Final Major Project

CORPORATE

BRANDING

OLIVER MORRIS

Introduction

I have chosen to redesign a brand (mebc).

My client wants me to completely redesign

their identity and they have given me a

leaflet that I need to design. I need to

consider the colour scheme as well as

giving the design a professional look. I have

been looking at other designers concepts

on websites such as We and the Colour.

Research

I have been looking at websites such as We

and the colour because some of the

designs have given me some inspiration in

the past. I will also be collecting leaflets that

I have received through the post to give me

some ideas from other brands. I have some

ideas that I have developed from designs I

have seen. I need to meet with the client to

discuss their ideas and what they want out

of the designs. I plan to visit the printing fair

to get research on how to successfully print

and what techniques work best. I have been

looking at the design Stefan Sagmeister

who creates simple and sometimes

controversial designs.

What I need to do

I am concentrating on the logo and the

leaflet for the most part but I plan to create

other graphics such as social network

banners and icons and maybe website

layouts that could be created. I will be

meeting with the client to discuss my ideas

and bring forward any ideas that they have

as this is a live brief. I will be experimenting

with different typefaces and colour schemes

to determine which works best for the

concept I want. I will be using other

sessions and time at home to work with

multiple art mediums to achieve different

techniques for use at backgrounds for

banners or letter heads.

What equipment will I need?

Primarily I will be using Adobe Programs

such as Illustrator and Photoshop and as

for the leaflet I will be using Quark Xpress

or InDesign. I will also be experimenting

with different art mediums to create textures

that could be used in further examples.

Critical Analysis

I will be comparing my own work with other

designers from websites and leaflets that I

have collected as well as having my client

analyse my designs to discover what works

better for them.

What I hope to achieve

I hope to achieve a varied amount of

professional examples and experiments, I

will be looking at creating multiple logo

choices and designs for the client to choose

from. In order to achieve this I will need to

meet with the client and show different

examples to see which they prefer and

which designs I wont be taking further. If I

have time I would like to expand their

branding to social media by creating

banners, online ads and icons, I feel this

would work well as my clients current

design is a little outdated.

Learning new skills

I will be using a variety of programs from

Adobe Illustrator to Quark Xpress and I

plan to expand my knowledge in all

programs. I will also be looking at printing

techniques and learning how to print

correctly.

Stefan Sagmeister Corporate Branding

TIMELINE

n MAIN BULK OF RESEARCH, MEET

WITH THE CLIENT, START SIMPLE

SKETCH DESIGNS- ACHIEVE BY

FEBRUARY 13TH

n CONTINUE RESEARCH, EXPAND ON

SIMPLE SKETCHES TO CREATE

CONCEPTS THAT COULD WORK FOR

MY CLIENT- ACHIEVE BY END OF

MARCH

n MEET WITH MY CLIENT TO

DISCUSS CONCEPTS THAT WOULD

WORK BEST FOR THEM- ACHIEVE MID

APRIL

n START CREATING FINAL DESIGNS

FOR MY CLIENT AND CREATE

DESIGNS IN MY STYLE- ACHIEVE END

APRIL BEGINNING OF MAY

n SIANS LESSONS, OTHER ARTISTIC

METHODS

n JOHN ELLIS LESSONS EXPANDING

ON IDEAS THAT I HAVE AND

EVALUATE WITH TUTORS

studentHighlightAdd full title here.

studentHighlightweandthecolor to give it its full web name.

studentHighlightThis will grow to include newsletters, which may mean a house style which they can use in the future.

Sagmeister &WalshSagmeister is a very

controversial graphic designer

who I have been looking at for

inspiration within my design

work. Sagmeister has worked

with a variety of companies

but I have mostly been

looking at his own brand. I

like the style of his design his

use of black and white work

well. The white contrasts

against the black which

makes it look more

professional. Sagmeister and

his design partner Jessica

Walsh run a design agency in

New York called Sagmeister

and Walsh. Although the

brand is small they have a

wide array of clients from Red

Bull to BMW.

