Graphic Design + Social Media
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Compelling graphics are essential to effective web marketing - and social media is by no means an exception! Facebook fanpages and Twitter feeds are increasing in popularity as a way of connecting consumers with companies. Amazing graphics will help attract new clients to your product and make your company stand out from the rest of the crowd. This webinar will cover such topics as: - The Benefits to Using Social Media - Basic Fundamentals of Marketing and Design - Where to find Images and Fonts - Incorporation of Branding and Consistency - Creating graphics using free, online alternatives to Photoshop - Implementing Your Graphics on Twitter and Facebook
Transcript of Graphic Design + Social Media
HELLO! • The Creative Services Designer at
Schipul • Studied Graphic Design at St.
Edward’s University• Part-time Sea Monkey Breeder• Hobbies: Illustration, Franklin the
Dog, and Etsy
TOPICS WE’LL COVER…
• Social Media Benefits• Design Fundamentals • Where to Find Images and Fonts• How to Create Social Media Graphics• Implementing Graphics• Linking to Social Media
SOCIAL MEDIABENEFITS
PROS OF SOCIAL MEDIA
• Free to Use• Quick and Easy Self-Promotion• Connect with Just Your Target Audience• Engage One-On-One with Clients • Create and Build a Strong Identity• Platform for Great Feedback
WHICH TO CHOSE?THERE’S SO MANY OUT THERE
FACEBOOK STATISTICS
TWITTER STATISTICS
MARKETING + DESIGNFUNDAMENTALS
BRANDING• Perceived Emotional Corporate Image As
a Whole• The Companies' Core Values• More Than Just Colors, Typefaces, Logo
• Is the Foundation Which the Designer Builds Off From
• Clear + Consistent Message
IDENTITY• Visual Aspect That Forms Part of the
Overall Brand• Branding Standards Manual
• Has Set Guidelines To Apply Identity to Visual Elements
• Examples of Visual Devices• Signage• Marketing Collateral• Products + Packaging• SOCIAL MEDIA Yes!
LOGO• Identifies a Business in Its Simplest Form
Via the Use of a Mark of Icon• Iconic Logos are:
• Describable• Memorable• Effective Without Color• Scalable in Size• Relevant
AUDIENCE + MESSAGE• Who Is Your Target Demographic?
• Gender• Age• Location
• What Message Are you Communicating?• Clear• Concise • Direct
EXAMPLES OF SOCIAL MEDIA DESIGN
FINDING IMAGESAND FONTS
IMAGES• Free– Make Sure it’s Okay to Use– Ask Artist/Photographer’s Permission– Example:
• Compfight.com• Flickr.com
• Paid– More Creative Control– Example:
• Istock.com• Shutterstock.com
Http://Compfight.com
Http://IStock.com
FONTS• Free
– Examples:• FontSquirrel.com• Google.com/WebFonts• DaFont.com
• Paid– Examples:
• Fonts.com• Houseind.com• Emigre.com
Http://FontSquirrel.com
Http://Emigre.com
CREATINGGRAPHICS
GRAPHIC DIMENSIONS
• Facebook– Ideal: 180 x 540 pixels
• Twitter– Ideal : 1024 x 768 pixels– Content Area: 41 – 108 pixels
• LinkedIn– Ideal: 400 x 180 pixels
CONTENT FOR YOUR GRAPHIC
• Logo (A MUST!!)• Tagline• Contact Information• Location• Hours of Operation• Image Pertaining to Product• Tab Links Information
ALTERNATIVES TO PHOTOSHOP
• Google “Free Alternatives to Photoshop”• My Two Favorites:
– Picnik• Picnik.com
– Photoshop Express Editor• Photoshop.com/Tools/ExpressEditor
Http://Picnik.com
Http://Photoshop.com/Tools/ExpressEditor
LINKING TO SOCIAL MEDIA
MUY IMPORTANTE
UPLOADING YOUR GRAPHICS
DEMONSTRATIONTIME !
