Grasser Racing

CREDENTIALS FIA GT SERIES NOVEMBER 1ST 2013

FIA GT SERIES | CREDENTIALS

EXECUTIVE SUMMARY

PAGE 2

SUMMARY On average, a minimum of 2.2 Mio. actual people per event are reached by each FIA GT Series event; by watching it on TV and viewing it online. It doesn’t include country news, <5min. duration magazine programmes, reach through printed media attendance and the growing spectators at events.

On average, a minimum of 1.8 – 1.9 Mio. people per event have watched a FIA GT Series telecast (Live/ Same day or Highlights).

On average, 276,000 people per event have used an online medium to watch or retrieve information about the FIA GT Series.

On average, 17,000 spectators per event have come and visited the circuit in order to enjoy a FIA GT race.

On average, 48 international key media representatives have been accredited per event and have deliver an extensive, intern. coverage of the FIA GT Series.

Thanks to a selection of circuits and events that favour spectators’ attendance, on average 20.000 spectators attend a FIA GT race. With the season final and a very big, government-backed event in Baku this figure is expected to increase.


OVERVIEW

PAGE 3

REPORT

TV-Viewer Analysis

•  Global Distribution 1.8 – 1.9 Mio. people per event

•  Details on Germany

FIA GT SERIES | PARTNER PRESENTATION

6%

69%

2%

0.1%

12%

3%

2%

SUMMARY – GLOBAL TV-VIEWER ANALYSIS

Same day/ LIVE

Highlights (10 – 60 min)

News, Magazine (<5 min)

1.8 – 1.9 Mio viewers per event for Live/Same Day and Highlights;

Globally broadcasted in 75% of all existing countries;

The telecast duration accumulates to 282:11:11 hours per event

OVERVIEW

source based on: Eurodata TV, BARB, AGF / GfK Fernsehforschung (Target group / Demographics: All Individuals), Estimations by REPUCOM PAGE 4


DETAILS – GLOBAL TV-VIEWER ANALYSIS

PAGE 5

DETAILS

On average, a minimum of 1.8 – 1.9 Mio. people per event have watched telecasts of a FIA GT Series event (Live/ Same day or Highlights). The average time which is telecasted globally sums up to more than 282 hours per event. It is distributed across 75% of all existing countries. In addition, News and Magazine Shows with clips of < 5 min are distributed over 4 global networks (Mobil 1 The Grid, Race Max, AutoSpeed/GP Racing, Eurovision ) * see details in Appendix

*source based on: Eurodata TV, BARB, AGF / GfK Fernsehforschung (Target group / Demographics: All Individuals), Estimations by REPUCOM

in Thousands Region

#2 Zolder

#1 Nogaro

Grand Total

Average per Race

Africa 39.3 81.6 120.8 60.4 3% Pan-Africa 39.3 81.6 120.8 60.4 3%

Setanta 39.3 81.6 120.8 60.4 3% Asia 111.3 108.3 219.5 109.8 6%

Thailand 34.0 34.0 68.0 34.0 2% Grammy 34.0 34.0 68.0 34.0 2%

Hong Kong 20.3 20.3 40.6 20.3 1% iCable 20.3 20.3 40.6 20.3 1%

Indonesia 30.4 30.4 60.7 30.4 2% Telkom (Star Sports) 30.4 30.4 60.7 30.4 2%

Malaysia 26.6 23.6 50.2 25.1 1% Astro SuperSport 2 19.0 16.0 35.0 17.5 1% Astro SuperSport 2 HD 5.6 5.6 11.2 5.6 0% Astro SuperSport HD 2.0 2.0 4.0 2.0 0%

Europe 1,503.4 994.2 2,497.6 1,248.8 69% Czech Republic 6.4 17.3 23.7 11.9 1%

Sport 5 6.4 17.3 23.7 11.9 1% Germany 1,270.5 722.6 1,993.1 996.5 55%

RTL 1,158.8 612.2 1,771.0 885.5 49% RTL Nitro 111.7 110.4 222.1 111.1 6%

Greece 87.9 121.6 209.5 104.8 6% Nova Sports 1 (GRC) 36.3 38.2 74.5 37.3 2% Nova Sports 2 (GRC) 32.4 32.4 64.8 32.4 2% Nova Sports 3 (GRC) 3.8 16.3 20.1 10.1 1% Nova Sports 4 (GRC) 10.5 30.8 41.3 20.7 1% Nova Sports 6 (GRC) 0.1 0.1 0.2 0.1 0% Nova Sports HD 1.1 0.1 1.2 0.6 0% Nova Sports Highlights (GRC) 3.7 3.7 7.4 3.7 0%

