Graphic Design - thecombine.nl · Graphic Design 1 Day 1 Graphic Design Keuzevak GD1 ... (...
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Graphic Design Day 1 1 Graphic Design Keuzevak GD1 Raul Martinez-Orozco ([email protected] / [email protected])
Transcript of Graphic Design - thecombine.nl · Graphic Design 1 Day 1 Graphic Design Keuzevak GD1 ... (...
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Graphic Design
Keuzevak GD1
Raul Martinez-Orozco ([email protected] / [email protected])
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Expectations
ABSENCE
3 x absent from class will
result in a negative mark
(Onvoldoende).
If you will not attend class
you must email me (and
Front Office) in advance.
LAPTOPS
Use of laptops in de class
is exclusively for school
related work:
- No social media stuff
- No leisure browsing
- No gaming
MOBILE PHONES
Phones on ‘silence’ mode.
Don’t make calls in class.
> If you need to make or
take an urgent call you can
leave the class briefly.
(This is an exception).
Attendance, creativity, motivation and a professional attitude
(proactive, helpful and constructive with critique -not criticism-).
Software: Adobe Suite CS3-5 (Photoshop / Illustrator) - www.surfspot.nl
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What is Design?
How is it diferent than Art?
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de·sign /
to create, fashion, execute, or construct according to plan
Art Design
expression[ interpretation ]
communication[ intention ]
EMOTION MESSAGE
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Visual Literacy
vi·su·al lit·er·a·cy /
the ability to recognize, interpret and understand information presented in the form of an image. (Using space with purpose)
Graphic Design is Visual Communication
AudienceMessage “Interphase”
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GraphicDesign
Packaging
Web/media
Advertisement
Information
Editorial
Corporate
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3 “C’s” of Design
Composition( Principles of Design )
BalanceDirectionHierarchyRelationshipContrastHarmony
PointLinePlaneColorTypographyImages
Components( Elements of Design )
Concept( Abstraction )
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Point, line, and plane are the building blocks of design. From these elements, designers createicons, textures, patterns, diagrams, images, animations, and typographic systems.
Plane
Point
Line
The 3 Building Blocks
Point A point marks a position in space
Line A line is the connection between two
points, or it is the path of a moving point
Plane A plane is a flat surface extending in height and width. A plane is also the path of a moving line. It is a line with breadth
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The 3 Building Blocks
Point ( Entry / Focus )
Line( Direction / Division )
Plane ( Space / Boundaries )
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The 3 Building Blocks
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The 3 Building Blocks
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Assignment
Picture analysis:Point, Line, Plane
- Find 5 posters (or advertisements) that you like.
- Make a visual analysis of the picture’s focus points,
direction lines and visual planes (all you can find).
- Write down your analysis in 100 + words describing
what you see, what’s going on in the picture, down to
the smallest detail you can see.
- Prepare a document (Word, InDesign, etc) with your
images and analysis (one item per page). Save/export
your document as a PDF file and email it to me before
next class [ [email protected] / [email protected] ]
+ Install the software you need for class before next week!
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Example picture analysis
Name Lastname (0808080)
Picture analysisMovie: Tron (1982)
PointEr zijn 3 aandachtspunten in deze poster, primair aandachtspunt is de gele ‘Lightcycle’ (kleurcontrast) en secundaire de grote ‘N’ rechtsboven en 2 ‘Recognizers’ linksboven.
LineEr zijn 2 duidelijke diagonale lijnen die wat links van het midden van de poster elkaar kruisen.
PlaneEr zijn 2 vlakken die duidelijk door het blauwe kader in de poster te onderscheiden zijn: achtergrond en illustratie. Verder zijn er in de illustratie zelf nog 2 vlakken, de paarse achtergrond in de verte en de ‘Game Grid’ voor, waar alle illustraties aan gekoppeld zijn.
CompositionIn de poster wordt gebruik gemaakt van primaire kleuren. De aandacht in deze poster ligt in het midden van het beeld en wordt door kleurcontrast benadrukt. De diagonale (isometrische) lijnen van de illustratie ondersteunen dit effect en zorgen ook voor een gevoel van diepte.