Sagmeister and Walsh

specialise in rebranding which

is what I plan to do with my

FMP. I like the style that they

use and a lot of his design

work uses black and white as

a base for their design. When

looking at their work I came

across his advertising

campaigns, the one design

set that really caught my eye

was for Aizone (a department

store) and although it doesnt

match my FMP idea but I got

some inspiration.

Typeface is key for my project

and I think Im going to use

simplistic fonts such as

Helvetica and Myriad Pro.

Sagmeisters own brand uses

Helvetica for its base, which

is industry standard as

companies such as Apple use

the same font. This is

because it is simplistic and

modern.

I stated that Sagmeister and

Walsh are controversial which

they are as some of their

more recent campaigns have

been more provocative. They

also came out with their own

condoms and risky branding

ideas. I like that they are

trying to change design and

how they feel it should be

looked at differently and

although I wont be using the

style I can understand why

they did it.

I plan to use of colour and

type in my design concepts

and ideas as the brand Im

working with, need to bring

their style in to the modern

era. The colours they

currently use are very

corporate and I plan to keep

certain colours but not as bold

as they currently are.

The branding that really

attracted me was their work

with EDP. I was drawn to the

designs because of their use

of bright bold colours. This

particular style was different

to how Sagmeister and Walsh

have worked previously. I

really like it and I think that it

could work as a concept for

my designs.

For the brand (MEBC) I want

a modern look but I want it to

look professional. As the task

is a live brief I have to work to

a clients specification.

Sagmeister and Walsh have a

simple colour palette, which I

hope to use in my concept

designs.

Russells book covers are really

interesting to look at as they need to

focus on the type again I find that a

lot of her type looks to be hand

drawn but again can be argued as

digital. I noticed that throughout

her typography a lot of her fonts

are of a very similar style.

I like the concept of using unique

items as substitutes for anatomy of

animals and I think it could work

quite well with my collective nouns

project. I think it would be

interesting to combine the style of

Russells work within a poster to

give them a unique edge. As

Russells work already uses animals I

have a starting point to use as a

reference. I dont have to use wild

animals, as a starting point I could

household pets and move up to

animals that live in the wild and this

could also be used in my zoo project

if I were to created posters of

extinct animals in the style that

Russell uses.

Harriet Russell has a unique

style; she uses everyday items

such as clothing pegs for parts of

animals. One example of this

would be the crab with clothing

pegs for claws. I thought that it

was a unique way to represent

illustrations. I really like the giraffe

with setsquare to represent the

shape of the body, its different

and original. Russell uses very bold

colours to make certain aspects of

the illustration stand out; she also

uses very minimal colours for her

backgrounds. They are usually

block colour but it makes the

illustration stand out more.

Russells illustrations are strange

because they take something that

you would usually see on a specific

animal and replace it with a quirky

item. For example with her design

Elephant Journal she replaces the

elephants trunk with a French

horn but you can still tell what the

animal is. I think that the Elephant

Journal stands out because Russell

uses unique colours that you

wouldnt necessarily expect to see

with that animal. As I mentioned the

use of a very bland background makes

the illustration stand out more. I

think that this design has a deeper

meaning than replacing

characteristics of an animal. I believe

that Russell changed the elephants

trunk to a French horn to emphasise

how loud an elephant can be.

Russell has a wide range of clients from The New York Times, The Guardian

and Sainsburys Magazine and her client list continues to grow. Russell has

worked for a huge range publication companies from Random House to

Penguin. Her work has been in multiple exhibitions such as Gimbo

Exhibition Prints, Blue Suede Shoes Exhibition. Russells work strikes me as a

very unique style; I like the concept of using everyday/unusual items to

represent different parts of an animal. Russell has other work with a similar

style but instead of using a very precise brush stroke, they have more of a

hand drawn feel to them. Although a lot of Russells work looks to be hand

drawn if you look close you can see that it is most likely a filter that can be

applied in Adobe Photoshop or Illustrator. Some of her work can be argued

as mixed media as the backgrounds look to be textures that could easily be

created by hand. The type looks to be hand drawn but it could have been

scanned and imported to create a digital version.

CLIENTS AND HER WORK

Without the textures Fords work

would be simple line drawings.