Portugal 49.7 48.7 98.4 49.2 3% Sport TV 2 (PRT) 15.7 14.7 30.4 15.2 1% Sport TV 3 (PRT) 0.5 0.5 1.0 0.5 0% Sport TV 4 (PRT) 33.5 33.5 67.0 33.5 2%

Slovakia 3.7 9.1 12.8 6.4 0% Sport 5 (CZE) 3.7 9.1 12.8 6.4 0%

United Kingdom 79.2 68.9 148.1 74.1 4% Channel 4 45.9 45.9 91.8 45.9 3% Motors TV (GBR) 33.3 23.0 56.3 28.2 2%

Italy 6.0 6.0 12.0 6.0 0% Dinamica 6.0 6.0 12.0 6.0 0%

LATAM 42.2 43.5 85.7 42.9 2% Brazil 42.2 43.5 85.7 42.9 2%

SporTV 26.7 26.7 53.4 26.7 1% SporTV2 12.7 14.0 26.7 13.4 1% SporTV3 2.8 2.8 5.6 2.8 0%

Middle East 2.0 1.5 3.5 1.8 0.1% Pan Middle East 2.0 1.5 3.5 1.8 0%

Al Jazeera Sports +1 (MENA) 0.5 0.2 0.7 0.4 0% Al Jazeera Sports 1 (MENA) 0.4 0.2 0.6 0.3 0% Al Jazeera Sports 2 (MENA) 0.9 0.9 1.8 0.9 0% Al Jazeera Sports HD2 (MENA) 0.2 0.2 0.4 0.2 0%

North America 214.9 214.9 429.8 214.9 12% Canada 26.7 26.7 53.4 26.7 1%

Speed 2 26.7 26.7 53.4 26.7 1% United States of America 188.2 188.2 376.4 188.2 10%

Speed 2 162.8 162.8 325.6 162.8 9% BeIN Sport (Espangol) 25.4 25.0 50.4 25.2 1%

Oceania 54.5 9.4 63.9 32.0 2% Pan Oceania 54.5 9.4 63.9 32.0 2%

Speed TV 54.5 9.4 63.9 32.0 2% EMEA+APAC 100.0 100.0 200.0 100.0 6%

Bloomberg 100.0 100.0 200.0 100.0 6% Grand Total 2,067.5 1,553.3 3,620.8 1,810.4 100%


DEMOGRAPHICS – GLOBAL TV-VIEWER ANALYSIS

PAGE 6

DEMOGRAPHIC

33%

67%

Women > 14 y

Men > 14 y

54% 19%

22%

5%

Unemployed/ retired Manual Worker

Employee/Civil Servant Self-employed

11%

36% 53%

Adults > 14 y, Net Income < 1000 Euro Adults > 14 y, Net Income 1000-1750 Euro Adults > 14 J, Net Income > 1750 Euro

9% 9%

82%

Adults > 14 y, Net Income < 1000 Euro

Adults > 14 y, Net Income 1000-1750 Euro

Adults > 14 J, Net Income > 1750 Euro

22%

38% 17%

23%

Unemployed/ retired Manual Worker

Employee/Civil Servant Self-employed

39%

61%

Women > 14 y Men > 14 y

DTM

/ Fo

rmul

a 1

The FIA GT viewer differs from other racing series; typically he is a male Businessman, Worker, or Employee with a higher income level.

Source: AGF/GfK-Fernsehforschung / TV Scope / media control

Indication only; both with similar proportion


BENCHMARKING – GLOBAL TV-VIEWER ANALYSIS

PAGE 7

BENCHMARK

To benchmark – Average global viewers per Event of dedicated programmes only : 1.  DTM 3.5 Mio per event (in 2012) 2.  FIA GT Series 1.8 Mio per event 3.  FIA WTCC 1.5 Mio per event (in 2012) 4.  GT Masters 1.0 Mio per event

*Source: Eurodata / REPUCOM calculations * Total viewers per season would need to take into account the number of events, of course.

