Chiara Tranelli

Portfolio

Index1-64 graphic design

65-90 digital design

91-100 illustration

HELLO!

corporate identity

logo

editorial

typography

branding

digital art

illustration

3d visualization

rendering

web design

infographic

photoshop

illustrator

indesign

flash

dreamweaver

rhinoceros

3d studio max

Addicted to

my name is Chiara Tranelli

Best friends

Graphic Designer

1 2

Stylight’s brief asked to design a party invitat ion kit for a new off ice opening in New York. I spent some t ime looking for ispirat ional images of New York, since I wanted to put something to recall the city where the off ice should open. I found some beautifull vintage maps of the city inside a library archive. I worked on the composit ion with the maps and some f lower images from a biology book, trying to em-phasize the elements with the use of the corporate’s purple color. I wanted to give a romantic, feminine touch to the composit ion, but alsto to keep a modern look.

Party Invitation Kitproposal for stylight

3 4

printed invitation20x15 cm thick cardboard printed on both sides with embrossed logo andframe obtained trough select ive 3D painting process. A light cotton bag with a silk-screen printed white logo as envelope.

5 6

7 8

9 10

poster46x61cm printed on high quality 230gr opaque paper

newsletter - save the date600x800 px newsletter with call to act ion

11 12

Patternspersonal projectKEEp

CALM &

DESIGNPATTERNs

13 14

I love patterns! They are a lit t le triky to design but they also give a lot of sat isfact ions. The big part of the work has been made with Illustrator, then I trasferred graphics into Photoshop to arrange color and textures.

Subjects may vary dapending on the final porpouse of the project: printing fabric, wallpaper, book covers and packaging.All illustrations are created in illustrator.

15 16

17 18

19 20

21 22

Camaïeu commissioned to my agency the design of a logo based on the “Sex and the City” theme for it ’s 2013 team building event. The event involved sales staff from Italy and France stores, mainly females and young. The event took place in Milan, so I decided to re-design a colorful skyline with overlapping layers and transparencies. In the middle I placed the Duomo of Milan, with is unique profile, then I draw the silouettes of the most important buildings in the city, such as the famous “Torre Velasca” and the Lombardia Region building.

Event Identity for camaÏeu

23 24

badge7x11 cm printed on high quality 350gropaque paper, plast ic coated

newsletter - save the date600x800 px newsletter VALENTINA

POMATICO

25 26

backdropScenography 3D rendering

totem85x200 cm totem

27 28

Unicredit commissioned to my agency the design of the “Italy Back to Business Convention 2013” identity. The logo had to represent Italy and had to contain the client previous logo (the three stylized man in red, white and green) and the background color (light blue). The project requested the production of: logo, badge, totem, desk, way-f inder and save the date.

The logo has a masculine look and the color palette was declined from the client identity styleguide.

Event Identity for unicredit bank

29 30

newsletter - save the date600x800 px newsletter badge7x11 cm printed on high quality 350gropaque paper, plast ic coated

Deskwelcome desk 3D rendering

31 32

I was hired by Sinergie to follow the Adecco’s Kick Off 2015 event. The brief asked for a masculine, sporty and dynamic logo that had to involve a music related element, since the main event consisted in a musical talent show. A talk show logo and two contest logos were also requested, along with all the printed and digital declinates for the event.

The f inal logo has been developed on a visual background representig a stylised equalizer, wich also represent an ascending stair or graph. The man silhouette is represented while jumping toward the ascending “stairs” or equalizer.

Watch the video on Youtube:www.youtube.com/watch?v=3NPZP4fmDa8

Event Identity for adecco

33 34

talk show logoon the left some pictures taken during the talk show talent show logoAbove some pictures from the show

35 36

roll-up150xvarious meters roll up gadget and stationerybadge, promostring, personalised map, hotel key enveloppe, mug, t -shirt and much more

37 38

Event Identity for salone del risparmio (ASSOGESTIONI)

During the last 5 years Milano hosted “Il Salone del Risparmio” exhibition, and the agency I was working for was commisioned to manage part of the event, and I was chosen to produce the graphics for printed and digital materials.

The main logo was fournished by the client so the main work was to create a graphic coordinate that could mathc with the exhisting graphics and other agency works. I decidet to keep it simple and modern, using client’s color palette and style.

wayfinderPrinted on A3, 250gr paper and plast ic coated

Food stamp for students and staff5x5 cm printed on 350 gr paper badge badge designed for staff members,7x11 cm printed on high quality 350gr opaque paper, plast ic coated

VIP badge 8,5x5,5 cm badge, printed on 350gr paper with pantone gold f inish

39 40

newsletter - save the date600x800 px newsletter

tappo 16/9 for video and pptgraphics were animated with After Effects to produce dynamic screen during presantat ions. badge an example of badge designed for staff members,7x11 cm printed on high quality 350gr opaque paper, plast ic coated

41 42

While working for Sinergie I was often asked to design graphic coordinate sets for our clients incentive travels. These sets usually include a travel agenda, with day to day explaination of activit ies, usefull t ips and general informations on the resorts. Menù for every dinner/ lunch, plus a gala dinner special menù, wayfinder, badges, printed and digital save the date. One of my favorite among those I designed was the Valentia travel coordinate for Padana Assicurazioni.