Most of her work is aimed at

younger children. She has

illustrated for multiple childrens

books and her 3D mood board

was featured on the TV

programme Kirstys Vintage

Home.

I would like to incorporate the style

of Ford into my work by creating

simple line drawings and using

textures that I have created. If I

were to aim my work at younger

audience I think that Fords style

would work really well.

Nearly all of her work is created

digitally. but it starts off with

sketches and concepts that have

been scanned in. Ford is inspired

a lot by her surroundings and in

her interviews says that she is

always taking photos on her

phone, if she spots a colour

scheme or a pattern that really

catches her eye then she will

quickly capture that moment. Ford

also collects textures and patterns

that she can use in her work. She

considers herself to be a magpie,

constantly collecting things that

catch her eye. I have always

been a bit of a magpie.

Ford defines her work into two

categories her Jessie Ford work

focuses a lot more on typography

and her Sugar Snap Studio work

is based more around childrens

illustration. She said this is so that

can separate her illustrations as

she was getting more and more

clients. Ford wanted her personal

work to remain the same with a

mature, edgy feel. Ford says that

she likes to work on very different

projects simultaneously. The

starting point for Fords work is

always creating hand drawn/cut

which she then scans in and edits

them to create a design in

Photoshop. Ford said she is

aware that there are faster means

to create a design but she enjoys

the hand crafted aspect. In the

future she wants to create more

product ranges but with other

retailers.

I would really like to use the style

of Ford within my work because I

think it would appeal to a wide

audience for younger children to

adults. I really like how she uses

specific textures to make a design

stand out. Without the patterns

and textures her illustrations

would be simple line drawings.

The starting point for Fordswork is always creating handdrawn/cut which she thenscans in and edits them tocreate a design in Photoshop.Ford said she is aware thatthere are faster means tocreate a design but she enjoysthe hand crafted aspect. In thefuture she wants to createmore product ranges but withother retailers.I would really like to use thestyle of Ford within my workbecause I think it would appealto a wide audience foryounger children to adults. Ireally like how she uses specifictextures to make a designstand out. Without the patternsand textures her illustrationswould be simple line drawings.

Jessie Ford works under the

label Sugar Snap Studio

which is her design

company based in Brighton.

Her work has this very simple line

art style which I really like and

because of the way she combines

different textures and patterns

the final design looks

phenomenal. Not all of

Fords work is based

around animals she

has worked with

multiple clients ranging from

Nokia to Mothercare. Ford has

stated that she likes to use

pattern and texture within her

w ork I think this is what makes

her work so unique.

Jessie Ford is a UK based

illustrator. Fords work

combines graphic

shapes, textured layers

and silhoutted figures to

create a silk-screen

effect. Ford loves bright,

bold colours along with

pattern and texture. JESSIEFORD

Oliver Morris Graphic Design BTEC Extended Diploma

NATIONAL GEOGRAPHIC

NATIONAL GEOGRAPHIC

showcases some of the

worlds greatest wonders.

The magazine showcases

these amazing

geographical

phenomenonss with page

layouts that put the

photography centre stage.

The layout to my left has a

distinctive style compared

to other layouts in the

magazine.

I really like this page layout

because its informative but

it still looks appealing to

the eye. I think this layout

works because there isnt

that much text so you dont

have to read too much, the

text is also split up by the

huge image that is spread

across the pages.

The other layout is also

from National Geographic

but this is one of the

layouts that I dont like.

The design works but in

my opinion it is a standard

page layout which

compared to other pages

in the magazine its

completely different. This

design is a consistently

used throughout the

magazine. I do like the

image because it has been

spread across the two

pages, which makes the

two pages link together.

The column structure is the

part of the design that I

dont like; I think it works to

me it looks very simplistic.

Thats why the design

works but I just think there

is too much text and I feel

like the image has just

been placed randomly.

The right page has two

columns which is the main

grid structure but because

the picture spreads over

they had to adjust the

smaller section of text

which to me looks

unprofessional, it does

match up on the right side

of the column but because

the text is slightly off

centred I dont think it

works that well.