0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0

Average Global Viewers Per Event of Dedicated Programmes

in M

illio

ns


SUMMARY – DETAILS ON GERMANY

•  2.0 million real viewers on the RTL Group (RTL & RTL Nitro) across both races of the FIA GT broadcast (Nogaro + Zolder)

•  A superb market share of 16.3% on RTL has proven the excellent quality of FIA GT racing

•  Enhanced cross-promotion during F1 for RTL Nitro‘s „GT-Series“ programme (eg. by presenter Nicki Lauda and Florian König)

•  Additional 6.5 million real viewers watched the News bit about FIA GT, embedded in RTL Aktuell and n-tv News

•  The real viewers on RTL Nitro have nearly doubled from Nogaro to Zolder.

•  8.4 million is the overall number of actual reached people on the RTL Group for the 1st and 2nd event of the FIA GT Series

PAGE 8

•  2,0 Millionen tatsächliche Zuseher bei der RTL Gruppe (RTL & RTL Nitro) für die beiden ersten FIA GT-Übertragungen

•  Ein ausserordentlicher Marktanteil von 16.3% auf RTL bestätigt die exzellente Qualität des FIA GT Racings

•  Verstärkte Cross-Promotion bei der Formel1 für das „GT-Serie“ Porgramm auf RTL Nitro (u.a. Nikki Lauda & Florian König)

•  Zusätzliche 6,5 Millionen echte Zuseher haben die FIA GT im Rahmen der Nachrichten RTL Aktuell und n-tv News gesehen

•  Die Anzahl der Zuseher auf RTL Nitro hat sich von Nogaro auf Zolder fast verdoppelt.

•  Im Gesamten sahen 8.4 Millionen Zuseher der RTL-Gruppe das 1. und 2. Rennne der FIA GT Serie

DEUTSCH

ENGLISH



610

1,160 1,230

0

200

400

600

800

1,000

1,200

1,400

#1 France #2 Belgium #3 Netherlands

#4 Slovakia #5 Spain #6 Azerbaijan

Thou

sand

s

TV-Viewers in D-A-CH: Dedicated GT-PROGRAMME

RTL RTL Nitro

GRAPH – DETAILS ON GERMANY

PAGE 9

3.4

2.5

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

Mill

ions

TV-Viewers in D-A-CH: NEWS

RTL AKTUELL Sa,29.03, 19:54 RTL AKTUELL Sa,20.04, 19:55

N-TV NEWS Sa,20.04, 18:20 N-TV NEWS So,21.04, 07:25

N-TV NEWS So,21.04,09:26 N-TV NEWS So,21.04, 10:25

•  The first FIA GT race in Nogaro has been watched by 70,000 viewers on RTL Nitro and 610.000 viewers have watched the Highlight on RTL. Despite this early broadcasting time and not being representative for the rest of the season, the figures of the first two races have still been used in this presentation for benchmarking and others. It sums up to a total of 680.000 viewers for the premier and first ever GT-race on the RTL network.

•  In addition, 3.35 mio people watched the news edit about the Nogaro Qualifying Race as part of RTL‘s main news „RTL Aktuell“ on Sunday 31st.

•  From Nogaro to Zolder, the real viewership on RTL Nitro has nearly doubled to 120,000; People watching the FIA GT Zolder race summary on RTL accounted for 1.16 Mio, which results in a total of 1.28 Million people who have seen the FIA GT Zolder event on the RTl Group.

•  On top, 3.1 mio. people have watched the news edit of Zolder Qualifying Race as part of „RTL Aktuell“ and n-tv News, which was repeated 4x times.

•  The overall number sums up to 8.41 Million people, who have seen any picture of the first two rounds of the FIA GT on the RTL Group. Source: AGF/GfK-Fernsehforschung / TV Scope / media control

aired on RTL 7th Sept

aired on RTL 26th Oct


FIA GT SERIES (EVENT #1 AND #2)

PAGE 10

Z3+ Channel Title Day Date Start Duration Mio. MA %

Nogaro (Race #1) 4.03 NITRO GT SERIES 2013 NOGARO - LIVE Mo 01.04.13 14:32:50 01:20:16 0.07 0.5 RTL GT-SERIES 2013 NOGARO Sa 13.04.13 07:20:37 00:10:27 0.61 16.3

