creatively Together (2 days) £ 800.00 £ 400.00Collaboration Skills (1 day) £ 400.00 £ 200.00

Presentation Skills (1 day) £ 400.00 £ 200.00

Mentoring

Individual mentoring Rates on application

Specialist Skills Coaching

Coaching sessions (per hour) £ 300.00 £ 150.00

In our training rooms in Pimlico

Fees

• All fees and expenses are subject to VAT at the rate in force on date of invoicing

and are payable on receipt of invoice.

• All course fees are payable in advance.

Cancellation policy

We regret that we cannot refund fees for any courses or parts of courses cancelled by participants

unless notified to this office at least 14 days before the first day of the course. Because our courses

run as small groups of 8-10 people, it is not feasible to change bookings at short notice. In certain

circumstances transfers to different dates may be possible at our discretion. Our cancellation terms -

for cancellation or re-arrangement - apply as follows:

• More than six weeks notice no fee

• Six weeks to one month notice 25%

• One month to two weeks notice 50%

• Less than two weeks notice 100%

Copyright Jo Ouston & Co 2011Fees 2011gf2.doc19 April 2011

jo & co

project: collateral

method:Redesign logo and then all collateral including brochure, newsletter, website headers and price lists.

budget:£2.8K

a selection of commissioned logos

interactive pdfs

sorce

project:interactive pdf

method:Design of interactive pdfs and microsite with booking form and email alert.

budget:£1.5K

SORCE

12-13 April 2011 | Central London

17-18 May 2011 | Manchester

22-23 June 2011 | Central London

Delivering an intranet to your organisation

can be a daunting task.

Whether it’s used to improve

communication, foster communities or

to deliver a self service environment,

understanding and identifying stakeholder

requirements is crucial.

This course will help you translate these

requirements into a plan for your intranet.

We will show you tools and techniques to

capture information from your stakeholders,

identify your requirements and then

understand how these can be used to create

a successful intranet for your business.

successful intranethow to deliver a Duration: 2 days

Level: FoundationPrices: £795 exc. VAT

><

SORCE

Workshop presenterMartyn Green is Head of Intranet Strategy Deployment for SORCE, a specialist intranet, extranet and portal supplier.

He has personally been involved in the deployment of hundreds of intranets both in the UK and internationally.

His experience has taken him across the world, working with companies such as Thomas Cook, EDF Energy, Tullow Oil and Manchester United Football Club.

successful intranethow to deliver a

><

SORCE

Booking form

Course date

First name

Surname

Job Title

Company

Address

Town

Post Code

Email

Telephone

Is a Purchase Order required Yes No

Purchase Order Reference

Comments

Terms and conditions

Your company will be invoiced for the course payment. Full payment must be received prior to commencement of the

course. SORCE reserves the right to reject any booking at any time prior to the event without explanation.

A multi award winning business, SORCE has been planning, supplying and delivering Intranets, extranets and portals spanning 14 years.

From big business to SMEs we’ve delivered over 170 solutions, with more than 500,000 users world wide, with customers like Thomas Cook, Manchester United, the NHS and many more.

Tel 01635 55177Fax 01635 55177email [email protected] www.sorce.co.ukSORCE The Pavillion Newbury Business Park London Road Newbury Berks RG14 2PZ

successful intranethow to deliver a

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gifford plc

project: interactive pdf

method:Design and animation of sales presentation interactive pdf. On rollover, further text is revealed and thumbnail images pop up.

budget:£2.5K

more?blog and site: http://www.gravitaslondon.com

email: [email protected]

call: 020 8783 9660 or 07908 514 170

Gravitas april12 lr

Design

Transcript of Gravitas april12 lr