Allie Dethmers, Marianna Dunbrook, Lee Hamacher, Sara Harmon, Jihan Moumou

Table of ContentsBrand Positioning...pages 3-4Logos & Taglines...pages 5-9Mood Board...page 10Business Materials...page 11-15Ad Campaign...pages 16-22Email Blasts & Banner Ads...pages 23-34

● Brand Positioning Statement: Two Hills Pretzels is the pretzel hub of Ithaca, offering the

sweet and salty treats residents of South and East hill want when they need a delicious snack,

whether it is on the go or a destination spot during an outing with friends. With products

ranging from our signature large soft pretzels, normal crunchy pretzels, pretzel buns, and

special food and dessert pretzels, Two Hills Pretzels offers college students (males/females

aged 18-22) a wide variety of trendy, customizable, and seasonal items in a fun and inviting

atmosphere.

● Brand Personality Statement: Two Hills Pretzels is the “knot” of the town; a pretzel shop that

caters to college students from both hills and maintains partnerships with local businesses,

including Purity and local farmers. Two Hills Pretzels provides snacks, made from local

ingredients, that are fairly priced, tasty, fresh, and creatively designed.

Brand Positioning

Competitors● Waffle Frolic● CTB● Insomnia Cookies● Purity Ice Cream (Partner too)● Ithaca Bakery

Target AudiencePrimary

● College students (IC and Cornell)

● Age 18-22

● Male and female

Secondary

● Moms with young children

Brand Tone & VoiceTwo Hills Pretzels’ fun and inviting atmosphere welcomes students from both hills, greeting them with Ithaca College and Cornell apparel on the walls and a floor-to-ceiling window which allows them to watch employees make pretzels from scratch. Whether they choose a more standard snack, or one of Two Hills Pretzels’ more creative, seasonal items, the pretzel shop offers students a place to go to recharge.

Logo & Tagline: Allie Dethmers

Logo & Tagline: Marianna Dunbrook

Logo & Tagline: Lee Hamacher

Logo & Tagline: Jihan Moumou

Corporate Logo & Tagline Process Work: Sara Harmon

Logo & Tagline Final

<br class="Apple-interchange-newline"><div id="inner-editor"></div>

Page 1 of 1

Look & “Knot” of the Town

Color Inspiration

and Seasonal Products

Trendy, Customizable

1 of 1

Mood Board& Inspiration

Business Materials: Allie Dethmers

Business Materials: Marianna Dunbrook

Business Materials: Lee Hamacher

Business Materials: Jihan Moumou

Business Materials: Sara Harmon (also used as final)

Front of Envelope

Ad Campaign: Allie Dethmers

Ad Campaign: MariannaDunbrook

Ad Campaign: Lee Hamacher

Ad Campaign (idea 1): Sara Harmon

Ad Campaign (idea 2): Sara Harmon

Ad Campaign: Jihan Moumou

Ad Campaign Final

Email Blast Responsive Sizes: Allie Dethmers

Email Blast Responsive Sizes: Allie Dethmers

Banner Ads: Allie Dethmers

Email Blast Responsive:MariannaDunbrook

Email Blast Responsive:MariannaDunbrook

Banner Ads: Marianna Dunbrook

Email Blast Responsive Sizes: Lee Hamacher

Banner Ads: Lee Hamacher

Width: 320 px Width: 640 pxWidth: 980 px

Width: 1024 px

Email Blast Responsive Sizes: Sara Harmon

Email Blast and Banner Ads: Sara Harmon

Email Blast

Leaderboard Banner

Skyscraper Banner

Email Blast Responsive Sizes: Jihan Moumou

Banner Ads: Jihan Moumou