0.68

RTL RTL AKTUELL Sa 31.03.13 18:45:00 00:00:30 3.35 16.0

Zolder (Race #2) 4.38 NITRO GT SERIES 2013 ZOLDER So 21.04.13 19:50:18 00:54:41 0.12 0.4 RTL GT SERIES 2013 ZOLDER Sa 11.05.13 13:25:19 00:08:51 1.16 12.4

1.28

RTL RTL AKTUELL Sa 20.04.13 19:55:00 00:00:30 2.54 13.1 n-tv N-TV NEWS Sa 20.04.13 18:20:00 00:00:30 0.10 0.6 n-tv N-TV NEWS So 21.04.13 07:25:00 00:00:30 0.10 3.7 n-tv N-TV NEWS So 21.04.13 09:26:00 00:00:30 0.18 2.7 n-tv N-TV NEWS So 21.04.13 10:25:00 00:00:30 0.18 2.1

3.10

TOTAL Nogaro & Zolder ( Race #1 and #2 ) 8.41



EXAMPLE: DETAILS OF GT MASTERS (EVENTS #1 AND #2)

PAGE 11 Source: AGF/GfK-Fernsehforschung / TV Scope / media control

Z3+ Channel Title Day Date Start Duration Mio. MA %

Oschersleben (Race #1 and #2) 2.11 KABEL 1 ADAC GT Masters: Das Rennen Sa 27.04.2013 12:10:35 01:01:28 0.32 3.4 KABEL 1 ADAC GT Masters: Das Rennen So 28.04.2013 12:10:31 00:59:53 0.39 3.0 KABEL 1 ran Racing - ADAC Masters Magazin So 28.04.2013 02:04:18 00:10:02 0.16 4.9 N 24 ADAC GT Masters Magazin, N24 Magazin Folge 1 Mo 29.04.2013 18:27:41 00:21:47 0.10 0.6 SPORT1 ADAC GT Masters, Highlight-Magazin, Oschersleben Fr 10.05.2013 12:46:06 00:43:05 0.08 0.9

1.06

KABEL 1 kabel eins news So 28.04.2013 16:10:04 00:00:30 0.69 4.8 KABEL 1 kabel eins news Sa 27.04.2013 15:36:50 00:00:30 0.35 2.8

1.05

Spa-Francochamps ( Race #3 and #4 ) 2.35 KABEL 1 ADAC GT Masters: Das Rennen So 12.05.2013 12:08:29 00:59:26 0.44 3.3 KABEL 1 ADAC GT Masters: Das Rennen Sa 11.05.2013 12:07:44 01:01:12 0.28 3.4 KABEL 1 ran Racing - ADAC Masters Magazin So 12.05.2013 02:12:45 00:15:00 0.20 7.1 N 24 ADAC GT Masters Magazin, N24 Magazin Folge 2 Mo 13.05.2013 18:26:49 00:22:05 0.06 0.3 SPORT1 ADAC GT Masters, Highlight-Magazin, Spa / BEL Mi 15.05.2013 15:28:44 00:42:55 0.02 0.2

1.00

KABEL 1 kabel eins news Sa 11.05.2013 15:35:33 00:00:30 0.61 4.9

KABEL 1 kabel eins news So 12.05.2013 16:07:04 00:00:30 0.74 4.7

1.35

TOTAL Oschersleben & Spa ( Race #1 , #2 , #3 and #4 ) 4.46

Please note: 1)  The GT-Masters Highlights do not exclusively include GT-content, but also single seaters and others. 2)  The figures show the race weekends (= event), so 4x races (2x Oschersleben + 2x Spa) for GT Masters.

1) 1) 1)

1) 1) 1)

2)


OVERVIEW

PAGE 12

REPORT

Web-Analysis

•  Live-Stream 126,000 viewers per event

•  Social Media 110,000 people per event

•  Website 40,000 visitors (unique) per event


WEB – Web-TV

PAGE 13

Web-TV

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

#1 France #2 Belgium #3 Netherlands #4 Slovakia #5 Spain #6 Azerbaijan

on-demand Viewers Live Viewers Channel-Viewers (accumulated)

On average, 126,000 viewers per event have watched a FIA GT event online during the race week. Please note, due to existing TV right agreements there is a geo-blocking in following countries: Greece, Cyprus, Middle East, North Africa, Australia, Portugal, Brasil and USA (2 weeks delay for watch again on Youtube).

