GraphsThe Problems with yours….

What are the problems with this graph?

0

5

10

15

20

25

# of boys# of girls

1 2 3 4 5

This graph is awesome! Let’s talk about why…

less than 1 between 1-2 Between 2-3 between 3- 4 more than 40

5

10

15

20

25

Computer Use by Gender

# of boys# of girls

Hours spend on the computer each day

Num

ber

of

Stu

dents

An Acceptable graph has the following:

Title that explains the graphAxis titlesAppropriate units on the axisLegend if neededPercentages in pie charts

Logos and AdvertisementsMake them work for you!

Simple

K.I.S.S – Keep it simple silly

Memorable

The subject matter of a logo is of relatively little importance

Timeless

Leave trends to the fashion industry

A logo should endure the ages – can you guess which logo is the most timeless?

Versatile

An effective logo should be able to work across a variety of mediums and applications.

Will your logo still work if it was:

Printed in one colour?Printed on the something the size of a postage stamp?

Printed on something as large as a billboard?Printed in reverse (ie. light logo on dark background)

Appropriate

The logo should be appropriate for its intended purpose.

For example, if you are designing a logo for children’s toys store, it would be appropriate to use a childish font & colour scheme. This would not be

so appropriate for a law firm.

It is also important to state that that a logo doesn’t need to show what a business sells or offers as

a service.

In fact 94% of the top 50 brands in the world do not have logos that describe what they do

http://logodesignerblog.com/logo-design-tips-you-can-learn-from-the-worlds-biggest-brands/

Types of Slogans

Type 1: The Descriptive Slogan “Come Hungry, Leave

Happy”

“7 whole grains on a mission”

Type 2: The Superiority Slogan “The Ultimate Driving

Machine”

“You’ll never bite a burger better than a Bubba”

Type 3: The Imperative Slogan “Just Do It”

“Be All You Can Be”

Type 4: The Interrogative Slogan “Are you in good

hands?”

“Got Milk?”

Great Advertisements

Great Advertisements answer the following questions:

What’s in it for me?

What am I buying?

Where am I buying it from?

Why do I want it?

Who is selling it?

When do I get it?

And it answers them by:

Using one focal image rather than lots of smaller ones

Making points easily identifiable by using white space

Uses powerful words in a catchy headline/slogan

Is proofread and contains no mistakes

Has a compelling quote or testimonial

Focus on benefits for the consumer - use language such as you and your AVOID I, we, us