Graphic Design

Kilve

Packaging, Logo & Promotional Material

Key Findings - Kilve

I focused on the beach and cliffs at Kilve as I feel these shapes would be best to work with for my brief.

The colours on Kilve beach were very neutral and ‘earthy’.

I want to portray the feel of this environment into my designs

My Product & Client:

My Produc

t & Client

Cereal Line – Granola,

cereal ‘on-the-go’.

Waitrose is my client, product is

exclusive to Waitrose.

Cereal line is inspired by the

landscape at Kilve Beach.

I will create a packaging idea for the cereal line , a

logo and promotional material e.g. a poster.

Waitrose customers -> middle class, therefore will want: locally

sourced, natural, eco friendly and

organic products.

I had looked at Dorset Cereals

and other packaging designs to

gather ideas for my three

prototypes.

Idea 1:

The shape of this design has been made to imitate the cliffs at Kilve beach.I wanted the layers in the cliff to be very sharp and bold so that the product appears professional and organised.The back of the packaging will be clear so that you can see the granola inside.

This logo I have designed is to give the impression of the cliffs at Kilve beach, as this would help to link it to my packaging design. I have also tried to incorporate the writing into the design.

This is the cliff I have used as my inspiration for this idea.I will also create a simplistic poster to advertise this product.

Packaging ->Logo -

Idea 2:

This is packaging idea was an interpretation of one of the designs I created in the forest using twigs. The dodecagon would have short lines on the packaging that give the impression of the twigs in my forest design using mark making.

The inner circle of the design will contain milk, so that it can be eaten ‘on the go’.

The centre of the dodecagon will be open, as this will make it easier to hold if it is eaten ‘on the go’.

This logo was inspired my the circular shapes of the pebbles on the beach in

Kilve.

Packaging ->

Logo -

Idea 3:

The logo I created for this packaging design is linked to the triangular design of the packaging. I don’t know if I am going to use this logo design on my packaging as I don’t feel it relates to Kilve as well as some of my other designs do.

This packaging design I have created here is in a triangular shape, this has been inspired by the bold lines and angles in the rocks on Kilve Beach.The open centre of the triangle is so that is can be easily travelled with to be eaten ‘on the go’.

The photograph below is what inspired this packaging design and logo. I will also make a poster for this cereal line and could possibly make the poster in a triangular shape to fit with this theme.

Packaging ->

Logo -

Final Decision:

I have chosen idea 1 to continue with as I feel this best represent Kilve. I also think the shape best represent the cliffs at Kilve, as does the layers of colour I have applied on the packaging.

This is the logo I feel suits my brand of Kilve cereals most as it is an abstract representation of the cliffs on Kilve beach.

I also feel these designs would best suit my client which is Waitrose and the customers that shop at Waitrose.