I designed the logo to make contrast with the futuristic look of Calatrava’s building I used as visual background. I worked on the client color palette but adding a hint of violet. I loved the red because it recalls me of Spain so I used it as main color for the logo lettering.

Incentive Travel Setfor padana assicurazioni

43 44

travel agenda brochure21x14,8 cm printed on 350gr high quality paper

travel agenda a4A4 travel agenda Hotel key-holder 19x22 cm key-holder

badge 8,5x5,5 cm tour guide badgeprinted on 350gr paper

Way-finder A3 way-f inder printed on 350gr paper and plast ic coated

45 46

menù16x16 cm printed on 350gr high quality paper

47 48

menù gala dinner10x20 cm cardboard envelope for a 10x20 cm menù printed on 350 gr high quality paper

vertical menù10x20 cm menù printed on 350 gr high quality paper

49 50

Logofor yolo meals

Yolo Meals it’s a new food delivery service who promote the diffusion of healty food. They needed a logo able to represent the brand philosophy and their young and fresh approach to the food delivery market. My first aproach was to use a color palette inspired from fruits and I hand drawn the font to give the idea of vegetables and leaves.

Then the client asked me to add something to suggest fast delivery. So after a few tryal I come out with a simple sans serif font and I worked on the letter “o” to make it look like a clock.The minute and hour hand are represented by a fork and a spoon, to convey the idea of time and food.

51 52

Logofor Istana Hotel, Kuala Lumpur

Istana Hotel is part of a luxury Malaysian hotel group wich wanted to convey a sense of luxury and tradit ion. They asked that the symbol of the hotel should be a Keris. The keris is a part icular kind of knife nat ive of the island of Java, Indonesia.For the asian culture it represents a mystical object, that can be used to protect the family of the owner from bad luck and enemies. It is not effect ively a weapon, is more like a talisman, used for religious purposes. Its blade can have various shapes, and it can have many ornaments or none. I chosed the most common one wich is ondulated.

I studied various asian decor and I chosed to reproduce a shape to contain the knife and to give a more strong sense of tradition to the brand. Then I worked with the font serif to give them an oriental look.

53 54

stationery mockupbranding stat ionery proposal with the f inalised logo in gold color on a black texturised paper

55 56

Logofor pacorose stables

Pacorose Stables needed a classic and elegant logo for their business. I dedicated a lot of t ime to hand drawn the horse profiles, I wanted that the horse silhouette could be part of the lettering or melt with it. The f inal result is visible on the next page.

57 58

business card mockupbusiness card proposal with the f inalised logo

In the following page the Baker Farm branding project. The main task of this logo was to show the company bio philosophy, trough the use of hand drawn elements. In the upper part a bright sun over stylised country field, while in the lower I decided to place some of the vegetables grown by the farm. The color palette is inspired by nature, I kept bright and sunny colors and a dark brown to design the logo perimeter to make contrast and recall the heart tone.

Logofor baker farm

59 60

paper bags mockupProduct packaging proposal

61 62

website layout mockupwebsite homepage proposal

branding stationery mockupbradig proposal

Logofor recipe geek

Recipe Geek is a website dedicated to food and technology lovers.Its main target are joung geeky woman that want to learn new easy recipes but also that want to know the latest updates about technologies and application for cooking.

63 64

Personal Projectwhere the f* * * are my candies?

Personal Projectfruits

65 66

67 68

Personal work on mobile website design for Iphone 6.I love to test new graphic for various device interfaces,in this exercise I designed a four steps registrat ion form for a mobile website of an imaginary company.

Personal ProjectAcme mobile website registration form

69 70

While I was working for Moncler I was often asked to design pages for the exist ing websites. This project is the design of the new fit guide for the e-commerce website desktop and mobile. Before designing the interface I did a deep research among the best e-commerce websites concerning usability and GUI. I also had to keep in cosiderat ion the already exhist ing layout of the sites and the design guidelines of Yoox, which manage some part of digital projects for Moncler. To differentiate the design from the common stock Images used by other sistes I decided to hand drawn in illustrator the male and female sample silhouettes for measurements, so that they are unique.

Fit Guide Desktop & Mobilefor moncler

71 72

responsive mobile mockupMobile Fit guide mockup

73 74

Landing page for moncler St. Valentine special products.The landing page included a video (you can watch it here https://www.behance.net/gallery/18394961/Moncler-Valentine) and was supported by an advertising campaign on social media and trough newsletter. I designed the landing page, the social media campaign and the newsletter, following the products color palette and textile design.

Valentine Landing Pagefor moncler

75 76

social media campaignTo promote St. Valentine products a social media campaign was launched on Facebook, Twitter, Instagram, Weibo, You-tube and Google Plus.

77 78

Landing page for moncler Grenoble show F/W 2014-15.The landing page included a video and was supported by an advertising campaign on social media and trough newsletter.

Grenoble Show Landing Pagefor moncler

79 80

Mixed Newsletterfor moncler

81 82

Mixed Social Media Postfor moncler

83 84

Mixed Social Media Postfor moncler

85 86

87 88

Social Media Page Designfor moncler

89 90

91 92

93 94

Reina de los Muertospersonal project

95 96

Variespersonal projects

97 98

99 100