Gratifications theory
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Transcript of Gratifications theory
- 1. Gratifications Theory
2. . Task two: take one or two music magazines and apply the use
and gratifications theory to the consumption of these
magazines
Allot of young teenagers, want to know about their favourite rock
star and the lifestyle these artist live. To pass their time they
would want to find out about ways that will keep them amused and
engaged into a particular subject, and these stories of rock stars
keep them occupied.
Surveillance:
Using the media can notify a target group with new information such
as new album releases, new artists and different events taking
place, with the date, venue and costs. It can also update consumers
with the latest fashion labels and the latest gadgets.
Diversion: Ker rang! Includes crazy lifestyle stories about rock
stars which diverse teenagers from the dull lifestyle into a new
wacky world.
Personal Relationships: knowing more about rock can help teenagers
to socialise with people who are interested in the same genre,
helping teenagers to socialise and make more friends.
Personal Identity: Magazine can also have an effect on how
consumers think, it can benefit them and help them realise what
kind of person they are, and what aspects interest them the
most.