Average

Source: Youtube Inc., Dailymotion, Ustream Note: VoD-observation period +/- 7 days of the race.


WEB – SOCIAL MEDIA

PAGE 14

SOCIAL

•  The total reach (averg. ) during the race week are 100,000 (FB) + 10.000 (Twitter ) people per event

•  The FB fans are growing on average +25% per event.

•  Due to legal requirements, we had to hand back to FIA the FB-account of FIA GT1 World Championship. Thereof, this year we had to start over again with a new account for the FIA GT Series beginning at Zero.

0 20,000 40,000 60,000 80,000

100,000 120,000 140,000 160,000

Facebook Weekly Reach per Event

0 2,000 4,000 6,000 8,000

10,000 12,000 14,000

Twitter Follower

0 5,000

10,000 15,000 20,000 25,000 30,000 35,000 40,000

Facebook Fans

+25%

Average Average

Source: Facebook Inc., Twitter Inc.


WEB – WEBSITE VISITORS

PAGE 15

Website

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000


On average, 40,000 (unique) visitors per event have gathered information on the official FIA GT Series website www.fiagtseries.com

Average

Source: Google Analytics/ SRO Note: Observation period +/- 7 days of the race


OVERVIEW

PAGE 16

REPORT

Event-Analysis

•  Spectators On-site 17,000 per event


EVENT-ANALYSIS – SPECTATORS

PAGE 17

On-Site

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000


Spectators at the Races

On average, 17,000 spectators per event have come and visited the race track in order to enjoy a FIA GT race on-site.

Average

Source: Local Promoter


OVERVIEW

PAGE 18

REPORT

Print Coverage

•  Journalists

•  Coverage (Sample)


JOURNALISTS AND COVERAGE (SAMPLES)

PAGE 19

Media

On average, 48 international key media representatives have been accredited per event and have delivered an extensive, international coverage of the FIA GT Series.

Countries Permanent #1 Nogaro

2# Zolder

3# Zandvoort

4# Slovakia

Grand Total

AUT 1 1 BEL 6 3 1 10 BRA 2 2 CZE 1 1 1 9 12 ESP 1 1 FRA 1 24 2 27 GBR 1 1 3 3 1 9 GER 4 1 14 5 2 26 HUN 1 5 6 ITA 2 1 3 6 JAP 1 1 LUX 1 1 NDL 2 13 52 67 POL 1 1 SLO 22 22 USA 2 2 ZAF 1 1 Grand Total 17 29 41 67 41 195

Accredited Media by Events

Source: SRO


APPENDIX

PAGE 20


REPUCOM: DETAILS OF THE GLOBAL TV ANALYSIS

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OUR APPROACH

Broadcast Schedule Audit »  We conducted all event related broadcasts that were clearly assigned by programme title

(dedicated programmes: live, delayed, re-live, highlights) with our fully automated analysis tool during the defined audit period.

Rates & Ratings »  Where there is an audience available (metered) the official rate was used. Where there is no

metered audience available the audiences were estimated based on detailed and transparent criteria.


RATING APPROACH – CALCULATING ESTIMATED AUDIENCES

Universe (Households, Subscribers)

Estimated Programme Universe (Weighting by:

Day-Part, Prime/Non-Prime, Broadcast Type, Time Difference)

Fully weighted Programme Universe for Global Audience (Sport interest, leagues)

1

3

4

Steps

Regional TVR in % and…

… Country Specific TVR %

2


TERMS & CONDITIONS

TERMS AND CONDITIONS OF USE Please note that this report is subject to copyright agreements. All rights are reserved by REPUCOM. In particular, copyright is reserved for the investigation design together with expert evaluations and assessment of the results, which are the intellectual property of REPUCOM. If it is intended that this study in full or excerpt will be published, prior written consent is required from the proprietors, REPUCOM.

30 © REPUCOM | MEDIA EVALUATION | 2013 30

FRIEDHELM LANGE Senior Consultant

Phone +49 (0)221 43073 185 Fax +49 (0)221 43073 161 Email [email protected]

CONTACT DETAILS

REPUCOM LUXEMBURGER STR. 299 50939 COLOGNE GERMANY WWW.REPUCOM.NET


CONTACT

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