HOW TO CHOOSE THE RIGHT font FOR YOUR PRESENTATIONS

STEFANO FERRANTI

3 GraphicsMARKETING

AND

1 FIRST THING, THROW AWAY comic-sans

OUR VALUES

• Nisimdipitvelenibheafeugueminciduisitluptat.Utpraesedtat.Iduipet,veldoodtemodtisimiuremzzrilit,commynonsectemquatauguemingeufaciduissedtatetutloreetveraliquipitam,sisnosnonsectetiodoloreriritipisldoloboremodolessednimdoloborefeuguedipitiliquat.

• Odoloboremagnaautetumquietelendreraessequisiexercilitnosaciliquisautat,quat,sumsandipisitincillaam,velexerocorpercilitaugiaminhenitilitlorecommywisnostoconullafaciduntillam,consenitloreet,consequatuefeugiametdolumaugaiteroconulputprat,quisi.

• Volortiefaccumsanetlafeumingenitdionsequismolorerostiemagnimdeliquiblamaliseumsanditpraesenislutemagnisi.

AASerif Sans Serif

Arial, Arial Black, Arial Narrow, Helvetica, Verdana, Century Gothic, Calibri

Times new roman, Georgia, Garamond, Bodoni

2 SERIF AND SANS SERIFTwo most important font families: - Serif, slightly more complex, thus helping readability - Sans Serif, simpler and more serious.

A

A

AA

A

Slab Serif

Gothic

Script

Bitmap

Graphic

Cool ;)

3 OTHER FONT FAMILIES

4 PAPER AND SCREENWhile you’re supposed to use serif fonts for printed materials, it is better using sans-serifs on screen

OUR VALUESNisim dipit velenibh ea feugue minciduisit luptat. Ut praesed tat. Iduip et

Odolobore magna autetum qui et elendre raessequisi exercilit nos aciliquis

Volortie faccumsan et la feum ing enit dionseq uismol

Our history

Itat atur? Volut as endanda quam, siti omnihilignat

volorero dusande llaboru ptaturios doloreicat venda

qui doluptam, opta volorit, nos doluptiuscil endi

untus, sit, quam ex et volor sendae vendam et ditendi

tatiis rectate cuptas arisci cusapid escium ex eaquunt

eos autatem quam, ut idem qui volori que liquisto esti

aut aute nia dolo quatustem re dolo volende nimpor

adignam usantem is et res nis enis evelit, atur apedit

qui omni raturios soluptae que eaquid ut aut est

quaeprate expe posaped itatiae rumquatas re dolescia

volor ad quae cuptam cupturiae nisciis id quatur ratem

aut unt occum sum elicium et etur?

Itaquid ea doluptas eveniendenem quisquide voluptiat

excearitas si tecercit, tor sumque ea voluptaturio blab

in corem nis ducid qui beatem expliqui demossequos

di omnis ea idelitaquam sam, ommolen imolupt

atempernam harior at excercidem. Laborpo rumquam

andaerum fugit, et quiatem oluptaquae

3

Futura

BodoniCourier

Postmodernist, graphical, great for titles (particularly when all caps) but not always perfectly readable

Elegant, assertive, classical and stylish, perfect for a logo or a large title

‘Monospace’ font, it is quiet neutral and fits for captions and quotes

5 EVERY FONT HAS A “CHARACTER”

i,

Zapf Dingbats

Kitty Cats

6 USE FONTS AS SYMBOLSIn the end, many fonts are collections of symbols and signs

OUR VALUESOUR VALUES

7 LESS READABLE FONTS

Nisim dipit velenibh ea feugue minciduisit luptat. Ut praesed tat. Iduip et

Odolobore magna autetum qui et elendre raessequisi exercilit nos aciliquis

Volortie faccumsan et la feum ing enit dionseq uismol

Nisim dipit velenibh ea feugue minciduisit luptat. Ut praesed tat. Iduip etOdolobore magna autetum qui et elendre raessequisi exercilit nos aciliquisVolortie faccumsan et la feum ing enit dionseq uismol

Elaborate and “funny” fonts are often unreadable when used for the body

Some “clean” fonts -like Century Gothic- are less readable since the letters are too similar each other, thus making the words not clearly recognizable

OUR VALUES OUR VALUES

8 BEST SUGGESTION? DON’T USE TOO MANY FONTS ON THE SAME PAGE (OR DOCUMENT)

Nisim dipit velenibh

ea feugue

minciduisit luptat!

Nisim dipit

velenibh ea feugue

minciduisit luptat!

Nisim dipit velenibh ea feugue minciduisit luptat. Ut praesed tat.

Odolobore magna autetum qui et elendre raessequisi exercilit nos aciliquis

Volortie faccumsan et la feum ing enit dionseq uismol

Nisim dipit velenibh ea feugue minciduisit luptat. Ut praesed tat. Odolobore magna autetum qui et elendre raessequisi exercilit nos aciliquis

Volortie faccumsan et la feum ing enit dionseq uismol

...it is better to use the same font in different styles and sizes, and use a different one as an accent

Instead of using a different font for each element...

9 WHERE TO FIND FREE FONTS?

WWW.FONTS101.COM

WWW.FONTSQUIRREL.COMWWW.DAFONT.COM

10 PARTICULAR FONTS

‘Ecofont’ has small holes -not visibile when printed about 10-12 points size- that allows a reduction by 25% in toner consumption.

www.ecofont.com

OpenDyslexic is a free OpenSource font that helps people suffering Dyslexia to read a little better. The shapes of the characters are studied to fight those problems that come with dislexia, for instance the bottom part is heavier to visually ‘sustain’ the single character and give and up-down orienting.

www.opendyslexic.org

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