I do think that National

Geographic have a varied

page style, which is good

because it doesnt mean

that every page looks the

same. They do have a

layout that is seen

throughout the magazine

but most layouts are

different and unusual.

PAGE LAYOUT ANALYSIS

The magazine

showcases these

amazing

geographical

phenomenons

with page layouts

that put the

photography

centre stage.

CONTENT

What is Computer Games

Design? It covers a broad

range of technical and creative

skills needed to be successful

in the games industry. Are you

interested in character design

and in 2D/3D animation and

built environments? Working

with mindustry standard

applications such as

Photoshop, Blender, Maya, 3D

Studio Max, Skyrim and

Oblivion, you will see how

games are made from initial

concepts through to the end

user. This course has an equal

mix of conceptual art and

design and practical

production for computer

games. You will be challenged

to think and work creatively in

different digital formats and

from sketchbooks with the

potential to work on live,

challenging project briefs with

the opportunity to showcase

your work to the public.

MATERIALS

An equipment list will be issued to

learners upon acceptance on to

the course.

DURATION

2 years.

90 credit diploma equivalent to 3

AS Levels - year I.

180 extended diploma equivalent

to 3 A Levels - year 2.

PROGRESSION

HND, BA (Hons) in related subject

areas such as software

development, computer games

design and production,

computer games conceptual

development, art & design,

digital illustration, graphic design

etc. Alternatively,

employment relating to creative or

computer games

and industries.

Entry Requirements

You will need to attend an interview

and bring with you sketchbooks or

a portfolio of your drawings,

illustrations, art and design work,

together with at least one of the

following: 4 GCSEs at grade C or

above, one of which should be in

an art or design-related subject

OR

BTEC Level 2 Diploma in Art &

Design or equivalent. Prior to

enrolment on this course you will

also need to have an initial

assessment in English and

maths.You will need to achieve

English level 2 and maths level I.

This will ensure that you are

enrolled on the right level of course

to succeed and help us to identify

and provide any support that you

might need. If you do not meet the

entry requirements but have

considerable talent and enthusiasm

you may be considered.

Some of the subjects within

the course may include:

n Character design and

development using visual

recording techniques

n Environments, components

and asset design and creation

n Level design and

development

n Creating and producing level

design documents

n History and associations of

games and computer

games development

n 2D and 3D character design

and development

2D and 3D animation

n Computer game storyboard

development

n Games engine modification

Dedicated sessions to

investigate and define HE

pathways

and progressions during year 2

n Educational visits will form an

integral part of the

curriculum, vital to broadening

the experience of design

and culture.

COURSE ASSESSMENT

You will complete a range of

projects throughout the course

with a final major project at the

end of the course that is

self-guided. Your work will be

shown in the end-of-year

exhibition that is open to the

public.

REF-3500

BTEC EXTENDED DIPLOMA

LEVEL 3

DU

DL

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CO

LL

EG

E E

VO

LV

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@DUDLEYCOLGAMES

SKETCHBOOK

WORK IS

NECESSARY

59

This exhibition features work from

almost 200 Colleges and

Universities from all over the

country. Its an excellent opportunity to

showcase the best of work from the

International Glass Centre and to recruit

new students.

Brit Handmade - New Dehli, India

This exhibition ran for two consecutive

years in the heart of New Dehli and again

showcased the best of British glass from

students at the International Glass

Centre.

Courses on offer:

Glass Techniques & Technology

OCNWM Access Modules - LEVEL 2 & 3

Glass Design

Intermediate & Advanced Diploma - LEVEL 2 & 3

Glass Design (TECHNIQUES & TECHNOLOGY)

Professional Development Award - LEVEL 4 & 5

These modules can also be studied part-time

Contemporary Cold Glass Decoration

OCNWM

Wednesday 6.30pm - 8.30pm

Glass Blowing/Hot Glass

OCNWM

Monday or Wednesday 6.30pm - 8.30pm

Stained Glass

OCNWM

Thursday 1.00pm - 4.00pm

Tiffany/Stained Glass

Adult Education

Monday or Thursday 12.30pm - 3.30pm

The International

Glass

Centre