Graphic Identity of Brand BHUintranet.bhu.ac.in/BHU LOGO March 14Com Center/GAD Not.pdf · Graphic...

Graphic Identity of Brand

Approved by Academic Council vide ACR No. 23 dated 08.12.2012, The Executive Council vide ECR No. 96 dated 28.02.2013 and Notified by Deputy Registrar (General Administration) vide Ref. No R/GAD/Amend.ACTand STATUES/5016 Dated : 06.05.2013

Concept & Creation by Dr. Manish AroraBanaras Hindu University

BHU

Graphic Identity of Brand BHUApproved by Academic Council vide ACR No. 23 dated 08.12.2012, The Executive Council vide ECR No. 96 dated 28.02.2013 and

Notified by Deputy Registrar (General Administration) vide Ref. No R/GAD/Amend.ACTand STATUES/5016 Dated : 06.05.2013Concept & Creation by Dr. Manish Arora, Banaras Hindu University

Original Embelm Edited and Recreated Embelm

Emblem of the Banaras Hindu University

SARASWATI

KAMAL, Hansa and Water-

This is the BHU Emblem- Saraswati playing Veena on Hansa and Kamal, encircled in Omkara, confers Amritam- immortality throughVidya- Is a work of art be speaking in the eloquent language of Hindu symbolism the educational and cultural ideals of the university.

is the Goddess of learning, wisdom and knowledge. Her vedic name was also Bharati. Form – White. She represents par excellence the ideals of Indian culture, all that is vest in her philosophy, religion, life and art. She is the Shakti, the propelling energy of Bramha, the creator and all that has been created.

Saraswati, literary “Born on waters” has the deepest association with water. In the Vedic period Saraswati was the most sacred river of India and so is she even today.

“Saras” means a pool of water, the eternal pond of immortal fluid of “Amrit”, i.e. Nector.

That pool is called “Brahmasara”, i.e. the pond of Brahman the fountain sources of all cosmic potential that is natural and beyond nature. Saraswati is born of this fountain and hence the name “Saraswati” the over flow of that eternal ocean of nector.

Hansa symbolises the individual Soul. According to the Upanishads, the Hansa in the body becomes extrovert and takes to feed from outside. That loving feed is the Lotus, Kamal. Its petals and stalk are relished by the Swan

Original Concept by Pandit Madan Mohan Malaviya

Founder of the Banaras Hindu University

Edited and Recreated by Dr. Manish Arora

Banaras Hindu University

Reference : 75th year of BHU Souvenir

bird (Hansa). The perfect souls become “Paramhansa”, the great Swans whose power of flight, thought and vision are much above the ordinary.

Goddess Saraswati is framed in OM, in the university emblem. Omkara is the quint essence of the Vedas, the summum bonum of all knowledge.

OM- A U M is the symbol of Light (Sattva) Activity (Rajas) and Stupor (Thamas) (the three gunas).

This OM is within this universe and also beyond it, because in its dual aspects OM of the BHU emblem encompasses the body of Saraswati and is also outside it, enveloping it from all sides, or keeping her in its womb.

The Human voice is the divine Lute, Veena, Goddess Saraswati is playing that Lute in her hands in perfect harmony and rhythmic chanting. He who makes perfect dedication to himself to the Goddess of learning, wisdom and knowledge and life, i.e, Saraswati conquers all friction and disharmony and converts her life in a perfect melody, a superb chant, a deep rhythm, animating his whole being. OM is called “ Udeegtha” the cosmic chant of Saraswati's divine lute.

The end of all knowledge is the attainment of all immortality, i.e. the quest of Death, Victory over the f ear of becoming helpless victim of cosmic process of disintegration, decay and disease and death.

SIGNIFICANCE OF (OM)

MOTTO OF THE EMBLEM



Different proportion for the use of Banaras Hindu University Emblem



Bilingual Logotype of the Banaras Hindu University

New Bilingual LogotypeThe Bilingual Logotype in Hindi and English languages is shown for the purpose of the local to global communicative understanding of brand BHU. In between bilingual typefaces BHU Emblem shown in BHU Saffron colour and bilingual typefaces are shown in BHU Blue colour. Speciality of the bilingual logotypes is contrast effect of its typefaces. In left side where 'Kashi Hindu' written in first line in bold form and in second line 'Viswavidalaya' written in little smaller besides first line. In English version 'BANARAS HINDU' written in first line and it's little smaller besides the lower line where 'UNIVERSITY' written. For Hindi alphabets it's written in Devnagari style of alphabets and for English it's written in modern and sharp edges alphabets. The colour of the bilingual logotypes are BHU Blue.





Bilingual Logotype with Emblem of the Banaras Hindu University

Different proportion for the use of Banaras Hindu University Bilingual Logotype in Colour



Different proportion for the use of Banaras Hindu University Bilingual Logotype in Black & White



Logo of the Banaras Hindu University



BHU



Logo of the Banaras Hindu University in Reverse

BHU

BHU

BHU

BHU

BHU

Tagline of the Banaras Hindu University

capital of knowledge

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Use of Logo with Tagline of the Banaras Hindu University

New logo The new logo of BHU is another milestone step of this programme with the aim of its wider use in the society. In this 'BH U' written in bold and solid form in BHU Blue colour

One of the important elements of this Graphic Identity Programme is its Tagline in English 'capital of knowledge'. It's inspired from the first line of BHU Kulgeet 'Sarva Vidya ki Rajdhani', which was written by eminent scholar and world known scientist Professor Shanti Swaroop Bhatnagar and it's also the soul character of Banaras Hindu University. The form of the alphabets are bold, circular and italic in BHU Silver colour. It's inspired from Silver, the metallic refined, distinguished color of riches, has cool properties like gray, but is more lively.

Most important and exclusiveness of BHU Hindi Logotype and English LogoBHU Hindi Logotype and BHU English logo is a set parameter of the Graphic Identity Programme of BHU. It's also converted in all the major regional languages of India i. e. Bengali, Marathi, Gujrati, Punjabi, Assami, Odiya, Tamil, Telagu, Kannad, Malyalam, Urdu etc.

BHU






Use of Logo in Colour with Tagline in different proportion of the Banaras Hindu University

BHU

BHU

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Use of Logo in Black & White with Tagline in different proportion of the Banaras Hindu University

BHU

BHU

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Some Graphical representation of BHU Logo with Graphic Property in Colour


BHU




Some Graphical representation of BHU Logo with Graphic Propertyin Black & White


BHU




BHU SaffronColour ratio of BHU Emblem

C : 0M : 80Y : 100K : 0

BHU BlueColour ratio of BHU Logo

C : 100M : 100Y : 0K : 30

BHU Grey/ SilverColour ratio of BHU Logo and Tagline

C : 0M : 0Y : 0K : 70

BHU Saffron is a mixture of CMYK standard colour combinations. It's inspired from the Indian National Flag and the holy colour 'Kesaria or Saffron' with little modifications. Saffron, the blend of red and yellow, is a mixture of the energy associated with red and the happiness associated with yellow. Saffron is associated with meanings of joy, warmth, heat, sunshine, enthusiasm, creativity, success, encouragement, change, determination, health, stimulation, happiness, fun, enjoyment, balance, freedom, expression, fascination and holiness. It's a colour of joy and creativity.

BHU Blue is a mixture of CMYK standard colour combinations. It's inspired for the Earth, Sky and Sea. It is associated with open spaces, freedom, intuition, imagination, expansiveness, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, heaven, and intelligence. Its key elements is its positive affects on the body and mind.

BHU Grey/ Silver is a mixture of CMYK standard combinations with little darker approach. It's inspired from Silver, the metallic refined, distinguished color of riches, has cool properties like gray, but is more lively. The color silver is associated with meanings of industrial, sleek, high-tech, and modern, as well as ornate, glamorous, graceful, sophisticated, and elegant. Silver is believed to draw negative energy out of the body and replace it with positive energy.



Use of Logo with Tagline in different proportion of the Banaras Hindu University



New Pictorial Graphic Identity of Brand BHU

Office of the Registrar ACADEMICS

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An Institution of National Importance established by an Act of Parliament

Office of the Registrar ACADEMICS

OFFICE NOTES


BHU Central Administrative Stationery Specimens

Varanasi 221005, UP, INDIA

T : 91-542-2368938, F : 91-542-2369100

W : www.bhu.ac.in, E : [email protected]


BHU Varanasi 221005, UP, INDIA

T : 91-542-2368938, F : 91-542-2369100

W : www.bhu.ac.in, E : [email protected]

BANARAS HINDU UNIVERSITY


BHU

BHU Central Administrative Stationery Specimenscapital of knowledge

File No. ...............

Name _____________________________________

Subject ____________________________________

Year _______________________________________

DEVELOPMENT


BHU


Office of the Registrar - ACADEMICS

BANARAS HINDU UNIVERSITY, Varanasi 221005, UP, INDIA

T : 91-542-2368938, F : 91-542-2369100, W : www.bhu.ac.in, E : [email protected]

Shyam NarayanDeputy Registrar (Admin-Teaching)

An Institution of National Importance established by an Act of Parliament BHU


If undelivered please return to :

Office of the Registrar - ACADEMICS

BANARAS HINDU UNIVERSITY, Varanasi 221005, UP, INDIA

T : 91-542-2368938


BHU

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